{"id":2470960,"date":"2025-08-05T09:54:01","date_gmt":"2025-08-05T13:54:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/jaguar-ceo-resigns-months-after-woke-ad-crashes-brand-sales-tanked-over-97\/"},"modified":"2025-08-05T09:55:58","modified_gmt":"2025-08-05T13:55:58","slug":"jaguar-ceo-resigns-months-after-woke-ad-crashes-brand-sales-tanked-over-97","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/jaguar-ceo-resigns-months-after-woke-ad-crashes-brand-sales-tanked-over-97\/","title":{"rendered":"Jaguar CEO Resigns Months After Woke Ad Crashes Brand: Sales Tanked Over 97%"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fjaguar-ceo-resigns-months-after-woke-ad-crashes-brand-sales-tanked-over-97%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2470960&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Jaguar&#8217;s CEO Adrian Mardell,who had been wiht the company for 35 years and became CEO in 2023,has stepped down following a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/democrats-target-young-men-with-ad-warning-about-gop-washington-examiner\/\" title=\"Democrats target young men with ad warning about GOP ... Washington Examiner\">controversial advertising campaign<\/a>. The 2024 commercial aimed at rebranding Jaguar with a &#8220;woke&#8221; approach-featuring gender-fluid actors, bright colors, techno music, and no cars-was widely criticized by <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-furious-ca-restaurant-owner-confronts-inspectors-issuing-citation-are-you-gonna-pay-my-rent\/\" title=\"WATCH: Furious CA Restaurant Owner Confronts Inspectors Issuing Citation: \u2018Are You Gonna Pay My Rent?\u2019\">social media users<\/a> for damaging the brand&#8217;s reputation. the backlash contributed to a dramatic 97.5% drop in Jaguar sales, with only 49 vehicles sold in Europe in April. Simultaneously occurring,competitors like BMW,Mercedes-Benz,and Audi continue to see strong sales.Mardell&#8217;s resignation coincides with Jaguar&#8217;s ongoing struggles, including near-zero expected cash flow due to tariffs and electric vehicle investment challenges.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>Months after an infamously woke commercial destroyed the reputation of Jaguar, the chief executive of the once-elite automaker finally stepped down.<\/p>\n<p>Adrian Mardell, who has worked at Jaguar in various capacities for over three decades and was appointed CEO in 2023, has indeed resigned his post, according to&nbsp;<a href=\"https:\/\/www.autocar.co.uk\/car-news\/new-cars\/jlr-ceo-adrian-mardell-retires-after-35-years-firm\" target=\"_blank\" rel=\"noopener\">Autocar<\/a>.<\/p>\n<p>A representative <a href=\"https:\/\/economictimes.indiatimes.com\/news\/international\/global-trends\/us-news-jaguar-ceo-adrian-mardell-steps-down-after-controversial-woke-pink-rebrand-why-did-he-quit-after-35-years\/articleshow\/123099695.cms?from=mdr\" target=\"_blank\" rel=\"noopener\">told<\/a> Car and Driver, &ldquo;Adrian Mardell has expressed his desire to retire from JLR after three years as CEO and 35 years with the company&rdquo;<\/p>\n<p>His tenure as CEO was marred by an <a href=\"https:\/\/www.westernjournal.com\/nobody-cares-think-ae-stock-prices-surge-following-lefts-sydney-sweeney-meltdowns\/\" target=\"_blank\" rel=\"noopener\">advertisement<\/a> published in 2024 that tried to reframe the luxury brand using <a href=\"https:\/\/amzn.to\/3YuVZYV\" >bizarre gender-confused actors<\/a>, bright colors, techno music, and not even a single car.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Copy nothing. <a href=\"https:\/\/twitter.com\/hashtag\/Jaguar?src=hash&amp;ref_src=twsrc%5Etfw\">#Jaguar<\/a> <a href=\"https:\/\/t.co\/BfVhc3l09B\">pic.twitter.com\/BfVhc3l09B<\/a><\/p>\n<p>&mdash; Jaguar (@Jaguar) <a href=\"https:\/\/twitter.com\/Jaguar\/status\/1858800846646948155?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadScript(src) { \t\t\t\t\t\tconst script=document.createElement(\"script\"); \t\t\t\t\t\tscript.src=src; \t\t\t\t\t\tscript.async=true; \t\t\t\t\t\tdocument.body.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement=document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs=Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING); 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\t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>  Many social media commenters said that the commercial was off-putting and could only harm the brand.<\/p>\n<p>&ldquo;You just ensured about 2\/3rds of the people who may have considered getting a Jaguar now never will,&rdquo; one user <a href=\"https:\/\/x.com\/JustinPetersMin\/status\/1859450473805381684\" target=\"_blank\" rel=\"noopener\">said<\/a>.<\/p>\n<p>&ldquo;How to destroy a brand in 30 secs,&rdquo; another <a href=\"https:\/\/x.com\/RitaPanahi\/status\/1859345398080651283\" target=\"_blank\" rel=\"noopener\">commented<\/a>.<\/p>\n<p>&ldquo;I don&rsquo;t know what product they are advertising for, but I hope they find Jesus,&rdquo; a third <a href=\"https:\/\/x.com\/MQSullivan\/status\/1859626082611106120\" target=\"_blank\" rel=\"noopener\">added<\/a>.<\/p>\n<p>Some could not resist comparing the Jaguar advertisement with the more recent collaboration between actress <a href=\"https:\/\/www.westernjournal.com\/msnbc-producer-lashes-american-eagles-sydney-sweeney-ads-regressive-shift-toward-whiteness\/\" target=\"_blank\" rel=\"noopener\">Sydney Sweeney<\/a> and clothing supplier American Eagle.<\/p>\n<p>&ldquo;Jaguar&rsquo;s CEO to step down following the disastrous attempt at a rebranding, meanwhile American Eagle&rsquo;s stock was up about 20% after its Sydney Sweeney ad,&rdquo; one user said. &ldquo;Can you tell the difference?&rdquo;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Jaguar&rsquo;s CEO to step down following the disastrous attempt at a rebranding, meanwhile American Eagle&rsquo;s stock was up about 20% after its Sydney Sweeney ad.<\/p>\n<p>Can you tell the difference? <a href=\"https:\/\/t.co\/ExxaxvfhPn\">pic.twitter.com\/ExxaxvfhPn<\/a><\/p>\n<p>&mdash; Kevin &ndash; Classical Liberal &#127482;&#127480; (@gov_fails) <a href=\"https:\/\/twitter.com\/gov_fails\/status\/1951095729688084835?\">August 1, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The news of Mardell&rsquo;s departure came as sales for Jaguar <a href=\"https:\/\/www.westernjournal.com\/remember-jaguars-woke-rebrand-never-guess-turned-maybe-will\/\" target=\"_blank\" rel=\"noopener\">plummeted<\/a> alongside their brand image.<\/p>\n<p>Jaguar sales have fallen 97.5 percent since the release of the advertisement,&nbsp;according to an article in <a href=\"https:\/\/www.designrush.com\/news\/jaguar-sold-49-cars-amid-ev-rebrand-dealer-standstill\" target=\"_blank\" rel=\"noopener\">DesignRush<\/a>.<\/p>\n<p>The firm sold a dismal 49 vehicles in Europe in April and &ldquo;now expects near-zero free cash flow due to new U.S. tariffs and EV investment,&rdquo;<\/p>\n<p>Rivals such as BMW, Mercedes-Benz, and Audi, meanwhile, are selling tens of thousands of cars every single month.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ]; 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( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Months after a widely criticized woke advertisement damaged Jaguar&#8217;s reputation, the luxury carmaker&#8217;s CEO has resigned. Adrian Mardell, who had been with Jaguar for over 30 years and became CEO in 2023, stepped down, according to Autocar. A spokesperson told Car and Driver that Mardell chose to retire after three years leading JLR. His leadership was overshadowed by a controversial 2024 ad featuring unusual gender-bending actors, bright visuals, techno music, and no cars at all-an approach that many felt harmed the brand&#8217;s image<\/p>\n","protected":false},"author":1,"featured_media":2470961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/08\/Jaguar.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[60658,58755,60660,28151,60659],"class_list":["post-2470960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-brand-crisis","tag-ceo-resignation","tag-controversial-advertising","tag-jaguar","tag-sales-decline"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/08\/Jaguar.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2470960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2470960"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2470960\/revisions"}],"predecessor-version":[{"id":2470964,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2470960\/revisions\/2470964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2470961"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2470960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2470960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2470960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}