{"id":2583316,"date":"2026-03-24T12:45:02","date_gmt":"2026-03-24T16:45:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/usda-launches-new-ad-campaign-for-product-of-usa-label\/"},"modified":"2026-03-24T12:47:12","modified_gmt":"2026-03-24T16:47:12","slug":"usda-launches-new-ad-campaign-for-product-of-usa-label","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/usda-launches-new-ad-campaign-for-product-of-usa-label\/","title":{"rendered":"USDA launches new ad campaign for &#8216;Product of USA&#8217; label"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fusda-launches-new-ad-campaign-for-product-of-usa-label%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2583316&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>&#8211; the U.S. Department of Agriculture (USDA) launched a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/political-theatrics-mlb-assails-lawsuit-seeking-return-of-2021-all-star-game-to-atlanta\/\" title=\"\u2018Political Theatrics\u2019: MLB Assails Lawsuit Seeking Return Of 2021 All...Star Game To Atlanta\">publicity campaign<\/a> on National Agriculture Day to promote a \u201cProduct of USA\u201d label for American meat, poultry, and egg products.<\/p>\n<p>&#8211; The label was finalized as a voluntary designation in spring 2024,with the Trump management expediting efforts to promote it and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/lapd-will-not-seek-charges-against-some-people-it-arrests-instead-taking-them-to-social-services\/\" title=\"LAPD Will Not Seek Charges Against Some People It Arrests, Instead Taking Them To Social Services\">determine eligibility<\/a> for companies that use it earlier this year.<\/p>\n<p>&#8211; Eligibility rules require products to come from animals that are born, raised, harvested, and processed entirely within the United States and to avoid <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/a-dog-eat-dog-economy-pet-food-shortage-hits-united-states\/\" title=\"A Dog...Eat...Dog Economy: Pet Food Shortage Hits United States\">imported ingredients<\/a>; the USDA will oversee self-certifying companies, but penalties for violations were not specified.<\/p>\n<p>&#8211; A new USDA website was released to provide the label for eligible products, accompanied by an advertisement campaign featuring officials and agricultural producers, under the slogan: \u201cBorn here. Raised here. Harvested here. Processed here. The TRUE American standard. Becuase when you see that label, it means exactly what it says: PRODUCT OF USA!\u201d<\/p>\n<p>&#8211; The campaign emphasizes placing agriculture at the center of policymaking and includes public statements from USDA officials supporting farmers, as well as promotional videos and social media content.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Trump admin rolls out &lsquo;Product of USA&rsquo; campaign for American meat, poultry, and egg products<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_2542001\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>The <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/department-of-agriculture\/\">Department of Agriculture<\/a> launched a new publicity campaign on Tuesday, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/agriculture\/\" type=\"post_tag\" id=\"789\">National Agriculture Day<\/a>, to promote the &ldquo;Product of USA&rdquo; label reserved for American <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/meat\/\" type=\"post_tag\" id=\"3756\">meat<\/a>, poultry, and <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/eggs\/\" type=\"post_tag\" id=\"830\">egg<\/a> products.<\/p>\n<p>USDA finalized a rule establishing the &ldquo;voluntary&rdquo; label in the spring of 2024, and the <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/trump-administration\/\" type=\"post_tag\" id=\"339\">Trump administration <\/a>ramped up efforts to both promote the label and enforce eligibility requirements for companies that put it on their products earlier this year.<\/p>\n<div class=\"recommended-stories\">\n<h2>Recommended Stories<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/white-house\/4501297\/watch-live-melania-trump-opening-remarks-global-summit-state-department\/\">WATCH LIVE: Melania Trump delivers opening remarks for State Department summit<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/white-house\/4501166\/joe-kent-no-mark-levin-asks-leaker\/\">Joe Kent answers firm &#8216;no&#8217; when Mark Levin asks if he is a leaker<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/white-house\/4500971\/surreal-scenes-trump-tours-graceland-if-could-fight-elvis\/\">All shook up: Surreal scenes as Trump tours Graceland, musing if he could fight Elvis<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-paywall\">\n<p>&ldquo;Agriculture is back at the center of policymaking in Washington, D.C.,&rdquo; USDA Secretary Brooke Rollins said in a statement. &ldquo;It is amazing to have[President[President<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/donald-trump\/\" type=\"post_tag\" id=\"4\">Donald Trump<\/a>]fight for our farmers and ranchers across America every <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/late-night-restaurant-owners-want-to-play-fair-so-far-they-say-newsom-hasnt\/\" title=\"Late...night restaurant owners want to play fair. So far, they say, Newsom hasn&#039;t\">single day<\/a>. Their hard work keeps the flame of American greatness alive, and they are finally getting the recognition they deserve.&rdquo;<\/p>\n<p>USDA launched<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.usda.gov\/usa\"> a new website<\/a> on Tuesday to let companies download the label if they meet specific requirements: the<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/food\/\" type=\"post_tag\" id=\"595\"> food products <\/a>must come from animals &ldquo;born, raised, harvested, and processed entirely within the United States,&rdquo; and not use any &ldquo;imported ingredients.&rdquo;<\/p>\n<p>USDA will conduct oversight of self-certifying companies that choose to use the label, though neither the White House nor USDA answered questions regarding penalties for eligibility violations.<\/p>\n<p>The administration also released a new advertisement featuring Rollins, Health and Human Services Secretary <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/robert-f-kennedy-jr\/\" type=\"post_tag\" id=\"8011\">Robert F. Kennedy Jr.<\/a>, Small Business Administrator <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/kelly-loeffler\/\">Kelly Loeffler<\/a>, and a host of farmers, ranchers, and <a href=\"https:\/\/amzn.to\/3YuVZYV\" >professional bull riders touting<\/a> the label.<\/p>\n<p>&ldquo;Born here. Raised here. Harvested here. Processed here,&rdquo; the group says in the ad. &ldquo;The TRUE American standard. Because when you see that label, it means exactly what it says: PRODUCT OF USA!&rdquo;<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/news\/white-house\/4495646\/trump-will-not-submit-budget-request-without-iran-dhs-stability\/\"><strong>TRUMP WON&rsquo;T SUBMIT HIS BUDGET REQUEST WITHOUT IRAN AND DHS &lsquo;STABILITY&rsquo;<\/strong><\/a><\/p>\n<p>You can watch the ad in full below. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">This is what we are fighting for. &#127482;&#127480;&nbsp;&nbsp;<br \/>&nbsp;&nbsp;<br \/>Driven by American grit.&nbsp;&nbsp;<br \/>Defined by the American spirit.&nbsp;&nbsp;<br \/>&nbsp;<br \/>Born here. Raised here. Harvested here. Processed here.&nbsp;&nbsp;<br \/>&nbsp;&nbsp;<br \/>The TRUE American standard.&nbsp;&nbsp;<\/p>\n<p>Because when you see that label, it means exactly what it says: PRODUCT OF USA!&hellip; <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/t.co\/Xpivylikpj\">pic.twitter.com\/Xpivylikpj<\/a><\/p>\n<p>&mdash; Secretary Brooke Rollins (@SecRollins) <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/twitter.com\/SecRollins\/status\/2036443729117012096?ref_src=twsrc%5Etfw\">March 24, 2026<\/a><\/p><\/blockquote>\n<p><script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/div>\n<\/figure>\n<\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trump rolls out &#8216;Product of USA&#8217; meat, poultry, eggs<\/p>\n","protected":false},"author":2645,"featured_media":2583317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2026\/03\/AP26016591356736.jpg?w=696","fifu_image_alt":"","footnotes":""},"categories":[33651,538],"tags":[76460,76461,4777,76459,19013],"class_list":["post-2583316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","category-washington-examiner","tag-ad-campaign-2","tag-food-marketing","tag-labeling","tag-product-of-usa","tag-usda"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2026\/03\/AP26016591356736.jpg?w=696","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2583316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2645"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2583316"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2583316\/revisions"}],"predecessor-version":[{"id":2583320,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2583316\/revisions\/2583320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2583317"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2583316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2583316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2583316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}