{"id":2498546,"date":"2025-10-13T19:07:01","date_gmt":"2025-10-13T23:07:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/pepsico-announces-maha-makeovers-for-doritos-and-cheetos\/"},"modified":"2025-10-13T19:11:02","modified_gmt":"2025-10-13T23:11:02","slug":"pepsico-announces-maha-makeovers-for-doritos-and-cheetos","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/pepsico-announces-maha-makeovers-for-doritos-and-cheetos\/","title":{"rendered":"PepsiCo Announces &#8216;MAHA&#8217; Makeovers for Doritos and Cheetos"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">16<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fpepsico-announces-maha-makeovers-for-doritos-and-cheetos%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2498546&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>PepsiCo is revamping its major snack brands like Doritos and Cheetos to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/hershey-gets-on-board-with-rfk-jr-announces-its-altering-candy-recipes\/\" title=\"Hershey Gets On Board with RFK Jr., Announces It&#039;s Altering Candy Recipes\">remove artificial colors<\/a> and flavors as part of its new &#8220;naked&#8221; (NKD) snack initiative. CEO Ramon Laguarta emphasized teh company&#8217;s focus on addressing fiber deficiency among U.S. consumers by innovating healthier snack options. This move aligns with a recent announcement from the U.S. Department of Health and Human Services to eliminate <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/kraft-heinz-general-mills-plan-to-get-rid-of-artificial-dyes\/\" title=\"Kraft Heinz, General Mills Plan To Get Rid Of Artificial Dyes\">petroleum-based food dyes<\/a>, such as Red 40 and Yellow 5 and 6, by the end of next year due to concerns over their links to inflammation, behavioral issues in children, and other health problems. Health experts support the shift, noting that consumer demand is driving companies to change. PepsiCo also plans similar changes for other products like Lay&#8217;s, Tostitos, and Gatorade, with an increased use of natural ingredients like avocado and olive oil. FDA Commissioner Marty Makary highlighted the importance of <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/duffy-and-fox-newss-will-cain-accept-and-complete-pete-bobby-challenge\/\" title=\"Duffy and Fox News&#039;s Will Cain accept and complete &#039;Pete &amp; Bobby Challenge&#039;\">removing synthetic dyes<\/a> to protect children&#8217;s health amid rising rates of diabetes, obesity, depression, and ADHD. this represents a notable industry-wide effort towards healthier, more natural food products.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>PepsiCo says its biggest snack brands are about to get a healthy new look.<\/p>\n<p>The <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/amazons-grocery-business-has-become-an-expensive-hobby\/\" title=\"Amazon\u2019s Grocery Business Has Become an \u201cExpensive Hobby\u201d\">company announced plans<\/a> to remove artificial colors and flavors from Doritos, Cheetos, and other popular products as part of a broad push toward what CEO Ramon Laguarta called &ldquo;naked&rdquo; or &ldquo;NKD&rdquo; snacks.<\/p>\n<p>Laguarta <a href=\"https:\/\/finance.yahoo.com\/news\/pepsi-ceo-is-bringing-fiber-to-snacks-while-doritos-and-cheetos-get-a-naked-makeover-211624771.html\" target=\"_blank\" rel=\"noopener\">told<\/a> Yahoo Finance that the company wants to address what he described as a &ldquo;deficiency of fiber&rdquo; among U.S. consumers.<\/p>\n<p>&ldquo;Fiber will be a big trend,&rdquo; he said. &ldquo;Consumers in the United States have deficiency of fiber, and we&rsquo;re innovating in fiber.&rdquo;<\/p>\n<p>The new versions of Doritos and Cheetos will be made without artificial flavors or colors, <a href=\"https:\/\/www.foxnews.com\/food-drink\/doritos-getting-bold-makeover-ingredient-change-plus-protein-option\" target=\"_blank\" rel=\"noopener\">according<\/a> to Fox News.<\/p>\n<p>  <script> console.log(\"A\/B Test Video Player\"); \/\/ Helper function to set a cookie function setVideoCookie(name, value, days) {     var expires=\"\";     if (days) {         var date=new Date(); 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}  \/\/ stn function stnPlayer() {     \/\/ may want to pass in         document.addEventListener(\"DOMContentLoaded\", function() {         function loadScript(src) {             const script=document.createElement(\"script\");             script.src=src;             script.async=true;             document.body.appendChild(script);         }         function findPreviousParagraph(selector, x) {             const targetElement=document.querySelector(selector);             if (!targetElement) {                 console.warn(\"Target element not found.\");                 return null;             }              \/\/ Get all <\/p>\n<p> elements in order as they appear in the document             let paragraphs=Array.from(document.querySelectorAll(\"p\"));              \/\/ Find the index of the last <\/p>\n<p> before the target element             let targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);              if (targetIndex===-1 || targetIndex <x) {                 console.warn(\"Not enough paragraphs before the target element.\");                 return null;             }              return paragraphs[targetIndex - x];         }          \/\/ Set up IntersectionObserver         function observeElement(element) {             if (!element) return;              const observer=new IntersectionObserver(                 (entries)=> {                     entries.forEach(entry=> {                         if (entry.isIntersecting) {                             console.log(\"Paragraph is now visible:\", entry.target.textContent.trim());                             loadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=s28Az7AY\");                             observer.disconnect();                         }                     });                 },                 { threshold: 0.5 } \/\/ Adjust threshold as needed             );              observer.observe(element);         }          \/\/ Add custom styles for STN player         const style=document.createElement('style');         style.textContent=`         #videoPlayer {             min-height: 460px;             margin-bottom: 10px;         }         @media only screen and (max-width: 780px) {             #videoPlayer {                 min-height: 200px;             }         }         `;         document.head.appendChild(style);          \/\/ Add needed div for STN player         const stnDiv=document.createElement(\"div\");         \/\/ add data-stn-player attribute         stnDiv.setAttribute(\"data-stn-player\", \"s28Az7AY\");         document.getElementById(\"videoPlayer\").appendChild(stnDiv);           \/\/ Find the 1st paragraph before #videoPlayer and observe it         let paragraphToObserve=findPreviousParagraph(\"#videoPlayer\", 2);         observeElement(paragraphToObserve);     }); }  \/\/ Assign user to a group window.adUserGroup=assignSplitTestGroup(); let isSubbed=getCookie( 'ff_subbed' );  \/\/ Example usage if (isSubbed) {     console.log('User is subscribed, not running a player'); } else if (window.adUserGroup==='A') {     console.log('Running Aditude player for group A');     aditudePlayer(); } else if (window.adUserGroup==='B') {     console.log('Running Anyclip player for group B');     anyclipPlayer(); } else {     console.log('Running STN player for group C');     stnPlayer(); } <\/script> <\/p>\n<p>The move follows an April announcement from the U.S. Department of Health and Human Services that it would work with industry leaders to <a href=\"https:\/\/amzn.to\/3YuVZYV\" >eliminate petroleum-based dyes<\/a> from the food supply by the end of next year.<\/p>\n<p>Among the dyes targeted are Red 40, Yellow 5, and Yellow 6, which are found in Doritos Nacho Cheese. Cheetos likewise has Yellow 6.<\/p>\n<p>Board-certified dietitian Kendall Mackintosh told Fox News that such additives have been linked to inflammation, hyperactivity, and oxidative stress.<\/p>\n<p>A review of 27 clinical trials revealed that about 64 percent of studies found behavioral issues in children connected to eating artificial dyes, per Fox News.<\/p>\n<p>Mackintosh said she was encouraged to see major brands following <a href=\"https:\/\/www.westernjournal.com\/fact-check-no-rfk-jr-not-just-claim-circumcision-causes-autism\/\" target=\"_blank\" rel=\"noopener\">Health<\/a> Secretary Robert F. Kennedy Jr.&rsquo;s &ldquo;<a href=\"https:\/\/www.westernjournal.com\/maha-people-living-recklessly-unhealthy-lives-government-health-care-just-got-put-notice-rfk-jr\/\" target=\"_blank\" rel=\"noopener\">Make America Healthy Again<\/a>&rdquo; initiative.<\/p>\n<p>&ldquo;Consumer demand is driving this shift &mdash; when we stop buying these products, companies are forced to change,&rdquo; she said.<\/p>\n<p>Laguarta added that similar makeovers are coming for other PepsiCo chips, including Lay&rsquo;s and Tostitos, which will be relaunched with new ingredient-focused packaging by year&rsquo;s end.<\/p>\n<p>Gatorade will also remove artificial <a href=\"https:\/\/www.westernjournal.com\/rfk-jr-confirms-new-food-pyramid-works-maha-standards-school-nutrition-programs\/\" target=\"_blank\" rel=\"noopener\">ingredients<\/a> in the coming years.<\/p>\n<p>The company said it plans to expand its use of avocado and olive oil in certain products and ensure that all U.S. Lay&rsquo;s chips are free from artificial flavors or colors by the end of this year.<\/p>\n<p>FDA Commissioner Marty Makary addressed food dyes in April.<\/p>\n<p>&ldquo;Today, the FDA is asking food companies to substitute petrochemical dyes with natural ingredients for American children as they already do in Europe and Canada,&rdquo; Makary said in <a href=\"https:\/\/www.fda.gov\/news-events\/press-announcements\/hhs-fda-phase-out-petroleum-based-synthetic-dyes-nations-food-supply\" target=\"_blank\" rel=\"noopener\">a statement<\/a>.<\/p>\n<p>He added, &ldquo;We have a new epidemic of childhood diabetes, obesity, depression, and ADHD. Given the growing concerns of doctors and parents about the potential role of petroleum-based food dyes, we should not be taking risks and do everything possible to safeguard the health of our children.&rdquo;<\/p>\n<p>Kennedy said of the dyes, &ldquo;These poisonous compounds offer no nutritional benefit and pose real, measurable dangers to our children&rsquo;s health and development.&rdquo;<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! 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The company plans to eliminate artificial colors and flavors from products like Doritos and Cheetos as part of a larger initiative toward what CEO Ramon Laguarta refers to as &#8220;naked&#8221; or &#8220;NKD&#8221; snacks. Laguarta told Yahoo Finance that the goal is to address the lack of fiber in the American diet, emphasizing that fiber will be a major trend and that PepsiCo is innovating in this area<\/p>\n","protected":false},"author":1,"featured_media":2498547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/10\/Ben-Working-Feature-Image-2025-10-13T170929.683.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[28797,11427,65171,18247],"class_list":["post-2498546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-cheetos","tag-doritos","tag-maha-makeovers","tag-pepsico"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/10\/Ben-Working-Feature-Image-2025-10-13T170929.683.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2498546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2498546"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2498546\/revisions"}],"predecessor-version":[{"id":2498550,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2498546\/revisions\/2498550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2498547"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2498546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2498546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2498546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}