{"id":604797,"date":"2021-07-28T12:52:40","date_gmt":"2021-07-28T16:52:40","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=604797"},"modified":"2021-07-28T12:52:43","modified_gmt":"2021-07-28T16:52:43","slug":"get-woke-go-broke-nbc-primetime-olympic-ratings-spiral-downward-nearly-50-from-2016-causing-advertiser-anxiety","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/get-woke-go-broke-nbc-primetime-olympic-ratings-spiral-downward-nearly-50-from-2016-causing-advertiser-anxiety\/","title":{"rendered":"Get Woke, Go Broke?: NBC Primetime Olympic Ratings \u2018Spiral Downward\u2019 Nearly 50% From 2016 Causing \u2018Advertiser Anxiety\u2019"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">34<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fget-woke-go-broke-nbc-primetime-olympic-ratings-spiral-downward-nearly-50-from-2016-causing-advertiser-anxiety%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=604797&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/07\/GettyImages-1326841862.jpg?w=1200&amp;h=800&amp;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>Ratings for NBC\u2019s primetime coverage of the Tokyo Olympic Games \u201chas continued to spiral downward\u201d according to Fox News, dropping nearly 50% from the network\u2019s coverage of the 2016 Rio Games. Olympic viewership is down nearly 40% overall across the entire NBC family of networks sharing broadcast duties.<\/p>\n<p>Analysts <a href=\"https:\/\/www.dailywire.com\/news\/olympics-ratings-set-to-crash-research-suggests-get-woke-go-broke-effect-partly-to-blame-report\">suggest that the \u201cget woke, go broke\u201d effect<\/a> may be partly to blame, but the drop is so significant that the network is now struggling with \u201cadvertiser anxiety,\u201d allaying corporate fears that the millions spent on commercials and sponsorships during Olympic coverage may not have been worth it.<\/p>\n<p>Monday\u2019s primetime NBC telecast \u201cshed 53 percent of viewers from coverage of the first weeknight primetime during the 2012 London Olympics and declines were even larger among the advertiser-coveted demographic of adults aged 18-49.\u201d<\/p>\n<p>NBC had hoped that ratings would pick up after the Olympic Opening Ceremony, which saw a 33% drop in viewership from 2016. Unfortunately, a turnaround has not materialized. Instead, the network is \u201caveraging 14.7 million viewers\u201d in primetime, representing an overall \u201c49 percent drop compared to the equivalent night from the 2016 Rio de Janeiro games.\u201d<\/p>\n<p>\u201cNBC averaged 12.6 million viewers on Saturday night, a 39 percent drop compared to the first Saturday of the 2016 Olympics and a 56 percent drop compared to the 2012 London games,\u201d Fox News added. \u201cNow that a weeknight has also shed significant viewership from recent Olympics, too, NBC could start to panic if things don\u2019t pick up in a hurry.\u201d<\/p>\n<p>The network had, <a href=\"https:\/\/variety.com\/2021\/tv\/news\/nbcuniversal-tokyo-olympics-make-goods-advertising-1235028563\/\">according to Variety<\/a>, counted on major stars like Team USA gymnast Simone Biles to help spur nightly ratings, but Biles pulled out of the women\u2019s team event on Tuesday, citing issues, and Team USA now says she is not expected to compete in the women\u2019s all-around competition on Thursday, leaving little in NBC\u2019s primetime lineup to draw viewers \u2014 and that\u2019s leaving advertisers very nervous.<\/p>\n<p>\u201cTraditional TV viewing for the Summer Games has declined noticeably, and, a decision by popular gymnast Simone Biles to take herself out of the team competition early Tuesday has spurred advertiser anxiety, according to executives familiar with negotiations between NBC and sponsors,\u201d Variety reported Wednesday. One media buying executive told the outlet that the lackluster ratings are&nbsp;\u201cclearly are not what NBC, our agency or our clients were looking for,\u201d and advertisers are demanding \u201cmake goods,\u201d or free advertising elsewhere to make up for the lost audience.<\/p>\n<p>As the <a href=\"https:\/\/www.dailywire.com\/news\/olympics-ratings-set-to-crash-research-suggests-get-woke-go-broke-effect-partly-to-blame-report\">Daily Wire previously reported<\/a>, anticipation for the 2020 Tokyo Olympics was at a comparative low, with many viewers citing a newfound political focus among the Team USA athletes as part of the reason they lacked any excitement for the Games. Republicans, particularly were unenthusiastic, likely because many of the athletes planned to protest for progressive causes.<\/p>\n<p>The message is getting to Team USA\u2019s athletes. After the U.S. Women\u2019s soccer team took a knee in protest of racial inequality in its Olympic opener against Sweden, the other U.S. squad expected to stage a political demonstration \u2014 the women\u2019s basketball team \u2014 subtly announced that they had no plans to push a social justice message during their own Olympic appearances.<\/p>\n<p>It could be too little too late, however, to save NBC\u2019s viewership.<\/p>\n<p><em>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a&nbsp;<\/em><a href=\"https:\/\/www.dailywire.com\/subscribe\"><em>member<\/em><\/a><em>.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ratings for NBC\u2019s primetime coverage of the Tokyo Olympic Games \u201chas continued to spiral downward\u201d according to Fox News, dropping nearly 50% from the network\u2019s coverage of the 2016 Rio &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-604797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/604797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=604797"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/604797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=604797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=604797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=604797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}