{"id":469644,"date":"2021-05-04T05:05:39","date_gmt":"2021-05-04T09:05:39","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=469644"},"modified":"2021-05-04T05:05:44","modified_gmt":"2021-05-04T09:05:44","slug":"lincoln-projects-social-media-influence-has-plummeted-analyses-show","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/lincoln-projects-social-media-influence-has-plummeted-analyses-show\/","title":{"rendered":"Lincoln Project\u2019s Social Media Influence Has Plummeted, Analyses Show"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Flincoln-projects-social-media-influence-has-plummeted-analyses-show%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=469644&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div dir=\"ltr\" readability=\"71.282913165266\">\n<p dir=\"ltr\">The Lincoln Project gained influence in large part through social media, where its slick ads provoked former president Donald Trump to attack it and its leadership. But while the group plans for a post-Trump existence, analyses of the group\u2019s social media traction show its digital footprint has flatlined since Trump left office, as the group was further beset by sexual and financial scandals.<\/p>\n<p dir=\"ltr\">Since President Joe Biden took office in January, the liberal super PAC has lost tens of thousands of Twitter followers, and its digital footprint on Facebook has flatlined.<\/p>\n<p dir=\"ltr\">According to Social Blade, a social media data analysis company, the Lincoln Project has lost followers on Twitter in each week since Trump\u2019s second impeachment trial on February 13. In the first week of February, the organization gained 984 followers but has shed followers every week since then.<\/p>\n<div class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/weekly-followers-1024x221-1.png\" alt width=\"1024\" height=\"221\"  style=\"display:none\"><\/p>\n<p class=\"wp-caption-text\">Data via Social Blade<\/p>\n<\/div>\n<p dir=\"ltr\">Lack of engagement appears to be at the root of the liberal PAC&#8217;s social media collapse. According to Sprout Social, another analytic tool, the Lincoln Project\u2019s mentions have plummeted since Trump left office in January. Mentions fell 55 percent from January to February, and an additional 25 percent in March. In April, the group&#8217;s mentions fell 14 percent from March totals.<\/p>\n<p dir=\"ltr\">Beyond that, the mentions the group is getting on Twitter are overwhelmingly negative. By an over two-to-one margin, Sprout\u2019s analysis found that the super PAC\u2019s Twitter mentions are negative. Only 11.3 percent of Twitter sentiment about the Lincoln Project is positive, compared with 23.8 percent that is negative, with a recent spike occurring earlier in April.<\/p>\n<div class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/Sentiment-1024x541-1.png\" alt width=\"1024\" height=\"541\" \/><\/p>\n<p class=\"wp-caption-text\">Data via Sprout<\/p>\n<\/div>\n<p dir=\"ltr\">The Lincoln Project originally had two stated goals: defeating Donald Trump and ensuring &#8220;Trumpism failed alongside him,&#8221; but the organization has thus far come up short. The liberal super PAC Priorities USA evaluated the group\u2019s viral Twitter ads after the election and <a href=\"https:\/\/www.thedailybeast.com\/the-hottest-campaign-ads-on-twitter-didnt-really-work-study\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.thedailybeast.com\/the-hottest-campaign-ads-on-twitter-didnt-really-work-study&#038;source=gmail&#038;ust=1620133731297000&#038;usg=AFQjCNEMnK9ldLTzM8Z9C1L3ErND1zXsqw\">found<\/a> that &#8220;the better the ad did on Twitter, the less it persuaded battleground state voters.&#8221; With Trump gone, the organization has been more consumed with allegations of <a href=\"https:\/\/freebeacon.com\/politics\/lincoln-project-founder-paid-off-mortgage-days-after-nyt-reported-on-weaver-scandal\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/freebeacon.com\/politics\/lincoln-project-founder-paid-off-mortgage-days-after-nyt-reported-on-weaver-scandal\/&#038;source=gmail&#038;ust=1620133731297000&#038;usg=AFQjCNFF-ZOvfMDQZ9hTucMpIQnuFr2ZBw\">grifting<\/a> tens of millions of dollars from liberal donors and <a href=\"https:\/\/freebeacon.com\/politics\/lincoln-project-weaver-scandal\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/freebeacon.com\/politics\/lincoln-project-weaver-scandal\/&#038;source=gmail&#038;ust=1620133731297000&#038;usg=AFQjCNEplJnlreiLIGKKl3ekkdYMeG0WCA\">covering up<\/a> an alleged pedophile than with defeating Trumpism.<\/p>\n<p dir=\"ltr\">The group is attempting to regroup, bringing on Fred Wellman as executive director despite his six figures of debt. The <em>Washington Free Beacon<\/em>\u00a0<a href=\"https:\/\/freebeacon.com\/politics\/lincoln-project-founder-paid-off-mortgage-days-after-nyt-reported-on-weaver-scandal\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/freebeacon.com\/politics\/lincoln-project-founder-paid-off-mortgage-days-after-nyt-reported-on-weaver-scandal\/&#038;source=gmail&#038;ust=1620133731297000&#038;usg=AFQjCNFF-ZOvfMDQZ9hTucMpIQnuFr2ZBw\">reported<\/a> that Lincoln Project cofounder Rick Wilson paid off his own mortgage 16 years ahead of schedule amid bombshell reports that the organization knew about allegations of John Weaver\u2019s inappropriate relationships with children as young as 14 years old.<\/p>\n<p dir=\"ltr\">Social Blade\u2019s predictive analysis tool estimates that the Lincoln Project will continue to lose followers from its peak of 2,822,223 in early February 2021. In one year, Social Blade estimates the organization\u2019s Twitter following will drop to 2,465,063, and within five years, it is predicted to have lost one million followers, dropping to 1,725,058. The organization\u2019s standing on Facebook is similarly bleak. Social Blade\u2019s analysis shows that the organization has flatlined in total likes and fallen off a cliff in terms of &#8220;total talking about.&#8221;<\/p>\n<div id=\"attachment_1470915\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1470915 size-large\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/likes-1024x241-1.png\" alt width=\"1024\" height=\"241\" srcset=\"https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/likes-1024x241.png 1024w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/likes-300x71.png 300w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/likes-768x181.png 768w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/likes-1536x362.png 1536w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/likes-1400x330.png 1400w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/likes-736x173.png 736w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/likes.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"wp-caption-text\">Data via Social Blade<\/p>\n<\/div>\n<\/div>\n<div dir=\"ltr\" readability=\"20\">\n<p dir=\"ltr\">Social Blade\u2019s analysis of how much the organization is discussed reveals a staggering dropoff starting as early as November 2020, showing that the organization is more of a paper tiger than an actual power broker.<\/p>\n<div id=\"attachment_1470921\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1470921 size-large\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/talking-about-1024x236-1.png\" alt width=\"1024\" height=\"236\" srcset=\"https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/talking-about-1024x236.png 1024w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/talking-about-300x69.png 300w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/talking-about-768x177.png 768w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/talking-about-1536x354.png 1536w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/talking-about-1400x323.png 1400w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/talking-about-736x170.png 736w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/talking-about.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"wp-caption-text\">Data via Social Blade<\/p>\n<\/div>\n<p dir=\"ltr\">Days before the 2020 election, Lincoln Project cofounder Steve Schmidt told donors that &#8220;five years from now, there will be a dozen billion-dollar media companies that don\u2019t exist today. I would like to build one, and would invite all of you to be part of that.&#8221;<\/p>\n<p dir=\"ltr\">The analyses conducted by both Social Blade and Sprout Social cast doubt on the Lincoln Project\u2019s ability to become one of those billion-dollar media empires.<\/p>\n<div id=\"attachment_1470927\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1470927 size-large\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/audience-growth-1024x526-1.png\" alt width=\"1024\" height=\"526\" srcset=\"https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/audience-growth-1024x526.png 1024w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/audience-growth-300x154.png 300w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/audience-growth-768x395.png 768w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/audience-growth-1400x719.png 1400w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/audience-growth-736x378.png 736w, https:\/\/freebeacon.com\/wp-content\/uploads\/2021\/05\/audience-growth.png 1514w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"wp-caption-text\">Data via Sprout<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Lincoln Project gained influence in large part through social media, where its slick ads provoked former president Donald Trump to attack it and its leadership. But while the &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2277255,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/weekly-followers-1024x221-1.png","fifu_image_alt":"Lincoln Project\u2019s Social Media Influence Has Plummeted, Analyses Show","footnotes":""},"categories":[],"tags":[],"class_list":["post-469644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/05\/weekly-followers-1024x221-1.png","fifu_image_alt":"Lincoln Project\u2019s Social Media Influence Has Plummeted, Analyses Show","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/469644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=469644"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/469644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2277255"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=469644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=469644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=469644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}