{"id":2493448,"date":"2025-10-01T17:14:00","date_gmt":"2025-10-01T21:14:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/founder-startled-by-viral-success-of-her-we-do-not-care-club\/"},"modified":"2025-10-01T17:16:05","modified_gmt":"2025-10-01T21:16:05","slug":"founder-startled-by-viral-success-of-her-we-do-not-care-club","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/founder-startled-by-viral-success-of-her-we-do-not-care-club\/","title":{"rendered":"Founder Startled by Viral Success of Her &#8216;We Do Not Care&#8217; Club"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ffounder-startled-by-viral-success-of-her-we-do-not-care-club%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2493448&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Melani sanders, a 45-year-old woman from West Palm Beach, Florida, has gained viral fame with her <a href=\"https:\/\/amzn.to\/3YuVZYV\" >humorous <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/why-this-average-american-is-voting-for-donald-trump\/\" title=\"Why This Average American Is Voting for Donald Trump\">social media<\/a> videos<\/a> about the &#8220;We Do Not Care Club&#8221; (WDNC), an imaginary group for women going through perimenopause and menopause. Through deadpan delivery, she humorously announces things the club members &#8220;do not care&#8221; about anymore, such as wrinkle cream, matching underwear, or explaining themselves. Her relatable content has resonated with millions of women, sparking a large online community and inspiring many imitators who create their own WDNC videos. Sanders&#8217; viral success led to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/exclusive-senate-republicans-freedom-caucus-accuse-biden-administration-of-downplaying-early-covid-19-treatments\/\" title=\"EXCLUSIVE: Senate Republicans, Freedom Caucus Accuse Biden Administration Of Downplaying Early COVID-19 Treatments\">widespread media attention<\/a>, including features in major outlets, appearances on popular TV shows, and even a forthcoming book. Despite initial fear and overwhelm over her sudden fame, Sanders has embraced her role, encouraging women to except themselves, find humor in their experiences, and support one another without judgment. The movement celebrates self-acceptance, humor, and camaraderie among women navigating midlife changes.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><script>console.log(\"ad slot (REP_1)\")<\/script><script>console.log(\"ad slot (REP_2)\")<\/script><script>console.log(\"ad slot (REP_3)\")<\/script><script>console.log(\"ad slot (REP_4)\")<\/script><script>console.log(\"ad slot (REP_5)\")<\/script><\/p>\n<p>If you are a woman of &hellip; ahem &hellip; that certain age where you routinely get pop-up ads for wrinkle cream, tummy-control &ldquo;shapewear,&rdquo; and products for removal of unwanted hair, you&rsquo;ve probably also been getting videos in your feed of Melani Sanders.<\/p>\n<p>Sanders, a 45-year-old wife and mother from West Palm Beach, Florida, has tickled the funny bone of millions of older women &mdash; and those who love them &mdash; with her <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/illegal-alien-shot-and-killed-after-severely-injuring-ice-officer\/\" title=\"Illegal Alien Shot and Killed After Severely Injuring ICE Officer\">viral social media videos<\/a> of her imaginary organization, the We Do Not Care Club.<\/p>\n<p>&ldquo;Hello, and welcome to all members of the We Do Not Care Club,&rdquo; Sanders said in a hilariously deadpan, monotone voice on one of her popular WDNC <a href=\"https:\/\/www.facebook.com\/watch\/?v=743019961498184\" target=\"_blank\" rel=\"noopener\">installments<\/a> on June 26.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fmelani.sanders%2Fvideos%2F743019961498184%2F&amp;show_text=true&amp;width=267&amp;t=0\" width=\"267\" height=\"591\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&ldquo;I started this club for all women going through perimenopause and menopause,&rdquo; she announced, sitting at the wheel of her car wearing three pairs of glasses &mdash; one on her face, one on top of her head, and one stuck in the collar of her shirt.<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadScript(src) { \t\t\t\t\t\tconst script=document.createElement(\"script\"); \t\t\t\t\t\tscript.src=src; \t\t\t\t\t\tscript.async=true; \t\t\t\t\t\tdocument.body.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement=document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs=Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);  \t\t\t\t\t\tif (targetIndex===-1 || targetIndex <x) { \t\t\t\t\t\t\tconsole.warn(\"Not enough paragraphs before the target element.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\treturn paragraphs[targetIndex - x]; \t\t\t\t\t}  \t\t\t\t\t\/\/ Set up IntersectionObserver \t\t\t\t\tfunction observeElement(element) { \t\t\t\t\t\tif (!element) return;  \t\t\t\t\t\tconst observer=new IntersectionObserver( \t\t\t\t\t\t\t(entries)=> { \t\t\t\t\t\t\t\tentries.forEach(entry=> { \t\t\t\t\t\t\t\t\tif (entry.isIntersecting) { \t\t\t\t\t\t\t\t\t\tconsole.log(\"Paragraph is now visible:\", entry.target.textContent.trim()); \t\t\t\t\t\t\t\t\t\tloadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=85b3g8c8\"); \t\t\t\t\t\t\t\t\t\tobserver.disconnect(); \t\t\t\t\t\t\t\t\t} \t\t\t\t\t\t\t\t}); \t\t\t\t\t\t\t}, \t\t\t\t\t\t\t{ threshold: 0.5 } \/\/ Adjust threshold as needed \t\t\t\t\t\t);  \t\t\t\t\t\tobserver.observe(element); \t\t\t\t\t}  \t\t\t\t\t\/\/ Find the 1st paragraph before #stnvideo and observe it \t\t\t\t\tlet paragraphToObserve=findPreviousParagraph(\"#stnvideo\", 2); \t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<p>&ldquo;We are simply putting the world on notice that we just do not care anymore.&rdquo;<\/p>\n<p>Reaching for a notepad and pen, she continued: &ldquo;Let&rsquo;s go ahead and get started with today&rsquo;s announcements.&rdquo;<\/p>\n<p>With pen in hand, Sanders dutifully crossed out each statement after uttering it with impeccable comic timing and delivery.<\/p>\n<p>&ldquo;We do not care if our face is using its outside voice,&rdquo; she said with a warning scowl. &ldquo;What our face says is out of our control.&rdquo;<\/p>\n<p>Looking sternly at the screen, she announced, &ldquo;We do not care if our bra, underwear, or socks match.<\/p>\n<p>&ldquo;We do not care if we turn the music off to back into our parking spot.<\/p>\n<p>&ldquo;We do not care if you are hungry. We did not lock the kitchen. &hellip;<\/p>\n<p>&ldquo;We do not care if we wear the same three outfits for the entirety of a season. Those were hard decisions. We made them, and we are sticking to them.<\/p>\n<p>&ldquo;We do not care to explain everything. If we are pointing and snapping our fingers at something, then follow our hand, and figure out what we trying to say.<\/p>\n<p>&ldquo;We do not care if sleeveless tops make our arms look big. Our arms ARE big, and they hot &hellip; all the time.<\/p>\n<p>&ldquo;We do not care if we&rsquo;ve had the same meal for dinner three nights in a row.&nbsp; You&rsquo;re going to eat what we feel like cooking.<\/p>\n<p>&ldquo;Also, we do not feel like cooking.&rdquo;&nbsp;<strong>&nbsp;<\/strong><\/p>\n<p>Crossing the last item off the list, Sanders announced, &ldquo;This concludes our announcements. All new and existing members of the We Do Not Care Club, please be sure to drop in the comments what we do not care about today, so that I can add them to our announcements.&rdquo;<\/p>\n<p>And respond they have. The reel alone of that &ldquo;club meeting&rdquo; has drawn more than 12 million views since it was posted on June 26.<\/p>\n<p>The comments sections exploded with women delightedly enumerating many more things that they did not care about, from panty lines to forgetting why they went into a room.<\/p>\n<p>Imitators soon abounded, posting their own &ldquo;We Do Not Care Club&rdquo; meeting announcements.<\/p>\n<p>The response was so huge that Melani said in a <a href=\"https:\/\/www.facebook.com\/\/v\/17Ues2ECQC\/\" target=\"_blank\" rel=\"noopener\">July 23 post<\/a> that it scared her half to death.<\/p>\n<p>&ldquo;I ran,&rdquo; Sanders confessed.<\/p>\n<p>&ldquo;I ran. I cut my phone off. I said, &lsquo;No more social media for me &mdash; no more.&rsquo;<\/p>\n<p>&ldquo;And it was because of fear &mdash; fear of not being enough,&rdquo; she explained.<\/p>\n<p>Fortunately, she has since come to terms with her fame &mdash; and even embraced it.<\/p>\n<p>In an earlier <a href=\"https:\/\/www.facebook.com\/\/v\/1JM8g7WkfT\/\" target=\"_blank\" rel=\"noopener\">post<\/a>, Sanders explained that she got the inspiration to start the WDNC club on May 13 while sitting in her car looking in the rear-view mirror.<\/p>\n<p>&ldquo;My hair was everywhere, my bra was way too little, I didn&rsquo;t have on matching socks &mdash; nothing about me made sense.<\/p>\n<p>&ldquo;And I said to myself, &lsquo;Melani, you truly just do not care much anymore.&#8217;&rdquo;<\/p>\n<p>&ldquo;So after laughing at myself in pity, I decided to press the &lsquo;record&rsquo; button to see if there were any other women out there that may want to join me.&rdquo;<\/p>\n<p>Never in her wildest dreams did she believe that moment would spawn a movement looking to her to be its leader.<\/p>\n<p>&ldquo;Fast forward to today,&rdquo; she said on the July 23 video. &ldquo;We are over 2 million women strong.&rdquo;<\/p>\n<p>Her &ldquo;club&rdquo; has been given prominent mention by many popular podcasters. She got a <a href=\"https:\/\/www.nytimes.com\/2025\/06\/24\/well\/menopause-melani-sanders-club.html?smtyp=cur&amp;smid=fb-nytimes&amp;fbclid=IwY2xjawNJPbBleHRuA2FlbQIxMABicmlkETFuakRDNmowQm1PdGxqckltAR5KyxT9ELs7f7gxCwt3l7PdarKKDEUegoXzxLBWyPKNUh3DlCjYM35EFkf5qQ_aem_2z_TclY6XJoGcfxfFpqtig\" target=\"_blank\" rel=\"noopener\">write-up<\/a> in the New York Times.<\/p>\n<p>She was talked up by <a href=\"https:\/\/www.facebook.com\/\/v\/17L5HEnJNn\/\" target=\"_blank\" rel=\"noopener\">Whoopi Goldberg<\/a> on &ldquo;The View.&rdquo; She was a guest on Drew Barrymore&rsquo;s show, where she became friends with Halle Berry and Valerie Bertinelli, among other stars.<\/p>\n<div class=\"firefly-embed\"> <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zUGfEeKhdm8?si=XRm1qfRjSTKWx6ef\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Megyn Kelly <a href=\"https:\/\/x.com\/megynkelly\/status\/1973020232899039434\" target=\"_blank\" rel=\"noopener\">reposted<\/a> a WDNC announcement Tuesday, commenting, &ldquo;I live for this woman.&rdquo;<\/p>\n<p>Rep. Marjorie Taylor Greene <a href=\"https:\/\/x.com\/mtgreenee\/status\/1973183137850216686\" target=\"_blank\" rel=\"noopener\">responded<\/a> to Kelly&rsquo;s post, saying, &ldquo;Me too.&rdquo;<\/p>\n<p>Now there&rsquo;s even a <a href=\"https:\/\/www.amazon.com\/Official-Care-Club-Handbook-Perimenopause\/dp\/0063492636\" target=\"_blank\" rel=\"noopener\">book<\/a> in the works, &ldquo;The Official We Do Not Care Club Handbook: A Guide for Women in Perimenopause, Menopause, and Beyond Who Are Over It.&rdquo;<\/p>\n<p>Sanders said, she is not worried at all about those who seized her idea and started their own WDNC &ldquo;chapters,&rdquo; posting their own &ldquo;We Do Not Care&rdquo; announcements.<\/p>\n<p>She doesn&rsquo;t even insist that they tag her or give her any credit in their WDNC videos.<\/p>\n<p>&ldquo;Nothing is mandatory for you to do but to just be a good person and to be OK with who you are,&rdquo; she said.<\/p>\n<p>&ldquo;And if we want to spread a little bit of cheer, a little bit of laughter, just by sharing our announcements and letting other sisters know that it&rsquo;s OK &hellip; it&rsquo;s OK, because we&rsquo;re right there with you &mdash; that&rsquo;s exactly what this club is about.&rdquo;<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! 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Sanders, a 45-year-old wife and mother from West Palm Beach, Florida, has amused millions of women-and their loved ones-with her viral social media clips about her fictional group called the We Do Not Care Club<\/p>\n","protected":false},"author":1,"featured_media":2493449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/09\/Melani-Sanders.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[6844,14643,4148,64414,64413],"class_list":["post-2493448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-club","tag-entrepreneurship","tag-founder","tag-unexpected-growth","tag-viral-success"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/09\/Melani-Sanders.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2493448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2493448"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2493448\/revisions"}],"predecessor-version":[{"id":2493452,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2493448\/revisions\/2493452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2493449"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2493448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2493448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2493448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}