{"id":563671,"date":"2021-06-14T16:37:06","date_gmt":"2021-06-14T20:37:06","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=563671"},"modified":"2021-06-14T16:37:08","modified_gmt":"2021-06-14T20:37:08","slug":"nickelodeon-ratings-crash-amid-lgbtq-push","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/nickelodeon-ratings-crash-amid-lgbtq-push\/","title":{"rendered":"Nickelodeon Ratings Crash Amid LGBTQ Push"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">12<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnickelodeon-ratings-crash-amid-lgbtq-push%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=563671&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/GettyImages-1188343561.jpg?w=1200&#038;h=800&#038;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\"  style=\"display:none\"><\/div>\n<p><span>There\u2019s growing evidence that Nickelodeon\u2019s hard push to promote the LGBTQ agenda to children is having a negative impact on the network\u2019s ratings.<\/span><\/p>\n<p><span>In the last two weeks, both Nickelodeon and its preschool-targeted network, Nick Jr., have released videos championing \u201ctrans,\u201d \u201cqueer,\u201d and \u201cpansexual\u201d inclusion. One video that sparked mass outrage <\/span><a href=\"https:\/\/www.dailywire.com\/news\/childrens-show-blues-clues-features-pride-parade-cartoon-drag-queen-children-explaining-pride-flags\"><span>depicted<\/span><\/a><span> a cartoon version of drag queen Nina West singing about various LGBTQIA groups \u201c[loving] each other so proudly\u201d on \u201cBlues Clues and You,\u201d a show for two-to-five-year olds. That same video showed a female-to-male transgender beaver who appeared to have post-operative surgical scars on its chest.\u00a0<\/span><\/p>\n<p><span>In a separate live action video Nickelodeon <\/span><a href=\"https:\/\/www.dailywire.com\/news\/nickelodeon-taps-drag-queen-to-teach-kids-about-the-pride-flag\"><span>posted<\/span><\/a><span> to YouTube last week, West explains the meanings behind various LGBTQ Pride flags through a song. These latest videos come after the network began overtly celebrating \u201cPride\u201d month several years ago and <\/span><a href=\"https:\/\/www.dailywire.com\/news\/nickelodeon-suggests-spongebob-squarepants-is-gay-in-lgbtq-pride-month-tweet\"><span>implied<\/span><\/a><span> in 2020 that its most popular character, SpongeBob SquarePants, is gay.<\/span><\/p>\n<p><span>The company also recently announced that its reboot of \u201cRugrats,\u201d a popular series that originally ran throughout the 1990s to 2004, will <\/span><a href=\"https:\/\/www.dailywire.com\/news\/rugrats-reboot-to-feature-single-lesbian-mom\"><span>feature<\/span><\/a><span> a single lesbian mom. Natalie Morales, the actress who plays the character, commented, \u201cI think it\u2019s just so great because examples of living your life happily and healthily as an out queer person is just such a beacon for young queer people who may not have examples of that.\u201d<\/span><\/p>\n<p><span>But it appears many parents <\/span><i><span>don\u2019t<\/span><\/i><span> think it\u2019s so great.<\/span><\/p>\n<p><a href=\"https:\/\/www.piratesandprincesses.net\/viacom-struggles-with-paramount-and-nickelodeon-while-disney-pulls-away\/\"><span>Pirates and Princesses<\/span><\/a><span>, a popular entertainment site specializing in Disney-related news, reports Nickelodeon <\/span><span>YouTube videos were \u201cdownvoted to such a degree that they\u2019ve now hidden the ratio.\u201d The site also says the network <\/span><span>has seen a major decline in viewers since it began overtly pushing the LGBTQ agenda to its young viewers:<\/span><\/p>\n<blockquote readability=\"24\">\n<p><span>Since July of 2017, Nickelodeon\u2019s viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000. In only four years, Nickelodeon has dropped more than two thirds of its audience. That is catastrophically bad for the cable channel, but with cable on the way out, maybe it\u2019s not <\/span><i><span>so<\/span><\/i><span> bad? The catch here is that it is, in fact, <\/span><i><span>that<\/span><\/i><span> bad <\/span><span>and perhaps worse<\/span><span>, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount+.<\/span><\/p>\n<p><span>There are signs that Viacom has not learned any lessons and is retrofitting these old shows with the same principles that have resulted in Nickelodeon\u2019s huge loss in ratings. Even with a show about infants, much of the headlines have been about a retconned, <\/span><span>now-lesbian character<\/span><span>; whatever your thoughts on that issue, it\u2019s hard to see how a children\u2019s show about infants is best served in advertising when the news is all about sexuality.<\/span><\/p>\n<\/blockquote>\n<p><span>This is particularly bad news for parent company ViacomCBS, which has been attempting to bulk up its streaming service, Paramount+, by adding several hundred hours of Nickelodeon programming to the platform\u2019s library.<\/span><span>\u00a0<\/span><\/p>\n<p><span>So far, the negative reaction from consumers doesn\u2019t seem to be deterring the network. In response to West posting a <\/span><a href=\"https:\/\/twitter.com\/NinaWest\/status\/1402828439199969281?s=20\"><span>video<\/span><\/a><span> of the Pride song, Nickelodeon\u2019s official account <\/span><a href=\"https:\/\/twitter.com\/Nickelodeon\/status\/1403015482911907840?s=20\"><span>tweeted<\/span><\/a><span>, \u201cIt gets better every time we watch it,\u201d alongside happy face and heart emojis.<\/span><\/p>\n<p class=\"p1\"><i>The views expressed in this opinion piece are the author\u2019s own and do not necessarily represent those of The Daily Wire.<\/i><\/p>\n<p class=\"p1\"><i>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a\u00a0<\/i><a href=\"https:\/\/www.dailywire.com\/subscribe\"><span class=\"s1\"><i>member<\/i><\/span><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s growing evidence that Nickelodeon\u2019s hard push to promote the LGBTQ agenda to children is having a negative impact on the network\u2019s ratings.In the last two weeks, both Nickelodeon and &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2280249,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/GettyImages-1188343561.jpg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"Nickelodeon Ratings Crash Amid LGBTQ Push","footnotes":""},"categories":[],"tags":[],"class_list":["post-563671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/GettyImages-1188343561.jpg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"Nickelodeon Ratings Crash Amid LGBTQ Push","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/563671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=563671"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/563671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2280249"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=563671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=563671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=563671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}