{"id":2636001,"date":"2026-07-27T13:02:58","date_gmt":"2026-07-27T17:02:58","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/american-eagle-bringing-sydney-sweeney-back-for-new-ad-campaign-couldnt-care-less-about-woke-backlash-in-2025\/"},"modified":"2026-07-27T13:09:26","modified_gmt":"2026-07-27T17:09:26","slug":"american-eagle-bringing-sydney-sweeney-back-for-new-ad-campaign-couldnt-care-less-about-woke-backlash-in-2025","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/american-eagle-bringing-sydney-sweeney-back-for-new-ad-campaign-couldnt-care-less-about-woke-backlash-in-2025\/","title":{"rendered":"American Eagle Bringing Sydney Sweeney Back for New Ad Campaign, Couldn&#8217;t Care Less About Woke Backlash in 2025"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">36<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Famerican-eagle-bringing-sydney-sweeney-back-for-new-ad-campaign-couldnt-care-less-about-woke-backlash-in-2025%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2636001&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/khymani-james-dumbassery-on-display-just-two-days-before-his-expulsion\/\" title=\"Khymani James displays foolish behavior shortly before being expelled\">provided content includes<\/a> a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/house-democrat-raul-grijalva-diagnosed-with-cancer\/\" title=\"Democratic Representative Raul Grijalva diagnosed with cancer\">web page element<\/a> with a &#8220;Read more&#8230;&#8221; button that, when clicked, reveals additional content. The hidden section contains an article discussing cultural and political topics, notably focusing on the revival of customary beauty standards through actress Sydney Sweeney\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/calling-sydney-sweeney-ad-racist-is-why-no-one-trusts-media\/\" title=\"Calling Sydney ... ... &#039;Racist&#039; Is Why No One Trusts Media\">recent advertising campaign<\/a> for American Eagle. The campaign, featuring her in jeans and tops, aims to boost sales amid previous declines, especially in women\u2019s bottoms. the article emphasizes Sweeney\u2019s appeal to conservative audiences, her refusal to conform to woke criticisms, and the backlash from progressives, including accusations linking her to Nazi propaganda. It also touches on broader themes of the culture war, the decline of woke influence, and the celebration of truth and beauty, framing Sweeney as a symbol of cultural shifts away from identity politics and deception. The page includes scripts related to advertisements and user interaction functionalities.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><br \/>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><\/p>\n<p>Whether the explanation lies in science or metaphysics, we must continue to study the woke left\u2019s unwavering devotion to wretchedness.<\/p>\n<p>Unfortunately, the wokesters provide us with plenty of opportunities.<\/p>\n<p>For instance, according to the <a href=\"https:\/\/www.dailymail.com\/tvshowbiz\/article-15998263\/Sydney-Sweeney-American-Eagle-campaign.html\" target=\"_blank\" rel=\"noopener\">Daily Mail<\/a>, American Eagle has responded to sagging sales by ignoring its perpetually miserable woke critics and reuniting with actress Sydney Sweeney, the bombshell whose \u201cGreat Jeans\u201d ad campaign helped send the company\u2019s stock price <a href=\"https:\/\/www.westernjournal.com\/american-eagle-stock-surges-sydney-sweeneys-ad-campaign-continues-drive-company-sales\/\" target=\"_blank\" rel=\"noopener\">soaring<\/a> in 2025.<\/p>\n<p>On <a href=\"https:\/\/www.instagram.com\/p\/DbGCn04FqP4\/?img_index=2\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> last week, the actress posted photos from a shoot that featured her in jeans and various tops.<\/p>\n<p>\u201cIt\u2019s low rise season,\u201d the post\u2019s caption read.<\/p>\n<p>American Eagle hopes that Sweeney will help reverse the 2 percent sales drop it suffered last quarter, per the Daily Mail. In fact, women\u2019s bottoms, the category that drove the company\u2019s Sweeney-inspired 2025 success, also drove the recent decline.<\/p>\n<p>During the company\u2019s earnings call, American Eagle President and Chief Creative Officer Jen Foyle acknowledged disappointment but also assured investors of renewed focus.<\/p>\n<p>\u201cWe are not satisfied with where the business performed this quarter, especially in women\u2019s,\u201d Foyle said. \u201cWe know what needs to be corrected, and the teams are aligned and activated to return AE to growth.\u201d<\/p>\n<p>Sweeney\u2019s \u201cGreat Jeans\u201d campaign came along at a fortuitous cultural moment.<\/p>\n<p>With conservatives still basking in the glow of President Donald Trump\u2019s 2024 election victory, and with Trump himself seemingly having <a href=\"https:\/\/www.westernjournal.com\/culture-shifting-top-athletes-show-off-trumps-dance-millions-fans-proving-media-cant-touch\/\" target=\"_blank\" rel=\"noopener\">captured the culture<\/a>, Sweeney represented something for which sane Americans had long pined: a return to truth and beauty.<\/p>\n<p>In other words, with wokeness in retreat, we no longer had to pretend that men in dresses were women. Nor did we have to pretend that 300-pound female models were beautiful.<\/p>\n<p>Sweeney alone did not free us from the woke nonsense. She simply marked the changing of the times.<\/p>\n<p>Predictably, the woke left went apoplectic over her \u201cGreat Jeans\u201d campaign. Citing the play on genetics, critics likened it to <a href=\"https:\/\/www.westernjournal.com\/beginning-wokesters-scream-nazi-sydney-sweeney-jeans-ad-showcases-traditional-female-attractiveness\/\" target=\"_blank\" rel=\"noopener\">Nazi racial propaganda<\/a>.<\/p>\n<p>Trump and Vice President J.D. Vance weighed in on the controversy. While the president <a href=\"https:\/\/www.westernjournal.com\/american-eagles-stock-price-soars-trump-praises-sydney-sweeney-ad-campaign-go-get-em-sydney\/\" target=\"_blank\" rel=\"noopener\">embraced<\/a> Sweeney\u2019s status as an emerging MAGA sweetheart, the vice president <a href=\"https:\/\/www.westernjournal.com\/vance-s-hilarious-tips-dems-linking-sydney-sweeney-nazism-keep-great-strategy-guys\/\" target=\"_blank\" rel=\"noopener\">sarcastically praised<\/a> the woke left for its intelligent strategy in linking Sweeney to Nazism and encouraged the wokesters to keep doing it.<\/p>\n<p>Meanwhile, Sweeney further endeared herself to conservatives by refusing to address the \u201cGreat Jeans\u201d controversy in the way wokesters demanded. The self-control she exhibited, coupled with the look of disdain on her face during one now-famous interview in which a woke interviewer repeatedly pressed her on the subject, became a popular meme on the social media platform X.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Sydney Sweeney refuses to apologize for ad about \u201cgood genes\u201d<\/p>\n<p><a href=\"https:\/\/t.co\/kcfS9Q4ac4\">pic.twitter.com\/kcfS9Q4ac4<\/a><\/p>\n<p>\u2014 End Wokeness (@EndWokeness) <a href=\"https:\/\/x.com\/EndWokeness\/status\/1986481306608263205?\">November 6, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Sweeney has also given <a href=\"https:\/\/www.westernjournal.com\/watch-resurfaced-video-sydney-sweeneys-serious-pistol-skills-shows-really-may-one-us\/\" target=\"_blank\" rel=\"noopener\">some evidence<\/a> of conservative Republican leanings.<\/p>\n<p>In the end, of course, it appears that the woke left\u2019s hatred of Sweeney comes down to one thing. And that one thing is only tangentially related to Trump and Vance.<\/p>\n<p>In short, woke leftists have spent years trying to destroy beauty itself. Since Sweeney represents it, they made her a target.<\/p>\n<p>That destructive tendency \u2014 that preference for lies and ugliness \u2014 might have roots in science. One senses, however, that woke leftists\u2019 hatred of truth and beauty has <a href=\"https:\/\/www.westernjournal.com\/meet-william-kelly-demonic-provocateur-screams-christians-attacks-kids-don-lemon-thanks-service\/\" target=\"_blank\" rel=\"noopener\">spiritual origins<\/a>.<\/p>\n<p>Either way, praise God that the woke left\u2019s hold on the culture has weakened, as evidenced by Sweeney\u2019s renewed efforts on American Eagle\u2019s behalf.<\/p>\n<div style=\"background-color: #f7f7f7; color: #171717; display: flex;font-size: 16px;font-weight: 600;line-height: 1.5;margin: 24px 0;padding: 18px 20px 18px 30px;text-align: left;\">\n<div style=\"align-self: stretch;border-left: 3px solid #171717;flex-shrink: 0;padding-left: 20px;\"><\/div>\n<p><a style=\"text-decoration: none;\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.westernjournal.com\/\">Choose The Western Journal as your preferred source on Google and never miss reporting that defends truth, protects freedom, and advances Western civilization<\/a><\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey == typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts = { \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs = [ 'name', '', 'message' ];  \t\t\t\t\tfor( var i = 0; i < inputs.length; i++ ) if( ! ( opts[inputs[i]] = document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display = 'block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display = 'none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src = firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display = 'inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id'] = firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting = jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display = 'none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display = 'block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t \t\t\t<script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/body><\/html><\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether in science or metaphysics, we must keep examining the woke left\u2019s persistent obsession with negativity. Sadly, they give us many chances to do so. For example, as reported by the Daily Mail, American Eagle has addressed declining sales by dismissing its critical woke critics and teaming up again with actress Sydney Sweeney<\/p>\n","protected":false},"author":1,"featured_media":2636002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2026\/07\/Ben-Working-Feature-Image-2026-07-27T105329.861.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[34575,45459,83267,42917,81139],"class_list":["post-2636001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-ad-campaign","tag-american-eagle","tag-fashion-2025","tag-sydney-sweeney","tag-woke-backlash"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2026\/07\/Ben-Working-Feature-Image-2026-07-27T105329.861.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2636001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2636001"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2636001\/revisions"}],"predecessor-version":[{"id":2636010,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2636001\/revisions\/2636010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2636002"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2636001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2636001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2636001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}