Ex-Anheuser-Busch President Predicts Grim Future for Bud Light Amid Long, Hot, Dry Summer.

Former Anheuser-Busch Executive Says Company’s Focus on Social Issues Hurts Sales

Overview

Anson Frericks, former president of sales and distribution for Anheuser-Busch, believes that the company’s focus on social issues is hurting sales. He argues that the company needs to prioritize serving customers over engaging in social issues.

Controversy Over Bud Light

Frericks points to the controversy over Bud Light’s partnership with influencer Dylan Mulvaney, who claims to be a woman and documented his gender transition on social media. This partnership caused backlash among conservatives.

Culture Shift at Anheuser-Busch

Frericks notes that there has been a significant culture shift at Anheuser-Busch during his tenure. The company has shifted towards the environmental, social, and corporate governance movement (ESG) over the past decade. Frericks argues that there is now too much focus on ESG and not enough on the bottom line.

Predictions for Bud Light

Frericks predicts that Bud Light will continue to struggle in the coming year. He believes that customers will switch to other brands if Anheuser-Busch does not prioritize serving customers over engaging in social issues.