{"id":2479141,"date":"2025-08-26T16:25:01","date_gmt":"2025-08-26T20:25:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/trump-weighs-in-on-cracker-barrel-controversy-says-company-has-a-great-opportunity\/"},"modified":"2025-08-26T16:26:40","modified_gmt":"2025-08-26T20:26:40","slug":"trump-weighs-in-on-cracker-barrel-controversy-says-company-has-a-great-opportunity","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/trump-weighs-in-on-cracker-barrel-controversy-says-company-has-a-great-opportunity\/","title":{"rendered":"Trump Weighs in on Cracker Barrel Controversy, Says Company Has &#8216;a Great Opportunity&#8217;"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ftrump-weighs-in-on-cracker-barrel-controversy-says-company-has-a-great-opportunity%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2479141&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses Cracker Barrel&#8217;s recent rebranding move, which involved removing its traditional logo featuring &#8220;Uncle Herschel&#8221; and the phrase &#8220;Old Country Store.&#8221; this change has sparked backlash from conservatives.Former President Donald Trump criticized the rebranding, urging the company to revert to its old logo and use the controversy as an prospect to strengthen the brand. He emphasized the value of customer feedback and suggested holding a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/7-moments-that-show-lebron-james-used-to-have-a-very-different-attitude-on-police\/\" title=\"7 Moments That Show LeBron James Used To Have A Very Different Attitude On Police\">major news conference<\/a> to regain popularity.<\/p>\n<p>In response to the backlash, a sarcastic post from the white House appeared on <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/how-sabotage-and-assassinations-could-escalate-the-ukraine-russia-war\/\" title=\"How Sabotage and Assassinations Could Escalate the Ukraine-Russia War\">social media mocking<\/a> the rebrand with the phrase &#8220;Go woke, go broke.&#8221; Meanwhile, Cracker Barrel stated in a Facebook post that the new branding is part of its long-term strategy to appeal to future generations while maintaining its heritage.<\/p>\n<p>The article also highlights commentary from New York Post columnist charles Gasparino, who argues that &#8220;wokeness&#8221; has become a financial risk for corporations, citing Cracker Barrel&#8217;s experience and the earlier backlash against Bud Light.Gasparino warns investors to be cautious of <a href=\"https:\/\/amzn.to\/3YuVZYV\" >companies embracing progressive social agendas<\/a>, as they frequently enough alienate mainstream customers, and urges corporate leaders to remove &#8220;wokeness&#8221; from their business decisions.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>President Donald Trump wants to make Cracker Barrel great again.<\/p>\n<p>Lask week, the company scrapped its former logo, wiping away the character known as &ldquo;Uncle Herschel&rdquo; and the words &ldquo;Old Country Store.&rdquo; The rebranding has been deplored by conservatives.<\/p>\n<p>Trump, who speaks from experience, said there is nothing like a massive controversy to serve as the first step for <a href=\"https:\/\/www.westernjournal.com\/trump-admin-yanks-7-4-billion-deal-entity-illegally-created-biden-admin\/\" target=\"_blank\" rel=\"noopener\"><a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/why-disney-has-had-box-office-duds-in-2023\/\" title=\"Disney&#039;s 2023 box office disappointments\">bouncing back stronger<\/a><\/a>.<\/p>\n<p>&ldquo;Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,&rdquo; Trump wrote on <a href=\"https:\/\/x.com\/TrumpDailyPosts\/status\/1960357940902371456\/photo\/1\" target=\"_blank\" rel=\"noopener\"><\/a>.<\/p>\n<p>&ldquo;They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again,&rdquo; Trump wrote.<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadScript(src) { \t\t\t\t\t\tconst script=document.createElement(\"script\"); \t\t\t\t\t\tscript.src=src; \t\t\t\t\t\tscript.async=true; \t\t\t\t\t\tdocument.body.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement=document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs=Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);  \t\t\t\t\t\tif (targetIndex===-1 || targetIndex <x) { \t\t\t\t\t\t\tconsole.warn(\"Not enough paragraphs before the target element.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\treturn paragraphs[targetIndex - x]; \t\t\t\t\t}  \t\t\t\t\t\/\/ Set up IntersectionObserver \t\t\t\t\tfunction observeElement(element) { \t\t\t\t\t\tif (!element) return;  \t\t\t\t\t\tconst observer=new IntersectionObserver( \t\t\t\t\t\t\t(entries)=> { \t\t\t\t\t\t\t\tentries.forEach(entry=> { \t\t\t\t\t\t\t\t\tif (entry.isIntersecting) { \t\t\t\t\t\t\t\t\t\tconsole.log(\"Paragraph is now visible:\", entry.target.textContent.trim()); \t\t\t\t\t\t\t\t\t\tloadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=s28Az7AY\"); \t\t\t\t\t\t\t\t\t\tobserver.disconnect(); \t\t\t\t\t\t\t\t\t} \t\t\t\t\t\t\t\t}); \t\t\t\t\t\t\t}, \t\t\t\t\t\t\t{ threshold: 0.5 } \/\/ Adjust threshold as needed \t\t\t\t\t\t);  \t\t\t\t\t\tobserver.observe(element); \t\t\t\t\t}  \t\t\t\t\t\/\/ Find the 1st paragraph before #stnvideo and observe it \t\t\t\t\tlet paragraphToObserve=findPreviousParagraph(\"#stnvideo\", 2); \t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<p>Trump noted that he is the evidence turnarounds can happen.<\/p>\n<p>&ldquo;Remember, in just a short period of time I made the United States of America the &lsquo;HOTTEST&rsquo; Country anywhere in the World. One year ago, it was &lsquo;DEAD.&rsquo; Good luck!&rdquo; Trump wrote.<\/p>\n<p>Trump&rsquo;s post was followed by a snarky White House <a href=\"https:\/\/x.com\/WhiteHouse\/status\/1960372066370117729\" target=\"_blank\" rel=\"noopener\">post on X<\/a> showing a version of the former logo with &ldquo;America First&rdquo; instead of the company&rsquo;s name.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Go woke, go broke. <a href=\"https:\/\/t.co\/NtGUjTMBJJ\">https:\/\/t.co\/NtGUjTMBJJ<\/a> <a href=\"https:\/\/t.co\/K0ZEa63wQY\">pic.twitter.com\/K0ZEa63wQY<\/a><\/p>\n<p>&mdash; The White House (@WhiteHouse) <a href=\"https:\/\/twitter.com\/WhiteHouse\/status\/1960372066370117729?\">August 26, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&ldquo;Go woke, go broke,&rdquo; read the post, which showed Trump leaning against a barrel in the same style as &ldquo;Uncle Herschel.&rdquo;<\/p>\n<p>On Monday, a Cracker Barrel <a href=\"https:\/\/www.facebook.com\/crackerbarrel\/posts\/pfbid02qHz4JdUU3mZsrb2ScS9Ak3L4fCCscxLMdmtRmV4mjTcrtgRX3XbkQtC695Y5ZrT3l\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> post made it seem unlikely any <a href=\"https:\/\/www.westernjournal.com\/steak-n-shake-restaurant-comes-razor-sharp-takedown-cracker-barrels-rebranding\/\" target=\"_blank\" rel=\"noopener\">retreat<\/a> from the new logo was in the works. The post said that changes are part of the chain&rsquo;s future.<\/p>\n<p>&ldquo;We also want to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours. That means showing up on new platforms and in new ways, but always with our heritage at the heart,&rdquo; the post said.<\/p>\n<p>Writing in the&nbsp;<a href=\"https:\/\/nypost.com\/2025\/08\/23\/business\/cracker-barrels-marketing-fiasco-shows-investors-are-making-woke-a-massive-risk-factor\/\" target=\"_blank\" rel=\"noopener\">New York Post<\/a>, columnist Charles Gasparino said &ldquo;wokeness&rdquo; has become a corporate risk factor.<\/p>\n<p>&ldquo;If the&nbsp;Cracker Barrel market puke&nbsp;has anything to teach Wall Street, it&rsquo;s that investors who are deciding where to put their money must add corporate &lsquo;wokeness&rsquo; to their menu of risks to digest,&rdquo; he wrote, noting <a href=\"https:\/\/www.westernjournal.com\/bud-light-moment-making-cracker-barrel-facing-major-backlash-releasing-new-logo\/\" target=\"_blank\" rel=\"noopener\">Bud Light&rsquo;s &shy;disaster<\/a> after cozying up to transgender influencer Dylan Mulvaney.<\/p>\n<p>&ldquo;Wokeness is generally defined as subjecting the culture and business to left-wing dogma involving race, sex and viewing all things Americana as anathema. It simply doesn&rsquo;t sell to mass audiences. And yet companies keep going there. Corporate managers, it turns out, are a politically and socially tone-deaf bunch,&rdquo; he wrote.<\/p>\n<p>&ldquo;They are lousy at reading the current mood of the country and its hatred of progressive indoctrination &mdash; whether in the classroom or when they simply want to enjoy a beer. Their advisers may be even worse,&rdquo; he wrote.<\/p>\n<p>&ldquo;That&rsquo;s why holders must demand &mdash; whether it&rsquo;s at annual meetings, on earnings calls or with testy phone calls to Investor Relations &mdash; that the C-suite extricate wokeness from corporate decision-making,&rdquo; he wrote.<\/p>\n<p>&ldquo;My advice to Wall Street, stock analysts and investors is to keep a Post-it note on your computer with this simple message: &lsquo;Go Woke, Go Broke.&rsquo; Keep reminding yourself of that &mdash; and start reminding corporate managers,&rdquo; he concluded.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>President Donald Trump aims to restore Cracker Barrel&#8217;s former glory. Last week, the company removed its previous logo, eliminating the character &#8220;Uncle Herschel&#8221; and the phrase &#8220;Old Country Store.&#8221; Conservatives have criticized this rebranding. Drawing from his own experience, Trump said that a major controversy can be the first step toward a stronger comeback<\/p>\n","protected":false},"author":1,"featured_media":2479142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/08\/Trump-with-Cracker-Barrel-Logo-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[50410,60803,3634],"class_list":["post-2479141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-controversy-2","tag-cracker-barrel","tag-trump"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/08\/Trump-with-Cracker-Barrel-Logo-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2479141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2479141"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2479141\/revisions"}],"predecessor-version":[{"id":2479145,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2479141\/revisions\/2479145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2479142"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2479141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2479141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2479141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}