{"id":2409975,"date":"2025-03-05T10:39:01","date_gmt":"2025-03-05T15:39:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/hyundai-executive-says-dei-drives-the-bottom-line\/"},"modified":"2025-03-05T10:42:38","modified_gmt":"2025-03-05T15:42:38","slug":"hyundai-executive-says-dei-drives-the-bottom-line","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/hyundai-executive-says-dei-drives-the-bottom-line\/","title":{"rendered":"Hyundai executive says DEI &#8216;drives the bottom line&#8217;"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">16<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fhyundai-executive-says-dei-drives-the-bottom-line%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2409975&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Hyundai has \u200breaffirmed its commitment to diversity, equity, \u2064and inclusion (DEI) initiatives \u200damidst a decline in such practices among other companies. Executive Erik Thomas noted that multicultural customers \u200caccount for\u2064 30% of the company\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bidens-treasury-department-ignoring-national-security-responsibilities-experts-say\/\" title=\"Biden\u2019s Treasury Department Ignoring National Security Responsibilities, Experts Say\">car sales<\/a>, which underscores the importance of their <a href=\"https:\/\/amzn.to\/3YuVZYV\">marketing efforts directed<\/a> at African American \u200dand Hispanic communities through partnerships with <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/why-doesnt-the-biden-administration-want-americans-to-see-how-federal-agencies-plan-to-influence-elections\/\" title=\"Why Doesn\u2019t The Biden Administration Want Americans To See How Federal Agencies Plan To Influence Elections?\">specific agencies<\/a>. Despite various corporations, including Target and Walmart, moving away from DEI\u2063 policies, Hyundai believes these initiatives contribute\u2064 positively to their sales and overall performance. The automaker \u200dstands\u200c out as it continues \u200cto support DEI, aligning with companies like Costco and Apple\u200b that have publicly defended their policies. Hyundai is also the third-largest automaker globally, with meaningful sales numbers reported.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Hyundai executive says DEI &lsquo;drives the bottom line&rsquo; as other companies ditch it<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_2028212\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>Automaker <a href=\"http:\/\/washingtonexaminer.com\/tag\/auto-industry\" target=\"_blank\" rel=\"noopener\" title=\"\">Hyundai<\/a> renewed its commitment to marketing efforts focused on <a href=\"http:\/\/washingtonexaminer.com\/tag\/dei\" target=\"_blank\" rel=\"noopener\" title=\"\">diversity, equity, and inclusion<\/a> as similar initiatives have decreased in popularity.<\/p>\n<p>Hyundai confirmed it is keeping its contracts with African American marketing agency Culture Brands, which began in 2021, and Hispanic marketing agency Lopez Negrete Communications, which began in 2022. Hyundai Motor America&rsquo;s director of experiential and multicultural marketing, Erik Thomas,&nbsp;<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ufo-whistleblower-alleges-pentagon-smear-campaign\/\" title=\"UFO Whistleblower Alleges Pentagon Smear Campaign\">claimed&#038;nbsp<\/a>;that multicultural customers make up 30% of car sales but did not share the revenue made.<\/p>\n<div class=\"recommended-stories\">\n<h2>Recommended Stories<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/crime\/3336994\/tesla-targeted-violence-protests-elon-musk-doge\/\">Tesla cars and showrooms are being targeted with violence and protests<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3335841\/nonfiction-paperback-sales-books-publishers-authors\/\">Publishers increasingly ditching nonfiction paperback books, hurting authors<\/a><\/li>\n<li><a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3335402\/kroger-ceo-chairman-resigns-investigation-unrelated-business-conduct\/\">Kroger CEO and chairman resigns after investigation into &#8216;personal conduct&#8217;<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-paywall\">\n<p>&ldquo;In terms of the creative that we&rsquo;re doing and the work that we&rsquo;re doing with Culture Brands, it&rsquo;s born from a recognition that it <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/new-jersey-man-faces-terrorism-charge-after-allegedly-being-motivated-by-oct-7-attack-on-israel\/\" title=\"NJ man charged with terrorism after being inspired by Oct. 7 Israel attack\">drives sales<\/a>, drives the bottom line for the company,&rdquo; Thomas said.<\/p>\n<p>Thomas&rsquo;s comments come as Target, Meta, McDonald&rsquo;s, Walmart, Lowe&rsquo;s, Toyota, Ford,&nbsp;<a href=\"http:\/\/washingtonexaminer.com\/tag\/retail\" target=\"_blank\" rel=\"noreferrer noopener\">and others<\/a>&nbsp;have rolled back their&nbsp;DEI&nbsp;practices. These companies will no longer make hiring and firing decisions based on race or any other identity while phasing out the phrase &ldquo;DEI.&rdquo;<\/p>\n<p><strong><a href=\"https:\/\/www.washingtonexaminer.com\/news\/senate\/3315201\/cory-booker-dei-help-us-hire-best-of-best\/\" target=\"_blank\" rel=\"noopener\" title=\"CORY BOOKER CLAIMS DEI &lsquo;HELP US TO HIRE THE BEST OF THE BEST&rsquo;\">CORY BOOKER CLAIMS DEI &lsquo;HELP US TO HIRE THE BEST OF THE BEST&rsquo;<\/a><\/strong><\/p>\n<p>Costco, Apple, and Delta Airlines are among the standout companies that are keeping their respective policies to suit&nbsp;DEI&nbsp;practices.&nbsp;These companies have gone public in defense of DEI.<\/p>\n<p>Hyundai is the third-largest automaker in the world, selling over <a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/newsroom\/detail\/hyundai-motor-announces-2024-annual-and-q4-business-results-0000000897\" target=\"_blank\" rel=\"noopener\" title=\"4.14 million cars\">4.14 million cars<\/a> last year. <\/p>\n<\/p>\n<\/div>\n<p> <script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var _bp=_bp||[];_bp.push({\"div\":\"Brid_2028212\",\"obj\":{\"id\":\"27789\",\"width\":\"1280\",\"height\":\"720\",\"stickyDirection\":\"below\",\"video\":\"2028212\"}});<\/script><script defer src=\"https:\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai reaffirms DEI focus as others scale back efforts<\/p>\n","protected":false},"author":2631,"featured_media":2409976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2023\/10\/3c392903cd8967274e480d8e7191e121-1024x614.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[16574,51272,10708,9834,51518],"class_list":["post-2409975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dei","tag-diversity-2","tag-equity","tag-hyundai","tag-inclusion-2"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2023\/10\/3c392903cd8967274e480d8e7191e121-1024x614.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2409975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2631"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2409975"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2409975\/revisions"}],"predecessor-version":[{"id":2409980,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2409975\/revisions\/2409980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2409976"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2409975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2409975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2409975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}