{"id":2415351,"date":"2025-03-26T05:34:02","date_gmt":"2025-03-26T09:34:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/anti-disinfo-group-quietly-rebrands-washington-examiner\/"},"modified":"2025-03-26T05:39:03","modified_gmt":"2025-03-26T09:39:03","slug":"anti-disinfo-group-quietly-rebrands-washington-examiner","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/anti-disinfo-group-quietly-rebrands-washington-examiner\/","title":{"rendered":"Anti-disinfo group quietly rebrands &#8211; Washington Examiner"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fanti-disinfo-group-quietly-rebrands-washington-examiner%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2415351&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses the recent rebranding efforts of the activist institution Check My Ads Institute, which was founded to combat what it considers disinformation and hate speech through pressure on advertisers. Following the Republican victory in the 2024 elections, the organization has seemingly removed references from its website regarding its past advocacy efforts against conservative outlets.Initially,Check My Ads proudly outlined its success in defunding conservative media,<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/are-late-dinners-wrecking-your-health\/\" title=\"Are Late Dinners Wrecking Your Health?\">including significant reductions<\/a> in ad revenue for outlets like Breitbart and Fox News. however, after the election, they edited their homepage to remove this content, focusing instead on issues unrelated to political biases.<\/p>\n<p>the organization\u2019s funding links to major liberal donors like Pierre omidyar and the Ford Foundation indicate a connection to the broader progressive movement. Despite its claims of nonpartisanship,evidence suggests a history of targeting conservative media. Key figures within Check My Ads, such as co-founders Nandini Jammi and Claire Atkin, have strong ties to past anti-conservative campaigns and progressive activism. As they continue to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/dark-money-fuels-push-to-ditch-filibuster\/\" title=\"Dark Money Fuels Push to Ditch Filibuster\">influence public policy<\/a>, their shift in messaging might reflect a strategic move to navigate the changing political landscape under a Republican administration. The article highlights the complexity of the organization\u2019s role in the ongoing conversation about disinformation,advertising,and political influence.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Anti-conservative disinformation group quietly rebranded following Trump victory<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_1238569\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>An organization that previously boasted about pressuring advertisers to cease business with <a href=\"http:\/\/washingtonexaminer.com\/tag\/conservatism\/\" target=\"_blank\" rel=\"noopener\" title=\"\">conservative<\/a> news outlets removed references to that work from the front page of its website shortly after Republicans won back control of the federal government in November, a <em>Washington Examiner <\/em>review found.&nbsp;<\/p>\n<p>Check My Ads Institute is an activist organization founded in 2022 to stop advertising dollars from supporting what it deems to be disinformation or hate speech. An <a href=\"https:\/\/web.archive.org\/web\/20241108085715\/https:\/\/checkmyads.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">archived version<\/a> of the group&rsquo;s website from just after Election Day included a section titled &ldquo;Our playbook works.&rdquo; Underneath the heading, Check My Ads bragged about allegedly cutting advertising funding to Breitbart News by 90%, taking away &ldquo;(almost) all&rdquo; of Tucker Carlson&rsquo;s cable ad revenue, creating &ldquo;consequences for Fox News spreading election disinformation,&rdquo; and getting advertisers to drop over 50 &ldquo;insurrectionist outlets.&rdquo;<\/p>\n<div class=\"recommended-stories\">\n<h2>Recommended Stories<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/investigations\/3357901\/patel-denies-mass-workforce-atf\/\">Patel denies report claiming mass workforce cuts coming to ATF<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/3357208\/democratic-fundraising-keeps-pace-with-gop\/\">Democratic fundraising keeps pace with GOP, despite internal divisions<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/crime\/3357070\/trump-administration-khalil-association-unrwa-green-card-application\/\">Trump administration accuses Khalil of hiding association with UNRWA in green card application<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-paywall\">\n<p>All of this has since been scrubbed.<\/p>\n<p>Before Check My Ads edited the homepage of its website, it had prompted visitors to view a page documenting the group&rsquo;s &ldquo;confirmed&rdquo; victories. The page included information on its efforts to deplatform conservative media. Now, it <a href=\"https:\/\/checkmyads.org\/archive\/?_filter_by=confirmed\" target=\"_blank\" rel=\"noopener\" title=\"\">hosts <\/a>just three apolitical posts about Google facilitating advertising for scammers.&nbsp;Historically, the group has <a href=\"https:\/\/checkmyads.org\/j6-defund-the-insurrectionists\/\" target=\"_blank\" rel=\"noopener\" title=\"\">instructed<\/a> activists to contact advertisers directly and demand they <a href=\"https:\/\/amzn.to\/3YuVZYV\">stop purchasing ad space<\/a> next to right-of-center content to preserve &ldquo;brand safety.&rdquo;<\/p>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">Check My Ads&rsquo;s current front page, left, and the page as it appeared days after the 2024 election, right. (Internet Archive\/CheckMyAds.org)<\/figcaption><\/figure>\n<p>&ldquo;Freedom is choice,&rdquo; the organization&rsquo;s &ldquo;about&rdquo; page currently <a href=\"https:\/\/checkmyads.org\/about\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reads<\/a>. &ldquo;Our team works closely with consumers, brands, and regulators to defend your freedom from the industry&rsquo;s most shameful, irresponsible practices.&rdquo;<\/p>\n<p>Now, the regulators Check My Ads seeks to work with will be answerable to a Republican White House and Senate &mdash; institutions that have recently become much more <a href=\"https:\/\/www.theguardian.com\/us-news\/2024\/dec\/18\/trump-non-profits-watchdog\" target=\"_blank\" rel=\"noopener\" title=\"\">hostile <\/a>to explicitly left-of-center nonprofits, especially those in the business of <a href=\"https:\/\/www.washingtonexaminer.com\/news\/house\/3167777\/group-trades-barbs-congress-censorship\/\" target=\"_blank\" rel=\"noopener\" title=\"\">policing <\/a>&ldquo;disinformation.&rdquo; The move could be an attempt by Check My Ads to distance itself from its past work so it can continue to influence public policy.<\/p>\n<p>Check My Ads&rsquo;s most recent tax filings <a href=\"https:\/\/projects.propublica.org\/nonprofits\/organizations\/871895699\/202432769349300508\/full\" target=\"_blank\" rel=\"noopener\" title=\"\">show <\/a>that it spent $173,996, about 15% of its total expenditures, working with policymakers and other partners to effect change in 2023.&nbsp;<\/p>\n<p>While Check My Ads may have edited its web presence to be less overtly hostile to conservatives, clues are scattered around the internet and public records documenting the organization&rsquo;s ties to the broader progressive movement.&nbsp;<\/p>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">Pierre Omidyar, founder and chairman of eBay and the Omidyar Network, at the sixth annual meeting of the Clinton Global Initiative in New York. (James Leynse\/Corbis via Getty Images)<\/figcaption><\/figure>\n<p>Democracy Fund, a nonprofit grantmaker chaired and funded by liberal billionaire Pierre Omidyar, and the Ford Foundation, are two of the largest players in the left-of-center finance world. Omidyar, for instance, has been a <a href=\"https:\/\/www.influencewatch.org\/person\/pierre-omidyar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">major funder<\/a> of efforts to discredit President Donald Trump and Elon Musk, such as Democratic political committees and a campaign to block Musk&rsquo;s acquisition of Twitter. Meanwhile, the Ford Foundation has a long history of funding liberal activism and <a href=\"https:\/\/www.washingtonexaminer.com\/news\/white-house\/3102528\/kamala-harris-hosted-left-wing-nonprofit-heads-shaping-policy-records-show\/\" target=\"_blank\" rel=\"noopener\" title=\"\">participated <\/a>in several public-private partnerships with the Biden administration.<\/p>\n<p>The Ford Foundation gave Check My Ads $400,000 between <a href=\"https:\/\/projects.propublica.org\/nonprofits\/organizations\/131684331\/202343199349104934\/IRS990PF\" target=\"_blank\" rel=\"noopener\" title=\"\">2022 <\/a>and <a href=\"https:\/\/projects.propublica.org\/nonprofits\/organizations\/131684331\/202423199349105557\/IRS990PF\" target=\"_blank\" rel=\"noopener\" title=\"\">2023<\/a>, and Democracy Fund donated close to $1 million to the group over the <a href=\"https:\/\/projects.propublica.org\/nonprofits\/organizations\/383926408\/202313189349102036\/IRS990PF\" target=\"_blank\" rel=\"noopener\" title=\"\">same <\/a><a href=\"https:\/\/projects.propublica.org\/nonprofits\/organizations\/383926408\/202413199349103041\/IRS990PF\" target=\"_blank\" rel=\"noopener\" title=\"\">period<\/a>, according to tax filings. The two constitute a large portion of Check My Ads&rsquo;s funding, as the group brought in roughly $2.2 million in total revenue during 2023.<\/p>\n<p><a href=\"https:\/\/www.washingtonexaminer.com\/news\/investigations\/3344047\/george-soros-megadonors-behind-nonprofit-us-human-rights-watchlist\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>SOROS AND LIBERAL MEGADONORS BEHIND NONPROFIT GROUP THAT ADDED US TO HUMAN RIGHTS WATCHLIST<\/strong><\/a><\/p>\n<p>Check My Ads leadership also has links to both the Democratic Party and other progressive groups.<\/p>\n<p>Nandini Jammi, the organization&rsquo;s chief strategy officer and co-founder, also <a href=\"https:\/\/www.influencewatch.org\/non-profit\/check-my-ads-institute\/\" target=\"_blank\" rel=\"noopener\" title=\"\">co-founded<\/a> Sleeping Giants, a social media activism organization that was involved in intense campaigns to get advertisers to cut business ties with Breitbart and other conservative outlets. Claire Atkin, co-founder and chief executive officer of Check My Ads, regularly <a href=\"https:\/\/bsky.app\/profile\/catthekin.checkmyads.org\" target=\"_blank\" rel=\"noopener\" title=\"\">amplifies <\/a>liberal content on her social media and has <a href=\"https:\/\/bsky.app\/profile\/catthekin.checkmyads.org\/post\/3lg7cbr6cv52b\" target=\"_blank\" rel=\"noopener\" title=\"\">accused <\/a>Musk of being a Nazi. Both Atkin and Jammi have <a href=\"https:\/\/blog.mozilla.org\/en\/internet-culture\/interviews\/nandini-jammi-claire-atkin-check-my-ads\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cited<\/a> progressive Sen. Elizabeth Warren (D-MA) as an inspiration for their work.<\/p>\n<p>Joan Donovan, one of the organization&rsquo;s board members, recently <a href=\"https:\/\/x.com\/LauraLoomer\/status\/1902575777083764994\" target=\"_blank\" rel=\"noopener\" title=\"\">promoted <\/a>the anti-Tesla protests spreading across the country. Some of the protests have included acts of vandalism and have led to arrests.&nbsp;<\/p>\n<p>Despite this, the organization maintains that it is nonpartisan.<\/p>\n<p>One of Check My Ads&rsquo;s largest ongoing projects is advocating for Google to be broken up via antitrust enforcement. This aligns with the goals of Omidyar, one of their primary funders.&nbsp;<\/p>\n<p>Check My Ads did not respond to a request for comment.<\/p>\n<\/div>\n<p> <script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var _bp=_bp||[];_bp.push({\"div\":\"Brid_1238569\",\"obj\":{\"id\":\"27789\",\"width\":\"1280\",\"height\":\"720\",\"stickyDirection\":\"below\",\"video\":\"1238569\"}});<\/script><script defer src=\"https:\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anti-conservative group rebranded after Trump\u2019s win, hiding past actions<\/p>\n","protected":false},"author":894,"featured_media":2415353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/01\/iStock-1329936143-1024x683.webp","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[52157,4188,14757],"class_list":["post-2415351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-anti-disinformation-2","tag-media","tag-rebranding"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/01\/iStock-1329936143-1024x683.webp","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2415351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/894"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2415351"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2415351\/revisions"}],"predecessor-version":[{"id":2415355,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2415351\/revisions\/2415355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2415353"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2415351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2415351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2415351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}