{"id":879236,"date":"2021-10-14T12:44:40","date_gmt":"2021-10-14T16:44:40","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=879236"},"modified":"2021-10-14T12:44:42","modified_gmt":"2021-10-14T16:44:42","slug":"u-k-ad-campaign-features-young-boy-wearing-dress-makeup-jewelry-and-womens-shoes","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/u-k-ad-campaign-features-young-boy-wearing-dress-makeup-jewelry-and-womens-shoes\/","title":{"rendered":"U.K. Ad Campaign Features Young Boy Wearing Dress, Makeup, Jewelry, And Women\u2019s Shoes"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fu-k-ad-campaign-features-young-boy-wearing-dress-makeup-jewelry-and-womens-shoes%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=879236&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>A new ad campaign from an U.K. based company features a young boy wearing makeup, jewelry, women\u2019s shoes, and a dress he took from his mother\u2019s closet.&nbsp;<\/p>\n<p>The <a href=\"https:\/\/www.pinknews.co.uk\/2021\/10\/13\/john-lewis-home-insurance-ad-stevie-nicks\/\">ad<\/a>, for the John Lewis company, launched this week and is part of a promotion for the retailer\u2019s home insurance work. Beginning with a shot of a disheveled room, the ad follows a little boy, wearing a dress, makeup, jewelry, and his mother\u2019s shoes running around his house causing chaos. The boy splashes paint on his face and the walls, throws glitter from on top of a table, all while his mother and sister watch.&nbsp;<\/p>\n<p>During the mayhem, Stevie Nicks song \u201cEdge of Seventeen\u201d plays until the ad\u2019s tagline \u201cLet life happen\u201d flashes onto the screen.<\/p>\n<p>\u201cWe wanted to inject joy, freedom and humor into this campaign. The story we landed on fulfills this, with the idea that when you have John Lewis\u2019 Home Insurance with the option of accidental damage cover, you don\u2019t need to worry anymore, you can just \u2018let life happen\u2019,\u201d Claire Pointon, customer director for John Lewis, told Adweek in a <a href=\"https:\/\/www.adweek.com\/creativity\/john-lewis-joyful-ad-lets-a-boy-embrace-his-inner-stevie-nicks\/\">statement<\/a>.&nbsp;<\/p>\n<p>\u201cThe ad playfully highlights the things that could happen as [the actor] dances around, freely expressing himself, from knocked vases and picture frames, to paint on the carpet and nail varnish along the bannisters,\u201d Pointon continued.&nbsp;<\/p>\n<p>The advertising agency responsible for producing the ad was the U.K.-based Adam&amp;Eve\/DDB. The agency\u2019s previous work <a href=\"https:\/\/adamandeveddb.com\/work\/skittles-recolour-the-rainbow\">include<\/a>s helping with Skittles \u201cRecolor the Rainbow\u201d campaign in June.&nbsp;<\/p>\n<p>The ad earned <a href=\"https:\/\/www.pinknews.co.uk\/2021\/10\/13\/john-lewis-home-insurance-ad-stevie-nicks\/\">praise<\/a> from the LGBT media outlet, Pink News. Emma Maurice wrote, \u201cthe playful ad speaks to every gender non-conforming adult who was once a child sneaking into their parents\u2019 closet.\u201d<\/p>\n<p>Some have critiqued the ad as another example of the push to sexualize children both at home and abroad.<\/p>\n<p> Terry Schilling, president of the <a href=\"https:\/\/americanprinciplesproject.org\/#landing-popup\">American Principles Project,<\/a> argued that young children have been targeted in schools and in the culture with Leftist gender ideology saying that \u201cthe sexualization of kids has been commercialized through the entertainment industry\u201d<\/p>\n<p>\u201cThere\u2019s something incredibly creepy about the sexual left\u2019s obsession with our kids. For years now, they\u2019ve been targeting children \u2014 sometimes as young as kindergarten-age \u2014 in schools with highly explicit sexual content as well as propaganda about the goodness of \u2018changing\u2019 genders,\u201d Schilling said in a statement to The Daily Wire.&nbsp;<\/p>\n<p>\u201cNow, the corporate world is jumping aboard the bandwagon. These latest attempts by woke companies to normalize gender confusion and the<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new ad campaign from an U.K. based company features a young boy wearing makeup, jewelry, women\u2019s shoes, and a dress he took from his mother\u2019s closet.\u00a0The ad, for the John Lewis company, launched this week and is part of a promotion for the retailer\u2019s home insurance work. Beginning with a shot of a disheveled room, the ad follows a little boy, wearing a dress, makeup, jewelry, and his mother\u2019s shoes running around his house causing chaos. The boy splashes paint on his face and the walls, throws glitter from on top of a table, all while his mother and sister watch.\u00a0During the mayhem, Stevie Nicks song \u201cEdge of Seventeen\u201d plays until the ad\u2019s tagline \u201cLet life happen\u201d flashes onto the screen.\u201cWe wanted to inject joy, freedom and humor into this campaign. The story we landed on fulfills this, with the idea that when you have John Lewis\u2019 Home Insurance with the option of accidental damage cover, you don\u2019t need to worry anymore, you can just \u2018let life happen\u2019,\u201d Claire Pointon, customer director for John Lewis, told Adweek in a statement.\u00a0\u201cThe ad playfully highlights the things that could happen as [the actor] dances around, freely expressing himself, from knocked vases and picture frames, to paint on the carpet and nail varnish along the bannisters,\u201d Pointon continued.\u00a0The advertising agency responsible for producing the ad was the U.K.-based Adam&#038;Eve\/DDB. The agency\u2019s previous work includes helping with Skittles \u201cRecolor the Rainbow\u201d campaign in June.\u00a0The ad earned praise from the LGBT media outlet, Pink News. Emma Maurice wrote, \u201cthe playful ad speaks to every gender non-conforming adult who was once a child sneaking into their parents\u2019 closet.\u201dSome have critiqued the ad as another example of the push to sexualize children both at home and abroad. Terry Schilling, president of the American Principles Project, argued that young children have been targeted in schools and in the culture with Leftist gender ideology saying that \u201cthe sexualization of kids has been commercialized through the entertainment industry\u201d\u201cThere\u2019s something incredibly creepy about the sexual left\u2019s obsession with our kids. For years now, they\u2019ve been targeting children \u2014 sometimes as young as kindergarten-age \u2014 in schools with highly explicit sexual content as well as propaganda about the goodness of \u2018changing\u2019 genders,\u201d Schilling said in a statement to The Daily Wire.\u00a0\u201cNow, the corporate world is jumping aboard the bandwagon. These latest attempts by woke companies to normalize gender confusion and the destruction of innocence in young children is perversely wrong; indeed, it\u2019s nothing short of child abuse,\u201d he continued, \u201cAnd it\u2019s important that every sane leader still out there call it out as such. No healthy society should tolerate this.\u201dIn recent weeks, many parents have spoken out at school board meetings in the United States about their concerns, including the availability of sexually explicit books in their children\u2019s school libraries.\u00a0One Ohio mayor told the school board in his town that they must resign or face criminal charges for the school having a writing prompt book containing graphic sexually inappropriate prompts used in classes. The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a member.<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-879236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/879236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=879236"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/879236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=879236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=879236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=879236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}