{"id":2628636,"date":"2026-07-11T13:56:01","date_gmt":"2026-07-11T17:56:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/priceless-aggressively-woke-retailer-is-suing-drag-queen-for-harming-their-brand\/"},"modified":"2026-07-11T13:58:49","modified_gmt":"2026-07-11T17:58:49","slug":"priceless-aggressively-woke-retailer-is-suing-drag-queen-for-harming-their-brand","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/priceless-aggressively-woke-retailer-is-suing-drag-queen-for-harming-their-brand\/","title":{"rendered":"Priceless: Aggressively Woke Retailer Is Suing Drag Queen for &#8216;Harming&#8217; Their Brand"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fpriceless-aggressively-woke-retailer-is-suing-drag-queen-for-harming-their-brand%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2628636&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>This content appears too be a mixture of HTML code, embedded scripts, and a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wife-of-slain-deputy-ripped-walz-in-pointed-phone-clash-threatened-to-escort-your-a-out-if-he-showed-at-funeral\/\" title=\"Wife of Slain Deputy Ripped Walz in Pointed Phone Clash, Threatened to \u2018Escort Your A** Out&#039; if He Showed at Funeral\">lengthy article discussing<\/a> a legal dispute between Patagonia and the drag performer Wyn Wiley, known as &#8220;Pattie Gonia.&#8221; The article highlights how Patagonia,a company committed to environmental causes and known for its activism,has initiated a trademark infringement lawsuit against wiley for selling merchandise using the &#8220;Pattie Gonia&#8221; name,allegedly contrary to previous agreements. Patagonia claims the drag persona has caused harm to its brand and trademarks by developing and selling products under its name and trademarks without proper authorization. Wiley, on the other hand, argues that Patagonia is using the lawsuit as a political tool during an anti-LGBTQ climate, accusing the company of bigotry. the article discusses the backgrounds of the parties involved, the history of their interactions, and broader issues of intellectual property enforcement and political image. It portrays the situation as a clash between corporate trademark rights and activist expression, with potential PR implications for Patagonia.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><br \/>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><script>console.log(\"ad slot (REP_1)\")<\/script><script>console.log(\"ad slot (REP_2)\")<\/script><\/p>\n<p>Not even being among the wokest of the woke corporations will do you any good if you\u2019re thrown to the wolves when a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/minnesota-teacher-praises-transgender-activist-sex-worker-in-front-of-middle-schoolers\/\" title=\"Minnesota Teacher Praises Transgender Activist, Sex Worker In Front Of Middle Schoolers\">drag queen<\/a> allegedly violates your trademark.<\/p>\n<p>That\u2019s the lesson being learned in slow motion by Patagonia, the outdoor clothing giant that champions virtually every far-left cause you can think of. In 2020, it went as far as to <a href=\"https:\/\/www.esquire.com\/style\/mens-fashion\/a34078539\/patagonia-vote-the-assholes-out-shorts-tag-meaning\/\" target=\"_blank\" rel=\"noopener\">print<\/a> \u201cvote the a******s out\u201d on the back of clothing tags, just so you know where they stood.<\/p>\n<p>Considering that it\u2019s a company with over a billion dollars of revenue per year, Patagonia has every right to defend its trademark \u2014 the famous font against the silhouette of the mountain range it\u2019s named after. It turns out, it has a <a href=\"https:\/\/amzn.to\/3YuVZYV\" >slightly famous alter ego<\/a> to defend it against: \u201cPattie Gonia,\u201d the enviro-nutcase <a href=\"https:\/\/www.westernjournal.com\/us-taxpayer-money-found-flowing-drag-queen-shows-ecuador\/\" target=\"_blank\" rel=\"noopener\">drag queen<\/a> persona of a guy named Wyn Wiley.<\/p>\n<p>Wiley has come close to infringing upon its trademarks in the past. According to <a href=\"https:\/\/www.lgbtqnation.com\/2026\/01\/patagonia-sues-drag-performer-pattie-gonia-for-trademark-infringement\/\" target=\"_blank\" rel=\"noopener\">LGBTQ Nation<\/a> (a San Francisco-based news outlet that focuses on the kind of stories you\u2019d probably expect), Patagonia has tried to make peace with \u201cPattie Gonia,\u201d with the retailer saying that it has \u201cengaged in an open dialogue\u201d so that Wiley could \u201ccontinue her [sic] environmental and social advocacy, brand deals, and other work without infringing on our trademarks.\u201d<\/p>\n<p>In 2022, the company said it wouldn\u2019t object to the <a href=\"https:\/\/www.westernjournal.com\/california-high-school-hosted-adult-livestream-drag-queens-foot-licking-mock-crucifixion\/\" target=\"_blank\" rel=\"noopener\">drag persona<\/a> using the name for activism, but not for merchandise sales. In its lawsuit, the company claims this was part of a mutual agreement, according to <a href=\"https:\/\/www.nytimes.com\/2026\/06\/02\/us\/pattie-gonia-patagonia-trademark-lawsuit.html\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a>. But just how binding that agreement was appears to be a matter of interpretation.<\/p>\n<p>\u201cAt the time,\u201d according to LGBTQ Nation, \u201cPattie Gonia\u2019s representatives said it would \u2018take note\u2019 of the company\u2019s wishes, but never explicitly agreed to them.\u201d<\/p>\n<p>And now, \u201cPattie Gonia\u201d is \u2014 wouldn\u2019t you know it? \u2014 selling merchandise, including apparel. So Patagonia is taking him to court, the company announced in May.<\/p>\n<p>\u201cGiven Pattie Gonia\u2019s failure to follow through on the limitations the parties had discussed, working instead to develop and own trademarks for a PATTIE GONIA enterprise, Patagonia believes that Pattie Gonia will not stop compromising Patagonia\u2019s famous brand unless Defendants are restrained by the Court,\u201d the <a href=\"https:\/\/fingfx.thomsonreuters.com\/gfx\/legaldocs\/zdvxjexjgvx\/PATTIE%20GONIA%20TRADEMARK%20LAWSUIT%20complaint.pdf\" target=\"_blank\" rel=\"noopener\">lawsuit states<\/a>.<\/p>\n<p>\u201cWhile Patagonia seeks only nominal monetary damages, the harm Pattie Gonia has caused and will cause to the PATAGONIA brand is irreparable and cannot be remedied by money damages or other remedies short of an injunction.\u201d<\/p>\n<p>Among other things, the lawsuit claims that the drag queen is:<\/p>\n<p>\u201cIrreparably harming Patagonia\u2019s goodwill and compromising the capacity of Patagonia\u2019s famous PATAGONIA trademarks to differentiate its products from those that others have created.\u201d<\/p>\n<p>And \u2014 again, wouldn\u2019t you know it? \u2014 Wiley is claiming that the<a href=\"https:\/\/www.westernjournal.com\/568-companies-paying-trans-kids-nationwide-campaign-demands-stop\/\" target=\"_blank\" rel=\"noopener\"> super-woke corporation<\/a> is actually a bunch of bigots.<\/p>\n<p>Here is a brief summation <a href=\"https:\/\/fingfx.thomsonreuters.com\/gfx\/legaldocs\/zdvxjexjgvx\/PATTIE%20GONIA%20TRADEMARK%20LAWSUIT%20complaint.pdf\" target=\"_blank\" rel=\"noopener\">of the lawsuit<\/a> as described by the folks at <a href=\"https:\/\/www.nytimes.com\/2026\/06\/02\/us\/pattie-gonia-patagonia-trademark-lawsuit.html\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a> in June, noting why it was taking place (along with a fun helping of woke nomenclature along the way):<\/p>\n<blockquote>\n<p><em>According to Patagonia\u2019s lawsuit, filed in January in the U.S. District Court for the Central District of California, the company met with Mx. Gonia in 2022 and she agreed to restrict her use of the \u201cPattie Gonia\u201d name on fonts or designs that mimic Patagonia\u2019s.<\/em><\/p>\n<p><em>In 2025, the drag queen started selling Pattie Gonia-branded apparel online. Patagonia asked her to stop, the lawsuit said, citing the 2022 agreement. Several months later, Mx. Gonia filed a trademark application, seeking to register the name for clothing, marketing and events.<\/em><\/p>\n<p><em>In a statement posted late Sunday after several <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/fbi-report-warned-of-extremist-plot-to-attack-congress-on-january-6-but-capitol-security-was-not-increased-to-meet-threat\/\" title=\"FBI Report Warned of Extremist Plot to Attack Congress on January 6, But Capitol Security Was Not Increased to Meet Threat\">online statements<\/a> from Mx. Gonia, Patagonia said they had hoped to avoid a lawsuit.<\/em><br \/> <em> <\/em><br \/> <em>\u201cWe want to acknowledge any hurt it has caused, especially in the LGBTQ+ community,\u201d the company wrote. \u201cImportantly, we continue to want to resolve this.\u201d<\/em><\/p>\n<p><em>The company said \u201cwe can do that\u201d if Mx. Gonia agreed to three things: removing the trademark applications, ceasing use of the mountain landscape logo and stopping the sale and promotion of apparel and other products as \u201cPattie Gonia.\u201d<\/em><\/p>\n<\/blockquote>\n<p>Wiley\/Gonia, unsurprisingly, doesn\u2019t want want to resolve this, if just because he seems intent upon \u2014 to steal a <a href=\"https:\/\/contemporarythinkers.org\/tom-wolfe\/essay\/mau-mauing-flak-catchers\/\" target=\"_blank\" rel=\"noopener\">phrase from Tom Wolfe<\/a> \u2014 mau mauing Patagonia\u2019s flak-catchers.<\/p>\n<p>According to the New York Times, Wiley\/Gonia claimed that Patagonia deliberately filed the lawsuit \u201cat the height of anti-LGBTQ politics and attacks.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">NEW: Drag queen Pattie Gonia releases video after clothing brand Patagonia smacked the climate activist with a lawsuit.<\/p>\n<p>Pattie Gonia (Wyn Wiley) says the company is trying to take his name away because he is doing \u201cirreparable\u201d damage to their brand.<\/p>\n<p>\u201cWhat they\u2019re actually\u2026 <a href=\"https:\/\/t.co\/G5WTJpLUKg\">pic.twitter.com\/G5WTJpLUKg<\/a><\/p>\n<p>\u2014 Collin Rugg (@CollinRugg) <a href=\"https:\/\/x.com\/CollinRugg\/status\/2059790054609027425?\">May 28, 2026<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cThey looked at this political moment and thought they could pull this off without a pushback,\u201d he said in a social media post.<\/p>\n<p>\u201cIf your executives and lawyers continue to pursue this lawsuit, it will make one thing clear: They are willing to spend hundreds of thousands of dollars to grind me down so far that I can\u2019t continue to operate,\u201d he added in a letter he sent to Patagonia, according to LGBT outlet <a href=\"https:\/\/www.outsideonline.com\/outdoor-adventure\/environment\/pattie-gonia-patagonia-lawsuit-response\/\" target=\"_blank\" rel=\"noopener\">Outside<\/a>.<\/p>\n<p>Again, in response to the letter, <a href=\"https:\/\/www.westernjournal.com\/conservative-ceo-slams-pro-abortion-companies-announces-major-initiative-underway-employees\/\" target=\"_blank\" rel=\"noopener\">Patagonia<\/a> was apocalyptically apologetic.<\/p>\n<p>\u201cOver the past several years, we\u2019ve tried to find a path forward that would allow Pattie Gonia to continue their work while also protecting the Patagonia trademark,\u201d the letter stated.<\/p>\n<p>\u201cThese conversations have included multiple proposals \u2014 each intended to support that path \u2014 along with ongoing dialogue and genuine efforts to avoid this ending up in court. Unfortunately, we could not reach an agreement.\u201d<\/p>\n<p>You can throw yourselves to the wolves, Patagonia, but it doesn\u2019t matter. This is going to be played exactly how Wiley\/Gonia wants it to be played: Patagonia is going to be seen as suing him because he\u2019s hurting its brand image by being a <a href=\"https:\/\/www.westernjournal.com\/kamala-harris-appears-drag-queen-tv-show-make-campaign-pitch\/\" target=\"_blank\" rel=\"noopener\">drag queen<\/a>, when really he\u2019s diluting it by basically using intellectual property that isn\u2019t his to make money.<\/p>\n<p>\u201cThere\u2019s a common saying in the trademark world that trademark owners need to actively police and enforce their marks,\u201d trademark lawyer Nancy J. Mertzel told the New York Times, noting that trademarks \u201cbecome weaker\u201d in the legal realm if there isn\u2019t enforcement<\/p>\n<p>\u201cEven though Patagonia is a very public benefit-minded corporation, they need to protect their assets,\u201d she said. \u201cI think there\u2019s a lot at stake, certainly for Pattie \u2014 as a spokesperson, and as an environmental activist.\u201d<\/p>\n<p>In other words, this isn\u2019t exactly rocket science when it comes to trademark infringement suits \u2014 but don\u2019t tell that to the establishment media. Will Patagonia finally relent and fall down at the feet of the LGBT community? Will it try to offer another compromise that Wiley\/Gonia will \u201ctake note\u201d of?<\/p>\n<p>If the company takes the latter path, it should probably listen to the words of Wiley\/Gonia himself, regarding what happened in 2022: \u201cThat wasn\u2019t a broad agreement about my future,\u201d he said.<\/p>\n<p>Well, his future is up to the courts to decide now. But however it works out, Patagonia is likely to take a lasting PR hit in exactly the kind liberal\/leftist market it has courted for years.<\/p>\n<p>Whatever the case, talk about two parties to a lawsuit that definitely deserve each other.<\/p>\n<div style=\"background-color: #f7f7f7; color: #171717; display: flex;font-size: 16px;font-weight: 600;line-height: 1.5;margin: 24px 0;padding: 18px 20px 18px 30px;text-align: left;\">\n<div style=\"align-self: stretch;border-left: 3px solid #171717;flex-shrink: 0;padding-left: 20px;\"><\/div>\n<p><a style=\"text-decoration: none;\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.westernjournal.com\/\">Choose The Western Journal as your preferred source on Google and never miss reporting that defends truth, protects freedom, and advances Western civilization<\/a><\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/court-of-appeals-in-swing-states-drop-major-ruling-hurting-kamala-harris-chances-against-trump\/\" title=\"... of Appeals in Swing States Drop Major Ruling, Hurting Kamala Harris&#039; Chances Against Trump\">highly engaged readers<\/a>, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey == typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts = { \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs = [ 'name', '', 'message' ];  \t\t\t\t\tfor( var i = 0; i < inputs.length; i++ ) if( ! 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Patagonia, known for supporting many leftist causes, is learning this the hard way as it faces legal action over a drag persona infringing on its brand<\/p>\n","protected":false},"author":1,"featured_media":2628637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2026\/07\/rainbow-gavel-for-july-11-2026.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[51934,82584,58824,82583,36456],"class_list":["post-2628636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-brand-reputation","tag-drag-queen-lawsuit","tag-public-backlash","tag-retail-controversy","tag-woke-culture"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2026\/07\/rainbow-gavel-for-july-11-2026.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2628636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2628636"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2628636\/revisions"}],"predecessor-version":[{"id":2628644,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2628636\/revisions\/2628644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2628637"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2628636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2628636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2628636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}