{"id":2464818,"date":"2025-07-21T16:24:02","date_gmt":"2025-07-21T20:24:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/nike-praised-for-pro-family-ad-after-criticism-over-woke-ads-more-of-this-washington-examiner\/"},"modified":"2025-07-21T16:25:52","modified_gmt":"2025-07-21T20:25:52","slug":"nike-praised-for-pro-family-ad-after-criticism-over-woke-ads-more-of-this-washington-examiner","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/nike-praised-for-pro-family-ad-after-criticism-over-woke-ads-more-of-this-washington-examiner\/","title":{"rendered":"Nike praised for pro-family ad after criticism over woke ads: \u2018More of this\u2019 &#8211; Washington Examiner"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">32<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnike-praised-for-pro-family-ad-after-criticism-over-woke-ads-more-of-this-washington-examiner%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2464818&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Nike has <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/insecure-creator-issa-rae-doesnt-give-a-f-what-fans-think-of-series-finale\/\" title=\"\u2018Insecure\u2019 Creator Issa Rae Doesn\u2019t \u2018Give A F***\u2019 What Fans Think Of Series Finale\">received widespread praise<\/a> for it&#8217;s recent ad campaign featuring professional golfer Scottie Scheffler, highlighting both his recent open Championship win and his role as a devoted father.The campaign marks a notable shift from some of Nike&#8217;s past controversial &#8220;woke&#8221; advertisements by focusing on family values and personal fulfillment outside of athletic achievements. The ad, released shortly after Scheffler&#8217;s victory and a press conference where he emphasized that fatherhood is more crucial to him than trophies, was warmly received on social media as a wholesome, pro-family message. This positive response contrasts with previous backlash Nike faced, such as criticism in 2023 over a partnership with transgender influencer Dylan Mulvaney, which some viewed as part of a divisive cultural agenda. The company has recently faced challenges including poorly received ads, layoffs, and pressure to redefine its brand identity away from political themes and back toward athletic excellence and relatable values. scheffler&#8217;s heartfelt remarks and family-centered image offer Nike an possibility to rebuild goodwill and connect with consumers on a more genuine level.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Nike praised for <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/exclusive-were-on-a-mission-advocacy-groups-behind-push-to-save-womens-sports-campaign-against-trans-surgeries-for-minors\/\" title=\"EXCLUSIVE: \u2018We\u2019re On A Mission\u2019: ...vocacy Groups Behind Push To Save Women\u2019s Sports Campaign Against Trans Surgeries For Minors\">pro-family ad<\/a> after criticism over woke ads: &lsquo;More of this&rsquo;<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_1283534\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>Nike is earning widespread praise for its latest ad campaign spotlighting professional <a href=\"https:\/\/www.washingtonexaminer.com\/premium\/3463632\/stick-review-drowning-therapy-culture\/\" target=\"_blank\" rel=\"noopener\" title=\"golfer\">golfer<\/a> Scottie Scheffler&rsquo;s Open Championship win &mdash; and, more importantly, his role as a devoted father.<\/p>\n<p>On Sunday, Nike posted a message to X celebrating Scheffler&rsquo;s fourth major victory, along with two heartfelt images that struck a dramatically different tone from some of the brand&rsquo;s more <a href=\"https:\/\/www.washingtonexaminer.com\/restoring-america\/equality-not-elitism\/3320574\/woke-is-dead-nike-didnt-get-the-memo\/\" target=\"_blank\" rel=\"noopener\" title=\"controversial\">controversial<\/a> campaigns in recent years.<\/p>\n<div class=\"recommended-stories\">\n<h2>Recommended Stories<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3477043\/alaska-airlines-outage-flight-cancellations\/\">Alaska Airlines resumes operations after IT outage grounded all flights for hours<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3476645\/in-n-out-ceo-leave-california-doing-business-is-not-easy-here\/\">In-N-Out CEO to leave California: &lsquo;Doing business is not easy here&rsquo;<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3475383\/bad-week-democrat-friendly-media-pbs-npr-cuts-colbert-canceled\/\">A bad week for Democrat-friendly media with public broadcasting cuts and Colbert cancellation<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-paywall\">\n<p>&ldquo;Priorities unchanged. Another major secured. The wins keep coming on and off the course for Scottie Scheffler,&rdquo; Nike&rsquo;s caption read.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Priorities unchanged. Another major secured.<\/p>\n<p>The wins keep coming on and off the course for Scottie Scheffler <a href=\"https:\/\/t.co\/S5QoVUzevk\">pic.twitter.com\/S5QoVUzevk<\/a><\/p>\n<p>&mdash; Nike (@Nike) <a href=\"https:\/\/twitter.com\/Nike\/status\/1946990379942727905?ref_src=twsrc%5Etfw\">July 20, 2025<\/a><\/p><\/blockquote>\n<p> <script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>    <\/p>\n<p>One image showed Scheffler helping his young son, Bennett, reach for a golf club on the green, accompanied by the words: &ldquo;You&rsquo;ve already won.&rdquo; The second showed Scheffler mid-swing beneath a clear blue sky, with the text: &ldquo;But another major never hurt.&rdquo;<\/p>\n<p>The ad dropped just hours after Scheffler&rsquo;s win at the 153rd Open Championship at Royal Portrush &mdash; and shortly after a press conference where the world&rsquo;s top-ranked golfer emphasized that fatherhood, not trophies, gives him life&rsquo;s deepest fulfillment.<\/p>\n<p>Social media users applauded Nike&rsquo;s shift in tone, contrasting it with previous campaigns that stirred backlash for promoting what some critics called &ldquo;woke&rdquo; messaging.<\/p>\n<p>&ldquo;Nike just shared a pro-family ad with professional golfer Scottie Scheffler and his son. We need more of this. The culture is changing,&rdquo; one user <a href=\"https:\/\/x.com\/Schilling1776\/status\/1947112719716679890\" target=\"_blank\" rel=\"noopener\" title=\"posted\">posted<\/a> on X.<\/p>\n<p>&ldquo;Quite the turn from what we&rsquo;ve seen the last 5+ years. Let&rsquo;s get back to promoting family like this,&rdquo; another wrote.<\/p>\n<p>Others <a href=\"https:\/\/x.com\/Josh_Manning\/status\/1947224612548280521\" target=\"_blank\" rel=\"noopener\" title=\"praised\">praised<\/a> the brand&rsquo;s messaging while taking subtle shots at past controversies.<\/p>\n<p>&ldquo;Yes, there you go, guys! Wholesome, pure, and about the game. We&rsquo;re legit cheering for you. Get as far away from the past as you can.&rdquo;<\/p>\n<p>&ldquo;What happened? Dudes wearing your bras not moving enough merch?&rdquo; <a href=\"https:\/\/x.com\/DrengrCaine\/status\/1947280771833618619\" target=\"_blank\" rel=\"noopener\" title=\"quipped\">quipped<\/a> another commenter, referring to the backlash over Nike&rsquo;s 2023 partnership with <a href=\"https:\/\/www.washingtonexaminer.com\/policy\/3475547\/conservative-legal-gains-against-lgbt-agenda-spur-pride-activism\/\" target=\"_blank\" rel=\"noopener\" title=\"transgender\">transgender<\/a> influencer Dylan Mulvaney.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Nike is the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/caitlyn-jenner-blasts-nike-for-dylan-mulvaney-sponsorship-and-allyson-felixs-mistreatment\/\" title=\"Caitlyn Jenner blasts ... for Dylan ... sponsorship and Allyson Felix\u2019s mistreatment\">latest mega corporation<\/a> to make Dylan Mulvaney, a biological man, their female brand ambassador.<\/p>\n<p>These companies are spitting in the faces of women every single day.<\/p>\n<p>Stop giving them your money.<br \/> <a href=\"https:\/\/t.co\/KOEt09uv2e\">pic.twitter.com\/KOEt09uv2e<\/a><\/p>\n<p>&mdash; Michael Seifert (@realmichaelseif) <a href=\"https:\/\/twitter.com\/realmichaelseif\/status\/1643701230714093569?ref_src=twsrc%5Etfw\">April 5, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>    <\/p>\n<p>In April 2023, Nike faced significant criticism after <a href=\"https:\/\/www.washingtonexaminer.com\/news\/165617\/dylan-mulvaney-announces-nike-partnership-while-modeling-sports-bra\/\" target=\"_blank\" rel=\"noopener\" title=\"partnering with Mulvaney\">partnering with Mulvaney<\/a> to promote women&rsquo;s sportswear &mdash; a campaign that included leggings and sports bras. <a href=\"https:\/\/www.washingtonexaminer.com\/news\/837861\/caitlyn-jenner-bashes-woke-nike-for-dylan-mulvaney-partnership\/\" target=\"_blank\" rel=\"noopener\" title=\"partnering with Mulvaney\">Critics<\/a> claimed the move was part of a broader &ldquo;woke agenda,&rdquo; accusing the company of sidelining biological women in favor of inclusivity optics.<\/p>\n<p>Nike defended the campaign, promoting messages of tolerance and vowing to remove bullying or hateful comments. Around the same time, Nike also drew mixed reactions for <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/nba-players-are-brushing-off-leagues-request-to-promote-covid-19-vaccine-report\/\" title=\"NBA Players Are Brushing Off League\u2019s Request To Promote COVID-19 Vaccine: Report\">ads featuring<\/a> plus-size models and body diversity, further fueling debates around brand values and consumer expectations.<\/p>\n<p>Nike&rsquo;s latest success follows a rocky stretch for the iconic sportswear company, marked by tone-deaf ad campaigns and internal instability.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Nike ads, 2021 vs 2025: <a href=\"https:\/\/t.co\/XD6ofUS2km\">pic.twitter.com\/XD6ofUS2km<\/a><\/p>\n<p>&mdash; End Wokeness (@EndWokeness) <a href=\"https:\/\/twitter.com\/EndWokeness\/status\/1947137958718362066?ref_src=twsrc%5Etfw\">July 21, 2025<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>    <\/p>\n<p>Nike aired its first Super Bowl ad in 27 years, titled &ldquo;You can&rsquo;t win. So win.&rdquo; The commercial, criticized across marketing and media circles, was described as confusing, performative, and disconnected from consumer values and cultural context.<\/p>\n<p>In a separate blow to the brand&rsquo;s public image, Nike announced in early 2024 that it would <a href=\"https:\/\/www.washingtonexaminer.com\/news\/2974144\/nike-cuts-740-workers-from-oregon-headquarters\/\" target=\"_blank\" rel=\"noopener\" title=\"lay off at least 740 employees\">lay off at least 740 employees<\/a> from its Oregon headquarters. The cuts, described by Nike leadership as part of the &ldquo;second phase of impacts,&rdquo; were attributed to declining revenue expectations for the first half of fiscal 2025.<\/p>\n<p>The layoffs and <a href=\"https:\/\/amzn.to\/3YuVZYV\" >failed ad campaigns reflect growing pressure<\/a> on Nike to recalibrate its brand identity &mdash; once built around athletic excellence, grit, and aspiration &mdash; after years of leaning heavily into polarizing political and cultural themes.<\/p>\n<p>Scheffler, now a four-time major champion and the world&rsquo;s No. 1 golfer, delivered emotional remarks during the tournament that likely influenced the ad&rsquo;s tone.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Scottie Scheffler just gave one of the best (and deepest) press conference answers ever heard. <a href=\"https:\/\/t.co\/SUIRKuLwgb\">pic.twitter.com\/SUIRKuLwgb<\/a><\/p>\n<p>&mdash; Golf Digest (@GolfDigest) <a href=\"https:\/\/twitter.com\/GolfDigest\/status\/1945084133941649919?ref_src=twsrc%5Etfw\">July 15, 2025<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>    <\/p>\n<p><strong><a href=\"https:\/\/www.washingtonexaminer.com\/restoring-america\/patriotism-unity\/3449349\/will-national-geographic-museum-of-exploration-be-woke\/\" target=\"_blank\" rel=\"noopener\" title=\"WILL THE NEW NATIONAL GEOGRAPHIC MUSEUM BE WOKE?\">WILL THE NEW NATIONAL GEOGRAPHIC MUSEUM BE WOKE?<\/a><\/strong><\/p>\n<p>&ldquo;I&rsquo;d much rather be a great father than I would be a great golfer. At the end of the day, that&rsquo;s what&rsquo;s more important to me,&rdquo; Scheffler <a href=\"https:\/\/www.si.com\/golf\/scottie-scheffler-golf-family-life-quote\" target=\"_blank\" rel=\"noopener\" title=\"said\">said<\/a>.<\/p>\n<p>Scheffler&rsquo;s son Bennett stole the spotlight during the trophy ceremony, and Nike capitalized on the heartwarming moment, capturing a message that resonated deeply with many &mdash; even those previously critical of the brand.<\/p>\n<\/div>\n<p> <script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var _bp=_bp||[];_bp.push({\"div\":\"Brid_1283534\",\"obj\":{\"id\":\"27789\",\"width\":\"1280\",\"height\":\"720\",\"stickyDirection\":\"below\",\"video\":\"1283534\"}});<\/script><script defer src=\"https:\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike praised for pro-family ad featuring golfer Scottie Scheffler<\/p>\n","protected":false},"author":2678,"featured_media":2464819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/07\/Scottie-Scheffler.webp","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[7375,7591,59558,59592],"class_list":["post-2464818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-criticism","tag-nike","tag-pro-family-ad","tag-woke-ads"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/07\/Scottie-Scheffler.webp","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2464818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2678"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2464818"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2464818\/revisions"}],"predecessor-version":[{"id":2464826,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2464818\/revisions\/2464826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2464819"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2464818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2464818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2464818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}