{"id":2510759,"date":"2025-11-14T18:01:02","date_gmt":"2025-11-14T23:01:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/maha-picks-up-win-as-pepsico-removes-food-dyes\/"},"modified":"2025-11-14T18:02:34","modified_gmt":"2025-11-14T23:02:34","slug":"maha-picks-up-win-as-pepsico-removes-food-dyes","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/maha-picks-up-win-as-pepsico-removes-food-dyes\/","title":{"rendered":"MAHA picks up win as PepsiCo removes food dyes"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fmaha-picks-up-win-as-pepsico-removes-food-dyes%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2510759&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The &#8220;Make America Healthy Again&#8221; (MAHA) movement is gaining momentum as major food companies, including PepsiCo, introduce new snack products without artificial colors and flavors. PepsiCo recently launched &#8220;Simply NKD&#8221; versions of Doritos and Cheetos, which omit synthetic dyes but retain the original taste.This initiative aligns with a government plan led by Health and Human Services Secretary Robert F. Kennedy Jr. to phase out <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/kraft-heinz-general-mills-plan-to-get-rid-of-artificial-dyes\/\" title=\"Kraft Heinz, General Mills ... To Get Rid Of Artificial ...\">petroleum-based synthetic dyes<\/a> from the food supply by 2027-2028. Other companies like Kraft Heinz and the International Dairy Foods Association have committed to removing artificial colors from their products, with Walmart also pledging to eliminate synthetic dyes and various additives from its private brand foods. These <a href=\"https:\/\/amzn.to\/3YuVZYV\" >efforts reflect growing consumer demand<\/a> for natural ingredients and healthier food options,marking a meaningful shift in the food industry towards cleaner,more transparent products.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">MAHA gains junk food traction as Cheetos and Doritos unveil new chips without dyes and artificial flavors<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_2225557\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>The &ldquo;<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/maha\/\">Make America Healthy Again<\/a>&rdquo; movement has gained traction as popular food companies such as PepsiCo debut new products that do not use artificial colors and flavors.<\/p>\n<p>Department of Health and Human Services Secretary <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/robert-f-kennedy\/\">Robert F. Kennedy Jr.<\/a> released a plan in April that pledged to <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.fda.gov\/news-events\/press-announcements\/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply\"><a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/walmart-to-remove-synthetic-dyes-and-30-other-ingredients-from-store-brand-food-products\/\" title=\"... to ... and 30 Other Ingredients from Store Brand ... ...\">eliminate petroleum-based synthetic dyes<\/a><\/a>, including Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6, from the nation&rsquo;s food supply by 2027-2028.&nbsp;<\/p>\n<div class=\"recommended-stories\">\n<h2>Recommended Stories<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3887384\/union-pacific-and-norfolk-southern-shareholders-back-85-billion-railroad-merger\/\">Union Pacific and Norfolk Southern shareholders back $85 billion railroad merger<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/premium\/3884213\/elon-musk-trillion-dollar-tesla-package\/\">Post-DOGE, Elon Musk could become the trillion-dollar man<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/magazine\/3884544\/trump-right-failed-public-school-system-means-us-needs-h-1b-talent\/\">Trump is right &mdash; our <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/senate-and-trump-on-a-collision-course-over-the-leadership-of-the-gao\/\" title=\"Senate and Trump on a collision course over the leadership of the GAO\">failed public school system means<\/a> the US needs H-1B talent<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-paywall\">\n<p>&ldquo;No color, no artificial flavors, same intensity &mdash; that&rsquo;s Simply NKD [pronounced &ldquo;naked&rdquo;]. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,&rdquo; PepsiCo chief marketing officer Hern&aacute;n Tantardini <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.nbcnews.com\/news\/us-news\/doritos-cheetos-debut-nkd-options-artificial-colors-flavors-rcna243785\">said in a statement<\/a>, adding that the company is &ldquo;reinventing&rdquo; its most iconic brands.&nbsp;<\/p>\n<p>In its statement, PepsiCo said the &ldquo;Simply NKD&rdquo; products will be available in Doritos Nacho Cheese and Cool Ranch flavors, as well as Cheetos Puffs and Flamin&rsquo; Hot flavors, and will be a pale yellow color mirroring that of tortilla chips.&nbsp;<\/p>\n<p>PepsiCo has followed the lead of other major food companies, such as Kraft Heinz and the International Dairy Foods Association, in eliminating or offering alternative products that do not contain the dyes.&nbsp;<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/walmart\/\">Walmart<\/a> announced in October it would remove synthetic dyes and <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/corporate.walmart.com\/news\/2025\/10\/01\/walmart-u-s-moves-to-eliminate-synthetic-dyes-across-all-private-brand-food-products#:~:text=Walmart%20U.S.%20is%20removing%20synthetic,a%20more%20transparent%20food%20system.\">more than 30 other ingredients<\/a> &mdash; such as certain preservatives, artificial sweeteners, and fat substitutes &mdash; from its U.S. private brand foods, including Great Value, Marketside, Freshness Guaranteed, and bettergoods.<\/p>\n<p>The IDFA said in July that it would remove all petroleum-based dyes from its products.&nbsp;<\/p>\n<p>&ldquo;I applaud the International Dairy Foods Association for stepping up to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/good-news-for-ice-cream-lovers-key-manufacturers-make-big-health-vow-targeting-2028\/\" title=\"Good News for Ice Cream Lovers: Key Manufacturers Make Big Health Vow Targeting 2028\">eliminate certified artificial colors<\/a>. The American people have made it clear&mdash;they want real food, not chemicals, Kennedy <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.hhs.gov\/press-room\/hhs-applauds-dairy-industry-voluntary-commitment-food-dyes.html\">said<\/a> alongside Secretary of Agriculture <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/tag\/brooke-rollins\/\">Brooke Rollins<\/a> and U.S. Food and Drug Administration Commissioner Dr. Marty Makary. &ldquo;We&rsquo;re holding the food industry accountable and driving a nationwide effort to Make America Healthy Again.&rdquo;<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/policy\/healthcare\/3876929\/medical-schools-boost-nutrition-education-response-rfk-jr\/\"><strong>MEDICAL SCHOOLS BOOST NUTRITION EDUCATION IN RESPONSE TO RFK JR.<\/strong><\/a><\/p>\n<p>A month before the IDFA&rsquo;s announcement, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/news\/3444118\/heinz-artificial-dyes-halt-use-of-food-dyes\/\">Kraft Heinz<\/a> and General Mills stated that artificial colors would be <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.washingtonexaminer.com\/opinion\/3138317\/make-school-lunches-great-again\/\">removed from grade school foods<\/a> by the summer of 2025, followed by their removal from all foods by 2027.&nbsp;<\/p>\n<p>&ldquo;We&rsquo;ve been on a journey to reduce our use of FD&amp;C colors across the remainder of our portfolio.&hellip; Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans and this is a privilege we don&rsquo;t take lightly,&rdquo; President of Kraft Heinz, North America, Pedro Navio <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/news.kraftheinzcompany.com\/press-releases-details\/2025\/Kraft-Heinz-Commits-to-Remove-FDC-Colors-From-Its-U-S--Portfolio-Before-the-End-of-2027-and-Will-Not-Launch-New-Products-in-the-U-S--With-FDC-Colors-Effective-Immediately\/default.aspx\">said in his announcement<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAHA grows as Cheetos, Doritos drop dyes and flavors<\/p>\n","protected":false},"author":4015,"featured_media":2510760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/07\/flamin-hot-cheetos-lawsuit-e1763158798895.webp?w=696","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[57314,40358,18247,5199,7627],"class_list":["post-2510759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-food-dyes","tag-maha","tag-pepsico","tag-removal","tag-win"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/07\/flamin-hot-cheetos-lawsuit-e1763158798895.webp?w=696","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2510759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/4015"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2510759"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2510759\/revisions"}],"predecessor-version":[{"id":2510763,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2510759\/revisions\/2510763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2510760"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2510759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2510759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2510759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}