{"id":342576,"date":"2021-03-29T16:31:05","date_gmt":"2021-03-29T20:31:05","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=342576"},"modified":"2021-03-29T16:31:15","modified_gmt":"2021-03-29T20:31:15","slug":"conservatives-are-woefully-out-marketed-by-liberals-its-time-to-level-up","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/conservatives-are-woefully-out-marketed-by-liberals-its-time-to-level-up\/","title":{"rendered":"Conservatives Are Woefully Out-Marketed By Liberals. It\u2019s Time to Level Up."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fconservatives-are-woefully-out-marketed-by-liberals-its-time-to-level-up%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=342576&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/GettyImages-578546876-1200x800-1.jpg\" class=\"ff-og-image-inserted\" \/><\/div>\n<p class=\"p4\">While the Republican Party makes a strong case for their various platforms, too often they lose the marketing battle. Unfortunately, that is the only consequential battle in Washington D.C.<\/p>\n<p class=\"p4\">The power of marketing is derived from the astute ability to identify a target audience, craft a simple yet powerful message, and effectively disseminate it to voters. Unlike the Republican Party, Democrats have honed this ability for decades with powerful effect. <span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p4\">This is most evident in the early years of the abortion debate. In the 1960s, Democrats were concerned that the \u201cright to life\u201d slogan was far superior to their \u201cpro-abortion\u201d emphasis, which was synonymous with \u201cpro-death\u201d \u2014 an unpalatable phrase. Then, in December of 1972, an abortion rights advocate named Jimmye Kimmey wrote a memorandum to her colleagues with a heading of, \u201ceducation campaign re: abortion rights.\u201d She <a href=\"https:\/\/documents.law.yale.edu\/sites\/default\/files\/BeforeRoe2ndEd_1.pdf\">recommended<\/a> a \u201cright to choose\u201d slogan as a shorter, catchier, less alienating phrase.<\/p>\n<p class=\"p4\">This shift, along with other marketing efforts, had significant impact. <span class=\"s1\"><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/7439350\/\">Surveys<\/a> by the National Opinion Research Center found that approval of abortion increased from an average of 41% in 1965 to 68% in 1973. This was just in time for the 1973 Supreme Court decision on Roe v. Wade which ruled <\/span><span class=\"s2\">7\u20132 in favor of a women\u2019s \u201cright to privacy\u201d that protected a woman\u2019s right to choose.<span class=\"Apple-converted-space\">&nbsp; <\/span><\/span>The Democrats\u2019 marketing efforts, having swayed public opinion, were inherent in the Court\u2019s decision, resulting in over 62 million abortions since the ruling according to The National Right to Life Committee -NRLC.<\/p>\n<p class=\"p4\"><span class=\"s2\">Public opinion may have shifted since 1973, but the Democrats\u2019 earliest effort is the most consequential marketing endeavor of the 20<\/span><span class=\"s4\"><sup>th<\/sup><\/span><span class=\"s2\"> Century. <span class=\"Apple-converted-space\">&nbsp;<\/span><\/span><\/p>\n<p class=\"p5\">In addition, when it comes to marketing, Democrats play the long game. <span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p6\"><span class=\"s5\">The use of the term \u201cillegal alien\u201d has deep roots. <\/span><span class=\"s6\">From 1765 to 1769, an <\/span>English jurist and politician named William Blackstone wrote a treatise on law that defined \u201caliens\u201d as meaning \u201cforeigner\u201d or \u201coutsider.\u201d It was derived from the Latin, \u201c<i>alienus<\/i>.\u201d The U.S. has used the term \u201calien\u201d almost since the country\u2019s inception, having been referenced in the 1790 <span class=\"s7\">Naturalization Act<\/span> that provided the first guidelines for granting citizenship. On January 1, 1808, a U.S. law then made it illegal to import new slaves into the country. When more were smuggled in, they became the first illegal immigrants<span class=\"s6\">. Soon thereafter, the term \u201cillegal alien\u201d became commonplace. <\/span><\/p>\n<p class=\"p6\"><span class=\"s6\">Those in favor of the phrase say it is simply descriptive. Liberals believe it to be dehumanizing, and they fired up the marketing machine.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/span><\/p>\n<p class=\"p6\"><span class=\"s6\">In 2010, <\/span>a \u201cDrop the I-Word\u201d marketing <a href=\"https:\/\/www.colorlines.com\/articles\/enough-lets-drop-i-word-its-hate-speech\">campaign<\/a> was launched by The Applied Research Center to motivate media outlets to stop describing immigrants as \u201cillegal<span class=\"s5\">,\u201d which many now have. The marketing purpose was to downplay the criminality of entering the U.S. without proper procedures. <\/span><span class=\"s6\">O<\/span><span class=\"s5\">thers concurrently sought to drop the term \u201calien,\u201d with one proposed alternative being \u201cundocumented immigrant.<\/span><span class=\"s6\">\u201d A more dramatic change was recently proposed by <\/span><span class=\"s5\">President Biden, who prefers \u201c<a href=\"https:\/\/theconversation.com\/from-aliens-to-noncitizens-the-biden-administration-is-proposing-to-change-a-legal-term-to-recognize-the-humanity-of-non-americans-155693\">noncitizen<\/a>.\u201d This is in conjunction with Democrat\u2019s permissive policies that create sanctuary cities, halt deportations, continue catch and release, and fast track pathways to citizenship. These are short-term efforts, marketed in humanitarian terms, to achieve a long-term goal of complete decriminalization and overt open borders.<u><\/u>&nbsp;<\/span><\/p>\n<p class=\"p4\">In politics, shrewd marketing influences public opinion, which empowers legislators, which changes laws. In many ways, politics <em>is<\/em> marketing.<\/p>\n<p class=\"p4\">The only recent, significant example of Republican leadership out-marketing Democrat leadership was the 2016 election. Then-candidate Donald Trump had a more effective, benefit-oriented slogan \u2014 <em>Make America Great Again<\/em> \u2014 versus Clinton\u2019s non-benefit slogan \u2014 <em>I\u2019m with Her<\/em>. He spent more time in key swing states, and he had a more enticing \u201cproduct\u201d which included tax breaks, employment initiatives, trade agreement restructuring, and plans to become energy independent. His rallies and his persona created loyal crowds, which in turn drew media attention that generated substantial awareness. Trump generated so much awareness for free that he won the 2016 election while spending about half the marketing dollars that Clinton\u2019s campaign spent.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p4\">Shaken by the 2016 Republican win, the Democrats threw their marketing machine into hyperdrive. They \u201cmarketed\u201d Trump as a Russian asset, and then plunged the House into an extended impeachment effort. Even though Trump was exonerated by the U.S. Senate, the perceptual damage took a toll. Democrats then \u201cmarketed\u201d his policies as racist, including building the wall and closing travel from China in the early days of the COVID-19. Trump did not lose the presidency due to his policies. He was outperformed by far superior marketing.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p4\">Deepening the attack, Trump\u2019s supporters were \u201cmarketed\u201d as racist,&nbsp;sending many underground, unwilling to express their views for fear of reprisal. This began in 2016 when Hillary Clinton said that half of Trump\u2019s supporters belong in a \u201cbasket of deplorables.\u201d While her comment was met with short-term backlash, marketing has longer legs. It has evolved into aggressive efforts to \u201ccancel\u201d anyone associated with Trump or his conservative values. Congresswoman Alexandria Ocasio-Cortez even suggested the development of a \u201c<a href=\"https:\/\/www.politico.com\/news\/2020\/11\/09\/aoc-cancel-worked-for-trump-435293\">blacklist<\/a>.\u201d<\/p>\n<p class=\"p4\">This has extended beyond the political sphere, with a recent example being Disney\u2019s firing of Gina Carano, a star of <i>The Mandalorian<\/i>, for her conservative views. By labeling conservatives as racist, it allows some liberals to feel justified by such actions, a direct marketing attack on freedom of speech itself.<\/p>\n<p class=\"p6\"><span class=\"s5\">Democrats also use a broader array of marketing strategies and tactics. While Republicans try to persuade voters, Democrats aim to invent them, a classic marketing strategy. Democrats have expressed interest in bestowing voter rights to<\/span><span class=\"s8\"> those more disposed to be liberal, such as children age 16 and prisoners. <\/span><span class=\"s5\">They have expressed interest in turning left-leaning D.C. and Puerto Rico into states. They attack voter identification laws to expand those who can vote, and they want <\/span><span class=\"s8\">to grant a pathway to citizenship to<\/span><span class=\"s5\"> illegal aliens who they undoubtedly feel will be beholden to the Democratic Party. That might amount to as few as <\/span><span class=\"s9\">16.7 million to as many as 22.1 million people according to a new Yale <a href=\"https:\/\/insights.som.yale.edu\/insights\/yale-study-finds-twice-as-many-undocumented-immigrants-as-previous-estimates\">study<\/a>, much higher than the generally accepted estimate of 11.3 million.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/span><\/p>\n<p class=\"p4\">Liberals have also infiltrated important venues, most notably universities and the media which are marketing tools used to create and retain new Democrats. A 2016-17 <a href=\"https:\/\/www.aei.org\/articles\/are-colleges-and-universities-too-liberal-what-the-research-says-about-the-political-composition-of-campuses-and-campus-climate\/\">study<\/a> revealed that 60% of the college faculty identified as either far-Left or liberal. Only 12% identified themselves as conservative or far-Right.<\/p>\n<p class=\"p4\">This impacts classroom influence. A 2018 <a href=\"https:\/\/www.investors.com\/politics\/editorials\/media-bias-left-study\/\">survey<\/a> among financial journalists conducted by Arizona State University and Texas A&amp;M showed that only about 5% of them claim to be somewhat or very conservative, though we might have expected financial journalists to be otherwise. It <a href=\"https:\/\/www.newsbusters.org\/blogs\/nb\/rich-noyes\/2020\/10\/27\/never-more-biased-tv-blasts-trump-92-negative-coverage-66-positive\">explains<\/a> why 92% of news coverage on then President Trump from the big three broadcast networks was negative. The liberal media was the marketing arm of the Democratic Party, serving up an advertising campaign that ran 24 hours, 7 days a week.<\/p>\n<p class=\"p4\">A February 4, 2021 Time magazine <a href=\"https:\/\/time.com\/5936036\/secret-2020-election-campaign\/\">article<\/a> outlined other devastating marketing tactics used by Democrats, noting a \u201c<span class=\"s10\">\u2026constellation of operatives across the left who shared overlapping goals but didn\u2019t usually work in concert.\u201d<\/span> It harnessed businesses and unions, pressured social media companies, and changed voting systems and voting laws. Changing the rules of the game is an essential part of marketing.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p4\">And despite the media\u2019s chorus that there was no fraud in the 2020 election, there was. There is fraud in every election. We can disagree as to whether there was enough to change the outcome, but to deny it reveals one\u2019s own bias. Though it is a nasty tactic, never to be recommended, fraud is a marketing tactic of the unscrupulous in every industry.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p4\">Liberal Democrats are also more likely to use boycotts to pressure conservative businesses for not being socially responsible or politically correct. That is marketing, too. Most Republicans abhor this tactic because of their pro-business philosophy. They resist putting jobs and livelihoods at risk, something that the Left does not hesitate to do. Republicans\u2019 own morals put them at a marketing disadvantage.<\/p>\n<p class=\"p4\">These efforts are in addition to the more traditional aspects of political marketing, like get-out-the-vote efforts, buying votes with handouts, backroom deals, weaponizing news events, gathering donations, funding opposition research, using shrewd media buys, crafting a debate strategy, and kissing babies. <span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p class=\"p4\">Throughout, Democrats do a superb job of thinking strategically and acting tactically, for the long game, which proves them to be master marketers. Republicans are simply not as skilled and are sometimes hampered by their scruples, and so they will fall further behind unless they understand that espousing sound policy is not enough. They need smart, more aggressive marketing that uses a greater array of tools.<\/p>\n<p class=\"p4\">It\u2019s time to level up.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n<p><em>Gene Del Vecchio is a consultant and Adjunct Professor of Marketing at the USC Marshall School of Business.&nbsp;<\/em><\/p>\n<p><i>The views expressed in this piece are the author\u2019s own and do not necessarily represent those of The Daily Wire.<\/i><\/p>\n<p><i>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a<\/i><a href=\"https:\/\/www.dailywire.com\/subscribe\">&nbsp;<i>member<\/i><\/a><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the Republican Party makes a strong case for their various platforms, too often they lose the marketing battle. Unfortunately, that is the only consequential battle in Washington D.C.The power &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2311313,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/GettyImages-578546876-1200x800-1.jpg","fifu_image_alt":"Conservatives Are Woefully Out-Marketed By Liberals. It\u2019s Time to Level Up.","footnotes":""},"categories":[],"tags":[],"class_list":["post-342576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/GettyImages-578546876-1200x800-1.jpg","fifu_image_alt":"Conservatives Are Woefully Out-Marketed By Liberals. It\u2019s Time to Level Up.","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/342576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=342576"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/342576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2311313"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=342576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=342576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=342576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}