{"id":2610668,"date":"2026-06-04T13:58:28","date_gmt":"2026-06-04T17:58:28","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/harley-davidson-descends-further-into-wokeness-despite-previous-vow-to-change-course\/"},"modified":"2026-06-04T14:02:20","modified_gmt":"2026-06-04T18:02:20","slug":"harley-davidson-descends-further-into-wokeness-despite-previous-vow-to-change-course","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/harley-davidson-descends-further-into-wokeness-despite-previous-vow-to-change-course\/","title":{"rendered":"Harley-Davidson Descends Further Into Wokeness Despite Previous Vow to Change Course"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fharley-davidson-descends-further-into-wokeness-despite-previous-vow-to-change-course%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2610668&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Harley-Davidson hired Artie Starrs as its CEO adn Marcus Fischer as <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/menus-shrink-as-restaurants-struggle-with-skyrocketing-prices-staff-shortages\/\" title=\"Menus Shrink As Restaurants Struggle With Skyrocketing Prices, Staff Shortages\">chief brand officer<\/a> in 2025. A conservative activist, Robby Starbuck, argues that both leaders previously promoted \u201cwoke\u201d and diversity, equity, and inclusion (DEI) initiatives despite Harley-Davidson\u2019s earlier promise too back away from such policies after backlash.<\/p>\n<p>Starbuck cites Starrs\u2019s prior roles at Topgolf and Pizza Hut, claiming Topgolf supported Pride events and Pizza Hut launched educational \u201cantiracism\u201d resources that included content involving a \u201cqueer\u201d reading for children. For Fischer, Starbuck says his <a href=\"https:\/\/amzn.to\/3YuVZYV\" >prior advertising-agency leadership included programs targeted<\/a> at non-white employees and company activities such as a drag show and pronoun presentations.<\/p>\n<p>Starbuck also connects these hires to a broader timeline: he previously helped push policy changes by posting allegations online about Harley-Davidson\u2019s DEI efforts,and he points to a prior CEO\u2019s retirement amid claims of declining sales and a political agenda.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><br \/>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><\/p>\n<p>Harley-Davidson hired a CEO and a Chief Brand Officer that have pushed \u201cwoke\u201d initiatives in the past despite the motorcycle company\u2019s vow to backtrack away from such policies.<\/p>\n<p>The companies that Artie Starrs, now Harley-Davidson\u2019s CEO, and Marcus Fischer, now Harley-Davidson\u2019s chief brand officer, previously helped lead strongly promoted diversity, equity and inclusion policies during their respective tenures, according to conservative activist <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Robby Starbuck<\/span><\/span>.<\/p>\n<p>Harley-Davidson hired both <a href=\"https:\/\/investor.harley-davidson.com\/news\/news-details\/2025\/Harley-Davidson-Appoints-Artie-Starrs-as-President-and-Chief-Executive-Officer\/default.aspx\" target=\"_blank\" rel=\"noopener\">Starrs<\/a> and <a href=\"https:\/\/investor.harley-davidson.com\/news\/news-details\/2025\/Harley-Davidson-Announces-Key-Leadership-Changes\/default.aspx\">Fischer<\/a> in 2025, a year after the company said it would change such policies following significant backlash.<\/p>\n<p>In 2025, former CEO of Harley-Davidson, <a href=\"https:\/\/x.com\/robbystarbuck\/status\/1909730139946336726?s=20\" target=\"_blank\" rel=\"noopener\">Jochen Zeitz<\/a>, retired after he was accused of pushing a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bishop-seeks-to-remove-priest-who-blasted-godless-pro-abortion-democrats-and-hypocrite-clergy-who-enable-them\/\" title=\"Bishop Seeks To Remove Priest Who Blasted \u2018Godless\u2019 Pro-Abortion Democrats And \u2018Hypocrite\u2019 Clergy Who Enable Them\">leftist political agenda<\/a> and overseeing over a decline in sales. Starbuck helped spark the policy reversal in 2024 through posts on X which alleged Harley-Davidson\u2019s pro-DEI actions.<\/p>\n<p>The activist, known for his work in getting large corporations to drop DEI policies, <a href=\"https:\/\/x.com\/robbystarbuck\/status\/2062167155882303663\" target=\"_blank\" rel=\"noopener noreferrer\">posted on X<\/a> about the motorcycle company Wednesday.<\/p>\n<p>Starbuck\u2019s social media activism has led to major companies including John Deere, Black and Decker, Walmart, Target, and Pepsi reconsidering their woke policies through his social media posts.<\/p>\n<p>Starrs was formerly the CEO of Pizza Hut and Topgolf, <a href=\"https:\/\/investor.harley-davidson.com\/news\/news-details\/2025\/Harley-Davidson-Appoints-Artie-Starrs-as-President-and-Chief-Executive-Officer\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">according<\/a> to a statement released by Harley-Davidson.<\/p>\n<p>\u201cTheir new CEO hire literally had DEI and woke policy deeply embedded in both of his most recent stops as CEO of Topgolf and Pizza Hut,\u201d Starbuck said about Starrs in his X post.<\/p>\n<p>While Starrs was CEO, Topgolf supported \u201cPride\u201d events, Starbuck revealed in the X post. The entertainment company\u2019s support for pride included a statement claiming, \u201cWe envision a world at Topgolf where our family celebrates our LGBTQIA+ community.\u201d It also supported a PGA of America LGBTQIA+ golf tournament to raise money for San Francisco Pride.<\/p>\n<p>During Starrs\u2019 tenure at the helm of Pizza Hut, the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/david-hogg-losing-his-pillow-fight-proves-you-can-either-promote-or-protect-children-in-politics-you-cant-do-both\/\" title=\"David Hogg Losing His Pillow Fight Proves You Can Either Promote Or Protect Children In Politics. You Can\u2019t Do Both\">company launched<\/a> a collection of \u201cantiracism resources for educators.\u201d Part of the program involved a \u201cqueer\u201d man reading to children.<\/p>\n<p>\u201cIn its 35th year advocating for childhood literacy, Pizza Hut and literacy partner First Book are partnering with Karamo, Culture Expert on Netflix\u2019s Queer Eye and author of the new children\u2019s book \u2018I Am Perfectly Designed,\u2019 to introduce a new holiday fundraiser aimed at increasing access to culturally relevant children\u2019s books in communities across the country,\u201d according to a Pizza Hut <a href=\"https:\/\/blog.pizzahut.com\/pizza-hut-partners-with-karamo-to-increase-access-to-diverse-childrens-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">press release<\/a> in 2019.<\/p>\n<p>Fischer, Harley-Davidson\u2019s Chief Brand Officer, formerly served as the CEO of Carmichael Lynch, an <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/airline-tells-pilots-cabin-crew-to-stop-saying-ladies-and-gentleman-to-be-more-inclusive\/\" title=\"Airline Tells Pilots, Cabin Crew To Stop Saying \u2018Ladies And Gentleman\u2019 To Be More Inclusive\">advertising agency<\/a>. During this time, the company had a program specifically for non-white people, a drag show in-office which raised over $12,000, and an all-agency pronoun presentation, Starbuck showed in a video attached to his X post.<\/p>\n<div class=\"disclaimer\">\n<p><em>All content created by the Daily Caller News Foundation, an independent and nonpartisan newswire service, is available without charge to any legitimate news publisher that can provide a large audience. All republished articles must include our logo, our reporter\u2019s byline and their DCNF affiliation. 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