{"id":2631322,"date":"2026-07-17T17:37:58","date_gmt":"2026-07-17T21:37:58","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/apple-to-raise-prices-citing-unsustainable-situation\/"},"modified":"2026-07-17T17:43:07","modified_gmt":"2026-07-17T21:43:07","slug":"apple-to-raise-prices-citing-unsustainable-situation","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/apple-to-raise-prices-citing-unsustainable-situation\/","title":{"rendered":"Apple to Raise Prices, Citing &#8216;Unsustainable&#8217; Situation"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fapple-to-raise-prices-citing-unsustainable-situation%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2631322&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The provided content appears to be a webpage section featuring expandable content triggered by a &#8220;Read more\u2026&#8221; button. The hidden part contains an article discussing Apple&#8217;s recent and planned initiatives related to rising costs for memory and storage chips. Due to increased demand from artificial intelligence (AI) companies, the prices for these components have surged substantially over the past year. Consequently, Apple plans to raise product prices to offset these higher component costs, though specific products and timing remain undisclosed. The article emphasizes how AI&#8217;s growth is reshaping semiconductor markets globally, with major manufacturers focusing on specialized AI memory while consumer product supplies may remain limited. Additionally, there are mentions of Apple&#8217;s efforts to build a domestic silicon supply chain in the U.S., its investments in American manufacturing, and discussions involving chip sourcing strategies, including working with American and Chinese companies amid geopolitical considerations. The content also includes various reports, tweets, and references to news outlets detailing Apple&#8217;s corporate actions and the broader impact of AI-driven semiconductor demand on prices and supply.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><br \/>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><script>console.log(\"ad slot (REP_1)\")<\/script><\/p>\n<p>Last month Apple, who last year announced a <a href=\"https:\/\/www.westernjournal.com\/apples-tim-cook-says-trumps-responsible-massive-100-billion-apple-investment-us-hands-trump-gorgeous-gift-made-kentucky\/\" target=\"_blank\" rel=\"noopener\">$600 billion U.S. investment<\/a> over four years, announced plans to raise prices on its products to offset costs, including memory and storage chip price increases, according to Chief Executive Tim Cook.<\/p>\n<p>In an interview with <a href=\"https:\/\/www.wsj.com\/tech\/apple-price-increases-memory-supply-199845b1?st=czvJNA&#038;reflink=desktopweb_permalink\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal<\/a>, Cook explained that the memory and storage chip supply crunch has been fueled by explosive demand from artificial intelligence companies around the world.<\/p>\n<p>Major AI companies (including AI companies also <a href=\"https:\/\/www.datacentermap.com\/c\/apple\/datacenters\/\" target=\"_blank\" rel=\"noopener\">owned by Apple<\/a>) are purchasing vast quantities of these chips for data centers and advanced computing systems.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Apple will be raising prices on products due to the skyrocketing costs of memory and storage, says Tim Cook.<\/p>\n<p>It\u2019s still unclear what products will be getting more expensive, or when the hikes will take place. <a href=\"https:\/\/t.co\/wkZrbNOFfo\">pic.twitter.com\/wkZrbNOFfo<\/a><\/p>\n<p>\u2014 AppleTrack (@appltrack) <a href=\"https:\/\/x.com\/appltrack\/status\/2067359483190468876?\">June 17, 2026<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>That surge in demand has pushed prices sharply higher over the past year.<\/p>\n<p>Apple relies heavily on these components for iPhones, Macs, iPads, and other devices.<\/p>\n<p>Cook did not disclose the timing, nor did he reveal which products will see higher prices first.<\/p>\n<p>Some estimates suggest future high-end iPhone models could <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/new-rule-could-jeopardize-research-and-oversight-into-federal-healthcare-programs\/\" title=\"New rule may harm federal healthcare program research and oversight\">face significant price increases<\/a> if current trends continue.<\/p>\n<p>Cook told the Wall Street Journal, \u201cUnfortunately, price increases are unavoidable. We\u2019re doing our best to mitigate the huge increases that are being passed to us, and we\u2019ve been trying to shield our customers from the increases, but the situation has become unsustainable.\u201d<\/p>\n<p>\u201cThis is a hundred-year flood,\u201d he continued. \u201cI\u2019ve never seen anything like it in any area in over 40 years.\u201d<\/p>\n<p>The shortage is expected to persist as AI-related demand continues to expand worldwide.<\/p>\n<p>Memory manufacturers are increasing production capacity, but the new supply may take years to reach the market.<\/p>\n<p>The WSJ article explained:<\/p>\n<blockquote>\n<p><em>Memory, also called DRAM, and storage, also called NAND, are like elements of a mid-20th-century office: The memory is a desk that holds all the papers a worker needs to perform a task, while storage is the filing cabinet that holds everything else. Smartphones use DRAM memory to run apps currently in use; they use NAND storage to file away photos and videos, for example.<\/em><\/p>\n<\/blockquote>\n<p>Cook focused on the DRAM market in particular, saying, \u201cThere\u2019s less supply at a time when consumers want devices and the memory guys are passing along huge price increases. We definitely need memory pricing and supply to return to reasonable levels for consumer products. That\u2019s the bottom line.\u201d<\/p>\n<p>There are three dominant companies in the DRAM memory market, including Samsung, SK Hynix in South Korea, and Micron in the U.S. The NAND manufacturers include those three as well as Kioxia and Sandisk.<\/p>\n<p>While these companies are building more manufacturing facilities, Morgan Stanley projected that the suppliers will focus on the specialized AI memory, leaving consumer tech products in short supply.<\/p>\n<p>Apple spends tens of billions of dollars a year on memory and storage. Compounding this issue is Apple\u2019s additional need for DRAM to support its updated AI features, including the recently announced \u201c<a href=\"https:\/\/www.apple.com\/newsroom\/2026\/06\/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant\/\" target=\"_blank\" rel=\"noopener\">more capable<\/a>\u201d Siri.<\/p>\n<p>Apple\u2019s planned price increases underscore how the AI boom is reshaping global semiconductor markets and affecting consumers beyond the data-center debates.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Apple\u2019s American-made advanced servers are now shipping from our new Houston facility to Apple data centers!<\/p>\n<p>These servers will help power Private Cloud Compute and Apple Intelligence, as part of our $600 billion US commitment. <a href=\"https:\/\/t.co\/maOd3lCGfK\">pic.twitter.com\/maOd3lCGfK<\/a><\/p>\n<p>\u2014 Tim Cook (@tim_cook) <a href=\"https:\/\/x.com\/tim_cook\/status\/1981464918932279798?\">October 23, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>On the heels of Apple announcing product price increases based on memory and storage chip supply demand, <a href=\"https:\/\/www.foxbusiness.com\/video\/6399911530112\">Fox Business<\/a> reported that Apple was seeking to purchase memory chips from a Pentagon blacklisted Chinese company.<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2026\/06\/18\/trump-intel-apple-chip-design-deal.html\">CNBC<\/a> reported that President Trump explained that Intel, a semiconductor manufacturer, agreed to work with Apple in order to build chips here in the U.S.<\/p>\n<p><iframe class=\"truthsocial-embed\" style=\"max-width: 100%; border: 0;\" src=\"https:\/\/truthsocial.com\/@realDonaldTrump\/116769225357410422\/embed\" width=\"600\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"https:\/\/truthsocial.com\/embed.js\" async=\"async\"><\/script><\/p>\n<p>More recently, Wednesday (15), <a href=\"https:\/\/finance.yahoo.com\/technology\/ai\/articles\/intel-invests-5-billion-irish-120240794.html\">Yahoo Finance<\/a> reported that Apple announced a $30 billion agreement with Broadcom, a major American chip manufacturer.\u00a0 The article suggested that this new deal might be the close of an era for the company\u2019s bold embrace of Chinese manufacturing.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Apple seeks to buy memory chips from blacklisted Chinese company <a href=\"https:\/\/t.co\/OIIjezbc3z\">https:\/\/t.co\/OIIjezbc3z<\/a><\/p>\n<p>\u2014 Financial Times (@FT) <a href=\"https:\/\/x.com\/FT\/status\/2070699337802293261?\">June 27, 2026<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In a July (8) <a href=\"https:\/\/www.apple.com\/newsroom\/2026\/07\/apple-to-increase-spend-with-broadcom-to-produce-billions-more-us-chips\/\">Press Release<\/a>, Apple stated that they have \u201c. . been working with the administration and businesses across the U.S. to help create an end-to-end silicon supply chain in America, and today\u2019s announcement advances those efforts.\u201d<\/p>\n<div style=\"background-color: #f7f7f7; 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In an interview with The Wall Street Journal, CEO Tim Cook explained that the demand for AI-related chips has driven prices higher<\/p>\n","protected":false},"author":1,"featured_media":2631323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2026\/07\/Michael-Featured-Image-1222.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[50972,33371,33687,11458],"class_list":["post-2631322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-apple-2","tag-business-news","tag-price-increase","tag-technology"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2026\/07\/Michael-Featured-Image-1222.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2631322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2631322"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2631322\/revisions"}],"predecessor-version":[{"id":2631326,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2631322\/revisions\/2631326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2631323"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2631322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2631322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2631322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}