{"id":2403527,"date":"2025-02-17T19:17:01","date_gmt":"2025-02-18T00:17:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/naacp-calls-on-black-consumers-to-support-companies-maintaining-dei-washington-examiner\/"},"modified":"2025-02-17T19:19:48","modified_gmt":"2025-02-18T00:19:48","slug":"naacp-calls-on-black-consumers-to-support-companies-maintaining-dei-washington-examiner","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/naacp-calls-on-black-consumers-to-support-companies-maintaining-dei-washington-examiner\/","title":{"rendered":"NAACP calls on black consumers to support companies maintaining DEI &#8211; Washington Examiner"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnaacp-calls-on-black-consumers-to-support-companies-maintaining-dei-washington-examiner%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2403527&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The\u2063 NAACP has issued a \u200bconsumer advisory urging Black individuals \u200bto <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/exclusive-new-daily-wire-poll-shows-woke-politics-could-hurt-mlbs-bottom-line\/\" title=\"EXCLUSIVE: New Daily Wire Poll Shows \u2018Woke Politics\u2019 Could Hurt MLB\u2019s Bottom-Line\">support companies<\/a>\u200d that uphold their diversity, equity, and inclusion (DEI) initiatives. This call comes in \u2063response\u2064 to several \u2062major \u2062corporations, such as Target, McDonald\u2019s, and Walmart, scaling\u2063 back\u200d or eliminating their\u200d DEI programs, influenced by political changes following Donald Trump\u2019s \u200bpresidency, which prioritized such rollbacks. The NAACP warns that these \u200bactions threaten economic opportunities and community investments for Black Americans and encourages consumers to leverage their significant purchasing\u2063 power, estimated \u2062at $1.8 trillion, to demand accountability and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/tucker-carlsons-new-show-scores-advertising-deal-with-don-trump-jr-linked-anti-esg-company\/\" title=\"Tucker Carlson&#039;s show secures ad deal with Don Trump Jr.-affiliated anti-ESG firm.\">support\u2063 businesses<\/a> that maintain their DEI commitments. The \u2064institution&#8217;s advisory emphasizes that the \u2064reduction \u2063of DEI\u2063 programs constitutes \u2063a \u2064direct \u2063attack on Black \u200deconomic progress \u200cand civil rights.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">NAACP calls on <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/p-diddy-pens-open-letter-telling-corporate-america-if-you-love-us-pay-us-diddy-is-worth-900-million\/\" title=\"P. Diddy Pens Open Letter, Telling Corporate America \u2018If You Love Us, Pay Us.\u2019 Diddy Is Worth 0 Million\">black consumers<\/a> to support companies maintaining DEI<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_1994529\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>The <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/naacp\/\" target=\"_blank\" rel=\"noreferrer noopener\">NAACP<\/a> released a black consumer advisory on several companies&rsquo; decisions to scale back or cut their <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/dei\/\" target=\"_blank\" rel=\"noreferrer noopener\">diversity, equity, and inclusion initiatives<\/a>.<\/p>\n<div class=\"article-paywall\">\n<p>Several major corporations, including Target, McDonald&rsquo;s, and Walmart, <a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3300306\/target-joins-walmart-mcdonalds-ends-dei-policies\/\" target=\"_blank\" rel=\"noreferrer noopener\">dropped<\/a> various DEI programs after President <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/donald-trump\" target=\"_blank\" rel=\"noreferrer noopener\">Donald Trump<\/a> made eliminating DEI within the federal government one of his top priorities in the early days of his second term.<\/p>\n<p>The NAACP said the end of these DEI programs &ldquo;threaten economic opportunities, workplace diversity, and community investments, directly impacting Black communities nationwide&rdquo; and called on black consumers to use their $1.8 trillion in <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/us-to-return-to-full-employment-next-year-if-congress-passes-1-9-trillion-relief-bill-yellen\/\" title=\"US to Return to Full Employment Next Year if Congress Passes ....9 Trillion Relief Bill: Yellen\">purchasing power<\/a> to support businesses that are maintaining their DEI programs.<\/p>\n<p>The call to action released Saturday also urged black consumers to &ldquo;demand accountability&rdquo; from companies who ditched DEI, <a href=\"https:\/\/amzn.to\/3YuVZYV\">support black-owned businesses<\/a>, and &ldquo;spend intentionally&rdquo; by supporting companies &ldquo;that maintain and expand their DEI commitments and prioritize investment in Black communities.&rdquo;<\/p>\n<p>&ldquo;The NAACP recognizes that the rollback of DEI initiatives is a direct attack on Black economic progress, civil rights, and the principles of equity and fairness. These actions are part of a broader effort to reverse gains made in civil rights and social justice,&rdquo; said the NAACP advisory.<\/p>\n<p>&ldquo;We urge Black consumers to remain vigilant, informed, and intentional in their economic decisions, using their collective power to demand accountability from corporations and institutions,&rdquo; the advisory continued.<\/p>\n<p>The decision to end DEI programs by several companies came years after companies incorporated or expanded these programs during racial unrest in 2020 following the death of George Floyd. DEI programs have sparked frequent criticism, with many decrying the policies as favoring race or merit.<\/p>\n<p><strong><a href=\"https:\/\/www.washingtonexaminer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/strong><\/p>\n<p>The recent retreat of DEI programs came as Trump made the <a href=\"https:\/\/www.washingtonexaminer.com\/news\/white-house\/3292719\/trump-order-reversal-dei-restore-base-names-changed-biden\/\" target=\"_blank\" rel=\"noopener\" title=\"elimination\">elimination<\/a> of DEI in the federal government, which was expanded by the Biden administration, an early priority.<\/p>\n<p>&ldquo;The previous administration has embedded deeply unpopular, inflationary, illegal, and radical practices within every agency and office of the Federal Government,&rdquo; said the&nbsp;<a href=\"https:\/\/www.whitehouse.gov\/presidential-actions\/2025\/01\/initial-rescissions-of-harmful-executive-orders-and-actions\/\" target=\"_blank\" rel=\"noreferrer noopener\">order<\/a> Trump signed to eliminate DEI programs.<\/p>\n<\/div>\n<p> <script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var _bp=_bp||[];_bp.push({\"div\":\"Brid_1994529\",\"obj\":{\"id\":\"27789\",\"width\":\"1280\",\"height\":\"720\",\"stickyDirection\":\"below\",\"video\":\"1994529\"}});<\/script><script defer src=\"https:\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAACP urges Black consumers to back companies with DEI<\/p>\n","protected":false},"author":2638,"featured_media":2403528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/02\/naacp-consumer-guide-dei.webp","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[50534,13195,50535],"class_list":["post-2403527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-black-consumers","tag-naacp","tag-support-companies"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2025\/02\/naacp-consumer-guide-dei.webp","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2403527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2638"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2403527"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2403527\/revisions"}],"predecessor-version":[{"id":2403531,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2403527\/revisions\/2403531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2403528"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2403527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2403527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2403527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}