{"id":2598492,"date":"2026-05-04T11:57:54","date_gmt":"2026-05-04T15:57:54","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/not-a-joke-starbucks-ceo-defends-paying-9-for-cup-of-coffee\/"},"modified":"2026-05-04T12:00:44","modified_gmt":"2026-05-04T16:00:44","slug":"not-a-joke-starbucks-ceo-defends-paying-9-for-cup-of-coffee","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/not-a-joke-starbucks-ceo-defends-paying-9-for-cup-of-coffee\/","title":{"rendered":"Not a Joke: Starbucks CEO Defends Paying $9 For Cup of Coffee"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnot-a-joke-starbucks-ceo-defends-paying-9-for-cup-of-coffee%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2598492&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Starbucks CEO brian Niccol faced backlash after defending the value of a roughly $9 cup of coffee as a \u201cpremium\u201d experience. In a Wall Street Journal podcast appearance, he argued that people pay for more than the drink-customers seek a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/drew-brees-announces-retirement\/\" title=\"Drew Brees Announces Retirement\">special moment<\/a> and sometimes use Starbucks as a form of escapism during <a href=\"https:\/\/amzn.to\/3YuVZYV\" >difficult economic times<\/a>.He also pointed to the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/starbucks-partners-with-amazon-to-open-cashier-less-coffee-shop-as-labor-shortage-continues\/\" title=\"... Partners With Amazon To Open Cashier-Less ... Shop As Labor Shortage Continues\">store experience<\/a> (welcome, fast service, and seating to stay) as part of what customers are paying for.<\/p>\n<p>Critics reacted strongly online, saying the pricing is tone-deaf given household cost pressures and that \u201cexperience\u201d doesn\u2019t justify the cost. A few supporters pushed back, claiming that Starbucks can offer good value depending on what customers use it for (such as, a lower-cost option via the app, a welcoming surroundings, and ample time to work or relax).  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><br \/>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><\/p>\n<p>Starbucks CEO Brian Niccol is facing heated backlash for defending a $9 cup of coffee as a worthwhile, \u201cpremium\u201d experience.<\/p>\n<p>Appearing this past Wednesday on The Wall Street Journal\u2019s \u201cWhat\u2019s News AM\u201d podcast, Niccol argued that Starbucks is faring well despite troubling economic conditions and rising income disparity.<\/p>\n<p>\u201cWhat we\u2019re seeing is people, they want to have a <a href=\"https:\/\/www.westernjournal.com\/starbucks-leaves-customers-enraged-staffing-changes-lead-delayed-orders-waiting-40-minutes\/\" target=\"_blank\" rel=\"noopener\">special experience<\/a>,\u201d he said. \u201cAnd regardless of what your income level is, in some cases, a $9 experience does feel like you\u2019re splurging. And then what that means is we have to make it worthwhile.\u201d<\/p>\n<p>\u201cAnd then in other cases, people believe, \u2018Well, this is a really affordable premium experience,\u2019 because they\u2019re saying like, \u2018Well, it\u2019s less than $10 and I get a really premium experience,\u2019\u201d he added.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Starbucks CEO defends a cup of coffee costing $9<\/p>\n<p>He says the customers needs to just not think about it as a $9 cup of coffee, you\u2019re paying for the \u201cexperience\u201d of getting a Starbucks coffee<\/p>\n<p>\u201cIn some cases a $9 experience does feel like you\u2019re splurging, and then what that\u2026 <a href=\"https:\/\/t.co\/55R9xOoQEZ\">pic.twitter.com\/55R9xOoQEZ<\/a><\/p>\n<p>\u2014 Wall Street Apes (@WallStreetApes) <a href=\"https:\/\/twitter.com\/WallStreetApes\/status\/2050069324178788629?\">May 1, 2026<\/a><\/p>\n<\/blockquote>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"anyclipvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadAnyclip() { \t\t\t\t\t\tconst container = document.getElementById(\"anyclipvideo\"); \t\t\t\t\t\tif (!container) return;  \t\t\t\t\t\tconst script = document.createElement(\"script\"); \t\t\t\t\t\tscript.src = \"https:\/\/player.anyclip.com\/anyclip-widget\/lre-widget\/prod\/v1\/src\/lre.js\"; \t\t\t\t\t\tscript.setAttribute(\"pubname\", \"westernjournalcom\"); \t\t\t\t\t\tscript.setAttribute(\"widgetname\", \"001w000001jULVcAAO_M12924\");  \t\t\t\t\t\t\/\/ append inside the container so player shows in correct spot \t\t\t\t\t\tcontainer.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement = document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs = Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex = paragraphs.findIndex(p => p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);  \t\t\t\t\t\tif (targetIndex === -1 || targetIndex < x) { \t\t\t\t\t\t\tconsole.warn(\"Not enough paragraphs before the target element.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\treturn paragraphs[targetIndex - x]; \t\t\t\t\t}  \t\t\t\t\t\/\/ Set up IntersectionObserver \t\t\t\t\tfunction observeElement(element) { \t\t\t\t\t\tif (!element) return;  \t\t\t\t\t\tconst observer = new IntersectionObserver( \t\t\t\t\t\t\t(entries) => { \t\t\t\t\t\t\t\tentries.forEach(entry => { \t\t\t\t\t\t\t\t\tif (entry.isIntersecting) { \t\t\t\t\t\t\t\t\t\tconsole.log(\"Paragraph is now visible:\", entry.target.textContent.trim()); \t\t\t\t\t\t\t\t\t\tloadAnyclip(); \t\t\t\t\t\t\t\t\t\tobserver.disconnect(); \t\t\t\t\t\t\t\t\t} \t\t\t\t\t\t\t\t}); \t\t\t\t\t\t\t}, \t\t\t\t\t\t\t{ threshold: 0.5 } \/\/ Adjust threshold as needed \t\t\t\t\t\t);  \t\t\t\t\t\tobserver.observe(element); \t\t\t\t\t}  \t\t\t\t\t\/\/ Find the 1st paragraph before #anyclipvideo and observe it \t\t\t\t\tlet paragraphToObserve = findPreviousParagraph(\"#anyclipvideo\", 2); \t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>According to a <a href=\"https:\/\/www.wsj.com\/podcasts\/whats-news\/how-starbucks-is-dodging-dismal-consumer-sentiment\/89e728db-8f46-4509-9ea6-b8f4081a9bac\" target=\"_blank\" rel=\"noopener\">transcript<\/a> of the full conversation, Niccol was later asked by interviewer Luke Vargas about \u201cperceptions of the economy\u201d being \u201cworse than they\u2019ve been since the \u201970s, since \u201908, since the pandemic.\u201d<\/p>\n<p>\u201cThese are some pretty bad reference points here. Just how do you market to that consumer?\u201d Vargas continued.<\/p>\n<p>Niccol replied by suggesting that <a href=\"https:\/\/www.westernjournal.com\/starbucks-ceo-to-employees-everyone-considered-a-customer\/?ff_source=faceboo\" target=\"_blank\" rel=\"noopener\">Starbucks\u2019 customers<\/a> use their expensive coffee as a means of escapism.<\/p>\n<p>\u201cYeah, look, when we\u2019ve spent the time talking to customers, [asking them] what is it that you\u2019re looking for in your experience, they do talk about how they use their Starbucks experience as a moment of escapism,\u201d he said. \u201cAnd my hope is we get more than our fair  of all those occasions.\u201d<\/p>\n<p>\u201cWe can focus on when you walk into our stores, you <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/americas-suicidal-energy-policy-has-very-real-costs\/\" title=\"America\u2019s Suicidal Energy Policy Has Very Real ...s\">feel warm<\/a>, you feel welcomed, you feel like this is your place. We can control our ability to get you that exact drink at the speed at what you need it, at the speed of what you want it. And then we also can open up a great seat where if you want to stay and dwell with us, we got that for you too,\u201d he added.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A $9 \u201cexperience\u201d? Is Starbucks giving happy endings? <a href=\"https:\/\/t.co\/pvBkiHh6Fa\">https:\/\/t.co\/pvBkiHh6Fa<\/a><\/p>\n<p>\u2014 Anthony Cumia (@AnthonyCumia) <a href=\"https:\/\/twitter.com\/AnthonyCumia\/status\/2050317734093709646?\">May 1, 2026<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Backlash has been <a href=\"https:\/\/www.westernjournal.com\/kimmel-faces-backlash-joke-calling-melania-expectant-widow-2-days-trump-assassination-attempt\/\" target=\"_blank\" rel=\"noopener\">pouring in<\/a> ever since the interview was published.<\/p>\n<p>\u201cA magnificent cappuccino in Italy costs $1.65\u2026 And no blue haired freak making it either,\u201d one critic <a href=\"https:\/\/x.com\/realErikDPrince\/status\/2050153427406127242\" target=\"_blank\" rel=\"noopener\">wrote<\/a> on the social media platform X. \u201cA way better experience. Buy local in USA and skip the corporate insanity.\u201d<\/p>\n<p>\u201cOver half of America is struggling with the basic costs of living\u2026 gas, groceries, prescriptions, medical bills, rent\u2026 meanwhile he\u2019s pitching $9 \u2018experiences\u2019 while earning $30M+ and paying less in taxes than a public school teacher,\u201d another critic <a href=\"https:\/\/x.com\/7Veritas4\/status\/2050244089526804493\" target=\"_blank\" rel=\"noopener\">wrote<\/a>. \u201cThey\u2019re not tone deaf. They simply don\u2019t care.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">I would be willing to pay $9 for a cup of coffee\u2026if it didn\u2019t taste like Starbucks.<\/p>\n<p>\u2014 Jeff Cook (@jeffreynoelcook) <a href=\"https:\/\/twitter.com\/jeffreynoelcook\/status\/2050284699801501909?\">May 1, 2026<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Yet amid the <a href=\"https:\/\/www.westernjournal.com\/mcdonalds-pulls-unsettling-christmas-commercial-sparks-massive-backlash\/\" target=\"_blank\" rel=\"noopener\">widespread criticism<\/a>, there were a few lone supporters, including influencer Angela Rose.<\/p>\n<p>\u201cLet\u2019s talk about the $9 Starbucks experience,\u201d Rose said in a video published to her social media account. \u201cSo I was feeling kind of down this morning, but as soon as I walked in the door, this lady was like, \u2018Hi.\u2019 And another one was like, \u2018Good morning.\u2019 And she comes to the front desk, super friendly. I see her often. And I was like, do you guys do unlimited coffee or something? And she\u2019s like, yeah, just download the app.\u201d<\/p>\n<p>\u201cSo I connected to their free WiFi, downloaded the app, and I get unlimited Americanos and they have milk. And that was only like $3. I gave her a dollar tip, $4, was able to sit here for like an hour in a really calm, beautiful environment. And that\u2019s a great deal because co-working places are going to charge even more than that.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">In the defense of the $9 Starbucks experience, sometimes it\u2019s TOTALLY justified! <a href=\"https:\/\/t.co\/lqyijUIZfM\">pic.twitter.com\/lqyijUIZfM<\/a><\/p>\n<p>\u2014 Angela Rose (@angelaroosee) <a href=\"https:\/\/twitter.com\/angelaroosee\/status\/2050631262650650780?\">May 2, 2026<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cPlus I get unlimited coffee. And then she explained the difference between coffee with milk and a latte. It just has more foam on top. And so to me, that\u2019s a $9 experience that I just got for $4. So stop trying to drive this corporation out, stop hating on everything they do,\u201d Rose confidently concluded.<\/p>\n<div style=\"background-color: #f7f7f7; color: #171717; display: flex;font-size: 16px;font-weight: 600;line-height: 1.5;margin: 24px 0;padding: 18px 20px 18px 30px;text-align: left;\">\n<div style=\"align-self: stretch;border-left: 3px solid #171717;flex-shrink: 0;padding-left: 20px;\"><\/div>\n<p><a style=\"text-decoration: none;\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.westernjournal.com\/\">Choose The Western Journal as your preferred source on Google and never miss reporting that defends truth, protects freedom, and advances Western civilization<\/a><\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey == typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts = { \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs = [ 'name', '', 'message' ];  \t\t\t\t\tfor( var i = 0; i < inputs.length; i++ ) if( ! 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