{"id":2492046,"date":"2025-09-28T09:46:02","date_gmt":"2025-09-28T13:46:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/retailer-closing-21-stores-loses-80-million-after-replacing-shark-survivor-model-with-man-pretending-to-be-woman\/"},"modified":"2025-09-28T09:48:14","modified_gmt":"2025-09-28T13:48:14","slug":"retailer-closing-21-stores-loses-80-million-after-replacing-shark-survivor-model-with-man-pretending-to-be-woman","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/retailer-closing-21-stores-loses-80-million-after-replacing-shark-survivor-model-with-man-pretending-to-be-woman\/","title":{"rendered":"Retailer Closing 21 Stores, Loses $80 Million After Replacing Shark Survivor Model With Man Pretending to Be Woman"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">36<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fretailer-closing-21-stores-loses-80-million-after-replacing-shark-survivor-model-with-man-pretending-to-be-woman%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2492046&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses the negative impact on companies that have partnered with transgender influencers for advertising campaigns. It highlights the &#8220;Dylan Mulvaney effect,&#8221; referencing Anheuser-Busch&#8217;s partnership with Dylan mulvaney in 2023, which coincided with a nearly 30% drop in bud Light sales. Similarly, Kathmandu Holdings (KMD Brands), which owns Kathmandu and Rip Curl, reported an $82.9 million loss in 2024 following a boycott triggered by its use of transgender surfer Sasha Lowerson in a campaign, replacing well-known pro surfer Bethany Hamilton. The article criticizes these marketing decisions, attributing financial losses and store closures to consumer backlash against featuring transgender individuals-described here in a derogatory manner-in advertising. The piece concludes with a statement condemning such &#8220;woke&#8221; marketing strategies as detrimental to business.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>The Dylan Mulvaney effect claims another victim.<\/p>\n<p>After Anheuser-Busch decided to partner with self-proclaimed transgender influencer Dylan Mulvaney &mdash; a man pretending to be a woman &mdash; for an ad campaign featuring him drinking Bud Light in 2023, <a href=\"https:\/\/www.foxbusiness.com\/markets\/bud-light-sales-down-30-year-over-year-rivals-continue-climb\" target=\"_blank\" rel=\"noopener\">Fox Business<\/a> reported sales were down 29.9 percent for the week ending in January 2024 when compared to the previous year.<\/p>\n<p>That was 2023. Companies have had time to learn that customers did not want to see delusional men play dress up in a marketing effort, but here we are.<\/p>\n<p>Kathmandu Holdings, known as KMD Brands, has reported an $82.9 million loss after a boycott in 2024 over a decision to use another so-called transgender surfer to promote the sport to women.<\/p>\n<p>The <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-15127941\/Major-Australian-retailer-forced-close-stores-records-105millon-loss.html\" target=\"_blank\" rel=\"noopener\">U.K.&rsquo;s Daily Mail<\/a> reported this is its biggest loss in a decade.<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadScript(src) { \t\t\t\t\t\tconst script=document.createElement(\"script\"); \t\t\t\t\t\tscript.src=src; \t\t\t\t\t\tscript.async=true; \t\t\t\t\t\tdocument.body.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement=document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs=Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);  \t\t\t\t\t\tif (targetIndex===-1 || targetIndex <x) { \t\t\t\t\t\t\tconsole.warn(\"Not enough paragraphs before the target element.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\treturn paragraphs[targetIndex - x]; \t\t\t\t\t}  \t\t\t\t\t\/\/ Set up IntersectionObserver \t\t\t\t\tfunction observeElement(element) { \t\t\t\t\t\tif (!element) return;  \t\t\t\t\t\tconst observer=new IntersectionObserver( \t\t\t\t\t\t\t(entries)=> { \t\t\t\t\t\t\t\tentries.forEach(entry=> { \t\t\t\t\t\t\t\t\tif (entry.isIntersecting) { \t\t\t\t\t\t\t\t\t\tconsole.log(\"Paragraph is now visible:\", entry.target.textContent.trim()); \t\t\t\t\t\t\t\t\t\tloadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=s28Az7AY\"); \t\t\t\t\t\t\t\t\t\tobserver.disconnect(); \t\t\t\t\t\t\t\t\t} \t\t\t\t\t\t\t\t}); \t\t\t\t\t\t\t}, \t\t\t\t\t\t\t{ threshold: 0.5 } \/\/ Adjust threshold as needed \t\t\t\t\t\t);  \t\t\t\t\t\tobserver.observe(element); \t\t\t\t\t}  \t\t\t\t\t\/\/ Find the 1st paragraph before #stnvideo and observe it \t\t\t\t\tlet paragraphToObserve=findPreviousParagraph(\"#stnvideo\", 2); \t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<p>Those losses include a $40.3 million writedown value for its Oboz hiking boot company. KMD owns both Kathmandu and Rip Curl.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Rip Curl &ndash; a <a href=\"https:\/\/amzn.to\/3YuVZYV\" >famous surfing brand &#038;ndash<\/a>; have dropped Bethany Hamilton (who lost her arm in a shark attack) from their ad campaigns.<br \/> They have instead used Sasha Lowerson to advertise women&rsquo;s surfing.<br \/> Their total contempt could not be more clear. <a href=\"https:\/\/t.co\/Gmc2n5aL0s\">pic.twitter.com\/Gmc2n5aL0s<\/a><\/p>\n<p>&mdash; Jill Foster (@JournalistJill) <a href=\"https:\/\/twitter.com\/JournalistJill\/status\/1750818139242123392?\">January 26, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>This is a New Zealand-based company, and the Daily Mail reported the boycott came as many Australians opted to boycott Rip Curl last year after it featured the so-called transgender Sasha Lowerson as part of an ad campaign.<\/p>\n<p>Using a man dressing up as a woman is off-putting enough, but it becomes worse when considering who Lowerson replaced.<\/p>\n<p>Bethany Hamilton is the survivor of a shark attack and a fellow pro surfer. According to the biography on <a href=\"https:\/\/bethanyhamilton.com\/about-biography\" target=\"_blank\" rel=\"noopener\">her website<\/a>, she lost her arm at 13, but she has continued to pursue the sport she loves.<\/p>\n<p>Reading through her biography, Hamilton is also a mother, a wife, and a Christian woman who is clearly passionate and determined in not letting that moment as a child hold her back.<\/p>\n<p>The Daily Mail reported she has also rightfully spoken out against so<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/olympics-may-completely-ban-trans-competitors-likely-new-presidents-top-priority\/\" title=\"Olympics May Completely Ban Trans Competitors - Likely New President&#039;s Top Priority\">-called transgender athletes<\/a>.<\/p>\n<p>It was an <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/man-tries-to-rob-gun-store-with-hammer-finds-out-quick-how-dumb-an-idea-that-was\/\" title=\"Man attempts to rob gun store with hammer, quickly realizes the stupidity of his plan.\">incredibly foolish decision<\/a> by Rip Curl, and now they are paying for it.<\/p>\n<p>Of the 328 Kathmandu and Rip Curl stores, 21 are closing.<\/p>\n<p>The Daily Mail added that the boycott was not directly responsible for KMD&rsquo;s recent woes, but how can this be overlooked?<\/p>\n<p>The Dylan Mulvaney effect is undeniable.<\/p>\n<p>Consumers do not want men pretending to be women using products they are buying.<\/p>\n<p>The world is fed up with this weird, disgusting fetish men are now engaging in, forcing the rest of us &mdash; children included &mdash; to go along with it.<\/p>\n<p>Get woke, go broke.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dylan Mulvaney effect strikes again. After Anheuser-Busch teamed up with self-identified transgender influencer Dylan Mulvaney-a man presenting as a woman-for a 2023 Bud Light ad campaign, Fox Business reported a 29.9% drop in sales for the week ending January 2024 compared to the previous year<\/p>\n","protected":false},"author":1,"featured_media":2492047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/09\/Ben-Working-Feature-Image-2025-09-27T181347.663.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[38935,64200,33086],"class_list":["post-2492046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-financial-loss","tag-retailer-closing","tag-store-closures"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/09\/Ben-Working-Feature-Image-2025-09-27T181347.663.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2492046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2492046"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2492046\/revisions"}],"predecessor-version":[{"id":2492050,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2492046\/revisions\/2492050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2492047"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2492046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2492046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2492046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}