Adidas must decide what to do with Yeezy merchandise after canceling Kanye West

Adidas hThe company is still to decide how it will deal with a surplus of Yeezy apparel inventory, which could result in a financial hit of $526million.

With the sportswear manufacturer, they parted ways Kanye WestYe (also known as Ye) and his Yeezy apparel partnership. antisemitic and offensive remarks Twitter

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It was held during earnings call Bjorn Gulden, the new Adidas CEO, stated Wednesday that the company has yet to decide whether it will sell the Yeezy merchandise off or dismantle it in order to take the financial loss.

“[It’s] a very difficult, sensitive situation,” Gulden stated. “And I can just repeat, if you look at [the Yeezy] business, there is no doubt that Ye is one of the most creative people that have ever been on the planet. I think the way this was taken to market is probably the best, I would say, go-to-market job that any brand has done.”

“It’s very sad that this is falling apart,” He concluded.

Adidas made $1.2 Billion in sales through Yeezy last year. according A reported analysis.

“It’s a very complicated thing,” Gulden stated. “It’s