{"id":2371194,"date":"2024-11-20T11:06:01","date_gmt":"2024-11-20T16:06:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/jaguar-debuts-the-worst-car-ad-ever-they-didnt-get-the-memo-that-woke-is-dead\/"},"modified":"2024-11-20T11:08:07","modified_gmt":"2024-11-20T16:08:07","slug":"jaguar-debuts-the-worst-car-ad-ever-they-didnt-get-the-memo-that-woke-is-dead","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/jaguar-debuts-the-worst-car-ad-ever-they-didnt-get-the-memo-that-woke-is-dead\/","title":{"rendered":"Jaguar Debuts the Worst Car Ad Ever &#8211; They Didn&#8217;t Get the Memo That &#8216;Woke Is Dead&#8217;"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">34<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fjaguar-debuts-the-worst-car-ad-ever-they-didnt-get-the-memo-that-woke-is-dead%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2371194&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>A recent advertisement \u2063from Jaguar on social media has\u200c drawn criticism for its lack \u200cof \u200bfocus on cars\u2062 and \u2062heavy emphasis on progressive \u200bthemes, described by some as &#8220;woke nonsense.&#8221; The ad features no vehicles and\u200b showcases \u200bscenes of gender diversity and vague messaging like \u2064&#8221;create exuberant&#8221; and &#8220;delete ordinary,&#8221; leaving viewers \u200dperplexed about its \u200cpurpose. Notably, Elon Musk\u200c humorously questioned whether Jaguar still sells cars.\u2064 Public reactions \u200bincluded concerns that such marketing could alienate Jaguar&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/targets-latest-trans-mania-is-asking-for-more-boycotts-and-customers-should-deliver\/\" title=\"Target&#039;s recent embrace of transgender ideology is inviting further calls for boycotts, and customers should respond accordingly.\">traditional customer base<\/a> while failing to appeal to \u200dnew buyers. Critics argued that this kind of far-left advertising is becoming irrelevant and that\u2063 Jaguar should focus on promoting its cars rather than <a href=\"https:\/\/amzn.to\/3YuVZYV\">adopting trendy social narratives<\/a>. \u200cThe commentary suggests that companies have \u2062a lot to learn \u2064from past marketing errors of others and\u2064 emphasizes that advertising should\u2064 prioritize presenting the product\u200b itself.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><script>console.log(\"ad slot (REP_0)\")<\/script><script>console.log(\"ad slot (REP_1)\")<\/script><\/p>\n<p>Car company Jaguar should probably hire a new marketing team.<\/p>\n<p>The manufacturer posted a new ad to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-new-acting-attorney-general-jeff-rosen-recently-wrote-an-essay-on-foreign-influence-in-us-elections-this-tells-us-a-little-about-his-knowledge-of-whats-going-on-today\/\" title=\"The New Acting Attorney General Jeff Rosen Recently Wrote an Essay on Foreign Influence in US Elections \u2013 This Tells Us A Little About His Knowledge of What\u2019s Going On Today\">social media platform<\/a> X on Tuesday that can only be described as a mishmash of <a href=\"https:\/\/www.westernjournal.com\/real-meaning-pete-hegseths-tattoos-revealed-no-wonder-woke-people-hate\/\" target=\"_blank\" rel=\"noopener\">woke<\/a> nonsense that has nothing to do with cars.<\/p>\n<p>The ad doesn&rsquo;t even have a single automobile in it.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Copy nothing. <a href=\"https:\/\/twitter.com\/hashtag\/Jaguar?src=hash&amp;ref_src=twsrc%5Etfw\">#Jaguar<\/a> <a href=\"https:\/\/t.co\/BfVhc3l09B\">pic.twitter.com\/BfVhc3l09B<\/a><\/p>\n<p>&mdash; Jaguar (@Jaguar) <a href=\"https:\/\/twitter.com\/Jaguar\/status\/1858800846646948155?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} \t\t<\/script> <\/p>\n<p>Its all there: men in dresses flanked by some androgenous characters; <a href=\"https:\/\/www.westernjournal.com\/white-police-officers-win-discrimination-suit-judge-discovers-force-pursuit-diversity\/\" target=\"_blank\" rel=\"noopener\">diversity<\/a>; and strange messaging telling viewers to, &ldquo;create exuberant,&rdquo; &ldquo;live vivid,&rdquo; and &ldquo;delete ordinary,&rdquo; while also &mdash; again &mdash; showing absolutely nothing that indicates this is a car commercial.<\/p>\n<p>X owner Elon Musk &mdash; who knows a thing or two about cars as the owner of Telsa &mdash; hilariously asked, &ldquo;Do you sell cars?&rdquo;<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">Do you sell cars?<\/p>\n<p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1858914024013910020?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>One user tried to communicate how much of a marketing blunder Jaguar had committed, telling the manufacturer, &ldquo;You will lose your core clientel and fail to attract any person who wants to purchase a quality product.&rdquo;<\/p>\n<p>Hitting on how futile woke marketing is given that the target demographic is truly nonexistent, the user followed up saying, &ldquo;If you were seeking woke under 30&rsquo;s who are serially<a href=\"https:\/\/www.westernjournal.com\/ap-number-americans-filing-unemployment-rises\/\" target=\"_blank\" rel=\"noopener\"> unemployed<\/a> then you&rsquo;ve hit the mark.&rdquo;<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">Oh&hellip; That is bad, very bad. You will lose your core clientel and fail to attract any person who wants to purchase a quality product. If you were seeking woke under 30&rsquo;s who are serially unemployed then you&rsquo;ve hit the mark.<\/p>\n<p>&mdash; Old Lodgie&rsquo;s Dubious Almanac (@LodgieFromLanza) <a href=\"https:\/\/twitter.com\/LodgieFromLanza\/status\/1858810563528151084?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Perhaps the most pertinent response came from one X user who ask Jaguar, &ldquo;Didn&rsquo;t you get the memo? Woke is dead.&rdquo;<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">Didn&rsquo;t you get the memo? Woke is dead. (And so is Jaguar, by the look of this turd).<\/p>\n<p>&mdash; Stephen Campbell (@steedore67) <a href=\"https:\/\/twitter.com\/steedore67\/status\/1858819601074667899?\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Indeed, far left advertising in the name of diversity, androgyny, and attacking the norm is dead.<\/p>\n<p>Advertising like this may have resonated several years ago, but the zeal for this agenda is losing momentum.<\/p>\n<p>While Anheuser-Busch&rsquo;s catastrophic ad campaign with transgender influencer <a href=\"https:\/\/www.westernjournal.com\/tough-year-beer-2023-sees-lowest-consumption-level-25-years-amid-bud-light-dylan-mulvaney-fiasco\/\" target=\"_blank\" rel=\"noopener\">Dylan Mulvaney<\/a> surely caused more than a few marketing teams to reassess how they relate to their key demographic, there wasn&rsquo;t a reason for this shift in the first place.<\/p>\n<p>Far-left ideologues aren&rsquo;t the majority of Bud Light drinkers.<\/p>\n<p>They aren&rsquo;t the ones buying a Jaguar.<\/p>\n<p>The spree of woke marketing campaigns do not tell the observer what shift is taking place in the demographic who buys the product; it only tells us who is sitting behind the desk and speaking up in those meetings: an indoctrinated and insulated group of <a href=\"https:\/\/www.westernjournal.com\/hezbollah-realizes-massive-security-breach-radicals-equipment-begins-exploding-report\/\" target=\"_blank\" rel=\"noopener\">radicals<\/a> who misperceive the customer base.<\/p>\n<p>While some companies had to learn this the hard way &mdash; the aforementioned Anheuser-Busch, <a href=\"https:\/\/www.westernjournal.com\/big-american-retailer-releases-disturbing-new-female-swimsuit-extra-crotch-coverage-tuck-friendly\/\" target=\"_blank\" rel=\"noopener\">Target<\/a> for their &ldquo;tuck friendly&rdquo; pride product line in 2023, and <a href=\"https:\/\/www.westernjournal.com\/acolyte-creator-slammed-making-gayest-star-wars-ever-fans-enough\/\" target=\"_blank\" rel=\"noopener\">Disney<\/a> for its string of awful Star Wars spin-offs to name a few &mdash; Jaguar <em>doesn&rsquo;t have to.<\/em><\/p>\n<p>Learn from the mistakes of others.<\/p>\n<p>Jaguar is a car company. Show the viewer cars and tell them why they should buy one. How hard is that?<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<style> \t\t\t \t\t\t.insticator-unit.type-commenting{margin: 0 10px 25px 10px}@media screen and (max-width:1060px){#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{margin: 0 auto 25px auto !important;}}#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{height: 280px !important; width: 336px !important} \t\t<\/style>\n<div class=\"insticator-unit type-commenting\">\n<div class=\"insticator-ads\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-1\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-2\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-1\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-2\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<div class=\"insticator-ads additional\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-3\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-4\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-3\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-4\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jaguar, the car manufacturer, may need to consider hiring a new marketing team. On Tuesday, they shared an advertisement on social media platform X that can only be characterized as a confusing blend of progressive themes unrelated to automobiles. Notably, the ad doesn&#8217;t feature any cars at all<\/p>\n","protected":false},"author":1,"featured_media":2371195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/Jaguar-Ad.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[45372,45370,28151,45371,36456],"class_list":["post-2371194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-auto-industry-news","tag-car-advertisement","tag-jaguar","tag-marketing-criticism","tag-woke-culture"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/Jaguar-Ad.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2371194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2371194"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2371194\/revisions"}],"predecessor-version":[{"id":2371198,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2371194\/revisions\/2371198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2371195"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2371194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2371194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2371194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}