Anheuser-Busch was once the industry leader, but has now been delisted and lost awards.
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Anheuser-Busch Held Top Score in Industry Ranking – Now It’s Been Delisted and Stripped of Awards
By C. Douglas Golden | May 20, 2023 at 8:17am
The Dylan Mulvaney/Bud Light campaign should prove just one thing to every corporate executive across America’s fruited plain when it comes to wading into the culture war: You’re damned if you do, but you’re especially damned if you do and then claim you didn’t.
Before the campaign, Anheuser-Busch InBev held a 100 score on the index of the Human Rights Campaign, a pro-LGBT group. They couldn’t get a 100+, apparently, since no gold star was added to their ranking. They should have gotten plenty of them, given that the campaign with transgender “influencer” Mulvaney has, so far, cost the beer roughly a quarter of its sales volume.
Now, nobody has explicitly apologized for the Mulvaney campaign or cut the influencer loose. Anheuser-Busch CEO Michel Doukeris did, however, tell investors that anyone who calls the Mulvaney campaign an actual campaign is engaging in “misinformation,” telling them during an earnings call earlier this month that the company wanted “to clarify the facts that this was one can, one influencer, one post and not a campaign.”
The company has placed the executives responsible for the campaign on leave and has put out a series of ultra-patriotic ads designed, one assumes, to distract from anything Mulvaney-related.
Not that this helped; as the New York Post reported Tuesday, Bud Light sales were still down 23.6 percent on the week that ended May 6, a steeper decline in year-over-year sales than the brand had experienced during the prior two weeks.
And now, according to USA Today, the Human Rights Campaign might be about to dock Anheuser-Busch InBev for trying to placate the conservative, blue-collar Bud Light drinkers who walked away after the brand shoved its values into their faces.
“In a May 9 letter shared exclusively with USA TODAY, the Human Rights Campaign informed the Bud Light maker that it has suspended its Corporate Equality Index score – a tool that scores companies on their policies for lesbian, gay, bisexual, transgender and queer employees,” the outlet reported Thursday.
If the company doesn’t respond to the letter within 90 days, the outlet reported, their suspended score could be docked.
According to Eric Bloem, senior director for the HRC’s programs and corporate advocacy, said the letter was prompted by the company’s backpedaling over the Mulvaney campaign.
“Anheuser-Busch had a key moment to really stand up and demonstrate the importance of their values of diversity, equity and inclusion and their response really fell short,” Bloem said.
What did Anheuser-Busch have to say about the HRC’s letter? Admittedly not much, just addressing the complaint by noting it had employee resource groups for LGBT employees.
Now, what can taking away a perfect score do to a company? Probably not much; Netflix seems to have survived after it was downgraded over Dave Chappelle’s 2021 stand-up special “The Closer,” which became a leftist target after the comedian didn’t kowtow to the HRC’s line. Bud Light taking a 23.6 percent sales hit is a far more existential threat to Anheuser-Busch employees than the company whiffing on what HRC deemed “a key moment to really stand up and demonstrate the importance of their values of diversity, equity and inclusion.”
However, the backlash from an LGBT pressure group indicates the dangers of wading into the culture war to begin with — and the takeaway for conservatives, as well.
If Anheuser-Busch had simply passed on the Mulvaney campaign, none of this would have happened in the first place. There would be no challenge to their perfect HRC 100 percent index score. But when the campaign backfired royally and they needed to do damage control with conservative customers, that damage control got labeled as “transphobia” by the folks at HRC — because apparently, a wide swath of American beer drinkers are raging bigots in their book.
And, as for conservatives, please take note that the Dylan Mulvaney campaign is how woke corporations operate when you aren’t paying attention to their advertisement campaigns. We seem to have drawn a bright line in the sand over this issue, but it’s a line that’s constantly shifting.
Why the Bud Light Fiasco Proves Conservatives Have More Clout Than They Think
It’s not just about switching beers. The recent Bud Light/Dylan Mulvaney fiasco showed that conservatives have more power than they realize when it comes to corporate America’s creeping cultural leftism. AB InBev, the company behind Bud Light, has been toeing the woke line for a while now, despite not having a customer base that necessarily supports this kind of wokeness. But when the company’s values leaked into its advertising, people were suddenly alarmed, without realizing that AB InBev had been this kind of company all along.
Stand Up Against Creeping Cultural Leftism
It’s time for those who believe corporate America shouldn’t be treating its customers like they’re at a DEI seminar to stand up against creeping cultural leftism in all of its forms. This means taking action before it reaches the ad-campaign stage. It’s not enough to just vote with our dollars against companies that partner with woke influencers on lame “inclusivity” promotions. By that point, the rot is already terminal. We need to use our clout to push back against the cultural leftism that’s infiltrating our society.
Don’t Assume Your Values Align with the Companies You Support
Many of us buy products from companies with the same internal value system, assuming we don’t work for them ourselves. But the Bud Light/Dylan Mulvaney fiasco proved that we need to be more aware of the values of the companies we support. It’s time to take a closer look at the companies we buy from and make sure their values align with our own.
Use Your Clout to Make a Difference
Conservatives have more clout than they think. The recent Bud Light/Dylan Mulvaney fiasco showed that we can make a difference when we use our power to push back against creeping cultural leftism. It’s time to take action and stand up for our values before it’s too late.
Anheuser-Busch Held Top Score in Industry Ranking – Now It’s Been Delisted and Stripped of Awards
By C. Douglas Golden
The Dylan Mulvaney/Bud Light campaign should prove just one thing to every corporate executive across America’s fruited plain when it comes to wading into the culture war: You’re damned if you do, but you’re especially damned if you do and then claim you didn’t.
Before the campaign, Anheuser-Busch InBev held a 100 score on the index of the Human Rights Campaign, a pro-LGBT group. They couldn’t get a 100+, apparently, since no gold star was added to their ranking. They should have gotten plenty of them, given that the campaign with transgender “influencer” Mulvaney has, so far, cost the beer roughly a quarter of its sales volume.
Now, nobody has explicitly apologized for the Mulvaney campaign or cut the influencer loose. Anheuser-Busch CEO Michel Doukeris did, however, tell investors that anyone who calls the Mulvaney campaign an actual campaign is engaging in “misinformation,” telling them during an earnings call earlier this month that the company wanted “to clarify the facts that this was one can, one influencer, one post and not a campaign.”
The company has placed the executives responsible for the campaign on leave and has put out a series of ultra-patriotic ads designed, one assumes, to distract from anything Mulvaney-related.
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And now, according to USA Today, the Human Rights Campaign might be about to dock Anheuser-Busch InBev for trying to placate the conservative, blue-collar Bud Light drinkers who walked away after the brand shoved its values into their faces.
“In a May 9 letter shared exclusively with USA TODAY, the Human Rights Campaign informed the Bud Light maker that it has suspended its Corporate Equality Index score – a tool that scores companies on their policies for lesbian, gay, bisexual, transgender and queer employees,” the outlet reported Thursday.
If the company doesn’t respond to the letter within 90 days, the outlet reported, their suspended score could be docked.
According to Eric Bloem, senior director for the HRC’s programs and corporate advocacy, said the letter was prompted by the company’s backpedaling over the Mulvaney campaign.
“Anheuser-Busch had a key moment to really stand up and demonstrate the importance of their values of diversity, equity and inclusion and their response really fell short,” Bloem said.
What did Anheuser-Busch have to say about the HRC’s letter? Admittedly not much, just addressing the complaint by noting it had employee resource groups for LGBT employees.
Now, what can taking away a perfect score do to a company? Probably not much; Netflix seems to have survived after it was downgraded over Dave Chappelle’s 2021 stand-up special “The Closer,” which became a leftist target after the comedian didn’t kowtow to the HRC’s line. Bud Light taking a 23.6 percent sales hit is a far more existential threat to Anheuser-Busch employees than the company whiffing on what HRC deemed “a key moment to really stand up and demonstrate the importance of their values of diversity, equity and inclusion.”
However, the backlash from an LGBT pressure group indicates the dangers of wading into the culture war to begin with — and the takeaway for conservatives, as well.
If Anheuser-Busch had simply passed on the Mulvaney campaign, none of this would have happened in the first place. There would be no challenge to their perfect HRC 100 percent index score. But when the campaign backfired royally and they needed to do damage control with conservative customers, that damage control got labeled as “transphobia” by the folks at HRC — because apparently, a wide swath of American beer drinkers are raging bigots in their book.
And, as for conservatives, please take note that the Dylan Mulvaney campaign is how woke corporations operate when you aren’t paying attention to their advertisement campaigns. We seem to have drawn a bright red line at using woke influencers as spokespeople without realizing that the woke die was cast a long time before Mulvaney’s mug popped up on a tallboy. This is a company that toed the woke line despite not having a beer-drinking customer base that supported this kind of wokeness.
Once the company’s values leaked into its advertising, suddenly people were alarmed — without realizing AB InBev was this kind of company all along. Not only that, but plenty of us buy products from companies with the same internal value system, assuming we don’t work for them ourselves.
It’s not enough just to switch beers, in other words. The Bud Light/Dylan Mulvaney fiasco proved that not only could conservatives vote with their dollars, but that we had more clout than we imagined. That clout, however, can’t just be used against companies unwise enough to partner with woke TikTokkers on lame “inclusivity” promotions. By that point, the rot is already terminal. With that in mind, it’s time for those who believe corporate America shouldn’t be treating its customers like they’re at a DEI seminar to stand up against creeping cultural leftism in all of its forms — preferably before it reaches the ad-campaign stage.
Ultra-Woke LGBT Show Amongst Dozens of Disney+ Movies and Shows to Be Removed on May 26th
By C. Douglas Golden, Contributor, Commentary
Get ready to say goodbye to a slew of Disney+ movies and shows, including an ultra-woke LGBT show that’s been causing controversy. The streaming service has announced that dozens of titles will be removed on May 26th, leaving many subscribers disappointed.
The show in question, which shall remain nameless, has been criticized for its heavy-handed approach to social justice issues. But it’s not the only one on the chopping block. Disney+ is also removing several classic movies and shows, including some beloved childhood favorites.
As a writer who specializes in political commentary and world affairs, I can’t help but wonder if this is a sign of the times. Is wokeness going too far? Are we sacrificing entertainment for the sake of political correctness?
Whatever your opinion, one thing is clear: Disney+ is making a bold move by removing these titles. Will it pay off in the long run? Only time will tell.
About the Author
C. Douglas Golden is a writer who splits his time between the United States and Southeast Asia. Specializing in political commentary and world affairs, he’s written for Conservative Tribune and The Western Journal since 2014. Aside from politics, he enjoys spending time with his wife, literature (especially British comic novels and modern Japanese lit), indie rock, coffee, Formula One and football (of both American and world varieties).
Biographical Information
- Name: C. Douglas Golden
- Birthplace: Morristown, New Jersey
- Education: Catholic University of America
- Languages Spoken: English, Spanish
- Topics of Expertise: American Politics, World Politics, Culture
Contact
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