Zuckerberg: Instagram Threads Hits 30M Sign Ups
Mark Zuckerberg’s Instagram’s Threads Attracts 30 Million Sign-Ups in 24 Hours
Facebook founder Mark Zuckerberg announced on Thursday that his new Twitter competitor, Instagram’s Threads, had an impressive 30 million sign-ups within its first 24 hours.
Zuckerberg’s Meta, the parent company of Facebook and Instagram, launched Threads on Wednesday night. The app went live on Apple and Android app stores in 100 countries at 7 p.m. ET.
“Wow, 30 million sign-ups as of this morning. Feels like the beginning of something special, but we’ve got a lot of work ahead to build out the app,” Zuckerberg posted on Threads Thursday morning.
Threads is set to be Twitter’s most serious competitor yet. The platform features tweet-style posts, and users can comment on others’ Threads posts, just like on Twitter.
Zuckerberg even made his first tweet in over a decade to launch a playful missive at Elon Musk on Twitter, sharing a meme of two matching Spidermans pointing at each other.
— Mark Zuckerberg (@finkd) July 6, 2023
The goal is to reach one billion sign-ups for Threads, according to Zuckerberg. He also mentioned that they will hold off on ads for now and will focus on growing Threads in a similar way to how Facebook grew.
“Our approach will be the same as all our other products: make the product work well first, then see if we can get it on a clear path to 1 billion people, and only then think about monetization at that point,” Zuckerberg said in another Threads post.
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Celebrities and Brands Joining Threads
Instagram head Adam Mosseri shared on Thursday morning that the app had already reached 10 million sign-ups, but he acknowledged that there is still a lot of work to be done.
“Lots more to do. It’s easy to get a bunch of people to sign up, it’s hard to build something that people want to keep using, but quite the first day,” Mosseri said.
A number of celebrities have already joined Threads, including Jennifer Lopez, Shakira, Oprah, Kim Kardashian, Khloé Kardashian, Gordon Ramsay, and Hugh Jackman.
Several big brands have also signed up early, including Netflix, Warner Bros. Discovery’s Shark Week, Animal Planet, Billboard, HBO, NPR, HGTV, The Washington Post, The Economist, and CBS News.
While Threads currently lacks some of the features that Twitter offers, such as direct messaging, a feed of only the accounts the user follows, hashtags, and a search feature, Instagram’s head has confirmed that they are working on implementing those features.
Twitter responded on Thursday by threatening legal action against Meta over Threads, accusing the company of poaching former Twitter employees to build a “copycat” app.
Twitter lawyer Alex Spiro sent Zuckerberg a letter accusing Meta of “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.”
“Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information,” Spiro wrote. “Twitter reserves all rights, including, but not limited to, the right to seek both civil remedies and injunctive relief without further notice to prevent any further retention, disclosure, or use of its intellectual property by Meta.”
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