{"id":574507,"date":"2021-06-26T12:05:39","date_gmt":"2021-06-26T16:05:39","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=574507"},"modified":"2021-06-26T12:05:41","modified_gmt":"2021-06-26T16:05:41","slug":"promoting-lokis-bisexuality-may-be-hurting-the-shows-ratings","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/promoting-lokis-bisexuality-may-be-hurting-the-shows-ratings\/","title":{"rendered":"Promoting Loki\u2019s \u2018Bisexuality\u2019 May be Hurting The Show\u2019s Ratings"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fpromoting-lokis-bisexuality-may-be-hurting-the-shows-ratings%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=574507&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/27272C2A-D833-4AFB-8F53-B955B62E960D-1200x800-1.jpeg\" class=\"ff-og-image-inserted\"  style=\"display:none\"><\/div>\n<p>It\u2019s hard to pinpoint what drives a series\u2019 ratings, but what isn\u2019t difficult to nail down: when something is <em>not<\/em> working. And the evidence suggests Disney\u2019s lazy Pride pandering is failing to draw fans to \u201cLoki.\u201d In fact, it may be pushing them away.<\/p>\n<p>In the third episode, which Marvel execs have been trumpeting as proof of the franchise\u2019s LGBTQ bona fides, Loki\u2019s female love interest says of his romantic history, \u201cYou\u2019re a prince. Must\u2019ve been would-be-princesses. Or perhaps, another prince?\u201d To which Loki replies, \u201cA bit of both \u2014 I suspect the same as you.\u201d<\/p>\n<p>That\u2019s it. That is the full extent of the discussion of the trickster god\u2019s sexual preferences.<\/p>\n<p>Yet, on this basis, director Kate Herron <a href=\"https:\/\/twitter.com\/iamkateherron\/status\/1407633677484539906?s=20\">tweeted<\/a>, \u201cFrom the moment I joined [the Loki production] it was very important to me, and my goal, to acknowledge Loki was bisexual. It is a part of who he is and who I am too. I know this is a small step but I\u2019m happy, and heart is so full, to say that this is now Canon in #mcu.\u201d<\/p>\n<p>Duly following their marching orders, legacy media outlets like <a href=\"https:\/\/www.usatoday.com\/story\/entertainment\/tv\/2021\/06\/24\/director-kate-herron-confirms-marvel-loki-disney-bisexual\/7781779002\/\">USA Today<\/a> and <a href=\"https:\/\/www.cbsnews.com\/news\/loki-bisexual-mcu-show\/\">CBS<\/a> immediately began blaring, \u201cTom Hiddleston\u2019s Loki confirmed as Marvel\u2019s first bisexual lead character\u201d and \u201cLoki confirmed as bisexual in show\u2019s third episode: becomes first major queer character in Marvel Cinematic Universe.\u201d<\/p>\n<p>If there\u2019s one thing both Christians and LGBTQ activists ought to be able to agree on, it\u2019s how embarrassingly obvious this kind of coordinated PR stunt is. And it appears many of them do.<\/p>\n<p>Loki\u2019s premiere <a href=\"https:\/\/deadline.com\/2021\/06\/loki-first-day-viewership-scores-record-for-disney-marvel-series-per-samba-tv-1234773100\/\">scored<\/a> record ratings for Disney+, drawing 890,000 households, which third-party tracking company, Samba TV, said was \u201cthe largest US premiere-day audience for any of Marvel\u2019s Disney+ shows.\u201d It went on to say, \u201cClearly, the growing number of households tuning in on Day 1 proves that the Marvel Disney+ series are growing in momentum.\u201d<\/p>\n<p>Until, that is, they weren\u2019t.<\/p>\n<p>Flash forward two weeks, and Samba reports that the show experienced a significant drop-off in viewership to only 727,000 between that episode and the third when all the \u201cqueer representation\u201d headlines hit.<\/p>\n<p>Specialty comic book outlet, <a href=\"https:\/\/boundingintocomics.com\/2021\/06\/25\/loki-viewership-numbers-reportedly-tumble-over-160000-between-episode-1-and-episode-3\/\">Bounding into Comics<\/a>, highlights search term analyses from Google Trends that suggests the decrease isn\u2019t just waning interest in a new product but a steep, ideologically-driven exodus:<\/p>\n<blockquote readability=\"30\">\n<p><em>Not only is Samba TV showing a decline in viewership for \u201cLoki,\u201d but as YouTuber Heel vs Babyface points out, the series is also seeing a decline on Google Trends. He states, \u201cOn Google Trends, first episode pretty high, second episode even stayed relatively high, and the projection on the third episode is that this show has just fallen off a cliff in interest.\u201d<\/em><\/p>\n<p><em>As for why he believes the show is falling off a cliff, Heel vs Babyface states, \u201cIt\u2019s very, very obvious to see why. Because Marvel, Disney, whichever way you want to put it, are hiring selfish, self-absorbed, narcissistic activists, who can\u2019t see past skin, who can\u2019t see past sexuality, who must force their politics into the show.\u201d<\/em><\/p>\n<\/blockquote>\n<p>This tracks with <a href=\"https:\/\/www.dailywire.com\/news\/new-captain-america-says-to-expect-more-social-justice-from-marvel\">evidence<\/a> that \u201cThe Falcon and The Winter Soldier\u201d also saw a ratings slide when it sought to retrofit left-wing, BLM messaging into Falcon\u2019s storyline. Marvel\u2019s core constituency \u2014 young men (and China) \u2014 doesn\u2019t care about identity politics. Inserting it into entertainment that should provide a respite from culture wars is likely to drive them away.<\/p>\n<p><i>The views expressed in this opinion piece are the author\u2019s own and do not necessarily represent those of The Daily Wire.<\/i><\/p>\n<p><i>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a\u00a0<\/i><a href=\"https:\/\/www.dailywire.com\/subscribe\"><span class=\"s1\"><i>member<\/i><\/span><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to pinpoint what drives a series\u2019 ratings, but what isn\u2019t difficult to nail down: when something is not working. And the evidence suggests Disney\u2019s lazy Pride pandering is &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2281416,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/27272C2A-D833-4AFB-8F53-B955B62E960D-1200x800-1.jpeg","fifu_image_alt":"Promoting Loki\u2019s \u2018Bisexuality\u2019 May be Hurting The Show\u2019s Ratings","footnotes":""},"categories":[],"tags":[],"class_list":["post-574507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/27272C2A-D833-4AFB-8F53-B955B62E960D-1200x800-1.jpeg","fifu_image_alt":"Promoting Loki\u2019s \u2018Bisexuality\u2019 May be Hurting The Show\u2019s Ratings","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/574507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=574507"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/574507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2281416"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=574507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=574507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=574507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}