{"id":2483251,"date":"2025-09-06T17:34:00","date_gmt":"2025-09-06T21:34:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/american-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales-american-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales\/"},"modified":"2025-09-06T17:35:17","modified_gmt":"2025-09-06T21:35:17","slug":"american-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales-american-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/american-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales-american-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales\/","title":{"rendered":"American Eagle Stock Surges as Sydney Sweeney&#8217;s Ad Campaign Continues to Drive Company Sales American Eagle Stock Surges as Sydney Sweeney&#8217;s Ad Campaign Continues to Drive Company Sales"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">56<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Famerican-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales-american-eagle-stock-surges-as-sydney-sweeneys-ad-campaign-continues-to-drive-company-sales%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2483251&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>American Eagle&#8217;s recent advertising campaign featuring Sydney Sweeney has been highly prosperous, leading to a 25 percent spike in the retailer&#8217;s stock after hours, buoyed by better-than-expected Q2 earnings. The <a href=\"https:\/\/amzn.to\/3YuVZYV\" >brand credits strong customer acquisition<\/a> and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/biden-crime-family-exposed-in-2023\/\" title=\"Biden family&#039;s alleged criminal activities revealed in 2023\">increased brand awareness<\/a> across diverse demographics to the campaign, and also it&#8217;s partnership with NFL star Travis Kelce. the campaign, highlighting Sweeney&#8217;s appearance with the tagline &#8220;Sydney Sweeney&#8217;s Got Great Jeans,&#8221; sparked a cultural debate. Conservatives praised it as a return to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/calling-sydney-sweeney-ad-racist-is-why-no-one-trusts-media\/\" title=\"Calling Sydney Sweeney ... &#039;Racist&#039; Is Why No One Trusts Media\">customary beauty standards<\/a>, while some liberals criticized it for alleged racial undertones and regressive imagery. However, a YouGov survey found that onyl 12% of Americans found the ad offensive, with many viewing it as clever or neutral. the campaign has fueled american Eagle&#8217;s growth and boosted its market presence despite the controversy.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>The market has spoken. Wall Street agrees that American Eagle has a hit with its controversial Sydney Sweeney advertisement.<\/p>\n<p>According to <a href=\"https:\/\/www.foxbusiness.com\/retail\/american-eagle-s-jump-25-retailer-touts-success-sydney-sweeneys-denim-campaign\" target=\"_blank\" rel=\"noopener\">Fox Business<\/a>, s of the retailer spiked 25 percent in after-hours trading on Wednesday.<\/p>\n<p>The reason? American Eagle&rsquo;s second-quarter earnings report, which the company said had exceeded expectations, thanks to the campaign.<\/p>\n<p>&ldquo;The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand,&rdquo; said Jay Schottenstein, CEO of <a href=\"https:\/\/www.westernjournal.com\/dems-american-eagle-stunt-just-hurt-demographic-desperately-need-win\/\" target=\"_blank\" rel=\"noopener\">American Eagle Outfitters<\/a>.<\/p>\n<p>&ldquo;We saw record-breaking new customer acquisition and brand awareness cutting across age demographics and genders.&rdquo;<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadScript(src) { \t\t\t\t\t\tconst script=document.createElement(\"script\"); \t\t\t\t\t\tscript.src=src; \t\t\t\t\t\tscript.async=true; \t\t\t\t\t\tdocument.body.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement=document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs=Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);  \t\t\t\t\t\tif (targetIndex===-1 || targetIndex <x) { \t\t\t\t\t\t\tconsole.warn(\"Not enough paragraphs before the target element.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\treturn paragraphs[targetIndex - x]; \t\t\t\t\t}  \t\t\t\t\t\/\/ Set up IntersectionObserver \t\t\t\t\tfunction observeElement(element) { \t\t\t\t\t\tif (!element) return;  \t\t\t\t\t\tconst observer=new IntersectionObserver( \t\t\t\t\t\t\t(entries)=> { \t\t\t\t\t\t\t\tentries.forEach(entry=> { \t\t\t\t\t\t\t\t\tif (entry.isIntersecting) { \t\t\t\t\t\t\t\t\t\tconsole.log(\"Paragraph is now visible:\", entry.target.textContent.trim()); \t\t\t\t\t\t\t\t\t\tloadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=s28Az7AY\"); \t\t\t\t\t\t\t\t\t\tobserver.disconnect(); \t\t\t\t\t\t\t\t\t} \t\t\t\t\t\t\t\t}); \t\t\t\t\t\t\t}, \t\t\t\t\t\t\t{ threshold: 0.5 } \/\/ Adjust threshold as needed \t\t\t\t\t\t);  \t\t\t\t\t\tobserver.observe(element); \t\t\t\t\t}  \t\t\t\t\t\/\/ Find the 1st paragraph before #stnvideo and observe it \t\t\t\t\tlet paragraphToObserve=findPreviousParagraph(\"#stnvideo\", 2); \t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<p>The clothier also touted its partnership with Kansas City Chiefs star and Taylor Swift fianc&eacute;e Travis Kelce as a reason for the brand&rsquo;s success.<\/p>\n<p>&ldquo;Fueled by stronger product offerings and the success of <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/woke-corporations-are-now-pushing-fat-liberation\/\" title=\"Corporations promote &#039;Fat Liberation&#039; movement.\">recent marketing campaigns<\/a> with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales,&rdquo; a statement authored by Schottenstein read.<\/p>\n<p>&ldquo;We look forward to building on our progress and the continued strength of our iconic brands to drive higher profitability, long-term growth and holder value.&rdquo;<\/p>\n<p>The campaign &mdash; which focused on Sweeney&rsquo;s looks &mdash; debuted in July along with the tag, &ldquo;Sydney Sweeney&rsquo;s Got Great Jeans.&rdquo;<\/p>\n<p>The ad campaign quickly became part of a cultural divide.<\/p>\n<p>Conservatives, like author and former Fox News producer Kyle Becker, celebrated it as a return to traditional beauty as opposed to &ldquo;woke advertising.&rdquo;<\/p>\n<p>Liberals, however, seized upon the double entendre of the tagline, arguing that it was a dog whistle for racism.<\/p>\n<p><a href=\"https:\/\/www.newsweek.com\/sydney-sweeney-american-eagle-ad-controversy-2105004\" target=\"_blank\" rel=\"noopener\">Newsweek<\/a> said the ad had &ldquo;drawn widespread backlash on social media and reignited conversations about racism, eugenics, and the historical exploitation of women in advertising.&rdquo;<\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/msnbc-producer-lashes-american-eagles-sydney-sweeney-ads-regressive-shift-toward-whiteness\/\" target=\"_blank\" rel=\"noopener\">MSNBC producer Hannah Holland<\/a>, meanwhile, said it &ldquo;shows an unbridled cultural shift toward whiteness&rdquo; because Sweeney &ldquo;embodies the near mythological girl-next-door beautiful but low-maintenance sexy femininity that dominated media in the 1990s and the early 2000s.&rdquo;<\/p>\n<p>Americans, for the most part, disagreed with this assessment.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">YouGov has Sweeney data &ndash; 12% of Americans find it offensive.<\/p>\n<p>The gender gap is bigger than the political gap on whether the ad is &ldquo;offensive&rdquo; (7% of men, 17% of women)<\/p>\n<p>Men are also more likely to find the ad &ldquo;clever&rdquo; (49% of men, 31% of women). <a href=\"https:\/\/t.co\/SMQGsWM66S\">pic.twitter.com\/SMQGsWM66S<\/a><\/p>\n<p>&mdash; Will Jordan (@williamjordann) <a href=\"https:\/\/twitter.com\/williamjordann\/status\/1955261317167608037?\">August 12, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>A YouGov survey issued <a href=\"https:\/\/www.westernjournal.com\/americans-werent-offended-sydney-sweeneys-jeans-ad-poll-finds-dems-wrong-side-another-80-20-issue\/\" target=\"_blank\" rel=\"noopener\">several weeks after the campaign debuted<\/a> found just 12 percent of respondents found it offensive.<\/p>\n<p>This was compared to 39 percent who found it &ldquo;clever&rdquo; or 40 percent who said it was &ldquo;neither.&rdquo;<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); 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( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a paraphrased version of the provided text:<\/p>\n<p>The market has responded positively. Wall Street concurs that American Eagle&#8217;s provocative Sydney Sweeney ad campaign is a success. Fox Business reports that the retailer&#8217;s stock surged 25% in after-hours trading on Wednesday. This boost followed American Eagle&#8217;s second-quarter earnings report, which surpassed expectations, largely attributed to the campaign. Jay Schottenstein, CEO of American Eagle Outfitters, stated, &#8220;Our iconic fall denim campaign featuring Sydney Sweeney reinforces our position as America&#8217;s jeans brand.&#8221; He added that they experienced record levels of new customer acquisition and increased brand awareness across various age groups and genders.<\/p>\n<p>The company also highlighted its collaboration with Kansas City Chiefs star and Taylor Swift fianc\u00e9 Travis Kelce as another factor driving growth. Schottenstein noted in a statement that stronger product offerings combined with successful marketing efforts involving both Sweeney and Kelce have led to higher customer engagement, awareness, and comparable sales. He expressed optimism about continuing this momentum to enhance profitability, long-term growth, and shareholder value.<\/p>\n<p>Launched in July with the tagline &#8220;Sydney Sweeney&#8217;s Got Great Jeans,&#8221; the campaign quickly sparked cultural debate. Conservatives like author Kyle Becker praised it for returning to traditional beauty standards rather than &#8220;woke advertising.&#8221; Conversely, some liberals interpreted the slogan as a subtle nod to racism.<\/p>\n<p>Newsweek reported widespread social media backlash reigniting discussions on racism, eugenics, and historical exploitation of women in advertising. MSNBC producer Hannah Holland argued that the ad reflects an unchecked cultural shift toward whiteness because Sweeney represents an idealized girl-next-door image popular in media during the 1990s and early 2000s.<\/p>\n<p>However, most Americans disagreed with these critiques. A YouGov survey conducted weeks after the campaign launch found only 12% considered it offensive; meanwhile 39% described it as clever and 40% were neutral. The survey also revealed gender differences: more women (17%) than men (7%) found it offensive; men were likelier to call it clever (49% vs. 31%).<\/p>\n<p>In summary: American Eagle&#8217;s controversial Sydney Sweeney ad has driven strong financial results despite mixed public reactions-highlighting its impact on both sales performance and cultural conversations alike<\/p>\n","protected":false},"author":1,"featured_media":2483252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/Picture-12.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[34575,45459,43978,42917],"class_list":["post-2483251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-ad-campaign","tag-american-eagle","tag-stock-surge","tag-sydney-sweeney"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/Picture-12.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2483251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2483251"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2483251\/revisions"}],"predecessor-version":[{"id":2483255,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2483251\/revisions\/2483255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2483252"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2483251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2483251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2483251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}