{"id":867956,"date":"2021-10-11T13:44:11","date_gmt":"2021-10-11T17:44:11","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=867956"},"modified":"2021-10-11T13:44:14","modified_gmt":"2021-10-11T17:44:14","slug":"lego-declares-an-end-to-gender-bias-and-harmful-stereotypes-strips-boys-girls-labels-from-its-products","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/lego-declares-an-end-to-gender-bias-and-harmful-stereotypes-strips-boys-girls-labels-from-its-products\/","title":{"rendered":"Lego Declares An End To \u2018Gender Bias And Harmful Stereotypes,\u2019 Strips \u2018Boys,\u2019 \u2018Girls\u2019 Labels From Its Products"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">34<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Flego-declares-an-end-to-gender-bias-and-harmful-stereotypes-strips-boys-girls-labels-from-its-products%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=867956&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/10\/Lego.jpg?w=1200&amp;h=800&amp;ixlib=react-9.3.0\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>Lego Group is committed to removing \u201cgender bias and harmful stereotypes\u201d from its toys, the company announced in a statement Monday.<\/p>\n<p>Lego cited a study by the Geena Davis Institute on Gender in Media, a non-profit <a href=\"https:\/\/seejane.org\/about-us\/\">pushing<\/a> for \u201cgender balance\u201d in entertainment and media, showing that the majority of children \u201cbelieve that some activities are just meant for girls, while others are meant for boys.\u201d Lego is \u201ccalling on parents and children to champion inclusive play\u201d to change the perception of children, the toy company said in a <a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2021\/september\/lego-ready-for-girls-campaign\">statement<\/a>. The statement said in part:<\/p>\n<blockquote readability=\"15\">\n<p><em>Ensuring more inclusive play and raising the debate around gender norms is critical, not just for girls but for any child. The LEGO Group knows that boys are also battling prejudice when it comes to creative play and playing with toys that are traditionally seen as being for the opposite sex. 71% of boys vs. 42% of girls say they worry about being made fun of if they play with a toy typically associated for the other gender.<\/em><\/p>\n<p><em>The company is committed to making LEGO play more inclusive and ensuring that children\u2019s creative ambitions \u2013 both now in the future \u2013 are not limited by gender stereotypes. We know there is work to do which is why from 2021, we will work closely with the Geena Davis Institute on Gender in Media and UNICEF to ensure LEGO products and marketing are accessible to all and free of gender bias and harmful stereotypes.<\/em><\/p>\n<\/blockquote>\n<p>Lego Group, the world\u2019s largest toymaker, has already stripped its products of labels saying \u201cfor girls\u201d and \u201cfor boys,\u201d according to Lego Group chief product and marketing officer Julia Goldin.<\/p>\n<p>\u201cWe\u2019re testing everything on boys and girls, and including more female role models,\u201d Goldin told <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2021\/oct\/11\/lego-to-remove-gender-bias-after-survey-shows-impact-on-children-stereotypes\">The Guardian<\/a>. \u201cOur job now is to encourage boys and girls who want to play with sets that may have traditionally been seen as \u2018not for them.\u2019\u201d<\/p>\n<p>Geena Davis, the founder of the Geena Davis Institute, celebrated Lego\u2019s announcement in a statement.<\/p>\n<p>\u201cAs a Mom of three children, I have long admired the LEGO Group and I\u2019m heartened by their global commitment to this study to inform how we can dramatically inspire creativity in girls through play and storytelling,\u201d Davis said. \u201cWe also know that showing girls unique and unstereotyped activities can lead to an expanded viewpoint of possibilities and opportunities.\u201d<\/p>\n<p>Lego\u2019s announcement comes on the heels of a new California law mandating that large retailers stock a gender-neutral section of their stores. The bill\u2019s author, Democrat state assemblyman Evan Low said that his legislation is a step toward eliminating \u201charmful and outdated stereotypes\u201d about boys and girls. As <a href=\"https:\/\/www.dailywire.com\/news\/toys-r-they-ca-law-requires-stores-to-have-gender-neutral-area-for-kids-products\">The Daily Wire<\/a> reported:<\/p>\n<blockquote readability=\"23.783540022548\">\n<p><em>Democratic Gov. Gavin Newsom signed the new law on Saturday, which orders large stores to set aside a gender-neutral section to display \u201ca reasonable selection\u201d of items \u201cregardless of whether they have been traditionally marketed for either girls or for boys.\u201d<\/em><\/p>\n<p><em>The bill was authored by Evan Low, a Democrat state assemblyman, who said he was \u201cincredibly grateful\u201d the governor signed the bill this year.<\/em><\/p>\n<p><em>Low said he was inspired by the 10-year-old girl daughter of one of his staffers, who \u201casked her mom why certain items in the store were \u2018off limits\u2019 to her because she was a girl,\u201d the Associated Press&nbsp;<a href=\"https:\/\/apnews.com\/article\/business-gavin-newsom-california-state-legislature-legislature-6ee331cbf5eb7a22c046f5ed528b42f9\">reported<\/a>.<\/em><\/p>\n<p><em>\u201cWe need to stop stigmatizing what\u2019s acceptable for certain genders and just let kids be kids,\u201d Low said. \u201cMy hope is this bill encourages more businesses across California and the U.S. to avoid reinforcing harmful and outdated stereotypes.\u201d<\/em><\/p>\n<\/blockquote>\n<p><em>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a <\/em><a href=\"https:\/\/www.dailywire.com\/subscribe\"><em>member<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego Group is committed to removing \u201cgender bias and harmful stereotypes\u201d from its toys, the company announced in a statement Monday.Lego cited a study by the Geena Davis Institute on &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-867956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/867956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=867956"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/867956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=867956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=867956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=867956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}