{"id":2336398,"date":"2024-09-04T07:21:01","date_gmt":"2024-09-04T11:21:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/voting-groups-ads-dodge-people-who-like-duck-dynasty\/"},"modified":"2024-09-04T07:25:58","modified_gmt":"2024-09-04T11:25:58","slug":"voting-groups-ads-dodge-people-who-like-duck-dynasty","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/voting-groups-ads-dodge-people-who-like-duck-dynasty\/","title":{"rendered":"Voting Group&#8217;s Ads Dodge People Who Like &#8216;Duck Dynasty&#8217;"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fvoting-groups-ads-dodge-people-who-like-duck-dynasty%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2336398&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The Voter Participation Center \u200d(VPC) is actively focused on increasing \u2062voter\u200c registration and turnout among demographics they refer to as the\u200c &#8220;New American Majority,&#8221; which includes young people, people of color, and unmarried women. The group has primarily targeted young adults \u200daged 18 to\u200b 35, who are likely to vote Democrat, and has spent nearly $1\u200b million on Facebook ads in the last three months alone. Their marketing strategy excludes conservative audiences, opting instead\u200d to focus on more left-leaning interests.<\/p>\n<p>Since 2018, the VPC has invested over $6 million on Facebook ads aimed at these demographics. They\u200b utilize a data-driven approach, harvesting both commercial and public data to identify\u200b and reach those \u2064who are\u2064 likely \u2062eligible but unregistered to vote.\u2064 This has resulted in significant <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/megadonors-pour-record-amount-of-money-into-get-out-the-vote-effort-for-dems\/\" title=\"Megadonors Pour Record Amount of Money Into \u2018Get Out the Vote\u2019 Effort for Dems\">voter registration efforts<\/a>, reportedly leading to over 272,000 new\u200b votes\u200c in the 2020 \u200belection predominantly in \u200bswing states.<\/p>\n<p>In recent initiatives, the VPC began sending registration mailers to residents in Oregon, but\u2062 such \u200cactions have raised concerns about potential confusion regarding voter\u200d registration\u200c status. Their methods have led to criticism for \u200dbeing &#8220;imprecise and \u2064misleading,&#8221; despite their claims of non-partisanship.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<div>\n<div>\n<p>The Voter Participation Center (VPC) aims to &ldquo;help members of the New American Majority register and vote,&rdquo; according to its <a href=\"https:\/\/www.voterparticipation.org\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>. This apparently excludes those interested in Duck Dynasty, John Wayne, Jimmy Buffett, and &ldquo;modified Jeeps&rdquo; &mdash; in other words, likely conservatives.&nbsp;<\/p>\n<p>On the surface, these voter registration efforts seem &ldquo;non-partisan,&rdquo; as the VPC claims. (&ldquo;Hey Virginia, register to vote,&rdquo; reads one colorful, unassuming VPC ad.) But as The Washington Free Beacon first <a href=\"https:\/\/freebeacon.com\/elections\/do-you-like-nascar-this-non-partisan-voter-registration-group-doesnt-want-to-help-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a>, the group&rsquo;s Facebook ad <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=active&amp;ad_type=political_and_issue_ads&amp;country=US&amp;media_type=all&amp;search_type=page&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=total_impressions&amp;view_all_page_id=260754507296508\" target=\"_blank\" rel=\"noreferrer noopener\">data<\/a> shows otherwise.&nbsp;<\/p>\n<\/div>\n<p>The VPC has <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=active&amp;ad_type=political_and_issue_ads&amp;country=US&amp;media_type=all&amp;search_type=page&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=total_impressions&amp;view_all_page_id=260754507296508\" target=\"_blank\" rel=\"noreferrer noopener\">spent<\/a> an estimated $926,960 on 8,244 voter registration ads within the last 90 days. The group avoids targeting Facebook users interested in things like Clint Eastwood, the Daytona 500, the PGA Tour, Jimmy Buffett, &ldquo;Southern Living,&rdquo; and Tom Clancy. Meanwhile, it targets users interested in things like &ldquo;African-American literature,&rdquo; &ldquo;black history,&rdquo; Goya Foods, and &ldquo;Mexican word of the day.&rdquo;<\/p>\n<div>\n<figure><figcaption>\n<div>\n<p>The VPC&rsquo;s Facebook ad metrics exclude common conservative interests.<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/div>\n<p>The vast majority of VPC ad <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=active&amp;ad_type=political_and_issue_ads&amp;country=US&amp;media_type=all&amp;search_type=page&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=total_impressions&amp;view_all_page_id=260754507296508\" target=\"_blank\" rel=\"noreferrer noopener\">spending<\/a> in the last 90 days targeted users aged 18 to 35 &mdash; the most likely age range to vote <a href=\"https:\/\/www.pewresearch.org\/politics\/2024\/04\/09\/age-generational-cohorts-and-party-identification\/\" target=\"_blank\" rel=\"noreferrer noopener\">Democrat<\/a>, according to Pew Research. The group also targeted 57.4 percent of ads specifically to women, the <a href=\"https:\/\/www.axios.com\/2024\/02\/16\/gen-z-gender-gap-political-left-women\" target=\"_blank\" rel=\"noreferrer noopener\">more left-leaning<\/a> of the two genders among young adults, and it targeted none to men, who skew conservative.&nbsp;<\/p>\n<p>Since 2018, the VPC has spent an estimated total of <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=active&amp;ad_type=political_and_issue_ads&amp;country=US&amp;media_type=all&amp;search_type=page&amp;sort_data%5Bdirection%5D=desc&amp;sort_data%5Bmode%5D=total_impressions&amp;view_all_page_id=260754507296508\" target=\"_blank\" rel=\"noreferrer noopener\">more than $6 million<\/a> on Facebook ads, according to ad metrics.<\/p>\n<h2>A Democrat Turnout Machine<\/h2>\n<div>\n<p>The VPC claims to strive <a href=\"https:\/\/www.voterparticipation.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">toward<\/a> a &ldquo;New American Majority&rdquo; comprised of &ldquo;<a href=\"https:\/\/www.pewresearch.org\/politics\/2024\/04\/09\/age-generational-cohorts-and-party-identification\/\" target=\"_blank\" rel=\"noreferrer noopener\">young people<\/a>, <a href=\"https:\/\/www.pewresearch.org\/politics\/2024\/04\/09\/partisanship-by-race-ethnicity-and-education\/\" target=\"_blank\" rel=\"noreferrer noopener\">people of color<\/a> and <a href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=unmarried+women+liberal+or+conservative&amp;ie=UTF-8&amp;oe=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">unmarried women<\/a>&rdquo; &mdash; all demographics likely to vote Democrat.<\/p>\n<p>The group <a href=\"https:\/\/thefederalist.com\/2024\/07\/08\/meet-the-shadowy-left-wing-nonprofit-harvesting-voter-data-to-juice-democrat-turnout\/\" target=\"_blank\" rel=\"noreferrer noopener\">harvests<\/a> &ldquo;commercial and public data&rdquo; to increase Democrat turnout, as The Federalist previously reported. When one clicks on its Facebook ads, the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/twitter-censors-all-content-from-the-epoch-times\/\" title=\"Twitter Censors All Content From the Epoch Times\">link directs users<\/a> to a <a href=\"https:\/\/register.rockthevote.com\/registrants\/new?partner=101&amp;source=CK-VPC-OVR24_PGOVRSum_ATRVOTPC_IG-RTV.A01-NJ.07-NOTARGET-FE-18.35-IMG001&amp;fbclid=IwY2xjawFEQuZleHRuA2FlbQIxMAABHZveIXevdrOlDF5FAIUdgkp1hp72mJdJ6v0uc8Kbls5OEl9rvLqJQCuBxA_aem_4B2avgFrF3kR8p91WWtsUw\" target=\"_blank\" rel=\"noreferrer noopener\">portal<\/a> operated by Rock the Vote &mdash; which collects data it can share with a wide <a href=\"https:\/\/thefederalist.com\/2024\/08\/01\/vote411-feeds-voter-info-to-leftist-data-harvesting-machine-while-masquerading-as-nonpartisan\/\" target=\"_blank\" rel=\"noreferrer noopener\">network<\/a> of left-wing organizations.&nbsp;<\/p>\n<\/div>\n<p>The VPC sends voter registration forms to voters who are likely eligible but unregistered. These registration efforts were behind <a href=\"https:\/\/thefederalist.com\/2024\/07\/08\/meet-the-shadowy-left-wing-nonprofit-harvesting-voter-data-to-juice-democrat-turnout\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than 272,000 votes<\/a> in the 2020 election, mostly in swing states.<\/p>\n<p>Last month, the group started <a href=\"https:\/\/www.oregonlive.com\/politics\/2024\/08\/county-elections-official-tells-oregonians-to-carefully-vet-incoming-wave-of-voter-registration-mailers-from-national-groups.html\" target=\"_blank\" rel=\"noreferrer noopener\">sending<\/a> more than 20,000 registration mailers to residents of several Oregon counties, according to OregonLive. The Clackamas County clerk <a href=\"https:\/\/www.clackamas.us\/news\/2024-08-26\/county-clerk-advises-that-nonprofit-organizations-may-use-old-or-incomplete-data-when-contacting-voters\" target=\"_blank\" rel=\"noreferrer noopener\">warned<\/a> the mailers could make it appear &ldquo;active voters may not be registered to vote,&rdquo; which could &ldquo;lead to confusion and concern.&rdquo;<\/p>\n<p>The group&rsquo;s voter registration efforts have drawn <a href=\"https:\/\/www.influencewatch.org\/non-profit\/voter-participation-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">criticism<\/a> for being &ldquo;imprecise, misleading, ineffective, and potentially illegal,&rdquo; according to InfluenceWatch.&nbsp;<\/p>\n<h2>Leftist Goals<\/h2>\n<p>The VPC <a href=\"https:\/\/www.influencewatch.org\/non-profit\/voter-participation-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">started<\/a> in 2003 as &ldquo;Women&rsquo;s Voices Women Vote,&rdquo; according to InfluenceWatch. It changed its name in 2011, expanding its efforts to build the &ldquo;Rising American Electorate,&rdquo; or the voting blocs some leftists hoped would create an &ldquo;<a href=\"https:\/\/www.politico.com\/news\/2023\/11\/17\/pbdd-john-judis-ruy-teixeira-where-have-democrats-gone-interview-00127764\" target=\"_blank\" rel=\"noreferrer noopener\">emerging Democratic majority<\/a>.&rdquo; Tom Lopach is <a href=\"https:\/\/www.linkedin.com\/in\/tom-lopach-45b049a4\/details\/experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">president and CEO<\/a> of the VPC and Center for Voter Information (CVI), according to LinkedIn. According to InfluenceWatch, he directed the groups&rsquo; widespread mail-in and absentee voting efforts in 2020.&nbsp;<\/p>\n<p>Mind the Gap, a Democrat super PAC, wrote a memo recommending the VPC and CVI for victory in 2020. &ldquo;The most effective tactic in a Presidential year by a wide margin is <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/meet-the-tax-exempt-charity-secretly-bankrolling-democrats-get-out-the-vote-operations\/\" title=\"Discover the Tax-Exempt &#039;Charity&#039; Funding Democrats&#039; Voter Mobilization\">nonpartisan voter registration focused<\/a> on underrepresented groups,&rdquo; the <a href=\"https:\/\/capitalresearch.org\/app\/uploads\/Mind-The-Gap-Internal-memo.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">memo<\/a> reads. The memo further claimed that voter registration is &ldquo;2 to 5 times more cost-effective at netting additional Democratic votes than the tactics that campaigns will invest in.&rdquo;<\/p>\n<hr>\n<p>      Logan Washburn is a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/lawsuit-clark-county-keeps-commercial-addresses-on-voter-rolls\/\" title=\"Lawsuit: Clark County Keeps Commercial Addresses On Voter Rolls\">staff writer covering election integrity<\/a>. He graduated from Hillsdale College, served as Christopher Rufo&#8217;s editorial assistant, and has bylines in The Wall Street Journal, The Tennessean, and The Daily Caller. Logan is originally from Central Oregon but now lives in rural Michigan.<\/p>\n<\/p><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Voter Participation Center (VPC) states on its website that its goal is to &#8220;assist members of the New American Majority in registering and voting.&#8221; However, this seems to overlook individuals who enjoy Duck Dynasty, John Wayne, Jimmy Buffett, and &#8220;modified Jeeps,&#8221; which likely indicates a conservative audience. Although the VPC presents its voter registration initiatives as &#8220;non-partisan,&#8221; as they assert, evidence suggests otherwise. According to The Washington Free Beacon&#8217;s report on the group&#8217;s Facebook advertising data, the VPC has invested approximately $926,960 in 8,244 voter registration ads over the past three months. The organization deliberately avoids targeting Facebook users with interests such as Clint Eastwood or NASCAR while focusing on those interested in topics like &#8220;African-American literature&#8221; and Goya Foods.<\/p>\n<p>Most of the VPC&#8217;s ad spending during this period has been directed at users aged 18 to 35\u2014an age group that tends to lean Democratic according to Pew Research. Additionally, about 57.4 percent of their ads were aimed specifically at women\u2014who generally have more liberal views among young adults\u2014while no ads were targeted at men who typically hold conservative views.<\/p>\n<p>Since 2018, it is estimated that the VPC has spent over $6 million on Facebook advertisements. The organization aims for a \u201cNew American Majority\u201d made up of \u201cyoung people, people of color and unmarried women,\u201d demographics that are likely to support Democratic candidates. As previously reported by The Federalist, they utilize both commercial and public data to boost Democratic turnout; clicking their Facebook ads leads users to a portal managed by Rock the Vote which collects information shared with various left-leaning organizations.<\/p>\n<p>The VPC sends voter registration forms to potentially eligible but unregistered voters; these efforts contributed significantly\u2014over 272,000 votes\u2014in swing states during the 2020 election cycle. Recently reported by OregonLive was their initiative sending out more than 20,000 registration mailers in several counties in Oregon; however, Clackamas County officials cautioned that these mailers might create confusion regarding active voters&#8217; registration status.<\/p>\n<p>Critics have labeled these voter registration efforts as \u201cimprecise,\u201d \u201cmisleading,\u201d \u201cineffective,\u201d and possibly illegal according to InfluenceWatch. Originally founded in 2003 under the name &#8220;Women\u2019s Voices Women Vote,&#8221; it rebranded itself as VPC in 2011 while expanding its mission towards creating what some leftists envisioned as an emerging Democratic majority through increased participation from specific voting blocs.<\/p>\n<p>Tom Lopach serves as president and CEO of both VPC and Center for Voter Information (CVI), having led extensive mail-in voting initiatives during the last election cycle according to LinkedIn profiles. A memo from Mind the Gap\u2014a Democrat super PAC\u2014recommended both organizations for success in elections stating that nonpartisan voter registration focused on underrepresented groups was highly effective during presidential years compared with other campaign strategies<\/p>\n","protected":false},"author":507,"featured_media":2336399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/06\/pexels-photo-7103147.jpg","fifu_image_alt":"","footnotes":""},"categories":[546],"tags":[5892,33882,33387,4351],"class_list":["post-2336398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-federalist","tag-ads","tag-duck-dynasty","tag-political-campaign","tag-voting"],"fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/06\/pexels-photo-7103147.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2336398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/507"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2336398"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2336398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2336399"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2336398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2336398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2336398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}