{"id":2454136,"date":"2025-07-01T08:23:59","date_gmt":"2025-07-01T12:23:59","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/remember-jaguars-woke-rebrand-youll-never-guess-how-it-turned-out-for-them-or-maybe-you-will\/"},"modified":"2025-07-01T08:28:02","modified_gmt":"2025-07-01T12:28:02","slug":"remember-jaguars-woke-rebrand-youll-never-guess-how-it-turned-out-for-them-or-maybe-you-will","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/remember-jaguars-woke-rebrand-youll-never-guess-how-it-turned-out-for-them-or-maybe-you-will\/","title":{"rendered":"Remember Jaguar&#8217;s Woke Rebrand? You&#8217;ll Never Guess How It Turned Out for Them, Or Maybe You Will"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">34<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fremember-jaguars-woke-rebrand-youll-never-guess-how-it-turned-out-for-them-or-maybe-you-will%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2454136&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses the significant downfall of the Jaguar automotive brand,which has recently been criticized for a controversial ad campaign deemed the &#8220;<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/jaguar-debuts-the-worst-car-ad-ever-they-didnt-get-the-memo-that-woke-is-dead\/\" title=\"Jaguar Debuts the Worst ... ... Ever - They Didn&#039;t Get the Memo That &#039;Woke Is De...&#039;\">worst car ad<\/a> ever.&#8221; This campaign, featuring a lack of focus on vehicles and heavy on &#8220;woke&#8221; themes, has seemingly contributed to a 97.5% drop in Jaguar&#8217;s sales, with only 49 vehicles sold in Europe during a recent month. The brand is undergoing a rebranding process but has been left with almost no inventory and is missing new electric vehicle releases as it transitions away from <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/house-passes-behemoth-build-back-better-act\/\" title=\"House Passes Behemoth Build Back Better Act\">internal combustion engines<\/a>. The marketing strategy has backfired, with the company considered to be searching for a new ad agency to rectify its image.The piece suggests that Jaguar&#8217;s attempts to connect with modern trends may have alienated its customary customer base and that the brand risks fading into irrelevance without timely and effective changes.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><\/p>\n<p>It&rsquo;s been less than a year since the Jaguar automotive brand introduced what many &mdash; including this publication, I must note &mdash; called the &ldquo;worst car ad ever.&rdquo; And, while &ldquo;go woke, go broke&rdquo; isn&rsquo;t a new phenomenon, Jaguar has taken it to previously unseen lows.<\/p>\n<p>Now, a little over eight months <a href=\"https:\/\/www.westernjournal.com\/jaguar-debuts-worst-car-ad-ever-didnt-get-memo-woke-dead\/\" target=\"_blank\" rel=\"noopener\">since the ad was introduced<\/a> &mdash; famously featuring what apparently was a gaggle of <a href=\"https:\/\/amzn.to\/3YuVZYV\" >garishly dressed nonbinary flibbertigibbets<\/a> and not a car to be seen &mdash; the marque is basically fulfilling the spot&rsquo;s car-free promise.<\/p>\n<p>The brand&rsquo;s sales are down 97.5 percent (not an errant decimal point there), the corporate overlords behind it might be <a href=\"https:\/\/www.westernjournal.com\/looks-like-jaguar-ditching-agency-behind-bizarre-ad-thinking\/\" target=\"_blank\" rel=\"noopener\">splitting with the geniuses behind the rebrand<\/a>, and there&rsquo;s no cars anywhere in the near future for a make that wants to go upmarket but doesn&rsquo;t have the products or the cachet to do so.<\/p>\n<p>Just in case you somehow missed it, I didn&rsquo;t, and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/5-stars-who-stood-as-much-as-cancel-culture-and-5-who-bowed-down\/\" title=\"5 Stars Who Stood AS MUCH AS Cancel Culture, And 5 Who Bowed Down\">misery loves company<\/a>. Thus, please sit through what appears to be an episode of &ldquo;RuPaul&rsquo;s Drag Race&rdquo; held in a post-apocalyptic fallout bunker:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Copy nothing. <a href=\"https:\/\/twitter.com\/hashtag\/Jaguar?src=hash&amp;ref_src=twsrc%5Etfw\">#Jaguar<\/a> <a href=\"https:\/\/t.co\/BfVhc3l09B\">pic.twitter.com\/BfVhc3l09B<\/a><\/p>\n<p>&mdash; Jaguar (@Jaguar) <a href=\"https:\/\/twitter.com\/Jaguar\/status\/1858800846646948155?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} else { \t\t\t\tdocument.addEventListener(\"DOMContentLoaded\", function() { \t\t\t\t\tfunction loadScript(src) { \t\t\t\t\t\tconst script=document.createElement(\"script\"); \t\t\t\t\t\tscript.src=src; \t\t\t\t\t\tscript.async=true; \t\t\t\t\t\tdocument.body.appendChild(script); \t\t\t\t\t} \t\t\t\t\tfunction findPreviousParagraph(selector, x) { \t\t\t\t\t\tconst targetElement=document.querySelector(selector); \t\t\t\t\t\tif (!targetElement) { \t\t\t\t\t\t\tconsole.warn(\"Target element not found.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\t\/\/ Get all <\/p>\n<p> elements in order as they appear in the document \t\t\t\t\t\tlet paragraphs=Array.from(document.querySelectorAll(\"p\"));  \t\t\t\t\t\t\/\/ Find the index of the last <\/p>\n<p> before the target element \t\t\t\t\t\tlet targetIndex=paragraphs.findIndex(p=> p.compareDocumentPosition(targetElement) & Node.DOCUMENT_POSITION_PRECEDING);  \t\t\t\t\t\tif (targetIndex===-1 || targetIndex <x) { \t\t\t\t\t\t\tconsole.warn(\"Not enough paragraphs before the target element.\"); \t\t\t\t\t\t\treturn null; \t\t\t\t\t\t}  \t\t\t\t\t\treturn paragraphs[targetIndex - x]; \t\t\t\t\t}  \t\t\t\t\t\/\/ Set up IntersectionObserver \t\t\t\t\tfunction observeElement(element) { \t\t\t\t\t\tif (!element) return;  \t\t\t\t\t\tconst observer=new IntersectionObserver( \t\t\t\t\t\t\t(entries)=> { \t\t\t\t\t\t\t\tentries.forEach(entry=> { \t\t\t\t\t\t\t\t\tif (entry.isIntersecting) { \t\t\t\t\t\t\t\t\t\tconsole.log(\"Paragraph is now visible:\", entry.target.textContent.trim()); \t\t\t\t\t\t\t\t\t\tloadScript(\"https:\/\/embed.sendtonews.com\/player3\/embedcode.js?fk=s28Az7AY\"); \t\t\t\t\t\t\t\t\t\tobserver.disconnect(); \t\t\t\t\t\t\t\t\t} \t\t\t\t\t\t\t\t}); \t\t\t\t\t\t\t}, \t\t\t\t\t\t\t{ threshold: 0.5 } \/\/ Adjust threshold as needed \t\t\t\t\t\t);  \t\t\t\t\t\tobserver.observe(element); \t\t\t\t\t}  \t\t\t\t\t\/\/ Find the 1st paragraph before #stnvideo and observe it \t\t\t\t\tlet paragraphToObserve=findPreviousParagraph(\"#stnvideo\", 2); \t\t\t\t\tobserveElement(paragraphToObserve); \t\t\t\t}); \t\t\t} \t\t<\/script> <\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Copy nothing &mdash; except dimwitted, androgynous high fashion and faceless 1990s industrial electronic music.<\/p>\n<p>The general consensus was echoed by <a href=\"https:\/\/www.westernjournal.com\/suspected-tesla-arsonist-stupidity-cemented-history-crime-scene-message-goes-public\/\">Tesla impresario<\/a> Elon Musk, also the owner of X:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Do you sell cars?<\/p>\n<p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1858914024013910020?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Answer: Not anymore, pretty much!<\/p>\n<p>According to an article in <a href=\"https:\/\/www.designrush.com\/news\/jaguar-sold-49-cars-amid-ev-rebrand-dealer-standstill\" target=\"_blank\" rel=\"noopener\">DesignRush<\/a> last month, Jaguar only sold 49 vehicles in Europe in April and &ldquo;now expects near-zero free cash flow due to new U.S. tariffs and EV investment.&rdquo; Whoops!<\/p>\n<p>&ldquo;Jaguar&rsquo;s April 2025 Europe sales plunged 97.5%, from 1,961 units to just 49 vehicles, marking a near-total collapse during its rebranding phase,&rdquo; the outlet noted.<\/p>\n<p>&ldquo;BMW, Mercedes-Benz, and Audi each retained market stability, selling approximately 50,000 to 75,000 units in April 2025 across Europe. Jaguar eliminated nearly its entire product lineup before replacements launched, leaving dealers with almost no inventory and alienating long-time customers.&rdquo;<\/p>\n<p>There are still some Jaguars left over, mind you, but they&rsquo;re all the F-Pace compact SUV &mdash; which, to be fair, <em>should be<\/em> the best-selling vehicle in Jaguar&rsquo;s lineup since it&rsquo;s one of the most popular segments in the auto world. In fact, the vehicle sold over 45,000 units in its debut year, which was <a href=\"https:\/\/media.jaguarlandrover.com\/en-us\/news\/2017\/01\/jaguar-land-rover-sails-past-half-million-sales-mark-2016-jaguar-sets-new-record\" target=\"_blank\" rel=\"noopener\">in 2016<\/a>. Some Jaguars are timeless, but a compact SUV isn&rsquo;t <em>that<\/em> timeless.<\/p>\n<p>And, while the <a href=\"https:\/\/www.westernjournal.com\/step-aside-jaguar-different-car-company-puts-shame-pro-family-ad\/\" target=\"_blank\" rel=\"noopener\">Jaguar Land Rover<\/a> brand of Tata Motors can use the Land Rover part of the division to drive sales in the absence of any Jaguars, it can only do so for so long without the brand fading into irrelevance. That&rsquo;s kind of important, because remember the switchover to EVs that was supposed to happen? That was slated for 2025 or 2026.<\/p>\n<p>The infamous ad showed zero cars. Do you know how many legit running reboot EVs we&rsquo;ve seen from Jaguar since then? None &mdash; and this concept, which was met with better reception than the Jaguar ad only by default, is more or less what&rsquo;s been making the rounds since then:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A concept of the new Jaguar. I can only assume it&rsquo;s another wind up. Or a bespoke effort to replace Lady Penelope&rsquo;s Rolls Royce in the Thunderbirds. <a href=\"https:\/\/t.co\/dQ4Qs9Xf9O\">pic.twitter.com\/dQ4Qs9Xf9O<\/a><\/p>\n<p>&mdash; Andrew Neil (@afneil) <a href=\"https:\/\/twitter.com\/afneil\/status\/1863889480093950088?\">December 3, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>That looks like a low-poly unlicensed car for an Atari Jaguar driving game, not a Jaguar EV that you&rsquo;re expected to fork over $100,000-plus for. And, in case you&rsquo;ve noticed, this is already 2025, so the idea that the Type 00 &mdash; as that concept is known as &mdash; is going to come to market sometime soon is wishful thinking at best. So, on top of woke messaging, you also have the woke decision to phase out all internal combustion engines for electric vehicles that <a href=\"https:\/\/www.westernjournal.com\/ford-converts-electric-vehicle-factory-build-gasoline-powered-pickups\/\">aren&rsquo;t selling the way car companies would have hoped<\/a> anymore. Stellar thinking, that.<\/p>\n<p>Jaguar is apparently searching for a new ad agency, outlets have revealed; in May, the <a href=\"https:\/\/www.telegraph.co.uk\/business\/2025\/05\/08\/jaguar-searches-new-advertising-agency-rebrand-derided\/\" target=\"_blank\" rel=\"noopener\">U.K. Telegraph<\/a> reported that Jaguar Land Rover was undertaking a review of its global marketing account, which means they&rsquo;re probably shopping for someone who isn&rsquo;t Accenture Song &mdash; the wonderful people responsible for that garish mess I forced you to watch.<\/p>\n<p>However, the contract with the firm runs until the middle of next year &mdash; by which time, I&rsquo;m guessing, we&rsquo;ll still be laughing at the ad and Jaguar still won&rsquo;t have any new cars for sale.<\/p>\n<p>But, the fact we&rsquo;re still talking about the ad is a sign of its success, according to some. Yes, it may still be on our minds, but in the same way that cars like the Yugo GV and the Chevrolet Corvair have lived on long past their end-of-sale date. This was a rebrand of an entire car company &mdash; only without a car and with a lot of <a href=\"https:\/\/www.westernjournal.com\/elon-declares-unlimited-war-woke-advertisers-single-handedly-save-conservative-publishing\/\" target=\"_blank\" rel=\"noopener\">woke symbolism<\/a> that caused viral derision and collapse of a brand, not positive chatter.<\/p>\n<p>Usually, when we talk about &ldquo;go woke, go broke&rdquo; in these pages, we&rsquo;re talking about a movie that underperformed at the box office or a company seeing a disappointing quarter after getting mired in the culture wars. In this case, we&rsquo;re talking about a car company that sold 49 &mdash;&nbsp;<em>49!<\/em> &mdash; cars in all of Europe in a month. This is the total collapse of a brand in real time. It couldn&rsquo;t have happened to a more deserving bunch of people.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been under a year since Jaguar launched what many, including this publication, labeled as the &#8220;worst car ad ever.&#8221; While the phrase &#8220;go woke, go broke&#8221; isn&#8217;t new, Jaguar has taken it to unprecedented extremes. Now, just over eight months after that infamous ad-featuring a group of flamboyantly dressed nonbinary individuals with no cars in sight-the brand is essentially living up to its promise of being car-free. Sales have plummeted by 97.5 percent (and that&#8217;s not a typo), and the company may be parting ways with those behind the rebranding effort. With no vehicles on the horizon for a brand aiming for an upscale market but lacking both products and prestige, things look bleak. If you missed it somehow (I certainly didn&#8217;t), brace yourself for what resembles an episode of &#8220;RuPaul&#8217;s Drag Race&#8221; set in a post-apocalyptic bunker: Copy nothing. #Jaguar pic.twitter.com\/BfVhc3l09B &#8211; Jaguar (@Jaguar) November 19, 2024 <\/p>\n<p>The general sentiment was echoed by Tesla&#8217;s Elon Musk: Do you sell cars? &#8211; Elon Musk (@elonmusk) November 19, 2024 <\/p>\n<p>Answer: Not really! A recent article from DesignRush revealed that Jaguar sold only 49 vehicles in Europe last April and now anticipates nearly zero free cash flow due to new U.S. tariffs and investments in electric vehicles (EVs). Oops! <\/p>\n<p>&#8220;Jaguar&#8217;s sales in Europe dropped by 97.5% from April 2024 to just 49 units during its rebranding phase,&#8221; noted the outlet. &#8220;In contrast, BMW, Mercedes-Benz, and Audi maintained stability with sales ranging from approximately 50,000 to 75,000 units.&#8221; The company has nearly wiped out its entire product lineup before introducing replacements-leaving dealers with minimal inventory and alienating loyal customers.<\/p>\n<p>There are still some Jaguars available; however, they consist solely of the F-Pace compact SUV-which should be their best-seller since it&#8217;s popular among consumers. It sold over 45,000 units during its first year back in 2016; yet while some Jaguars are classic models that endure over time-a compact SUV isn&#8217;t one of them.<\/p>\n<p>Although Tata Motors can leverage Land Rover sales amid this absence of Jaguars for now without losing relevance entirely-it can&#8217;t sustain this indefinitely without risking obscurity.<\/p>\n<p>Remember that transition to EVs slated for either late-2025 or early-2026? The notorious ad showcased zero cars at all! Since then? We&#8217;ve seen none of their legitimate running reboot EVs-just concepts like this one which received slightly better feedback than their original ad purely by default:<\/p>\n<p>A concept image representing new Jaguar designs looks more like something from an Atari game than a luxury vehicle expected to cost upwards of $100k+. And considering it&#8217;s already into early-2025-the idea that Type-00 will hit markets soon seems overly optimistic at best.<\/p>\n<p>On top of promoting woke messaging comes another decision-to eliminate all internal combustion engines while pushing electric models failing expectations across automakers today-a brilliant strategy indeed!<\/p>\n<p>Reports indicate Jaguar is seeking out new advertising agencies; as per May reports from U.K.&#8217;s Telegraph-they&#8217;re reviewing global marketing accounts likely looking beyond Accenture Song-the team responsible for creating that garish advertisement we discussed earlier.<\/p>\n<p>However contracts run until mid-next year-by which point I suspect we&#8217;ll still be chuckling about said advertisement while there remain no fresh offerings available from them whatsoever!<\/p>\n<p>While some argue ongoing discussions about said advertisement signify success-it&#8217;s reminiscent more so akin Yugo GV or Chevrolet Corvair long past their prime rather than any positive branding efforts made here overall!<\/p>\n<p>This represents not merely rebranding but rather complete transformation devoid entirely thereof-and filled instead solely symbolic gestures leading only towards viral mockery resulting ultimately into collapse-not chatter worth celebrating positively either way!<\/p>\n<p>Typically when discussing &#8220;go woke go broke&#8221; within these pages-we refer instead towards films underperforming box office-wise or companies facing disappointing quarters amidst cultural conflicts-but here we witness real-time disintegration occurring within automotive industry itself selling merely forty-nine total vehicles throughout Europe monthly-that&#8217;s total obliteration unfolding right before our eyes!<\/p>\n","protected":false},"author":1,"featured_media":2454137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/06\/Jaguar.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[32509,58220,28151,14506,14757],"class_list":["post-2454136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-automotive-industry","tag-corporate-identity","tag-jaguar","tag-marketing","tag-rebranding"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/06\/Jaguar.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2454136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2454136"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2454136\/revisions"}],"predecessor-version":[{"id":2454145,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2454136\/revisions\/2454145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2454137"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2454136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2454136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2454136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}