{"id":474299,"date":"2021-05-05T12:20:45","date_gmt":"2021-05-05T16:20:45","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=474299"},"modified":"2021-05-05T12:20:47","modified_gmt":"2021-05-05T16:20:47","slug":"4-reasons-media-ratings-have-plunged-since-joe-bidens-inauguration","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/4-reasons-media-ratings-have-plunged-since-joe-bidens-inauguration\/","title":{"rendered":"4 Reasons Media Ratings Have Plunged Since Joe Biden\u2019s Inauguration"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2F4-reasons-media-ratings-have-plunged-since-joe-bidens-inauguration%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=474299&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/GettyImages-1129771289.jpg?w=1200&#038;h=800&#038;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\"  style=\"display:none\"><\/div>\n<p><span>Perhaps the biggest deficit the Biden administration has created so far is the number of Americans who no longer watch the news.<\/span><\/p>\n<p><span>The coverage of CNN, MSNBC, and Fox News Channel could hardly be more different, but the cable news networks have at least one thing in common: each has lost a significant slice of their viewers since Joe Biden became president.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/thehill.com\/homenews\/media\/551210-tv-news-ratings-online-readership-plunge-during-bidens-first-100-days?rl=1\"><span>According<\/span><\/a><span> to the latest Nielsen ratings, the hole that the Biden administration tore into cable news networks\u2019 audience in its first 100 days amounts to hundreds of thousands of people.\u00a0<\/span><\/p>\n<p><span>\u201cOn average, 1.3 million household viewers were watching MSNBC in the last week of January, shortly after Biden took office,\u201d <\/span><a href=\"https:\/\/thehill.com\/homenews\/media\/551210-tv-news-ratings-online-readership-plunge-during-bidens-first-100-days?rl=1\"><span>reported<\/span><\/a><span> The Hill. \u201cFor the week ending April 25, that number was 868,000.\u201d<\/span><\/p>\n<p><span>\u201cAt CNN, those figures went from 1.2 million to 749,000,\u201d it added. Last week, CNN\u2019s average daily viewership <\/span><a href=\"https:\/\/www.adweek.com\/tvnewser\/week-of-april-26-basic-cable-ranker-fox-news-remains-no-1-on-cable-despite-week-to-week-decline\/477676\/\"><span>plunged by another 100,000<\/span><\/a><span>.\u00a0<\/span><\/p>\n<p><span>In all, MSNBC has lost one-third of its audience during the first four months of the <\/span><a href=\"https:\/\/www.dailywire.com\/news\/white-house-instructs-fed-agencies-to-say-biden-harris-administration-report-says\"><span>Biden-Harris administration<\/span><\/a><span>. CNN\u2019s ratings have fallen by even more (42%).\u00a0<\/span><\/p>\n<p><span>What accounts for Americans\u2019 decision to turn off the tube since January 20? Offhand, here are four reasons:<\/span><\/p>\n<p><b>Media disinformation<\/b><span>: One obvious answer is the quality of the reporting provided by most legacy media outlets.<\/span><span> Their slanted and inaccurate coverage began on President Trump\u2019s first day in office, when reporters <\/span><a href=\"https:\/\/www.dailywire.com\/news\/breaking-trump-gives-out-top-10-fake-news-awards-ryan-saavedra\"><span>falsely reported<\/span><\/a><span> that he ordered White House staff to remove a bust of the Rev. Martin Luther King Jr. from the Oval Office, and continued on into the last days of his term.<\/span><\/p>\n<p><span>Rather than learn from the experience, left-wing networks entangled themselves in every anti-Trump lie, ruse, and fib dangled in front of them.\u00a0<\/span><\/p>\n<p><span>The most obvious case of false reporting was the Russian collusion \u201cscandal.\u201d Two years\u2019 worth of assurances that \u201c<\/span><a href=\"https:\/\/www.cnn.com\/2018\/12\/19\/opinions\/walls-closing-in-on-trump-opinion-ghitis\"><span>the walls are closing in on Trump<\/span><\/a><span>\u201d \u2014 and prosecutions would ensue any minute \u2014 resulted in a non-event. CNN lost <\/span><a href=\"https:\/\/www.dailywire.com\/news\/can-cnns-ratings-really-drop-any-further-hint-yes-joseph-curl?amp\"><span>one of every five viewers<\/span><\/a><span> in the three months after Robert Mueller <\/span><a href=\"https:\/\/www.dailywire.com\/news\/hammer-mueller-report-amounts-democratic-oppo-josh-hammer\"><span>released his report<\/span><\/a><span>, sinking to 15<\/span><span>th<\/span><span> place on cable. MSNBC\u2019s \u201cRachel Maddow Show\u201d <\/span><a href=\"https:\/\/www.dailywire.com\/news\/can-cnns-ratings-really-drop-any-further-hint-yes-joseph-curl?amp\"><span>shed half-a-million prime time viewers<\/span><\/a><span> in May 2019 alone.<\/span><\/p>\n<p><span>It would be tempting to assume the Biden-era drop off represents some kind of massive backlash against left-wing news networks \u2014 except that fewer Americans are watching cable news across the board. Fox News\u2019 viewership is also down slightly, from 1.3 million to 1.2 million, since President Biden\u2019s inauguration.\u00a0<\/span><\/p>\n<p><span>What explains <\/span><i><span>that<\/span><\/i><span> fall? Easy, Joe Biden is bad television.\u00a0<\/span><\/p>\n<p><b>Joe Biden is boredom personified<\/b><span>: At least two changes the networks have made since January 20 cause the American people to nod off: Joe Biden and sycophantic media coverage.\u00a0<\/span><\/p>\n<p><span>Biden\u2019s speeches are as <\/span><a href=\"https:\/\/www.dailywire.com\/news\/watch-not-a-lot-of-fanfare-kinda-boring-local-news-covers-anemic-biden-harris-event\"><span>boring<\/span><\/a><span> as his campaign events. Donald Trump may not have been the most eloquent communicator, but television was his natural medium \u2014 and he knew how to excite a crowd.\u00a0<\/span><\/p>\n<p><span>Joe Biden\u2019s natural medium is <\/span><a href=\"https:\/\/www.dailywire.com\/news\/joe-biden-rumored-basement-strategy-really-is-his-actual-campaign-plan\"><span>hiding<\/span><\/a><span> from <\/span><a href=\"https:\/\/www.dailywire.com\/news\/biden-to-finally-give-first-press-conference-after-avoiding-media-for-months\"><span>the camera<\/span><\/a><span> \u2014 and so far, the American people are more than willing to oblige.<\/span><\/p>\n<p><span>The audience for President Biden\u2019s Address before a Joint Session of Congress \u201cslumped nearly 44% below the TV viewership for Republican President Donald Trump\u2019s first address to a joint session of Congress in 2017,\u201d Reuters <\/span><a href=\"https:\/\/www.reuters.com\/world\/us\/some-116-million-americans-watched-biden-speech-congress-early-data-shows-2021-04-29\/\"><span>revealed<\/span><\/a><span>. That translates to 20.8 million fewer viewers over the 16 networks that carried the speech live \u2014 or a <\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/press-releases\/2020\/over-37-million-viewers-watch-2020-state-of-the-union-address\/\"><span>10.3 million<\/span><\/a><span> loss from last year\u2019s SOTU address.<\/span><\/p>\n<p><span>The reason is not that the American people have no reason to be concerned about the budget-busting agenda he outlined before Congress, which one observer called \u201c<\/span><a href=\"https:\/\/www.dailywire.com\/news\/biden-slammed-for-divisive-and-radical-speech-that-may-cause-bloodbath-for-democrats-in-2022\"><span>divisive and radical<\/span><\/a><span>.\u201d It\u2019s that they just can\u2019t stand to watch him fumble for words, grasp for concepts, and <\/span><a href=\"https:\/\/www.dailywire.com\/news\/joe-biden-media-claim-georgia-law-prevents-giving-water-to-voters-in-line-thats-not-true\"><span>misstate the facts<\/span><\/a><span> with <\/span><a href=\"https:\/\/www.dailywire.com\/news\/wapo-fact-checker-biden-misled-about-georgia-election-law-it-expands-voting-opportunities-for-most-georgians\"><span>little<\/span><\/a><span> or no correction \u2026 and then have the media present him as a cross between <\/span><a href=\"https:\/\/www.dailywire.com\/news\/chris-wallace-biden-delivered-best-inaugural-address-i-ever-heard-likens-sermon\"><span>Abraham Lincoln and Billy Graham<\/span><\/a><span>.<\/span><\/p>\n<p><span>That points to another issue behind the media\u2019s sclerotic numbers.<\/span><\/p>\n<p><b>The media act as the Biden-Harris PR machine<\/b><span>: Few things turn off the American public like the media\u2019s pendulum-like swing from pure hostility under Trump to pure praise for Biden-Harris.\u00a0<\/span><\/p>\n<p><span>The Media Research Center <\/span><a href=\"https:\/\/www.newsbusters.org\/blogs\/nb\/rich-noyes\/2019\/01\/15\/networks-trashed-trump-90-negative-spin-2018-did-it-matter\"><span>measured<\/span><\/a><span> the legacy media\u2019s coverage of the Trump administration as \u201c<\/span><span>incessantly hostile: <\/span><a href=\"https:\/\/www.dailywire.com\/news\/study-heres-just-how-insanely-biased-news-james-barrett\"><span>90% negative<\/span><\/a><span>, vs. just 10% positive (excluding neutral statements).\u201d At times, coverage was worse yet. A 2017 Harvard study found CNN\u2019s coverage was <\/span><a href=\"https:\/\/www.chicagotribune.com\/columns\/john-kass\/ct-trump-media-coverage-harvard-kass-0521-20170519-column.html\"><span>93% hostile<\/span><\/a><span> to the newly elected president \u2026 and it hardly budged his entire term in office.<\/span><\/p>\n<p><span>Meanwhile, the same outlets\u2019 coverage of the Biden-Harris administration looks more like a public relations campaign than a news cycle.\u00a0<\/span><\/p>\n<p><span>The Pew Research Center found that legacy media stories were <\/span><a href=\"https:\/\/www.journalism.org\/2021\/04\/28\/at-100-day-mark-coverage-of-biden-has-been-slightly-more-negative-than-positive-varied-greatly-by-outlet-type\/\"><span>417% more favorable toward Joe Biden<\/span><\/a><span> than Donald Trump.\u00a0<\/span><\/p>\n<p><span>Once the Bidens took office, \u201cjournalists\u201d extolled the first family\u2019s decision to adopt a <\/span><a href=\"https:\/\/www.dailywire.com\/news\/media-go-gaga-over-bidens-dogs-in-preview-of-how-theyll-treat-him-as-president\"><span>dog<\/span><\/a><span>, and then a <\/span><a href=\"https:\/\/www.dailywire.com\/news\/media-fawn-over-news-biden-will-be-getting-cat-for-white-house\"><span>cat<\/span><\/a><span>.<\/span><\/p>\n<p><span>The vice president got the star treatment, as well. A Google search for stories about Kamala Harris wearing <\/span><a href=\"https:\/\/www.dailywire.com\/news\/media-fawn-over-kamala-harris-shoes-trashed-melanias?%3Futm_source=facebook&#038;utm_medium=social&#038;utm_campaign=cnews\"><span>Converse sneakers<\/span><\/a><span> returns <\/span><a href=\"https:\/\/www.google.com\/search?q=Kamala+Harris+Converse&#038;client=safari&#038;rls=en&#038;ei=vsqRYLaDNtSP9PwPkuekwAo&#038;oq=Kamala+Harris+Converse&#038;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAELADMgUIABCwA1AAWABg9zFoAXAAeACAAXqIAXqSAQMwLjGYAQCqAQdnd3Mtd2l6yAECwAEB&#038;sclient=gws-wiz&#038;ved=0ahUKEwi22pzfibHwAhXUB50JHZIzCagQ4dUDCA4&#038;uact=5\"><span>411,000<\/span><\/a><span> results.<\/span><\/p>\n<p><span>Media coverage of the Biden-Harris administration has been so one-sided that it often borders on a cult of personality. CNN Vice President David Chalian <\/span><a href=\"https:\/\/www.foxnews.com\/media\/cnn-political-director-david-chalian-biden\"><span>gushed<\/span><\/a><span> that \u201cthose lights that are just shooting out of the Lincoln Memorial along the Reflecting Pool [are] like almost extensions of Joe Biden\u2019s arms embracing America.\u201d The effusive praise rivaled Soviet-era posters that showed Russian children exclaiming, \u201c<\/span><a href=\"https:\/\/libapps.salisbury.edu\/nabb-online\/exhibits\/show\/propaganda\/cult-of-personality\/thank-you-dear-comrade-stalin-\"><span>Thank You Dear Comrade Stalin for a Happy Childhood!<\/span><\/a><span>\u201d<\/span><\/p>\n<p><b>Amplifying Anti-Americanism<\/b><span>: Finally, the reason the media\u2019s ratings have fallen since Joe Biden became president is that the media and Joe Biden buy into the same lie: The United States is a fundamentally unjust country. Biden calls \u201csystemic racism\u201d a \u201c<\/span><a href=\"https:\/\/www.dailywire.com\/news\/biden-takes-aim-at-america-following-george-floyd-verdict-systemic-racism-a-stain-on-our-nations-soul\"><span>stain on our nation\u2019s soul<\/span><\/a><span>.\u201d The legacy media gives saturation coverage to every allegation of racism, sexism, homophobia, transphobia, or bias \u2014 from <\/span><a href=\"https:\/\/www.dailywire.com\/news\/deloitte-tells-employees-microaggressions-are-considered-a-punishable-offense\"><span>microaggressions<\/span><\/a><span> to <\/span><a href=\"https:\/\/www.dailywire.com\/news\/6-campus-hate-crimes-that-turned-out-to-be-hoaxes\"><span>pure myths<\/span><\/a><span>.\u00a0<\/span><\/p>\n<p><span>During the Trump administration, the media had to cover the president\u2019s pro-American statements whether they liked it or not. President Trump held patriotic events everywhere from <\/span><a href=\"https:\/\/www.dailywire.com\/news\/trump-at-mount-rushmore-left-wing-cultural-revolution-is-designed-to-overthrow-the-american-revolution\"><span>Mount Rushmore<\/span><\/a><span> to <\/span><a href=\"https:\/\/blog.acton.org\/archives\/96356-west-was-built-on-faith-family-and-free-markets-trump.html\"><span>Warsaw<\/span><\/a><span>, commissioned <\/span><a href=\"https:\/\/www.dailywire.com\/news\/trump-creates-a-national-commission-to-promote-patriotic-education-we-will-reclaim-our-history\"><span>historians<\/span><\/a><span> to talk about the goodness of America, and <\/span><a href=\"https:\/\/www.dailywire.com\/news\/youtube-bans-trumps-full-cpac-speech-unless-users-add-countervailing-viewpoints-about-election-claims\"><span>literally hugged the flag<\/span><\/a><span>. Americans who had no regard for the media tuned in to listen to a president who shared their view that the United States, if not perfect, remains the greatest country in the world.\u00a0<\/span><\/p>\n<p><span>It infuriates journalists to know that most Americans love their country even though the media and academia tell them they shouldn\u2019t. Although patriotism fell to its lowest level since 2001 last summer, <\/span><a href=\"https:\/\/www.cbsnews.com\/news\/american-pride-falls-to-record-low\/\"><span>70%<\/span><\/a><span> of U.S. citizens say they\u2019re proud to be American. Recent surveys show they reject media coverage of America\u2019s every flaw, real and imagined. <\/span><span>And the last thing they want to see is Joe Biden and the media echoing the same anti-American talking points 24\/7-365.<\/span><\/p>\n<p><span>The main reason the media\u2019s ratings have fallen since Joe Biden became president, in other words, is that over the last four years the American people have gotten a stark look at the depths of the legacy media\u2019s bias, disinformation, sycophancy, and anti-Americanism \u2013 and they don\u2019t like what they see.<\/span><\/p>\n<p><em>Ben Johnson (<a href=\"https:\/\/twitter.com\/TheRightsWriter\">@TheRightsWriter<\/a>) is the Media Reporter at The Daily Wire. He previously worked at the Acton Institute, FrontPage Magazine, and LifeSiteNews. He\u2019s the author of three books, including Party of Defeat (2008, with David Horowitz). <\/em><\/p>\n<p><i><span>The views expressed in this piece are the author\u2019s own and do not necessarily represent those of The Daily Wire<\/span><\/i><span>.<\/span><\/p>\n<p><a href=\"https:\/\/www.dailywire.com\/subscribe\"><i><span>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a <\/span><\/i><i><span>member<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps the biggest deficit the Biden administration has created so far is the number of Americans who no longer watch the news.The coverage of CNN, MSNBC, and Fox News Channel &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2277363,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/GettyImages-1129771289.jpg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"4 Reasons Media Ratings Have Plunged Since Joe Biden\u2019s Inauguration","footnotes":""},"categories":[],"tags":[],"class_list":["post-474299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/GettyImages-1129771289.jpg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"4 Reasons Media Ratings Have Plunged Since Joe Biden\u2019s Inauguration","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/474299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=474299"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/474299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2277363"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=474299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=474299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=474299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}