{"id":2372311,"date":"2024-11-22T17:20:00","date_gmt":"2024-11-22T22:20:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/step-aside-jaguar-volvo-puts-them-to-shame-after-woke-controversy\/"},"modified":"2024-11-22T17:23:03","modified_gmt":"2024-11-22T22:23:03","slug":"step-aside-jaguar-volvo-puts-them-to-shame-after-woke-controversy","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/step-aside-jaguar-volvo-puts-them-to-shame-after-woke-controversy\/","title":{"rendered":"Step Aside, Jaguar: Volvo Puts Them to Shame After \u2018Woke\u2019 Controversy"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fstep-aside-jaguar-volvo-puts-them-to-shame-after-woke-controversy%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2372311&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The \u200bsummary discusses Jaguar&#8217;s misstep\u2064 in its recent\u2063 rebranding campaign, which \u200bhas drawn negative attention compared to an older, successful commercial from \u2062Volvo. Jaguar&#8217;s ad has\u200b been criticized\u2062 for being \u2062&#8221;tone-deaf&#8221;\u2063 and out of touch, as it leans heavily into progressive themes, while the public seems to prefer\u2063 a return to \u200cmore traditional values, as exemplified by\u200d Volvo&#8217;s ad that has recently gone viral again. <\/p>\n<p>Volvo&#8217;s ad\u200d features a heartfelt narrative about family\u2064 and future, showcasing genuine \u2063emotion and connectivity, in stark contrast\u2063 to \u200bthe contemporary messages Jaguar attempted to convey, which have\u200d been dismissed as overly focused on social issues. The article notes that <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-furious-ca-restaurant-owner-confronts-inspectors-issuing-citation-are-you-gonna-pay-my-rent\/\" title=\"WATCH: Furious CA Restaurant Owner Confronts Inspectors Issuing Citation: \u2018Are You Gonna Pay My Rent?\u2019\">social media users<\/a> have \u2063largely\u2062 praised Volvo&#8217;s \u2063approach, with many commenting on the stark difference in \u2062audience reception between the two ads. In light \u2062of this, it highlights \u2064that consumers\u200d are yearning\u200d for relatable\u2064 and \u200dcomforting narratives rather \u2062than divisive rhetoric, suggesting that \u2064Jaguar&#8217;s\u2064 branding strategy may require \u200da\u200c significant\u200c rethink.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><script>console.log(\"ad slot (REP_1)\")<\/script><\/p>\n<p>It&rsquo;s never a good sign when a months-old commercial is getting a warmer embrace than a ballyhooed new rebranding campaign.<\/p>\n<p>And yet, that&rsquo;s exactly where British luxury car manufacturer Jaguar has found itself, after critics dredged up a September ad for another car maker, Volvo, that is now going viral again.<\/p>\n<p>For the unaware, Jaguar found itself smack-dab in the middle of a waning culture war &mdash; and promptly appeared <a href=\"https:\/\/www.westernjournal.com\/jaguar-debuts-worst-car-ad-ever-didnt-get-memo-woke-dead\/\" target=\"_blank\" rel=\"noopener\">to pick the wrong side<\/a>.<\/p>\n<p>As the world &mdash; as seen by the election of conservative leaders like President-elect Donald Trump and <a href=\"https:\/\/www.westernjournal.com\/watch-argentine-president-javier-milei-goes-enemy-territory-bashes-socialism-wef-davos\/\" target=\"_blank\" rel=\"noopener\">others abroad<\/a> &mdash; collectively tilted back toward some semblance of normalcy, Jaguar felt compelled to do anything but.<\/p>\n<p>If anything, the now-beleaguered car company doubled down on woke, leftist ideology with one of the more tone-deaf and poorly timed rebranding campaigns in recent memory.<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} \t\t<\/script> <\/p>\n<p>You can watch the video, filled with men in dresses and other scenes of androgyny run amok, below:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Copy nothing. <a href=\"https:\/\/twitter.com\/hashtag\/Jaguar?src=hash&amp;ref_src=twsrc%5Etfw\">#Jaguar<\/a> <a href=\"https:\/\/t.co\/BfVhc3l09B\">pic.twitter.com\/BfVhc3l09B<\/a><\/p>\n<p>&mdash; Jaguar (@Jaguar) <a href=\"https:\/\/twitter.com\/Jaguar\/status\/1858800846646948155?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&ldquo;Copy nothing,&rdquo; says the <a href=\"https:\/\/amzn.to\/3YuVZYV\"><a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/sick-of-communist-like-censorship-heres-a-list-of-popular-uncensored-media-options\/\" title=\"Sick Of Communist-Like Censorship? Here\u2019s A List Of Popular Uncensored Media Options\">multi-billion dollar<\/a> car company<\/a> that is literally following in the footsteps of every multi-billion dollar, <a href=\"https:\/\/www.westernjournal.com\/boycott-disney-new-marvel-show-hyped-gayest-show-yet\/\" target=\"_blank\" rel=\"noopener\">LGBT-focused conglomeration<\/a> out there.<\/p>\n<p>The rebrand campaign, unsurprisingly, was vilified and mocked as being horrifically out of touch with what the average person wants these days, which is just peace, quiet and normalcy &mdash; none of which is found in the above advertisement.<\/p>\n<p>Interestingly enough, peace, quiet and normalcy were all things found in a September Volvo ad that&rsquo;s very explicably gone viral again, all thanks to Jaguar&rsquo;s idiocy.<\/p>\n<p>You can watch the Volvo ad for yourself below:<\/p>\n<div class=\"firefly-embed\"> <iframe loading=\"lazy\" title=\"Meet the new Volvo EX90\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cQX-QXxwGvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>The ad begins powerfully enough, especially for any father who&rsquo;s been in this position before, as a woman tells her live-in boyfriend that she&rsquo;s pregnant.<\/p>\n<p>The (shockingly heterosexual) couple respond to that news with genuine joy and emotion and happiness, which is a far cry from whatever it is that Jaguar was trying to pull off.<\/p>\n<p>The father-to-be then calls his mom to open up about all of his excitement and fears about becoming a dad. Interspersed in the future father&rsquo;s dialogue are scenes of him, his girlfriend (he mentions that the incoming child would finally be what gets them to tie the knot), and his daughter in various phases of life: Happier times growing up, the inevitable pains of adolescence, and the void of an empty nest.<\/p>\n<p>If you&rsquo;re wondering what any of this has to do with a car, you&rsquo;re not alone, but the commercial does eventually crescendo to a woman very nearly running over the expectant mother with her car &mdash; but stops just short, thanks to the safety features of a Volvo.<\/p>\n<p>Look, is this Volvo ad perfect? Of course not &mdash; why couldn&rsquo;t the baby be born&nbsp;<em>in&nbsp;<\/em>wedlock, for instance?<\/p>\n<p>But the generally pro-family message it conveys is so much better than whatever it is Jaguar is trying to gurgle out as it&rsquo;s choking on a rainbow during this rebrand.<\/p>\n<p>And social media agrees.<\/p>\n<p>One particularly viral X post, which included the full Volvo ad and has been seen over 11 million times according to X&rsquo;s public metrics, lauded Volvo&rsquo;s ad for <em>actually&nbsp;<\/em>breaking all the rules and &ldquo;copying nothing.&rdquo;<\/p>\n<p>&ldquo;Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer,&rdquo; the <a href=\"https:\/\/x.com\/HuinGuillaume\/status\/1859472963323510995\" target=\"_blank\" rel=\"noopener\">post began<\/a>. &ldquo;It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.<\/p>\n<p>&ldquo;Every comment under the ad said it immediately put Volvo in their consideration set. It&rsquo;s f***ing fantastic.&rdquo;<\/p>\n<p>And the best comment under that X post?<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">Jaguar brand designers punching the air rn<\/p>\n<p>&mdash; Mike Rundle (@flyosity) <a href=\"https:\/\/twitter.com\/flyosity\/status\/1859476115376476338?\">November 21, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&ldquo;Jaguar brand designers punching the air [right now],&rdquo; the post read.<\/p>\n<p>They probably are &hellip; assuming they still have their jobs to begin with.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<style> \t\t\t \t\t\t.insticator-unit.type-commenting{margin: 0 10px 25px 10px}@media screen and (max-width:1060px){#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{margin: 0 auto 25px auto !important;}}#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{height: 280px !important; width: 336px !important} \t\t<\/style>\n<div class=\"insticator-unit type-commenting\">\n<div class=\"insticator-ads\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-1\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-2\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-1\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-2\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<div class=\"insticator-ads additional\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-3\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-4\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-3\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-4\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s concerning when an old commercial receives more attention than a highly promoted rebranding effort. This is the situation British luxury car brand Jaguar is facing, as critics have revived a September advertisement from Volvo that has gone viral once more. Jaguar seems to have misstepped in the ongoing cultural discourse, choosing a side that many view as out of touch. As society appears to be moving towards traditional values, exemplified by conservative political shifts like Donald Trump&#8217;s election, Jaguar opted for a progressive stance with its recent rebranding campaign\u2014one that many consider poorly timed and tone-deaf.<\/p>\n<p>The ad features scenes of androgyny and men in dresses, which has drawn criticism for being disconnected from what most people desire: peace and normalcy\u2014qualities absent from Jaguar&#8217;s advertisement. In contrast, the Volvo ad that has resurfaced offers a relatable narrative about family joy when expecting a child. It portrays genuine emotions between an expectant couple and their experiences through life stages.<\/p>\n<p>While some may question how this relates to cars, the ad culminates in showcasing Volvo&#8217;s safety features during an almost-accident scenario involving the pregnant woman. Although not without flaws\u2014such as depicting an unwed couple\u2014the pro-family message resonates better than what Jaguar attempted to convey.<\/p>\n<p>Social media reactions reflect this sentiment; one viral post praised Volvo&#8217;s unconventional approach while criticizing Jaguar\u2019s efforts. The post highlighted how Volvo broke advertising norms yet effectively captured audience interest\u2014a stark contrast to Jaguar\u2019s current predicament where their brand designers might be feeling frustrated about their direction amidst these comparisons<\/p>\n","protected":false},"author":1,"featured_media":2372312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/Volvo-pro-life-ad.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[18147,28151,24212],"class_list":["post-2372311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-automotive","tag-jaguar","tag-volvo"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/Volvo-pro-life-ad.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2372311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2372311"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2372311\/revisions"}],"predecessor-version":[{"id":2372315,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2372311\/revisions\/2372315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2372312"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2372311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2372311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2372311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}