{"id":2516042,"date":"2025-12-01T08:54:02","date_gmt":"2025-12-01T13:54:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/food-industry-launches-transparency-campaign-against-anti-processed-purists\/"},"modified":"2025-12-01T08:56:26","modified_gmt":"2025-12-01T13:56:26","slug":"food-industry-launches-transparency-campaign-against-anti-processed-purists","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/food-industry-launches-transparency-campaign-against-anti-processed-purists\/","title":{"rendered":"Food industry launches transparency campaign against anti-processed purists"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">16<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ffood-industry-launches-transparency-campaign-against-anti-processed-purists%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2516042&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The Consumer Brands Association has launched a new transparency campaign to promote the benefits of processed foods and counteract critics who advocate for only home-grown, homemade meals. Through a humorous television and digital ad, the campaign highlights that many processed and pre-made foods are healthy, convenient, and affordable, with clear ingredient labeling to help consumers make informed choices. This initiative supports the MAHA movement&#8217;s call for transparency in food labeling and aims to educate policymakers and the public, especially in Washington, where new regulations on &#8220;<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/helsinki-govt-to-stop-serving-meat-and-milk-to-fight-climate-change\/\" title=\"Helsinki Govt to Stop Serving Meat and Milk to Fight Climate Change\">ultra-processed foods<\/a>&#8221; are being considered by Health and Human Services Secretary Robert F. Kennedy Jr. The trade group emphasizes its long-standing commitment to transparency with programs like SmartLabel and Facts Up Front, while pushing back against food influencers who unfairly criticize processed options, advocating instead for a balanced, practical approach to meeting diverse consumer needs and budgets.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Food industry launches transparency campaign against anti-processed purists<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_1960560\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>A leading consumer product group on Monday is kicking off a campaign promoting transparency in <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/food\/\">processed food<\/a> labeling and pushing back on unrealistic claims that the only good meal is one Americans grow, butcher, and bake from scratch.<\/p>\n<p>With a new ad and educational drive, the <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/consumerbrandsassociation.org\/\">Consumer Brands Association<\/a> is joining the MAHA movement&rsquo;s push for <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/consumerbrandsassociation.org\/consumer-transparency\/\">transparency<\/a> while <a href=\"https:\/\/amzn.to\/3YuVZYV\" >rebutting food purists targeting processed foods<\/a>.<\/p>\n<div class=\"recommended-stories\">\n<h2>Recommended Stories<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/washington-secrets\/3901748\/trumps-struggle-for-agenda-victories-grows-white-house-report-card\/\">Trump&rsquo;s struggle for agenda victories grows: White House Report Card<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/washington-secrets\/3899900\/house-speaker-mike-johnson-my-life-is-not-normal-right-now\/\">Mike Johnson: &lsquo;My life is not normal right now&rsquo;<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/washington-secrets\/3898389\/doge-dismantling-further-erodes-faith-in-trump\/\">DOGE dismantling further erodes faith in Trump<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-paywall\">\n<p>&ldquo;I hear some influencers say, &lsquo;Forget convenient packaged foods. Grow your own,&rdquo; says a woman in the new 30-second television and digital ad while surrounded by clucking&nbsp;chickens. In the next scene, four boys appear shocked when their mother, holding one of the live birds, asks them, &ldquo;Sure, it takes a little extra work, but look how fresh it is. Who wants to help make dinner?&rdquo;<\/p>\n<p>The point of the humorous ad is that most processed and pre-made foods are <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/opinion\/3366400\/people-need-freedom-choose-rfk-seed-oils\/\">healthy and convenient<\/a>, and their ingredients are easy to see on today&rsquo;s packaging.<\/p>\n<p>&ldquo;Growing food is great, but sometimes you just need convenient, nutritious, and affordable. America&rsquo;s favorite brands make that possible. Expectations about food are high, so we&rsquo;re offering more transparency, choices, and detailed product information so you&rsquo;ll always have confidence about what&rsquo;s on the table,&rdquo; concluded the new ad.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"> <iframe loading=\"lazy\" title=\"Grow Your Own\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/CeL5_cM8fHA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> <\/div>\n<\/figure>\n<p>The campaign will be focused on Washington, where Health and Human Services Secretary Robert F. Kennedy Jr. is rewriting the rules on food. Kennedy has suggested that he will regulate &ldquo;ultra-processed foods,&rdquo; claiming that they are unhealthy.<\/p>\n<p>The campaign by the Consumer Brands Association is aimed at helping educate leaders on the reality of processed foods and join in Kennedy&rsquo;s demands for transparency in food labeling.<\/p>\n<p>&ldquo;The makers of America&rsquo;s favorite household brands have long been committed to transparency and empowering consumers to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/conservative-consumer-group-warns-of-woke-companies-to-avoid-this-black-friday\/\" title=\"Conservative consumer group warns of &#039;woke&#039; companies to avoid this Black Friday\">make informed purchasing decisions<\/a> about the products they rely on. But we also know consumers expect more information today about what&rsquo;s in their products,&rdquo; said Melissa Hockstad, president and CEO of the trade group.<\/p>\n<p>&ldquo;Consumer Brands is proud to launch this exciting new campaign that puts transparency, safety and the consumer front and center and emphasizes the industry&rsquo;s commitment to a healthier America,&rdquo; she added in a statement shared with Washington Secrets.<\/p>\n<p>While it is kicking off the first-ever National Consumer Transparency Week on Monday, the industry has been on a transparency kick for a while through its SmartLabel and Facts up Front campaigns and its &ldquo;food processing facts&rdquo; website.<\/p>\n<p><strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/news\/washington-secrets\">SEE THE LATEST POLITICAL NEWS AND BUZZ FROM WASHINGTON SECRETS<\/a><\/strong><\/p>\n<p>It has also tackled food &ldquo;influencers&rdquo; who have been attacking processed offerings. In one recent blog post, for example, the group said that Americans who might choose a frozen pizza for dinner shouldn&rsquo;t be demonized by food purists.<\/p>\n<p>In a push for a common-sense approach to food, the post said, &ldquo;The assertions &mdash; made in what largely feels like an effort to weigh in on the topic du jour &mdash; are so ridiculous, lacking not only in common sense but also in understanding and empathy for the variety of dietary needs many consumers face and budgets they&rsquo;re balancing.&rdquo;<\/p>\n<\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food industry starts campaign promoting processed food transparency<\/p>\n","protected":false},"author":2647,"featured_media":2516043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/12\/AP24234643568155.jpg?w=696","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[38721,67985,67984],"class_list":["post-2516042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-food-industry","tag-processed-food","tag-transparency-campaign"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/12\/AP24234643568155.jpg?w=696","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2516042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2647"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2516042"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2516042\/revisions"}],"predecessor-version":[{"id":2516046,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2516042\/revisions\/2516046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2516043"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2516042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2516042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2516042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}