Beyoncé Fans Opt To Purchase Concert Tickets In Europe As U.S. Prices Soar: ‘It Was Still Cheaper’

Beyoncé fans in the United States are finding it difficult to purchase tickets due to rising prices and choosing to attend concerts in Europe instead.

For some time now, music fans have been opting to travel internationally since it can cost the same or less than watching a show in the states, particularly when using airline points or other incentives to reserve flights and accommodations. European concert tickets are usually far less pricey than tickets to the same tour in American cities.

Even though musician Beyoncé was set to perform in her town, Dallas-based fan Mercedes Arielle recently shared on Instagram that she booked a flight for the Renaissance tour to attend a show in Sweden. She told NBC News that VIP tickets for the Stockholm show cost $366, which still paled in comparison to the $900 her Dallas friends spent on concert tickets.

Arielle even got better seats for the event with her money. “Beyoncé is gonna sweat on me,” Arielle said. “That’s how close I am.”

Kylyn Schnelle, a fan from Kentucky, had the same experience, remarking that “When I looked in London, it was 167 pounds [about $200], and the flight was, like, $660. I was like, this is genuinely the same cost.” So, she persuaded a friend in London to attend the event as well. “If you’re going to spend $800, why would you not milk it as much as possible?” Schnelle said about the journey.

“With the flight, it was still cheaper than me buying them in Kentucky,” Schnelle said in a TikTok video.

Lower ticket pricing in Europe is not limited to the Renaissance tour, according to The Daily Mail. Admission for Pink’s show in Chicago cost $618, while similar seats for her Warsaw show cost only $126. For fans to see Bruce Springsteen in his home state of New Jersey, it costs $537, while seeing him perform in Denmark costs the equivalent of $96.

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Recently, Ticketmaster has been criticized for various reasons, such as its dynamic pricing policies, which raise prices based on user demand. They have also been reproached for excessive service fees and other miscellaneous costs, which some frustrated fans recognized could cost more than the ticket prices themselves.

The Cure guitarist Robert Smith said he was “sickened” by the practice, arguing that the band had deliberately tried to keep ticket prices low to allow more fans to attend. 

“I am as sickened as you all are by today’s Ticketmaster ‘fees’ debacle,” said the 63-year-old musician in a message to fans last week. “To be very clear, the artist has no way to limit them,” he continued. “I have been asking how they are justified. If I get anything coherent by way of an answer I will let you all know.”

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