{"id":2405748,"date":"2025-02-23T14:41:02","date_gmt":"2025-02-23T19:41:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-the-new-ultra-manly-us-army-ad-that-will-begin-rebuilding-our-military\/"},"modified":"2025-02-23T14:46:19","modified_gmt":"2025-02-23T19:46:19","slug":"watch-the-new-ultra-manly-us-army-ad-that-will-begin-rebuilding-our-military","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-the-new-ultra-manly-us-army-ad-that-will-begin-rebuilding-our-military\/","title":{"rendered":"Watch: The New Ultra-Manly US Army Ad That Will Begin Rebuilding Our Military"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fwatch-the-new-ultra-manly-us-army-ad-that-will-begin-rebuilding-our-military%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2405748&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses a noticeable shift in the \u200ctone \u2063and \u2064content of U.S. Army recruitment advertisements over the years, highlighting a stark contrast between two specific ads released during different administrations. <\/p>\n<p>In 2021, the Army introduced a lengthy advertisement featuring a female soldier\u200b who shared her story of being\u2063 raised by lesbian mothers and \u2064participating in <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/minnesotas-new-social-studies-curriculum-would-racialize-first-graders-teach-high-schoolers-about-the-evils-of-whiteness-capitalism-and-christianity\/\" title=\"Minnesota\u2019s New Social Studies Curriculum Would Racialize First-Graders, Teach High Schoolers About The Evils Of \u2018Whiteness, Capitalism, And Christianity\u2019\">social justice movements<\/a>, reflecting a focus \u2064on diversity \u2062and inclusion. This ad included colorful \u200dvisuals of various cultural \u2062themes, such as pride parades and California \u2062beaches.<\/p>\n<p>However, by 2025, the Army\u200c shifted its messaging to a succinct, 15-second ad stating,\u200d &#8220;Strong people are harder to kill,&#8221; accompanied\u200b by imagery of a\u200b soldier working\u2063 out in a gym. This new <a href=\"https:\/\/amzn.to\/3YuVZYV\">advertisement emphasizes physical strength<\/a> and combat \u2063readiness, \u2062contrasting sharply with the previous ad&#8217;s\u2064 focus on social issues.<\/p>\n<p>The\u200d piece critiques the earlier ad\u2063 as representative of a more &#8220;woke&#8221; approach that\u200b prioritized social\u200c change\u2062 over military effectiveness. in contrast, the 2025 ad is celebrated as \u200ba straightforward message\u200d prioritizing strength and lethality. The article suggests that\u200c this shift represents a broader change in military priorities, aligning with a tougher stance on \u2063military readiness and effectiveness under a new management.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><\/p>\n<p>In 2021, the U.S. Army released an ad in which it took over a minute and a half for a female soldier to tell her ultra-woke tale of being raised by lesbian moms, marching for equality, and playing the violin, all leading to her joining the military in part to &ldquo;shatter some stereotypes.&rdquo;<\/p>\n<p>The ad featured lots of images, most of them done in a pastel-hued animation style, of California beaches, pride parades, ballet classes, and all-girls college housing.<\/p>\n<p>In 2025, the U.S. Army released a 15-second ad, which consisted of just a few images of a gym and six words: &ldquo;Strong people are harder to kill.&rdquo;<\/p>\n<p>If you needed a starker contrast of the military under the past two administrations, I don&rsquo;t know that you could find one.<\/p>\n<p>The Army ad, released Feb. 8. showed an unnamed soldier at the gym, pumping some iron.<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} \t\t<\/script> <\/p>\n<p>After some suitably heavy music to go along with the heavy weights, we got those wonderful six words:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Strong Soldiers=Effective Warfighters&#128170; <a href=\"https:\/\/twitter.com\/hashtag\/Lethality?src=hash&amp;ref_src=twsrc%5Etfw\">#Lethality<\/a> <a href=\"https:\/\/t.co\/2iiG0dsLtk\">pic.twitter.com\/2iiG0dsLtk<\/a><\/p>\n<p>&mdash; U.S. Army (@USArmy) <a href=\"https:\/\/twitter.com\/USArmy\/status\/1888349874405490946?\">February 8, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And that&rsquo;s already been seen 7 million times as of Wednesday.<\/p>\n<p>Libs of TikTok compared it with the infamous &ldquo;<a href=\"https:\/\/www.westernjournal.com\/biden-military-focusing-woke-training-drag-shows-satellite-images-show-china-rapidly-closing-gap\/\" target=\"_blank\" rel=\"noopener\">Emma: The Calling<\/a>&rdquo; ad released early in the Biden administration.<\/p>\n<p>&ldquo;Army recruiting ad under Biden: girl with lesbian moms &lsquo;shattering stereotypes&rsquo; and marching for BLM and LGBTQ pride,&rdquo; the caption began.<\/p>\n<p>&ldquo;Army recruiting ad under Trump: masculine dude working out saying strong people are harder to kill,&rdquo; it continued, before adding, &ldquo;AMERICA IS SO BACK&rdquo; along with some stars-and-stripes emojis.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Army recruiting ad under Biden: girl with lesbian moms &ldquo;shattering stereotypes&rdquo; and marching for BLM and LGBTQ pride<\/p>\n<p>Army recruiting ad under Trump: masculine dude working out saying strong people are harder to kill<\/p>\n<p>AMERICA IS SO BACK &#127482;&#127480;&#127482;&#127480;&#127482;&#127480; <a href=\"https:\/\/t.co\/CO2n8Rnu6r\">pic.twitter.com\/CO2n8Rnu6r<\/a><\/p>\n<p>&mdash; Libs of TikTok (@libsoftiktok) <a href=\"https:\/\/twitter.com\/libsoftiktok\/status\/1888516285736112350?\">February 9, 2025<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Both ads pretty much speak for themselves. Emma&rsquo;s &ldquo;calling&rdquo; had little to do with her lethality, but it had a lot to do with her intersectionality.<\/p>\n<p>Which I suppose was superb if you were coddled in a liberal bubble sometime in May 2021, safe in the knowledge that China would never move on Taiwan now that the Orange Bad Man was no longer president and the situation in Afghanistan could be wound down safely.<\/p>\n<p>Also, Russia would know who was boss &mdash; because, as we all know, Putin viewed Trump as a Muscovite pushover &mdash; and no moves would be made on, oh, say, <a href=\"https:\/\/www.westernjournal.com\/trump-gave-zelenskyy-friendly-reality-check-ukraine-war-talk-report\/\" target=\"_blank\" rel=\"noopener\">Ukraine<\/a>.<\/p>\n<p>The biggest problem in the military, in fact, was not enough diversity &mdash; not enough trans soldiers, not enough <a href=\"https:\/\/www.westernjournal.com\/bidens-woke-military-nellis-air-force-base-hosts-first-ever-drag-queen-show\/\" target=\"_blank\" rel=\"noopener\">drag shows on bases<\/a>, not enough people investigating &ldquo;<a href=\"https:\/\/www.westernjournal.com\/top-us-general-defends-crt-rants-white-rage-says-read-marx-lenin\/\" target=\"_blank\" rel=\"noopener\">white rage<\/a>,&rdquo; all of that. That was our military&rsquo;s most pressing issue.<\/p>\n<p>A few months later, things &mdash; you may remember &mdash; began to change. Drastically. And not for the better. Emma&rsquo;s &ldquo;calling,&rdquo; alas, did not stop it, even if she did &ldquo;shatter some stereotypes.&rdquo;<\/p>\n<p>Perhaps we&rsquo;ll never know why that didn&rsquo;t stop the Afghan pullout disaster or the invasion of Ukraine or even <a href=\"https:\/\/www.westernjournal.com\/ingraham-us-security-threatened-low-military-recruitment-due-wokeism-vaccine-mandate\/\" target=\"_blank\" rel=\"noopener\">juice recruitment numbers<\/a>. (I have a hunch on all three, but alas, nothing dispositive.)<\/p>\n<p>Fast forward four years. Weights. Muscles. &ldquo;Strong people are harder to kill.&rdquo; Period. The <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-militarys-recruiting-numbers-arent-as-great-as-they-seem\/\" title=\"The ...&#039;s Recruiting Numbers Aren&#039;t As Great As They Seem\">military isn&#038;rsquo<\/a>;t a medium for social change under MAGA. It&rsquo;s there to kill our enemies and keep Americans safe.<\/p>\n<p>I also have a hunch on which one will end up <a href=\"https:\/\/www.westernjournal.com\/us-military-lowering-standards-recruiting-crisis-continues\/\" target=\"_blank\" rel=\"noopener\">working better for us in the long run<\/a>. TL;DR version, to quote from earlier: &ldquo;AMERICA IS SO BACK.&rdquo; Agreed.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<style> \t\t\t \t\t\t.insticator-unit.type-commenting{margin: 0 10px 25px 10px}@media screen and (max-width:1060px){#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{margin: 0 auto 25px auto !important;}}#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{height: 280px !important; width: 336px !important} \t\t<\/style>\n<div class=\"insticator-unit type-commenting\">\n<div class=\"insticator-ads\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-1\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-2\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-1\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-2\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<div class=\"insticator-ads additional\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-3\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-4\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-3\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-4\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2021, the U.S. Army aired an ad featuring a female soldier who took over a minute and a half to share her progressive story about being raised by lesbian mothers, advocating for equality, and playing the violin, which ultimately led her to join the military to &#8220;shatter stereotypes.&#8221; The advertisement showcased various pastel-colored animations of California beaches, pride parades, ballet classes, and all-girls college housing. In contrast, in 2025, the Army released a brief 15-second ad that included just a few images of a gym along with the simple message: &#8220;Strong people are harder to kill.&#8221; This stark difference highlights how military messaging has shifted under different administrations. The February 8 release featured an unnamed soldier lifting weights while accompanied by intense music and emphasized strength as key for effective soldiers. As of Wednesday, this new ad had already garnered 7 million views. Libs of TikTok compared it with an earlier Biden-era ad featuring Emma&#8217;s story about diversity and inclusion in the military. While Emma&#8217;s narrative focused on intersectionality rather than combat effectiveness\u2014reflecting liberal ideals\u2014the recent ad underscores a return to traditional military values centered on strength and readiness for combat<\/p>\n","protected":false},"author":1,"featured_media":2405749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/02\/Army-Ad.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[13386,36907,50922,50923,34738],"class_list":["post-2405748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-advertising","tag-defense-strategy","tag-military-recruitment","tag-ultra-manly","tag-us-army"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2025\/02\/Army-Ad.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2405748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2405748"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2405748\/revisions"}],"predecessor-version":[{"id":2405756,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2405748\/revisions\/2405756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2405749"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2405748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2405748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2405748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}