Ad campaign targets Coca-Cola, other ‘woke’ companies
Bottles of Coca-Cola soda lined on the shelf of a grocery store. (Scott Olson/Getty Images)
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UPDATED 9:47 AM PT – Friday, July 16, 2021
Consumers’ Research has called out woke corporation Coca-Cola in a series of new ads. The most recent video, which was released on Thursday, is just the latest aspect of the nonprofits’ multi-month, seven-figure campaign targeting woke companies.
Executive Director of Consumers’ Research Will Hild has said the ads are intended to remind Coca-Cola to “focus on their consumers, not woke politicians.” According to Hild, corporations and their CEO’s have forgotten who their customers are.
Always Woka Cola 🎵🎶 pic.twitter.com/9ICM9upvGI
— Consumers’ Research (@ConsumersFirst) July 16, 2021
The new ad highlights Coca-Cola’s impact on America’s obesity epidemic as well as the alleged exploitation of slave labor in China, which the company denies.
In the multi-month campaign, Consumers’ Research has also targeted Major League Baseball, American Airlines, Nike and others. Consumers’ Research said it hopes to “amplify the voice of consumers who are fed up with woke companies.”
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