Biden Campaign Launch Celebrates Unpopular Kamala in Bid To Repair Her Image

Biden Campaign Video Features Harris Amid Push to Boost Her Favorability

According to Axios, President Joe Biden’s campaign launch video, which prominently featured Vice President Kamala Harris, coincides with a push within the White House to improve her favorability ratings. Administration officials are concerned about Harris’s low approval ratings, which sit at around 38%, and fear that she could hurt the campaign in battleground states.

The Biden administration is planning to organize speaking events for Harris that focus on popular Democratic issues such as abortion and infrastructure, in an effort to boost her image. Officials close to the vice president have reportedly been frustrated with Biden’s slowness in helping to improve her image, arguing that she has been assigned to deal with losing issues such as immigration.

Strategic Shift

Political correspondent Alex Thompson from Axios said that Biden’s launch video, which heavily featured Harris, is evidence of a “strategic shift” in the White House to boost her image. “It’s not in spite of her lower poll numbers but because of them,” Thompson said.

White House officials are especially concerned about the vice president hindering the campaign, as Biden’s old age takes center stage and Harris faces increased scrutiny.

Improving Harris’s Image

The Biden administration is focused on improving Harris’s rock bottom approval ratings as Biden ramps up his reelection efforts. The president’s campaign video, released on Tuesday, showed Harris and the president together several times.

As part of the effort to improve Harris’s image, the administration will plan speaking events for her focused on popular Democratic issues such as abortion and infrastructure.

Concerns About Harris

Some in the West Wing are concerned that Harris’s low favorability ratings could hurt the campaign in battleground states. However, the administration is taking steps to address this issue and boost her image.

• Biden’s campaign launch video featured Harris prominently
• White House officials are concerned about Harris hindering the campaign
• The administration is planning speaking events for Harris focused on popular Democratic issues
• Officials close to the vice president are frustrated with Biden’s slowness in helping to improve her image
• The administration is taking steps to address Harris’s low favorability ratings