{"id":756566,"date":"2021-09-15T19:51:00","date_gmt":"2021-09-15T23:51:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=756566"},"modified":"2021-09-15T19:51:07","modified_gmt":"2021-09-15T23:51:07","slug":"ratings-for-vmas-featuring-scantily-clad-madonna-and-lil-nas-x-hit-all-time-low","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ratings-for-vmas-featuring-scantily-clad-madonna-and-lil-nas-x-hit-all-time-low\/","title":{"rendered":"Ratings For VMAs Featuring Scantily Clad Madonna And Lil Nas X Hit All-Time Low"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fratings-for-vmas-featuring-scantily-clad-madonna-and-lil-nas-x-hit-all-time-low%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=756566&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/09\/GettyImages-1339936130-scaled-1.jpg?w=1200&amp;h=800&amp;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>You can lead audiences to a half-dressed, aging pop star, but you can\u2019t make them watch.<\/p>\n<p>That\u2019s the lesson MTV has to be taking from this year\u2019s Video Music Awards, which clocked their lowest ratings on record despite a surprise appearance from Madonna wearing a one-piece leather thong bustier, and fishnets.<\/p>\n<p>The 63-year-old\u2019s fellow celebrities showered her with accolades for the cameo.<\/p>\n<p>Actor Laverne Cox <a href=\"https:\/\/www.instagram.com\/p\/CTv0oNyAOP1\/?utm_source=ig_web_copy_link\">posted<\/a> an image of Madge to Instagram with the caption, \u201cMadonna was a huge inspiration to me growing up. I had Madonna posters on my walls in high school and college \u2026 Strong empowered women have always inspired me. The VMA opening with Madonna was beautiful tonight.\u201d<\/p>\n<p>Billy Eichner replied to Madonna\u2019s own <a href=\"https:\/\/www.instagram.com\/p\/CTvkcKErskt\/?utm_source=ig_web_copy_link\">post<\/a> commemorating her appearance with a series of heart emojis. And singer-songwriter Sarah Hudson commented, \u201cF***ing queen.\u201d<\/p>\n<p>But average Americans were evidently less impressed. While the moment went viral on social media, the actual viewership for the show proved once again that Twitter is not real life. The ratings for this year\u2019s VMAs plunged 17% in the key demo of adults between 18 and 49 from 2020, and hit an all-time low in viewers of all ages.<\/p>\n<p>Though ViacomCBS, MTV\u2019s parent network, claims the show increased \u201creach,\u201d it didn\u2019t specify how it reached this conclusion as its numbers are based on a proprietary metric derived from a combination of Nielsen ratings and internal digital data that the company calls \u201cTotal Minutes Consumed\u201d (TMC).<\/p>\n<p>While several entertainment outlets like <a href=\"https:\/\/www.thewrap.com\/vmas-ratings-down-7-percent-mtv\/\">The Wrap<\/a> and <a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/2021-vmas-tv-ratings-1235013422\/\">The Hollywood Reporter<\/a> have been reporting ViacomCBS\u2019s PR claims, at present, no external, independent data is available to back up their claims.<\/p>\n<p>Traditional ratings, however, leave no doubt that viewership for the VMAs once again hit bottom, drawing only 900,000 viewers for the live run of the show. It marked the first time in MTV\u2019s history that fewer than one million people tuned in to its flagship awards program. For comparison, the VMAs drew nearly 10 million viewers in 2015 and more than 11 million in 2010.<\/p>\n<p>Neither Madonna, nor the much younger acts following in her controversial footsteps, like Lil Nas X, were able to arrest the downward trajectory the show has been on for years.<\/p>\n<p>MTV can take comfort that it\u2019s not alone in its troubles.<\/p>\n<p>As The Daily Wire has <a href=\"https:\/\/www.dailywire.com\/news\/oscars-ratings-crumble-nearly-60-to-record-low-as-stars-bash-law-enforcement\">reported<\/a>, the Oscars also hit a new bottom in 2021, plummeting nearly 60% from the already record-low ratings the show posted in 2020. The <a href=\"https:\/\/www.dailywire.com\/news\/grammy-ratings-hit-lowest-of-low-only-8-8m-tune-in-vs-19m-last-year\">2021 Grammys<\/a>, too, reached a record low, bringing in nearly 10 million fewer viewers than the year before.<\/p>\n<p>A <a href=\"https:\/\/www.nytimes.com\/2021\/04\/18\/business\/media\/academy-awards-tv-ratings-audience.html\">New York Times<\/a> story on the Oscars quoted one producer who admitted that celebrities sounding off on politics has likely played a role in audience disinterest. \u201cIncreasingly,\u201d the Times reported, \u201cthe ceremonies are less about entertainment honors and more about progressive politics, which inevitably annoys those in the audience who disagree. One recent producer of the Oscars, who spoke on the condition of anonymity to discuss confidential metrics, said minute-by-minute post-show ratings analysis indicated that \u2018vast swaths\u2019 of people turned off their televisions when celebrities started to opine on politics.\u201d<\/p>\n<p>Time will tell whether the Emmys, which air Sunday night on CBS, will suffer a similar fate.<\/p>\n<p><em>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a&nbsp;<\/em><a href=\"https:\/\/www.dailywire.com\/subscribe\"><em>member<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can lead audiences to a half-dressed, aging pop star, but you can\u2019t make them watch.That\u2019s the lesson MTV has to be taking from this year\u2019s Video Music Awards, which &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-756566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/756566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=756566"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/756566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=756566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=756566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=756566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}