{"id":557536,"date":"2021-06-08T19:37:11","date_gmt":"2021-06-08T23:37:11","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=557536"},"modified":"2021-06-08T19:37:13","modified_gmt":"2021-06-08T23:37:13","slug":"bustle-op-ed-defends-reboots-and-franchises-hollywood-isnt-out-of-ideas","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bustle-op-ed-defends-reboots-and-franchises-hollywood-isnt-out-of-ideas\/","title":{"rendered":"Bustle Op-Ed Defends Reboots And Franchises: \u2018Hollywood Isn\u2019t Out Of Ideas\u2019"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbustle-op-ed-defends-reboots-and-franchises-hollywood-isnt-out-of-ideas%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=557536&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/Marvel.jpg?w=1200&#038;h=800&#038;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\"  style=\"display:none\"><\/div>\n<p>Ever since world-class directors Martin Scorsese and Francis Ford Coppola dismissed Marvel movies as mere theme park rides with little to no cinematic edge, a debate has been raging over whether or not franchise films are genuine works of art. In the age of reboots, remakes, and seemingly never-ending universes, detractors often assert that Hollywood has run \u201cout of ideas.\u201d<\/p>\n<p>In a recent op-ed for <a href=\"https:\/\/www.bustle.com\/entertainment\/hollywood-isnt-out-of-ideas-cruella-reboot\">Bustle<\/a>, Dana Schwartz says that \u201cHollywood isn\u2019t out of ideas\u201d and argues that franchise movies are now the only avenue for artists to strut their stuff.<\/p>\n<p>\u201cJust because a film is based on a property that already exists doesn\u2019t make the film itself inherently any less creative,\u201d she writes. \u201cAlmost all movies are based on <em>something<\/em><i>.\u00a0<\/i>A book. A short story. A short film from another country. Am I supposed to enjoy\u00a0<em>You\u2019ve Got Mail<\/em><i>\u00a0<\/i>less because it\u2019s\u00a0<a class href=\"https:\/\/www.vanityfair.com\/culture\/2016\/03\/she-loves-me-broadway\" target=\"_blank\" rel=\"noopener noreferrer\">based on a film that was based on a play<\/a>? Must every film bro stop talking about\u00a0<em>The Departed<\/em>\u00a0because it\u2019s a\u00a0<a class href=\"https:\/\/www.scmp.com\/magazines\/style\/article\/3113608\/martin-scorseses-departed-was-famously-based-infernal-affairs-andy\" target=\"_blank\" rel=\"noopener noreferrer\">remake of a movie from Hong Kong<\/a>?\u201d<\/p>\n<p>\u201cHollywood doesn\u2019t work the way random people on Twitter think it does, where there\u2019s an executive sitting in a room with two scripts \u2014 one that says GENERIC MARVEL MOVIE and one that says EDGY ORIGINAL STORY <i>\u2014\u00a0<\/i>and he\u2019s so busy chomping his cigar that he makes the wrong decision every time,\u201d she added.<\/p>\n<p>Though Schwartz considers herself a fan of the movie \u201cCruella\u201d starring Emma Stone, she understands why cinephiles might dismiss the movie as unoriginal trash due to the inarguable presence of Disney\u2019s corporate hand at every turn.<\/p>\n<p>\u201cYou can see the cynical corporate strings at work, the mental calculations of men and women in suits inputting <a class href=\"https:\/\/www.nytimes.com\/2019\/10\/20\/movies\/maleficent-box-office.html\" target=\"_blank\" rel=\"noopener noreferrer\">the box office returns of\u00a0<em>Maleficent<\/em><\/a> into a spreadsheet,\u201d she writes. \u201cAnd certainly, coming to understand the business of Hollywood is a disquieting experience, bringing with it the slow realization that despite what the perky montages at award shows claim, it\u2019s not all about the <em>love of cinema<\/em><i>.\u00a0<\/i>Show business is a\u00a0<em>business<\/em><i>,\u00a0<\/i>and studios decide to spend their millions of dollars on the movies that seem like they\u2019re going to make lots of money, which means things that have name recognition and proven popularity. \u2018Hollywood writers\u2019 are not out of ideas so much as \u2018audiences everywhere in the world\u2019 don\u2019t really go see small arthouse films en masse.\u201d<\/p>\n<p>That said, Schwartz celebrated the fact that artists like Chlo\u00e9 Zhao and Taika Waititi are being given opportunities with huge IP projects.<\/p>\n<p>\u201cThe unfortunate byproduct of the industry is that our best and most exciting artists <i>are\u00a0<\/i>moving to marquee IP projects because that\u2019s where the resources are,\u201d she said. \u201cChlo\u00e9 Zhao and Taika Waititi are <a class href=\"https:\/\/www.looper.com\/392296\/how-chloe-zhao-made-marvel-history-at-the-2021-oscars\/\" target=\"_blank\" rel=\"noopener noreferrer\">making Marvel movies<\/a>.\u00a0<i>Cruella<\/i>\u00a0was co-written by\u00a0<a class href=\"https:\/\/observer.com\/2020\/05\/tony-mcnamara-interview-the-great-the-favourite\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tony McNamara<\/a>.\u201d<\/p>\n<p>\u201cBut the system in which these artists operate doesn\u2019t cheapen or negate their work, at least in my mind,\u201d she added. \u201cBemoan the system if you might, but don\u2019t tell me the costume designer of <em>Cruella,\u00a0<\/em><a class href=\"https:\/\/www.bustle.com\/style\/cruella-fashion-outfits-meaning-costume-designer\">Academy Award winner Jenny Beavan<\/a>, is doing work any less creative than if she were working on a non-Disney property. (For the record, one of her Oscar wins was for another reboot\/sequel,\u00a0<em><a class href=\"https:\/\/www.hollywoodreporter.com\/news\/general-news\/mad-max-costume-designer-jenny-872342\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mad Max: Fury Road<\/a><\/em>.)\u201d<\/p>\n<p>Critics of the current industry trend, such as Martin Scorsese, have never faulted studios for seeking to make money with the best available product. As the Oscar-winning director noted in his New York Times essay, the problem is not so much in the <em>types<\/em> of movies being made but in the corporate culture that <em>insists <\/em>those types of movies be made. In other words, there is a difference between Warner Bros. letting Christopher Nolan craft \u201cBatman\u201d (a multi-million dollar franchise) in his own image and Disney (or any other studio) hiring artists to make a movie in an image that fits a previously-crafted business model spanning across multiple different film franchises.<\/p>\n<p><strong>Related:\u00a0<a href=\"https:\/\/www.dailywire.com\/news\/its-all-an-illusion-scorsese-warns-against-algorithms-formulas-and-business-calculations-over-artistic-expression\">\u2018It\u2019s All An Illusion\u2019: Scorsese Warns Against Algorithms, Formulas, And Business Calculations Over Artistic\u00a0Expression<\/a><\/strong><\/p>\n<p><i>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a\u00a0<\/i><a href=\"https:\/\/www.dailywire.com\/subscribe\"><i>member<\/i><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since world-class directors Martin Scorsese and Francis Ford Coppola dismissed Marvel movies as mere theme park rides with little to no cinematic edge, a debate has been raging over &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2279688,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/Marvel.jpg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"Bustle Op-Ed Defends Reboots And Franchises: \u2018Hollywood Isn\u2019t Out Of Ideas\u2019","footnotes":""},"categories":[],"tags":[],"class_list":["post-557536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/06\/Marvel.jpg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"Bustle Op-Ed Defends Reboots And Franchises: \u2018Hollywood Isn\u2019t Out Of Ideas\u2019","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/557536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=557536"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/557536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2279688"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=557536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=557536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=557536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}