{"id":600982,"date":"2021-07-23T10:36:23","date_gmt":"2021-07-23T14:36:23","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=600982"},"modified":"2021-07-23T10:36:28","modified_gmt":"2021-07-23T14:36:28","slug":"olympics-ratings-set-to-crash-research-suggests-get-woke-go-broke-effect-partly-to-blame-report","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/olympics-ratings-set-to-crash-research-suggests-get-woke-go-broke-effect-partly-to-blame-report\/","title":{"rendered":"Olympics Ratings Set to Crash, Research Suggests \u2018Get Woke, Go Broke\u2019 Effect Partly to Blame, Report"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">32<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Folympics-ratings-set-to-crash-research-suggests-get-woke-go-broke-effect-partly-to-blame-report%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=600982&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/07\/GettyImages-1322222694-scaled-1.jpg?w=1200&amp;h=800&amp;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>Last week, marketing research firm, Zeta Global, polled Americans about the Olympics and discovered the majority aren\u2019t excited to watch the games this year.<\/p>\n<p>\u201cMore than 60% of Americans were unable to express excitement or interest in the summer games, and at least 45% of Americans confirmed they are NOT looking forward to the games in any capacity,\u201d the company found. This led it to predict this year\u2019s Olympics will be the lowest-watched of the 21st century.<\/p>\n<p>Meanwhile, another research group, <a href=\"https:\/\/www.ipsos.com\/en-us\/news-polls\/american-performance-olympics-proud-be-american\">Ipsos<\/a>, conducted polling on Olympics enthusiasm by party affiliation and discovered that only 29% of Republicans are interested in watching the games, compared to 39% of Democrats. It also found that fewer than a third of Americans (32%) believe that Olympic athletes should be allowed to engage in political protests, including kneeling or wearing messages on their uniforms. Finally, Ipsos\u2019 survey showed a majority of those polled feel that a positive performance from U.S. athletes generally makes them proud to be American.<\/p>\n<p>So what happens when the athletes indicate that they <em>aren\u2019t<\/em> proud to be Americans, and defy their fellow citizens\u2019 wishes for a politics-free international sporting event as the U.S. Women\u2019s Soccer team did when they <a href=\"https:\/\/www.dailywire.com\/news\/u-s-womens-soccer-team-takes-stunning-loss-after-kneeling-for-blm-before-olympic-opener\">knelt<\/a> in support of Black Lives Matter? Or as hammer-thrower Gwen Berry did when she <a href=\"https:\/\/www.dailywire.com\/news\/gwen-berry-blasted-for-anthem-protest-try-this-s-in-an-actually-oppressive-country\">turned her back<\/a> on the American flag during the anthem?<\/p>\n<p>Zeta\u2019s prediction of a ratings free-fall comes true.<\/p>\n<p>As the games open Friday, Olympics ratings coverage isn\u2019t focusing on whether viewership numbers will be bad but, rather, just <em>how<\/em> bad.<\/p>\n<p>The <a href=\"https:\/\/nypost.com\/2021\/07\/21\/nbc-faces-ratings-flop-as-covid-plagues-tokyo-olympics\/\">New York Post<\/a> reports some experts believe it could drop to just 17 million \u2014 a disastrous figure compared to the 2012 London Olympics that averaged 30 million viewers and the poorly-rated 2016 Rio games that attracted 27 million.<\/p>\n<p><a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/tokyo-olympics-tv-ratings-preview-1234985186\/\">The Hollywood Reporter<\/a> asked in a headline, \u201cTokyo Olympics: How Far Will NBC\u2019s TV Ratings Fall?\u201d<\/p>\n<p>The story goes on to explore cable cord-cutting as the primary factor that could make for a tough year for NBC, the primary broadcaster of the games. Other outlets, like <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-07-20\/watch-tokyo-olympics-nbc-hopes-to-lure-viewers-despite-missing-athletes-crowds\">Bloomberg<\/a>, have focused on Covid and a lack of fans in the stands as the reason fewer families will be gathering to watch athletes bring home the gold. &nbsp;But that seems like willful disregarding of evidence that audiences feel a general lack of enthusiasm for the competitions this year. And the competitors.<\/p>\n<p>Based on Ipsos and Zeta\u2019s research, Outkick\u2019s popular founder Clay Travis clearly spoke for many when he <a href=\"https:\/\/twitter.com\/Outkick\/status\/1417967624541986818?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1417967624541986818%7Ctwgr%5E%7Ctwcon%5Es1_c10&amp;ref_url=https%3A%2F%2Fwww.foxnews.com%2Fsports%2Fclay-travis-uswnt-make-olympics-political-and-lose-big-against-sweden\">said<\/a>, \u201cIt\u2019s intriguing to see the U.S. women kneel before the game began. There\u2019s going to be a lot of political analysis going on as it pertains to the Olympics this year. It\u2019s going to be harder to enjoy, it\u2019s going to be way more political than it has been in the past, and I think that is going to hurt the viewership.\u201d<\/p>\n<p>It\u2019s particularly bad news for NBC as it is the network hoping to use the Olympics to draw subscribers to its new streaming platform, Peacock.<\/p>\n<p>As LightShed Partners analyst Rich Greenfield told the Post, \u201cThis is certainly not going to be the Olympics NBC was hoping for.\u201d<\/p>\n<p><i>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a <\/i><a href=\"https:\/\/www.dailywire.com\/subscribe\"><i>member<\/i><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, marketing research firm, Zeta Global, polled Americans about the Olympics and discovered the majority aren\u2019t excited to watch the games this year.\u201cMore than 60% of Americans were unable &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2315279,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-600982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/600982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=600982"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/600982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2315279"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=600982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=600982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=600982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}