{"id":2514653,"date":"2025-11-26T06:42:02","date_gmt":"2025-11-26T11:42:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/disaster-strikes-cracker-barrel-again-as-board-member-resigns-following-marketing-mishap\/"},"modified":"2025-11-26T06:44:09","modified_gmt":"2025-11-26T11:44:09","slug":"disaster-strikes-cracker-barrel-again-as-board-member-resigns-following-marketing-mishap","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/disaster-strikes-cracker-barrel-again-as-board-member-resigns-following-marketing-mishap\/","title":{"rendered":"Disaster Strikes Cracker Barrel Again as Board Member Resigns Following Marketing Mishap"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fdisaster-strikes-cracker-barrel-again-as-board-member-resigns-following-marketing-mishap%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2514653&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>cracker Barrel shareholders voted to remove board member Gilbert D\u00e1vila but chose to keep CEO Julie Felss Masino after a <a href=\"https:\/\/amzn.to\/3YuVZYV\" ><a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cracker-barrel-suffers-serious-financial-blow-as-markets-react-to-woke-rebrand\/\" title=\"... Suffers Serious Financial Blow as Markets React to &#039;Woke&#039; Rebrand\">controversial rebranding effort<\/a> earlier<\/a> in the year. D\u00e1vila, who had expertise in marketing and diversity and served on the board for five years, resigned following backlash over changes to the company&#8217;s logo and restaurant remodels-moves that were quickly reversed. Masino, CEO for two years and responsible for attracting younger customers, retained her position despite initial defense of the new logo, which removed the traditional &#8220;Uncle Herschel&#8221; figure. The company announced it would halt the remodeling and maintain its classic Americana style. the rebranding controversy prompted criticism from customers and public figures, including former President Donald Trump.The board now has nine members, and Cracker Barrel aims to focus on <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/seiu-throws-weight-behind-mail-in-voting\/\" title=\"SEIU Throws Weight Behind Mail-In Voting\">long-term success<\/a> while preserving its traditional image.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>Cracker Barrel voted to oust a board member, but chose to keep its CEO, after a series of marketing mishaps earlier this year.<\/p>\n<p>holders for the restaurant chain voted on Thursday to keep Julie Felss Masino employed as CEO, but board member Gilbert D&aacute;vila did not have the votes to remain.<\/p>\n<p>The Wall Street Journal <a href=\"https:\/\/www.wsj.com\/business\/cracker-barrel-investors-back-ceo-after-logo-fiasco-but-drop-director-cccc5ce7\" target=\"_blank\" rel=\"noopener\">reported<\/a> that D&aacute;vila has experience as a marketing and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/schools-got-130b-to-re-open-some-of-it-went-to-crt-now-many-are-closed\/\" title=\"Schools Got 0B To Re-Open. Some Of It Went To CRT. Now Many Are Closed.\">diversity specialist<\/a>.<\/p>\n<p>Both D&aacute;vila and <a href=\"https:\/\/www.westernjournal.com\/cracker-barrel-ceo-already-gone-insiders--unexpected-changes-making-think-may-already-door\/\" target=\"_blank\" rel=\"noopener\">Masino<\/a> were targeted by activist investors seeking to clean house at Cracker Barrel after the firm disastrously changed its logo and remodeled its restaurants, a move that was reversed days later.<\/p>\n<p>D&aacute;vila has since resigned from the board, where he sat on the &ldquo;Public Responsibility Committee&rdquo; and helped to lead advertising decisions.<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadScript(src) { \t\t\t\t\t\tconst script=document.createElement(\"script\"); \t\t\t\t\t\tscript.src=src; \t\t\t\t\t\tscript.async=true; \t\t\t\t\t\tdocument.body.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement=document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs=Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);  \t\t\t\t\t\tif (targetIndex===-1 || targetIndex <x) { \t\t\t\t\t\t\tconsole.warn(\"Not enough paragraphs before the target element.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\treturn paragraphs[targetIndex - x]; \t\t\t\t\t}  \t\t\t\t\t\/\/ Set up IntersectionObserver \t\t\t\t\tfunction observeElement(element) { \t\t\t\t\t\tif (!element) return;  \t\t\t\t\t\tconst observer=new IntersectionObserver( \t\t\t\t\t\t\t(entries)=> { \t\t\t\t\t\t\t\tentries.forEach(entry=> { \t\t\t\t\t\t\t\t\tif (entry.isIntersecting) { \t\t\t\t\t\t\t\t\t\tconsole.log(\"Paragraph is now visible:\", entry.target.textContent.trim()); \t\t\t\t\t\t\t\t\t\tloadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=s28Az7AY\"); \t\t\t\t\t\t\t\t\t\tobserver.disconnect(); \t\t\t\t\t\t\t\t\t} \t\t\t\t\t\t\t\t}); \t\t\t\t\t\t\t}, \t\t\t\t\t\t\t{ threshold: 0.5 } \/\/ Adjust threshold as needed \t\t\t\t\t\t);  \t\t\t\t\t\tobserver.observe(element); \t\t\t\t\t}  \t\t\t\t\t\/\/ Find the 1st paragraph before #stnvideo and observe it \t\t\t\t\tlet paragraphToObserve=findPreviousParagraph(\"#stnvideo\", 2); \t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Cracker Barrel holders ax DEI specialist over logo flap, spare CEO <a href=\"https:\/\/t.co\/kKpQD5JVHi\">https:\/\/t.co\/kKpQD5JVHi<\/a> <a href=\"https:\/\/t.co\/xjOKZWOUQo\">pic.twitter.com\/xjOKZWOUQo<\/a><\/p>\n<p>&mdash; New York Post (@nypost) <a href=\"https:\/\/twitter.com\/nypost\/status\/1991598618638172396?\">November 20, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The board now has nine members, according to The Wall Street Journal.<\/p>\n<p>While D&aacute;vila served on the board for five years, Masino has served as CEO for the past two.<\/p>\n<p>She was tasked with attracting younger customers and increasing sales by freshening up the chain, which led in part to the controversial rebranding effort.<\/p>\n<p>After substantial backlash, <a href=\"https:\/\/www.westernjournal.com\/cracker-barrel-suffers-serious-financial-blow-markets-react-woke-rebrand\/\" target=\"_blank\" rel=\"noopener\">Cracker Barrel<\/a> announced that they would suspend their remodeling push, both in terms of their logo and their restaurant layout.<\/p>\n<p>&ldquo;The vintage Americana you love will always be here &mdash; the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop and antiques pulled straight from our warehouse in Lebanon, Tennessee,&rdquo; the company said in a <a href=\"https:\/\/www.crackerbarrel.com\/allthemore\" target=\"_blank\" rel=\"noopener\">statement<\/a>.<\/p>\n<p>Cracker Barrel had attempted the changes in &ldquo;only four out of 660 locations&rdquo; but decided they &ldquo;won&rsquo;t continue with it.&rdquo;<\/p>\n<p>Masino kept her job even after initially defending the new logo, which included the removal of the &ldquo;Uncle Herschel&rdquo; figurehead, per a <a href=\"https:\/\/nypost.com\/2025\/11\/20\/business\/cracker-barrel-holders-ax-dei-specialist-over-logo-flap-keep-ceo\/\" target=\"_blank\" rel=\"noopener\">report<\/a> from the New York Post.<\/p>\n<p>&ldquo;Part of this transformation is setting up success for the long term,&rdquo; she said.<\/p>\n<p>President Donald Trump was among the voices who weighed into the controversy to make clear his disappointment.<\/p>\n<p>&ldquo;Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,&rdquo; the longtime real estate mogul advised.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); 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( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cracker Barrel shareholders decided to remove a board member but retained their CEO following several marketing errors earlier this year. On Thursday, the restaurant chain&#8217;s shareholders voted to keep Julie Felss Masino as CEO, while board member Gilbert D\u00e1vila failed to secure enough votes to stay on. According to The Wall Street Journal, D\u00e1vila had expertise in marketing and diversity. Both he and Masino were targeted by activist investors aiming for leadership changes after the company&#8217;s poorly received logo redesign and restaurant remodel, which were quickly reversed. D\u00e1vila has since resigned from the board, where he served on the Public Responsibility Committee and helped oversee advertising decisions<\/p>\n","protected":false},"author":1,"featured_media":2514654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/11\/Michael-Featured-Image-330.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[67718,60803,4164,67719],"class_list":["post-2514653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-board-member-resigns","tag-cracker-barrel","tag-disaster","tag-marketing-mishap"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/11\/Michael-Featured-Image-330.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2514653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2514653"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2514653\/revisions"}],"predecessor-version":[{"id":2514661,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2514653\/revisions\/2514661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2514654"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2514653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2514653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2514653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}