{"id":2478664,"date":"2025-08-25T18:02:00","date_gmt":"2025-08-25T22:02:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cracker-barrel-admits-it-couldve-done-a-better-job-with-rebrand\/"},"modified":"2025-08-25T18:04:39","modified_gmt":"2025-08-25T22:04:39","slug":"cracker-barrel-admits-it-couldve-done-a-better-job-with-rebrand","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cracker-barrel-admits-it-couldve-done-a-better-job-with-rebrand\/","title":{"rendered":"Cracker Barrel admits it &#8216;could&#8217;ve done a better job&#8217; with rebrand"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fcracker-barrel-admits-it-couldve-done-a-better-job-with-rebrand%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2478664&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses Cracker Barrel&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/anti-disinfo-group-quietly-rebrands-washington-examiner\/\" title=\"Anti-disinfo group quietly ...s - Washington Examiner\">recent rebranding effort<\/a>, which involved updating its logo by removing the traditional tagline &#8220;Old Country Store&#8221; and the image of &#8220;Uncle Herschel,&#8221; a figure closely associated with the brand&#8217;s heritage. This <a href=\"https:\/\/amzn.to\/3YuVZYV\" >change sparked backlash<\/a> from customers who were attached to the old logo and the nostalgic elements it represented. In response, Cracker Barrel issued a statement acknowledging that they could have handled the rebrand better and expressed gratitude for the passionate feedback from their customers. The company assured patrons that Uncle Herschel would continue to appear on menus, merchandise, and signage, emphasizing that the core values of comfort, community, and country hospitality remain unchanged.Despite these reassurances, the rebrand negatively affected Cracker Barrel&#8217;s stock price, which fell by about 11% following the announcement. The article also mentions a disputed claim by an individual stating he was fired due to the logo change, which Cracker Barrel denied. the company committed to learning from this experience and continuing to listen to its customers and employees. <br \/> <!DOCTYPE html><br \/>\n<?xml encoding=\"utf-8\" ?><html><body><\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Cracker Barrel admits it &lsquo;could&rsquo;ve done a better job&rsquo; with rebrand<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_2209481\" class=\"tpd-featured-video bridtv\"><\/div>\n<p><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3024379\/cracker-barrel-ceo-teases-rebrand-pricing-revive-restaurant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cracker Barrel<\/a> responded to the backlash of its <a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3776744\/cracker-barrel-backlash-modernized-logo-despite-ceo-spin\/\" target=\"_blank\" rel=\"noreferrer noopener\">rebrand<\/a> and offered its customers a concession to keep part of the old logo.<\/p>\n<p>&ldquo;If the last few days have shown us anything, it&rsquo;s how <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cracker-barrel-doubles-down-on-unpopular-rebrand\/\" title=\"... Doubles Down On Unpopular ...\">deeply people care<\/a> about Cracker Barrel. We&rsquo;re truly grateful for your heartfelt voices. You&rsquo;ve also shown us that we could&rsquo;ve done a better job sharing who we are and who we&rsquo;ll always be,&rdquo; Cracker Barrel said in a statement Monday.<\/p>\n<div class=\"recommended-stories\">\n<h2>Recommended Stories<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/premium\/3760816\/house-gop-earmarks-small-government-rhetoric\/\">Leading House conservatives tout earmarks despite small-government rhetoric<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3762388\/property-taxes-least-bad-except-land-tax\/\">Property taxes are actually the least bad tax &mdash; except for one<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3777261\/bed-bath-beyond-newsom-chairman-laments-getting-rejected\/\">Bed Bath &amp; Beyond chairman laments getting &#8216;rejected&#8217; by Newsom<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-paywall\">\n<p>&ldquo;We know we won&rsquo;t always get everything right the first time, but we&rsquo;ll keep testing, learning, and listening to our guests and employees,&rdquo; it said.&nbsp;<\/p>\n<p>This comes after the restaurant opted to rebrand its logo to read &ldquo;Cracker Barrel&rdquo; only and removed its tagline, &ldquo;Old Country Store.&rdquo;&nbsp;<\/p>\n<p>&ldquo;At the end of the day, our promise is simple: you&rsquo;ll always find comfort, community, and country hospitality here at Cracker Barrel. Uncle Herschel wouldn&rsquo;t have wanted it any other way,&rdquo; the statement reads.<\/p>\n<p>    <iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fcrackerbarrel%2Fposts%2Fpfbid02qHz4JdUU3mZsrb2ScS9Ak3L4fCCscxLMdmtRmV4mjTcrtgRX3XbkQtC695Y5ZrT3l&amp;show_text=true&amp;width=500\" width=\"500\" height=\"250\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>    <\/p>\n<p>Cracker Barrel assured its customers that &ldquo;Uncle Herschel,&rdquo; the man portrayed in the previous logo leaning on a barrel, would still appear on merchandise after his image was scrubbed from the logo in a <a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3776744\/cracker-barrel-backlash-modernized-logo-despite-ceo-spin\/\" target=\"_blank\" rel=\"noreferrer noopener\">rebrand<\/a>. Herschel was the uncle of the founder, Dan Evins.<\/p>\n<p>&ldquo;We love seeing how much you care about our &lsquo;old timer.&rsquo; We love him too. Uncle Herschel will still be on our menu (welcome back Uncle Herschel&rsquo;s Favorite Breakfast Platter), on our road signs and featured in our country store. He&rsquo;s not going anywhere &mdash; he&rsquo;s family,&rdquo; the statement reads.<\/p>\n<p>Arthur MacWaters <a href=\"https:\/\/x.com\/ArthurMacwaters\/status\/1959385149386490142\" target=\"_blank\" rel=\"noreferrer noopener\">claimed<\/a> he was fired from a Cracker Barrel because &ldquo;a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/venezuelas-opposition-held-congress-extends-term-after-disputed-vote\/\" title=\"Venezuela\u2019s opposition-held Congress extends term after disputed vote\">small group<\/a> of angry activists didn&rsquo;t like that we took the old guy off the logo and threw a fit.&rdquo;&nbsp;<\/p>\n<p>Cracker Barrel confirmed to the <em>Washington Examiner<\/em> that it had no record of MacWaters working for the restaurant chain.<\/p>\n<p><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3776744\/cracker-barrel-backlash-modernized-logo-despite-ceo-spin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRACKER BARREL FACES BACKLASH OVER MODERNIZED LOGO DESPITE CEO&rsquo;S SPIN<\/strong><\/a><\/p>\n<p>Cracker Barrel&rsquo;s stock price hovered at about $54 a share after it took a nosedive following the rebrand last week. Since the announcement of the logo, the stock price has declined by roughly 11%.<\/p>\n<\/div>\n<p> <script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script> <\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cracker Barrel admits rebrand could&#8217;ve been handled better<\/p>\n","protected":false},"author":2631,"featured_media":2478665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/05\/AP729465481655.jpg?w=696","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[21089,61973,60803,56479,51591],"class_list":["post-2478664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-branding","tag-company-admission","tag-cracker-barrel","tag-marketing-strategy","tag-rebrand-2"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/05\/AP729465481655.jpg?w=696","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2478664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2631"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2478664"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2478664\/revisions"}],"predecessor-version":[{"id":2478668,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2478664\/revisions\/2478668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2478665"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2478664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2478664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2478664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}