{"id":2498677,"date":"2025-10-14T09:27:59","date_gmt":"2025-10-14T13:27:59","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/dominos-pizza-learns-from-bud-light-cracker-barrel-praised-for-patriotic-brand-update\/"},"modified":"2025-10-14T09:29:46","modified_gmt":"2025-10-14T13:29:46","slug":"dominos-pizza-learns-from-bud-light-cracker-barrel-praised-for-patriotic-brand-update","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/dominos-pizza-learns-from-bud-light-cracker-barrel-praised-for-patriotic-brand-update\/","title":{"rendered":"Domino&#8217;s Pizza Learns from Bud Light, Cracker Barrel &#8211; Praised for Patriotic Brand Update"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fdominos-pizza-learns-from-bud-light-cracker-barrel-praised-for-patriotic-brand-update%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2498677&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses the challenges and nuances of being a branding expert in 2025, highlighting the difficulty of keeping up with <a href=\"https:\/\/amzn.to\/3YuVZYV\" >rapidly changing consumer preferences<\/a>. It uses Domino&#8217;s recent rebrand as a positive example, noting that the pizza chain&#8217;s update was subtle and well-received. Domino&#8217;s maintained its classic red, white, and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/boeing-ceo-says-company-lost-660-million-on-air-force-one-program-so-far\/\" title=\"Boeing CEO Says Company Lost 0 Million On Air Force One Program So Far\">blue color scheme<\/a> and traditional logo, avoiding drastic changes. This contrasts with other companies like Cracker Barrel,Jaguar,and Bud Light,which faced backlash for unpopular or controversial rebranding efforts. Experts believe Domino&#8217;s success comes from balancing timeless brand elements with fresh energy that appeals to younger generations like Gen Z and Gen Alpha, focusing on brand trust and relevance without alienating loyal customers.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>Being a branding &ldquo;expert&rdquo; in 2025 appears simultaneously to be the easiest and most difficult job in the world.<\/p>\n<p>On the one hand, people are fickle. What&rsquo;s &ldquo;in&rdquo; today may be long gone tomorrow, and even the most accomplished public relations gurus can&rsquo;t control the flow of time.<\/p>\n<p>But on the other hand, it just really isn&rsquo;t that hard &mdash; as fast food pizza chain Domino&rsquo;s can attest to.<\/p>\n<p>As most corporations are wont to do from time to time, <a href=\"https:\/\/ir.dominos.com\/news-releases\/news-release-details\/dominosr-new-craveable-brand-refresh-makes-you-say-mmm\" target=\"_blank\" rel=\"noopener\">Domino&rsquo;s unveiled<\/a> on Oct. 8 that it would be launching a rebrand of the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/struggling-restaurants-announce-deals-to-lure-in-customers-as-inflation-remains-high\/\" title=\"Restaurants Offer Deals to Attract ... Amid High Inflation\">iconic pizza chain<\/a>.<\/p>\n<p>Unlike some recent, notable examples (more on those shortly) Domino&rsquo;s corporate overhaul has largely been met with positivity.<\/p>\n<p>  <script> console.log(\"A\/B Test Video Player\"); \/\/ Helper function to set a cookie function setVideoCookie(name, value, days) {     var expires=\"\";     if (days) {         var date=new Date();         date.setTime(date.getTime() + (days*24*60*60*1000));         expires=\"; expires=\" + date.toUTCString();     }     document.cookie=name + \"=\" + (value || \"\")  + expires + \"; path=\/\"; }  \/\/ Helper function to get a cookie function getVideoCookie(name) {     var nameEQ=name + \"=\";     var ca=document.cookie.split(';');     for(var i=0; i <ca.length; i++) {         var c=ca[i];         while (c.charAt(0)==' ') c=c.substring(1,c.length);         if (c.indexOf(nameEQ)==0) return c.substring(nameEQ.length,c.length);     }     return null; }  \/\/ Function to determine or retrieve the split test group function assignSplitTestGroup() {     var group=getVideoCookie('splitTestGroup');     if (group===null) {         var rand=Math.random();         if (rand <1\/3) {             group='A';         } else if (rand <2\/3) {             group='B';         } else {             group='C';         }         setVideoCookie('splitTestGroup', group, 1); \/\/ Sets a cookie for 1 day     }     return group; }  \/\/ aditude function aditudePlayer() {     playerBottom=5;     if (window.innerWidth <=768) {         playerBottom=100;     }     console.log(\"Loading Aditude video player\");     window.tude=window.tude || { cmd: [] };     window.tude.cmd.push(function() {         tude.requestOutstreamAd({             divId: \"videoPlayer\",             baseDivId: \"pb-slot-outstream\",             playerOptions: {                 dock: true,                 dockedPosition: \"bottom-right\",                 dockedOffset: {                     bottom: playerBottom,                     right: 5,                 },             }         });     }); }  \/\/ anyclip function anyclipPlayer() {     document.addEventListener(\"DOMContentLoaded\", function() {         function loadAnyclip() {             const container=document.getElementById(\"videoPlayer\");             if (!container) return;              const script=document.createElement(\"script\");             script.src=\"https:\/\/player.anyclip.com\/anyclip-widget\/lre-widget\/prod\/v1\/src\/lre.js\";             script.setAttribute(\"pubname\", \"westernjournalcom\");             script.setAttribute(\"widgetname\", \"001w000001jULVcAAO_M12924\");              \/\/ append inside the container so player shows in correct spot             container.appendChild(script);         }         function findPreviousParagraph(selector, x) {             const targetElement=document.querySelector(selector);             if (!targetElement) {                 console.warn(\"Target element not found.\");                 return null;             }              \/\/ Get all \n\n<p> elements in order as they appear in the document             let paragraphs=Array.from(document.querySelectorAll(\"p\"));              \/\/ Find the index of the last <\/p>\n<p> before the target element             let targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);              if (targetIndex===-1 || targetIndex <x) {                 console.warn(\"Not enough paragraphs before the target element.\");                 return null;             }              return paragraphs[targetIndex - x];         }          \/\/ Set up IntersectionObserver         function observeElement(element) {             if (!element) return;              const observer=new IntersectionObserver(                 (entries)=> {                     entries.forEach(entry=> {                         if (entry.isIntersecting) {                             console.log(\"Paragraph is now visible:\", entry.target.textContent.trim());                             loadAnyclip();                             observer.disconnect();                         }                     });                 },                 { threshold: 0.5 } \/\/ Adjust threshold as needed             );              observer.observe(element);         }          \/\/ Find the 1st paragraph before #videoPlayer and observe it         let paragraphToObserve=findPreviousParagraph(\"#videoPlayer\", 2);         observeElement(paragraphToObserve);     }); }  \/\/ stn function stnPlayer() {     \/\/ may want to pass in         document.addEventListener(\"DOMContentLoaded\", function() {         function loadScript(src) {             const script=document.createElement(\"script\");             script.src=src;             script.async=true;             document.body.appendChild(script);         }         function findPreviousParagraph(selector, x) {             const targetElement=document.querySelector(selector);             if (!targetElement) {                 console.warn(\"Target element not found.\");                 return null;             }              \/\/ Get all <\/p>\n<p> elements in order as they appear in the document             let paragraphs=Array.from(document.querySelectorAll(\"p\"));              \/\/ Find the index of the last <\/p>\n<p> before the target element             let targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);              if (targetIndex===-1 || targetIndex <x) {                 console.warn(\"Not enough paragraphs before the target element.\");                 return null;             }              return paragraphs[targetIndex - x];         }          \/\/ Set up IntersectionObserver         function observeElement(element) {             if (!element) return;              const observer=new IntersectionObserver(                 (entries)=> {                     entries.forEach(entry=> {                         if (entry.isIntersecting) {                             console.log(\"Paragraph is now visible:\", entry.target.textContent.trim());                             loadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=s28Az7AY\");                             observer.disconnect();                         }                     });                 },                 { threshold: 0.5 } \/\/ Adjust threshold as needed             );              observer.observe(element);         }          \/\/ Add custom styles for STN player         const style=document.createElement('style');         style.textContent=`         #videoPlayer {             min-height: 460px;             margin-bottom: 10px;         }         @media only screen and (max-width: 780px) {             #videoPlayer {                 min-height: 200px;             }         }         `;         document.head.appendChild(style);          \/\/ Add needed div for STN player         const stnDiv=document.createElement(\"div\");         \/\/ add data-stn-player attribute         stnDiv.setAttribute(\"data-stn-player\", \"s28Az7AY\");         document.getElementById(\"videoPlayer\").appendChild(stnDiv);           \/\/ Find the 1st paragraph before #videoPlayer and observe it         let paragraphToObserve=findPreviousParagraph(\"#videoPlayer\", 2);         observeElement(paragraphToObserve);     }); }  \/\/ Assign user to a group window.adUserGroup=assignSplitTestGroup(); let isSubbed=getCookie( 'ff_subbed' );  \/\/ Example usage if (isSubbed) {     console.log('User is subscribed, not running a player'); } else if (window.adUserGroup==='A') {     console.log('Running Aditude player for group A');     aditudePlayer(); } else if (window.adUserGroup==='B') {     console.log('Running Anyclip player for group B');     anyclipPlayer(); } else {     console.log('Running STN player for group C');     stnPlayer(); } <\/script> <\/p>\n<p>You can watch their rebrand launch video for yourself below:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/X6FX5Gf-E1A?si=Csmv8J1vbUEeOlRt\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Now, admittedly, as far as rebrands go, this is pretty minimal. But there are a couple key things worth pointing out.<\/p>\n<p>First, <a href=\"https:\/\/www.westernjournal.com\/dominos-plan-give-pizzas-away-student-loans-painfully-backfires\/\" target=\"_blank\" rel=\"noopener\">Domino&rsquo;s<\/a> is clearly sticking with its red, white, and blue-inspired motif &mdash; and yes, that&rsquo;s meant to be a big salute to Americana.<\/p>\n<p>Second, the new branding (apart from playing off of &ldquo;mmm&rdquo;) largely adheres to the traditional Domino&rsquo;s logo that its customers know and love.<\/p>\n<p>Those two points are a sharp contrast from some of the less well-received rebrands of late.<\/p>\n<p>Most recently, restaurant chain Cracker Barrel went through hell and back after a disastrous logo change that sparked immense fury. Fans of the restaurant were not happy with the more sterilized colors and logo, and were even more aggrieved by the removal of &ldquo;Uncle Herschel.&rdquo;<\/p>\n<p>It didn&rsquo;t take Cracker Barrel long to revert to its old logo.<\/p>\n<p>Before Cracker Barrel, luxury car company <a href=\"https:\/\/www.westernjournal.com\/remember-jaguars-woke-rebrand-never-guess-turned-maybe-will\/\" target=\"_blank\" rel=\"noopener\">Jaguar<\/a> also fell prey to an abysmal rebranding push.<\/p>\n<p>In Jaguar&rsquo;s case, the company is still recovering from the disastrous decision to launch a rebrand commercial that featured an untold number of androgynous models &mdash; and no cars.<\/p>\n<p>But perhaps no attempt at a branding opportunity has gone more sideways than that of Bud Light, which seemed to willfully antagonize swathes of beer drinkers by working with self-proclaimed transgender influencer <a href=\"https:\/\/www.westernjournal.com\/10-million-bud-light-deal-sydney-sweeney-might-one-thing-save-brand-1-4-billion-dylan-mulvaney-loss\/\" target=\"_blank\" rel=\"noopener\">Dylan Mulvaney<\/a>.<\/p>\n<p>And by avoiding the pitfalls that its other corporate brethren have endured, Domino&rsquo;s muted rebrand appears to be exactly what the people want.<\/p>\n<p>&ldquo;Domino&rsquo;s is avoiding that trap by protecting the signifiers customers trust &mdash; the logo, the name and the pizza-first focus &mdash; while turning up energy in places that matter &mdash; that new jingle is going to grow on people,&rdquo; one branding expert told <a href=\"https:\/\/www.foxbusiness.com\/lifestyle\/dominos-rebrands-first-time-over-decade\" target=\"_blank\" rel=\"noopener\">Fox Business<\/a>.<\/p>\n<p>Meanwhile, a crisis and brand communications strategist also told Fox Business that Domino&rsquo;s understands &ldquo;that the next wave of consumers &mdash; Gen Z and Gen Alpha &mdash; want brands that feel both timeless and current.&rdquo;<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being a branding &#8220;expert&#8221; in 2025 seems both the simplest and toughest job at once. People&#8217;s tastes change quickly-what&#8217;s popular today might be outdated tomorrow, and even top PR professionals can&#8217;t stop time. Yet, it&#8217;s not overly complicated-Domino&#8217;s recent rebrand shows this clearly<\/p>\n","protected":false},"author":1,"featured_media":2498678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/10\/Ben-Working-Feature-Image-2025-10-13T195629.650.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[65190,45491,60803,65189,65191],"class_list":["post-2498677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-brand-update","tag-bud-light","tag-cracker-barrel","tag-dominos-pizza","tag-patriotic-marketing"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/10\/Ben-Working-Feature-Image-2025-10-13T195629.650.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2498677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2498677"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2498677\/revisions"}],"predecessor-version":[{"id":2498681,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2498677\/revisions\/2498681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2498678"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2498677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2498677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2498677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}