{"id":733697,"date":"2021-09-09T10:51:00","date_gmt":"2021-09-09T14:51:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=733697"},"modified":"2021-09-09T10:51:02","modified_gmt":"2021-09-09T14:51:02","slug":"opinion-to-save-womens-sports-we-must-see-the-truth-first","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/opinion-to-save-womens-sports-we-must-see-the-truth-first\/","title":{"rendered":"OPINION: To Save Women\u2019s Sports, We Must See The Truth First"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fopinion-to-save-womens-sports-we-must-see-the-truth-first%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=733697&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/09\/GettyImages-1234401071.jpg\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>\u201cSave it, see it.\u201d<\/p>\n<p>That\u2019s the tagline of Michelob Ultra\u2019s newest advertising campaign, which purports to give women\u2019s sports more visibility since men\u2019s sports tend to enjoy more coverage, fans, and money. The beer company is asking Instagram users to employ the \u201csave\u201d function on the social media app whenever they see a post from a female athlete, which, in turn, makes that post more visible to other users, thanks to Instagram\u2019s discovery algorithm.<\/p>\n<p>This is a noteworthy goal from Anheuser-Busch. Women\u2019s sports <em>is<\/em>&nbsp;in jeopardy and in need of saving. But, if this latest marketing campaign is any indication, the billion-dollar beer manufacturer is only contributing to the problem.<\/p>\n<p>In the kickoff ad for the campaign, Michelob Ultra <a href=\"https:\/\/www.youtube.com\/watch?v=DEbwRoFILmk\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3DDEbwRoFILmk&amp;source=gmail&amp;ust=1631216652690000&amp;usg=AFQjCNFoqSQ90ih09l0xlsIliuLo0PATnw\">features several female athletes<\/a> telling us we don\u2019t have to agree with all aspects of their lives, but we can agree to save women\u2019s sports. Also featured in the ad is runner CeC\u00e9 Telfer. In 2016, <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-9719941\/Testosterone-rule-keeps-transgender-runner-trials.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.dailymail.co.uk\/news\/article-9719941\/Testosterone-rule-keeps-transgender-runner-trials.html&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNG4IqvfWBR6NQ7pYz5T_oq4oP32Mg\">Telfer ranked 200th in NCAA Division II Outdoor Track and Field<\/a>. The following year, Telfer ranked 390th. In 2019, Telfer blew past the competition to win the Division II national title in the 400-meter hurdles and was named All-American. What caused the sudden improvement?<\/p>\n<p>In 2016 and 2017, Telfer competed in men\u2019s track and field before identifying as a woman and competing with women in 2019.<\/p>\n<p><a href=\"https:\/\/www.nbcnews.com\/feature\/nbc-out\/trans-women-retain-athletic-edge-after-year-hormone-therapy-study-n1252764\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.nbcnews.com\/feature\/nbc-out\/trans-women-retain-athletic-edge-after-year-hormone-therapy-study-n1252764&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNHKOPcMB2mcWW_H5aejbzKWmsOokw\">The biological advantage men have over women in athletics is indisputable<\/a>; it\u2019s the reason why we have separate sports for men and women. Title IX of the Civil Rights act provides women the opportunity to compete and thrive in athletics on a fair playing field. But that field is shifting.<\/p>\n<p>After Connecticut allowed males who identify as female to compete in girls\u2019 sports, two such athletes won 15 women\u2019s track championship titles between 2017 and 2019. These titles were previously held by nine different girls.<\/p>\n<p>In 2019, Veronica Ivy, then competing as Rachel McKinnon \u2014 a biological male \u2014 won the women\u2019s Masters Track Cycling World Championships for the second straight year and also set the world record in a qualifying race. Another biological male competing against a woman in MMA fighting fractured their opponent\u2019s skull, and while MMA is a high-risk sport, <a href=\"https:\/\/www.attacktheback.com\/transgender-mma-fighter-fallon-fox-breaks-opponents-skull\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.attacktheback.com\/transgender-mma-fighter-fallon-fox-breaks-opponents-skull\/&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNHna0KzQuu7yVTNL90cfq6rqAQizg\">the female opponent later commented<\/a> that she had \u201cnever felt the strength I felt in a fight like that night.\u201d These are just a few of a growing list of examples.<\/p>\n<p>Women have called the encroachment of men in their sports \u201c<a href=\"https:\/\/www.foxnews.com\/sports\/fairness-womens-sports-student-suing-transgender-athlete-policy\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.foxnews.com\/sports\/fairness-womens-sports-student-suing-transgender-athlete-policy&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNHs3kUWeyA00Lx-KbyW03v4kifIlg\">demoralizing<\/a>.\u201d In addition to the hours training to be their best on the field, many women are <a href=\"https:\/\/adflegal.org\/fairplay\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/adflegal.org\/fairplay&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNHlz078o084Hx0PIZdaiE6IoSoHMQ\">fighting to overcome additional court and legislative hurdles<\/a>. After fighting an uphill battle to achieve the Title IX protections they enjoy, women find themselves looking uphill once again.<\/p>\n<p>Anheuser-Busch states on the <a href=\"https:\/\/www.michelobultra.com\/programs\/SaveItSeeIt\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.michelobultra.com\/programs\/SaveItSeeIt&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNFy3jgYqGtbvPidY4iLP5NDlooAAw\">landing page for its ad campaign<\/a> that it is pledging $100 million over five years to save women\u2019s sports. In the same graphic, it also claims to be working for \u201cequal representation of all gender identities.\u201d These two statements contradict each other. Either the billion-dollar company is working to save women\u2019s sports, or it is working to create men\u2019s sports and co-ed sports. Telfer ironically states in the ad that this is \u201cone step closer to an equal future.\u201d But it is far from equality when girls who have worked hard their entire lives for a roster spot or a place on the podium are left in the dust by males and the hundreds of millions of dollars behind them.<\/p>\n<p>As kids, we\u2019re often told the classic story \u201cThe Emperor\u2019s New Clothes.\u201d From that story, we\u2019re supposed to learn the value of calling out the truth when the crowd is too afraid to speak up. So let\u2019s be very clear here: Men and women are different. That\u2019s a good thing, and something we should not be quick to erase.<\/p>\n<p>Thousands of girls see what is happening to their sports, and more and more are stepping forward to save it. They are speaking the truth that too many people are afraid to speak. Will Anheuser-Busch see them? Or will it choose to save its bottom line?<\/p>\n<p><i>Christiana Holcomb is legal counsel at <\/i><a href=\"http:\/\/www.adflegal.org\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.adflegal.org&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNHst65jecxOAHV-1oI3cjTh4hw7hg\"><i>Alliance Defending Freedom<\/i><\/a><i> (<\/i><a href=\"https:\/\/twitter.com\/AllianceDefends\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/AllianceDefends&amp;source=gmail&amp;ust=1631216652691000&amp;usg=AFQjCNE5tu6KfDnPQ7aVYwxA0IsZSOZxbQ\"><i>@Alliance Defends<\/i><\/a><i>), where she represents female athletes seeking to protect women\u2019s sports.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSave it, see it.\u201dThat\u2019s the tagline of Michelob Ultra\u2019s newest advertising campaign, which purports to give women\u2019s sports more visibility since men\u2019s sports tend to enjoy more coverage, fans, and &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-733697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/733697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=733697"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/733697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=733697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=733697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=733697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}