{"id":2479030,"date":"2025-08-26T12:44:02","date_gmt":"2025-08-26T16:44:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/trump-cracker-barrel-should-admit-rebrand-was-a-total-loser\/"},"modified":"2025-08-26T12:46:10","modified_gmt":"2025-08-26T16:46:10","slug":"trump-cracker-barrel-should-admit-rebrand-was-a-total-loser","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/trump-cracker-barrel-should-admit-rebrand-was-a-total-loser\/","title":{"rendered":"Trump: Cracker Barrel Should Admit Rebrand Was A Total Loser"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ftrump-cracker-barrel-should-admit-rebrand-was-a-total-loser%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2479030&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/new-york-times-issues-multiple-corrections-for-article-falsely-claiming-900000-u-s-children-have-been-hospitalized-for-covid-19-during-pandemic\/\" title=\"New York Times Issues Multiple Corrections For Article Falsely Claiming 900,000 U.S. Children Have Been Hospitalized For COVID-19 During Pandemic\">article discusses<\/a> former President Donald Trump&#8217;s criticism of cracker Barrel&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/anti-disinfo-group-quietly-rebrands-washington-examiner\/\" title=\"Anti-disinfo group quietly rebrands - Washington Examiner\">recent rebranding efforts<\/a>, wich he describes as a &#8220;total loser.&#8221; Trump urges the company to revert to its original logo and acknowledge the mistake, attributing the decline in customer support and stock value to the &#8220;woke&#8221; overhaul led by Cracker Barrel&#8217;s CEO Julie Felss Masino. The rebranding involved changing the restaurant&#8217;s traditional Americana d\u00e9cor and removing the iconic &#8220;Uncle Herschel&#8221; logo, moves that sparked backlash and a publicity crisis. Despite customer dissatisfaction, Cracker Barrel has refused to reverse its new branding, emphasizing a commitment to its heritage and appealing to new generations. Investor Sardar Biglari has also criticized the company&#8217;s leadership,calling the board &#8220;broken.&#8221; Trump frames his advice as part of a business rescue plan shared on Truth Social, suggesting that the company could benefit from the publicity if managed correctly.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<div class=\"article-body body-md bdr-top-black pt-30\">\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<figure class=\"article-thumbnail mb-30 mb-sm-60\">\n<div class=\"article-thumbnail-caption d-flex align-items-center justify-content-md-end label-xs mt-15\">         <i class=\"mdi mdi-camera me-10\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Image Credit<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=kjt9Z0SnXSA\">Babish Culinary Universe\/YouTube<\/a>       <\/div>\n<\/figure><\/div>\n<\/p><\/div>\n<div class=\"article-share text-center article-share-simple\">\n<h5 class=\"label-sm mb-10\">Share<\/h5>\n<ul class=\"article-share-list list-unstyled m-0 p-0\">\n<li class=\"article-share-facebook m-0\">       <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/thefederalist.com\/2025\/08\/26\/trump-if-cracker-barrel-wants-to-survive-it-should-admit-rebrand-was-a-total-loser\/\" target=\"_blank\">         <i class=\"mdi mdi-facebook\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Share Article on Facebook<\/span>       <\/a>     <\/li>\n<li class=\"article-share-twitter m-0\">       <a href=\"https:\/\/twitter.com\/intent\/tweet?text=Trump:%20If%20Cracker%20Barrel%20Wants%20To%20Survive,%20It%20Should%20Admit%20Rebrand%20Was%20A%20Total%20Loser&amp;url=https:\/\/thefederalist.com\/2025\/08\/26\/trump-if-cracker-barrel-wants-to-survive-it-should-admit-rebrand-was-a-total-loser\/\" target=\"_blank\">         <i class=\"mdi mdi-twitter\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Share Article on Twitter<\/span>       <\/a>     <\/li>\n<li class=\"article-share-truth-social m-0\">       <a href=\"https:\/\/truthsocial.com\/share?title=Trump:%20If%20Cracker%20Barrel%20Wants%20To%20Survive,%20It%20Should%20Admit%20Rebrand%20Was%20A%20Total%20Loser&amp;url=https:\/\/thefederalist.com\/2025\/08\/26\/trump-if-cracker-barrel-wants-to-survive-it-should-admit-rebrand-was-a-total-loser\/\" target=\"_blank\">         <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" style=\"width:36px;height:auto;\" viewbox=\"0 0 92 93\"><path d=\"M69.444 55.716H56.772v10.37h12.672zM64.487 37.795V27.32H38.666v38.664h13.18v-28.19zM21.05 27.321h12.653v10.471H21.051z\" https:><\/path><\/svg>         <span class=\"visually-hidden\">Share Article on Truth Social<\/span>       <\/a>     <\/li>\n<li class=\"article-share-link m-0\">       <button data-clipboard-text=\"https:\/\/thefederalist.com\/2025\/08\/26\/trump-if-cracker-barrel-wants-to-survive-it-should-admit-rebrand-was-a-total-loser\/\" data-tooltip-content=\"Copied!\" class=\"clip tooltip\">         <i class=\"mdi mdi-link-variant\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Copy Article Link<\/span>       <\/button>     <\/li>\n<li class=\"article-share-email m-0\">       <a href=\"mailto:?subject=Trump:%20If%20Cracker%20Barrel%20Wants%20To%20Survive,%20It%20Should%20Admit%20Rebrand%20Was%20A%20Total%20Loser&amp;body=The%20Americana%20culture%20and%20decor%20that%20defined%20Cracker%20Barrel%20for%20decades%20were%20put%20at%20risk%20with%20a%20woke%20revamp%20that%20could%20cost%20it%20customers.%20https:\/\/thefederalist.com\/2025\/08\/26\/trump-if-cracker-barrel-wants-to-survive-it-should-admit-rebrand-was-a-total-loser\/\" target=\"_blank\">         <i class=\"mdi mdi-email\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Share Article via Email<\/span>       <\/a>     <\/li>\n<li class=\"article-share-email m-0\"><span class=\"printfriendly pf-button  pf-alignleft\"><a target=\"_blank\" href=\"http:\/\/thefederalist.com\/#\" rel=\"nofollow\" onclick=\"window.print(); return false;\" title=\"Printer Friendly, PDF &amp; Email\"><span id=\"printfriendly-text2\" class=\"pf-button-text\"><i class=\"mdi mdi-printer\" aria-hidden=\"true\"><\/i><\/span><\/a><\/span><\/li>\n<\/ul><\/div>\n<p>President Donald Trump wants Cracker Barrel to admit its mistake and ditch its disastrous attempt to sterilize its once-beloved brand and logo.<\/p>\n<p>The Americana culture and decor that defined Cracker Barrel for decades were put at risk recently when the company&rsquo;s new <a href=\"https:\/\/thefederalist.com\/2025\/08\/21\/cracker-barrel-is-dead-and-its-stupid-woke-ceo-killed-it-with-gay-nonsense\/\" target=\"_blank\" rel=\"noreferrer noopener\">woke CEO embraced a revamp<\/a> that could cost the restaurant its customer base.<\/p>\n<div class=\"fdrlst__b89e9-paragraph-2 d-flex justify-content-center\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"fdrlst__b89e9-1632730345\">\n<div id=\"div-gpt-ad-1463670073398-0\" class=\"mb-30\"><\/div>\n<\/div>\n<p>In his business rescue plan posted to <a href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/115095579197949665\" target=\"_blank\" rel=\"noreferrer noopener\">Truth Social<\/a> on Tuesday, Trump encouraged the country cooking company to &ldquo;go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.&rdquo;<\/p>\n<p>What started as a slow rollout of <a href=\"https:\/\/thefederalist.com\/2025\/08\/07\/cracker-barrel-is-another-regional-hallmark-thats-fallen-victim-to-monocultural-carpetbaggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">whitewashed, shiplapped<\/a> dining rooms decorated with rows of <a href=\"https:\/\/amzn.to\/3YuVZYV\" >precisely spaced rolling pins eventually culminated<\/a> in an <a href=\"https:\/\/www.crackerbarrel.com\/newsroom\/news-releases\/2025\/aug\/cracker-barrel-teams-up-with-country-music-star-jordan-davis\" target=\"_blank\" rel=\"noreferrer noopener\">entire revamp of the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/michelle-obama-should-have-served-mcdonalds-french-fries\/\" title=\"Michelle Obama Should Have Served McDonald&#039;s French Fries\">restaurant chain&#038;rsquo<\/a>;s recognizable logo.<\/a> The top-down decision to remove the iconic &ldquo;Uncle Herschel&rdquo; leaning on a barrel <a href=\"https:\/\/thefederalist.com\/2025\/08\/21\/cracker-barrel-is-dead-and-its-stupid-woke-ceo-killed-it-with-gay-nonsense\/\" target=\"_blank\" rel=\"noreferrer noopener\">not only helped tank Cracker Barrel&rsquo;s stock<\/a> but also prompted a publicity crisis over the last week.<\/p>\n<p>Trump claimed Cracker Barrel could use the &ldquo;Billion Dollars worth of free publicity if they play their cards right,&rdquo; but warned it would be &ldquo;very tricky to do.&rdquo;<\/p>\n<p>&ldquo;Have a major News Conference today,&rdquo; he continued. &ldquo;Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the &lsquo;HOTTEST&rsquo; Country anywhere in the World. One year ago, it was &lsquo;DEAD.&rsquo; Good luck!&rdquo;<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\"> <span class=\"n74Dj5hSZmTUY2\"><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Go woke, go broke. <a href=\"https:\/\/t.co\/NtGUjTMBJJ\">https:\/\/t.co\/NtGUjTMBJJ<\/a> <a href=\"https:\/\/t.co\/K0ZEa63wQY\">pic.twitter.com\/K0ZEa63wQY<\/a><\/p>\n<p>&mdash; The White House (@WhiteHouse) <a href=\"https:\/\/twitter.com\/WhiteHouse\/status\/1960372066370117729?ref_src=twsrc%5Etfw\">August 26, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/span> <\/div>\n<\/figure>\n<p>Trump&rsquo;s advice comes just one day after the iconic country cooking restaurant shunned its customers in a <a href=\"https:\/\/thefederalist.com\/2025\/08\/25\/sorry-not-sorry-cracker-barrel-doubles-down-on-unpopular-rebrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">lengthy non-apology<\/a>, explaining the brand&rsquo;s decision to stick with its bland signage. Cracker Barrel claimed &ldquo;the values this company was built on&rdquo; &ldquo;will never change,&rdquo; but indicated it would not rescind its new marketing rollout either.<\/p>\n<p>&ldquo;While our logo and remodels may be making headlines, our bigger focus is still right where it belongs&hellip; in the kitchen and on your plate: serving generous portions of the food you crave at fair prices and doing it with the kind of country hospitality that brightens your days and creates lasting memories,&rdquo; the company wrote. &ldquo;We also want to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours. That means showing up on new platforms and in new ways, but always with our heritage at the heart. We take that responsibility very seriously.&rdquo;<\/p>\n<p>Cracker Barrel&rsquo;s CEO Julie Felss Masino allegedly dismissed concerns from at least one top investor last year who insisted her branding overhaul efforts were <a href=\"https:\/\/www.foxbusiness.com\/money\/cracker-barrels-ceo-board-dismissed-warnings-last-year-from-top-investor-who-called-rebranding-strategic-transformation-plan-obvious-folly?%3Fintcmp=tw_fbn&amp;taid=68adb6e557bcfa0001eba590&amp;utm_campaign=trueanthem&amp;utm_medium=social&amp;utm_source=twitter\" target=\"_blank\" rel=\"noreferrer noopener\">&ldquo;obvious folly.&rdquo;<\/a><\/p>\n<p>&ldquo;Cracker Barrel is not a broken brand but it has a broken board,&rdquo; Sardar Biglari <a href=\"http:\/\/enhancecrackerbarrel.com\/pdfs\/CBRL-Biglari-Letter-Oct-8-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">wrote<\/a> in a&nbsp;letter to shareholders.<\/p>\n<hr class=\"wp-block-separator\">\n<div class=\"article-author-description fst-italic\">      Jordan Boyd is a staff writer at The Federalist and producer of The Federalist Radio Hour. Her work has also been featured in The Daily Wire, Fox News, and RealClearPolitics. Jordan graduated from Baylor University where she majored in political science and minored in journalism. Follow her on X @jordanboydtx.<\/div>\n<div class=\"article-author mt-30 mt-sm-60 pt-30 bdr-top-bold-black\">\n<div class=\"row g-0 align-items-center\">\n<div class=\"col-12 col-md-6\">\n<div class=\"article-author-profile d-flex align-items-center justify-content-center justify-content-md-start\">\n<div class=\"article-author-details\">\n<div class=\"label-md\">Jordan Boyd<\/div>\n<div class=\"article-author-twitter label-sm d-flex align-items-center mt-10\">             <i class=\"mdi mdi-twitter me-5\" aria-hidden=\"true\"><\/i>             <span class=\"visually-hidden\">Visit on Twitter<\/span>            <a href=\"https:\/\/twitter.com\/jordanboydtx\" target=\"_blank\" class=\"text-decoration-none\">@jordanboydtx<\/a>           <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-md-6 d-flex justify-content-center justify-content-md-end mt-15 mt-md-0\">        <a href=\"https:\/\/thefederalist.com\/author\/jordandavidson\/\" class=\"btn btn-black btn-small\">More Articles<\/a>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-tags bdr-top-black mt-30 mt-sm-60 pt-15 pt-md-45\">\n<ul class=\"list-unstyled d-flex flex-wrap align-items-center mb-0 mx-n10 p-0\">\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/americana\/\" class=\"btn btn-black btn-small\">Americana<\/a><\/li>\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/breakfast\/\" class=\"btn btn-black btn-small\">breakfast<\/a><\/li>\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/cracker-barrel\/\" class=\"btn btn-black btn-small\">Cracker Barrel<\/a><\/li>\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/culture-war\/\" class=\"btn btn-black btn-small\">Culture War<\/a><\/li>\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/donald-trump\/\" class=\"btn btn-black btn-small\">Donald Trump<\/a><\/li>\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/minimalism\/\" class=\"btn btn-black btn-small\">minimalism<\/a><\/li>\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/rebrand\/\" class=\"btn btn-black btn-small\">rebrand<\/a><\/li>\n<li class=\"mt-10 mx-10\"><a href=\"https:\/\/thefederalist.com\/tag\/woke\/\" class=\"btn btn-black btn-small\">woke<\/a><\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trump urges Cracker Barrel to reverse its rebrand mistake<\/p>\n","protected":false},"author":490,"featured_media":2479031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-at-10.31.13-AM-scaled-e1756222383379.png","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[4284,50410,60803,51591,3634],"class_list":["post-2479030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-business","tag-controversy-2","tag-cracker-barrel","tag-rebrand-2","tag-trump"],"fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-at-10.31.13-AM-scaled-e1756222383379.png","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2479030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2479030"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2479030\/revisions"}],"predecessor-version":[{"id":2479034,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2479030\/revisions\/2479034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2479031"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2479030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2479030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2479030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}