{"id":2369395,"date":"2024-11-15T11:00:01","date_gmt":"2024-11-15T16:00:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/winning-bigly-major-companies-reportedly-back-to-advertising-on-x-following-trumps-election-victory\/"},"modified":"2024-11-15T11:01:24","modified_gmt":"2024-11-15T16:01:24","slug":"winning-bigly-major-companies-reportedly-back-to-advertising-on-x-following-trumps-election-victory","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/winning-bigly-major-companies-reportedly-back-to-advertising-on-x-following-trumps-election-victory\/","title":{"rendered":"Winning Bigly: Major Companies Reportedly Back to Advertising on X Following Trump&#8217;s Election Victory"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fwinning-bigly-major-companies-reportedly-back-to-advertising-on-x-following-trumps-election-victory%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2369395&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses the return of several major advertisers\u200d to X (formerly Twitter) after a year of boycotts.\u2063 Advertisers such as \u200dComcast, IBM, Disney, Warner Bros. Discovery,\u2062 and Lionsgate Entertainment have resumed spending, albeit significantly less\u2064 than before, spending around $3.3 \u200bmillion from \u2062January to September 2023, marking a 98% decline from the previous year. The \u200breport suggests that the election of President-elect Trump may have influenced this \u2063change, as \u200badvertisers perceive an advantage \u200bin maintaining a relationship with X\u2019s \u200downer, Elon Musk, who has <a href=\"https:\/\/amzn.to\/3YuVZYV\">previously made bold statements<\/a> about the advertising landscape.\u200c The article highlights \u200cthat X experienced a surge in traffic shortly after\u2063 the election, indicating that advertisers may \u200bseek to connect with this newfound audience.\u200c Current\u2063 leading advertisers on X include Karma Shopping and Kueez Entertainment. Experts suggest that\u2063 this shift could lead X to adopt a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/white-house-releases-list-of-president-trumps-accomplishments-and-it-is-historic\/\" title=\"White House Releases List of President Trump\u2019s Accomplishments \u2013  And It Is Historic!\">strategy focused<\/a> on long-tail advertising, potentially favoring new brands over traditional competitors. the article emphasizes how political\u200d dynamics and audience\u2063 engagement may reshape advertisements on\u2062 <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-new-acting-attorney-general-jeff-rosen-recently-wrote-an-essay-on-foreign-influence-in-us-elections-this-tells-us-a-little-about-his-knowledge-of-whats-going-on-today\/\" title=\"The New Acting Attorney General Jeff Rosen Recently Wrote an Essay on Foreign Influence in US Elections \u2013 This Tells Us A Little About His Knowledge of What\u2019s Going On Today\">social media platforms<\/a> like X.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> \t\t\t\t<script>console.log(\"ad slot (AC1)\")<\/script><script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><script>console.log(\"ad slot (IC3)\")<\/script><script>console.log(\"ad slot (IC4)\")<\/script><\/p>\n<p>Some of the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/fox-news-is-a-uniquely-destructive-force-leftists-call-for-boycott-of-fnc\/\" title=\"\u2018Fox News Is A Uniquely Destructive Force\u2019: Leftists Call For Boycott Of FNC\">top advertisers<\/a> who fled X a year ago are returning, according to a new report that said the trend could continue after President-elect Trump&rsquo;s victory last week.<\/p>\n<p>Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, all of which bolted X a year ago in a dither over the content of the social media platform, have returned, according to <a href=\"https:\/\/www.adweek.com\/media\/advertisers-returning-to-x\/\" target=\"_blank\" rel=\"noopener\">AdWeek<\/a>.<\/p>\n<p>However, as an illustration that their return is a work in progress, the firm MediaRadar found that from January through September, these companies spent around $3.3 million combined with X.<\/p>\n<p>That amounts to a 98 percent drop from what they spent in the same months of 2023.<\/p>\n<p>Trump&rsquo;s election, however, might alter that dynamic.<\/p>\n<p> <script type=\"text\/javascript\"> \t\t\tif ( getCookie( \"ff_subbed\" ) ) { \t\t\t\tdocument.getElementById(\"stnvideo\").remove() \t\t\t} \t\t<\/script> <\/p>\n<p>&ldquo;X&rsquo;s owner now has the ear of the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mike-kelly-same-people-criticizing-trump-peddled-russia-collusion-hoax\/\" title=\"Mike Kelly: Same People Criticizing Trump Peddled Russia Collusion Hoax\">president-elect<\/a>, a man who has a long history of helping his friends, and punishing his enemies,&rdquo; said Max Willens, a senior analyst at Emarketer, referring to <a href=\"https:\/\/www.westernjournal.com\/let-sink-musk-post-celebratory-election-message-x\/\" target=\"_blank\" rel=\"noopener\">Elon Musk<\/a>.<\/p>\n<p>&ldquo;Sending at least a trickle of ad spending toward X may be seen as good for business, albeit in an indirect way,&rdquo; he said.<\/p>\n<p>On the day after election X hit a record with 46.5 million visits, the highest traffic in the past year.<\/p>\n<p>&ldquo;The advertisers that have returned to X this year are clearly interested in reaching that audience,&rdquo; Willens said.<\/p>\n<p>Karma Shopping, Canles Shoes, and Kueez Entertainment are X&rsquo;s current top advertisers, according to MediaRadar.<\/p>\n<p>&ldquo;This suggests that X might move to a long-tail advertiser strategy, &rdquo; said Meghan Fraze, chief product officer, of MediaRadar.<\/p>\n<p>&ldquo;This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that&rsquo;s less dependent on the usual suspects,&rdquo; Fraze said.<\/p>\n<p>The advertiser boycott drew a combative reaction from Musk, who in 2023 told publicly told advertisers who fled x to &ldquo;go f&mdash; yourselves,&rdquo; according to the <a href=\"https:\/\/www.theverge.com\/2023\/11\/29\/23981928\/elon-musk-ad-boycott-go-fuck-yourself-destroy-x\" target=\"_blank\" rel=\"noopener\">Verge<\/a>.<\/p>\n<p>Lou Paskalis, chief executive of marketing consultancy AJL Advisory, said advertising on X could be a form of &ldquo;political leverage&rdquo; as companies that want federal business might seek to show they are in the &ldquo;good graces of Elon,&rdquo; according to the <a href=\"https:\/\/www.ft.com\/content\/34b6fc20-23f7-4e08-9ac4-ef05d5d66c13\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a>.<\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/second-george-washington-sylvester-stallone-gives-phenomenal-introduction-trump-mar-lago-event\/\" target=\"_blank\" rel=\"noopener\">Trump&rsquo;s victory<\/a> gives his ally Musk what one ad agency official said was a new legitimacy.<\/p>\n<p>Musk had said he expected a Trump win would bring <a href=\"https:\/\/www.westernjournal.com\/elon-musk-posts-historic-news-twitter-boycotting-libs-media-will-melting\/\" target=\"_blank\" rel=\"noopener\">advertisers<\/a> back.<\/p>\n<p>&ldquo;Some of the boycott is starting to lift,&rdquo; he told podcaster Joe Rogan, adding, &ldquo;If Trump wins, we&rsquo;ll see&thinsp;.&thinsp;.&thinsp;.&thinsp;most of the boycott lift.&rdquo;<\/p>\n<p>A report on <a href=\"https:\/\/www.axios.com\/2024\/11\/14\/elon-musk-x-attention-war-social-media\" target=\"_blank\" rel=\"noopener\">Axios<\/a> said X connects with users.<\/p>\n<p>Through the election season, data from SimilarWeb indicated X had about &ldquo;30 times more daily visits&rdquo; than Threads, Bluesky or .<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> \t\t\t\t\t\t<label>* Name<\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"name\" required> \t\t\t\t\t<\/div>\n<div class=\"sc--field\"> \t\t\t\t\t\t<label>* <\/label> \t\t\t\t\t\t<br \/> \t\t\t\t\t\t<input type=\"text\" name=\"\" required> \t\t\t\t\t<\/div>\n<p> \t\t\t\t\t<label>* Message<\/label> \t\t\t\t\t<br \/> \t\t\t\t\t<textarea name=\"message\" required><\/textarea> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> \t\t\t\t\t<input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\"> \t\t\t\t\t \t\t\t\t\t<\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> \t\t<script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script> \t     \t\t\t\t\t\t     \t\t\t\t\t<\/div>\n<p style=\"border: 1px solid #f5f5f5; padding: 16px;\">Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. <a href=\"https:\/\/www.westernjournal.com\/advertise-us\/?wj_source=article\">Advertise Today<\/a>.<\/p>\n<p><script>console.log(\"ad slot (BA1)\")<\/script> \t\t<\/p>\n<div class=\"ff-fancy-header-container\"> \t\t\t \t<\/div>\n<style> \t\t\t \t\t\t.insticator-unit.type-commenting{margin: 0 10px 25px 10px}@media screen and (max-width:1060px){#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{margin: 0 auto 25px auto !important;}}#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{height: 280px !important; width: 336px !important} \t\t<\/style>\n<div class=\"insticator-unit type-commenting\">\n<div class=\"insticator-ads\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-1\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-2\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-1\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-2\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<div class=\"insticator-ads additional\"> \t\t\t\t \t\t\t\t \t\t\t\t<script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-3\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-4\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-3\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-4\").remove() \t\t\t\t\t} \t\t\t\t<\/script> \t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent report, several major advertisers who left X last year are making a comeback, a trend that may persist following President-elect Trump&#8217;s recent victory. Companies like Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment have returned after previously expressing concerns about the platform&#8217;s content. However, MediaRadar noted that from January to September this year, these companies collectively spent approximately $3.3 million on X\u2014down 98% compared to the same period in 2023. Trump&#8217;s election could potentially change this situation.<\/p>\n<p>Max Willens from Emarketer pointed out that Elon Musk now has the attention of the president-elect and suggested that even minimal ad spending on X might be viewed as beneficial for business. Following the election results, X experienced its highest traffic in a year with 46.5 million visits. Willens remarked that returning advertisers are clearly interested in engaging with this audience.<\/p>\n<p>Currently leading as top advertisers on X are Karma Shopping, Canles Shoes, and Kueez Entertainment. Meghan Fraze from MediaRadar indicated that X might adopt a long-tail advertising strategy which could help new brands connect with audiences without facing stiff competition.<\/p>\n<p>Musk&#8217;s response to the advertiser boycott was confrontational; he famously told fleeing advertisers to &#8220;go f&#8212; yourselves.&#8221; Lou Paskalis of AJL Advisory mentioned that advertising on X could serve as &#8220;political leverage&#8221; for companies seeking federal contracts by demonstrating their alignment with Musk.<\/p>\n<p>With Trump\u2019s win providing Musk newfound legitimacy among advertisers\u2014who he believed would return\u2014he stated during an interview with Joe Rogan that some of the boycott was beginning to ease and anticipated most would lift if Trump won.<\/p>\n<p>An Axios report highlighted how well-connected users are through X during election season; data showed it had significantly more daily visits than competitors like Threads or Bluesky<\/p>\n","protected":false},"author":1,"featured_media":2369396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/X.jpg","fifu_image_alt":"","footnotes":""},"categories":[33651],"tags":[13386,38125,45074,3634,37908],"class_list":["post-2369395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-western-journal","tag-advertising","tag-election-victory","tag-major-companies","tag-trump","tag-x-platform"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/11\/X.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2369395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2369395"}],"version-history":[{"count":3,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2369395\/revisions"}],"predecessor-version":[{"id":2369399,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2369395\/revisions\/2369399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2369396"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2369395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2369395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2369395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}