{"id":2331743,"date":"2024-08-27T13:20:56","date_gmt":"2024-08-27T17:20:56","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/opera-philadelphia-pick-your-price-model\/"},"modified":"2024-08-27T13:25:18","modified_gmt":"2024-08-27T17:25:18","slug":"opera-philadelphia-pick-your-price-model","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/opera-philadelphia-pick-your-price-model\/","title":{"rendered":"Opera Philadelphia &#8216;Pick Your Price&#8217; Model"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">12<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fopera-philadelphia-pick-your-price-model%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2331743&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Opera Philadelphia is implementing a &#8220;pick your price&#8221;\u2063 model for tickets, now set at a base price of $11, under\u200d the new leadership of general director\u200b Anthony Roth Costanzo. \u200bThis change aims to broaden the\u200d audience\u200c and is part of a new <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/how-nancy-pelosi-became-so-rich\/\" title=\"The Wealth Accumulation Journey of Nancy Pelosi\">financial\u200d strategy<\/a> after raising \u2063$7 million\u200c to address debt. Costanzo, who replaced \u2064David Devan, mentioned that while <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/9-horror-movie-cliches-that-need-to-die\/\" title=\"9 Horror Movie Cliches That Need to Die\">ticket sales<\/a>\u200b may decrease, he anticipates \u2064an increase in contributions and\u200d foundation support. The upcoming season will\u200b offer a reduced schedule \u200cof ten performances, down from 30\u2063 in <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mainland-china-deepens-crackdown-of-hong-kong-pushes-electoral-reform\/\" title=\"Mainland China deepens crackdown of Hong Kong, pushes \u2018electoral reform\u2019\">pre-pandemic times<\/a>, and will include productions such as Missy Mazzoli&#8217;s \u2062&#8221;The Listeners&#8221; and Mozart&#8217;s &#8220;Don Giovanni.&#8221; \u2064The new pricing strategy shifts focus away from traditional\u200b high-cost ticket sales,\u2063 allowing for more inclusivity in the\u2064 opera&#8217;s\u200c audience.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<section> <script>console.log(\"ad slot (IC1)\")<\/script><script>console.log(\"ad slot (IC2)\")<\/script><\/p>\n<p>Opera Philadelphia is lowering all tickets to $11 under new general director Anthony Roth Costanzo, establishing a &ldquo;pick your price&rdquo; model aimed at widening the company&rsquo;s audience.<\/p>\n<p>Costanzo announced Tuesday the company has raised $7 million since June 1st when he replaced David Devan, who retired after 13 seasons. The money addressed debt and enabled the new model, in which people can pay more than the minimum if they want to.<\/p>\n<p>&ldquo;This is chapter one of a long-term turnaround story,&rdquo; Costanzo said. &ldquo;Creating a new place for opera in our current time requires risk. It doesn&rsquo;t require doubling down on <a href=\"https:\/\/www.westernjournal.com\/ap-for-the-poor-the-safety-net-in-a-shutdown-doesnt-feel-safe\/\" target=\"_blank\" rel=\"noopener\">safe choices<\/a>, and that&rsquo;s going to mean that we have to enable failure.&rdquo;<\/p>\n<p>Costanzo, a 42-year-old countertenor with an active singing career on the world&rsquo;s top stages, took over ahead of a 2024-25 season trimmed to 10 performances, down from 30 in 2018-19, the last season before the coronavirus pandemic, and 16 in 2022-23. Tickets for this season originally were priced at $30-$300.<\/p>\n<p>&ldquo;Every dollar you spend over $11 helps to not only support the opera, but support the people who want to come to the opera,&rdquo; Costanzo said. &ldquo;It will certainly represent a decrease in income from ticket sales. But it will represent an increase in contributed revenue and I believe also in the future in foundation revenue and hopefully corporate revenue.&rdquo;<\/p>\n<p>  <script> \t\t\t\tif( ! getCookie( 'ff_subbed' ) ) if( typeof FFADS.replace_ict !='undefined' ) if( FFADS.replace_ict ) eval( FFADS.replace_ict ); \t\t\t<\/script> <\/p>\n<p>Opera <a href=\"https:\/\/www.westernjournal.com\/watch-philadelphia-phillies-turn-bizarre-triple-play-not-seen-since-1929\/\" target=\"_blank\" rel=\"noopener\">Philadelphia<\/a> sold 14,211 tickets last season at an average of $85.77, resulting in 13 percent of the company&rsquo;s revenue. In the 2022-23 season, 17,464 tickets were sold at an average of $78.32, also bringing in 13 percent of revenue.<\/p>\n<p>This season&rsquo;s schedule at the Academy of Music, which has about 1,800 full-view seats, includes three performances of Missy Mazzoli&rsquo;s &ldquo;The Listeners&rdquo; beginning with its U.S. premiere on September 25th, two performances of Joseph Bologne&rsquo;s &ldquo;The Anonymous Lover&rdquo; starting January 31st and four performances of Mozart&rsquo;s &ldquo;Don Giovanni&rdquo; opening April 25th. The company scrapped its innovative season-opening festival as part of budget cutting.<\/p>\n<p>Costanzo spoke with Henry Timms, the outgoing president of New York&rsquo;s Lincoln Center for the Performing Arts, which since 2022 has relied on a choose-what-you-pay model starting at $5 for many events during its &ldquo;Summer for the City&rdquo; schedule.<\/p>\n<p>Costanzo said the past model had been predicated on including popular titles such as Bizet&rsquo;s &ldquo;Carmen,&rdquo; intended to spur ticket sales.<\/p>\n<p>&ldquo;We market to the people who can afford $150 tickets. That changes the feel of the marketing. It changes <a href=\"https:\/\/www.westernjournal.com\/biden-won-big-suburban-women-now-abandoning-ship\/\" target=\"_blank\" rel=\"noopener\">the demographics<\/a> of who we market to and where we market,&rdquo; Costanzo said. &ldquo;Ticket price and selling tickets becomes a real focal point of how we create art form in our time. And I think that&rsquo;s a shame. I think it limits us and hinders innovation and progress.&rdquo;<\/p>\n<p style=\"font-style: italic;\">The Western Journal has reviewed this Associated Press story and may have altered it prior to publication to ensure that it meets our editorial standards.<\/p>\n<div style=\"position: relative;\">\n<div class=\"ff-fancy-header-container\">  <\/div>\n<div class=\"entry-submit-correction inner-content\">\n<div class=\"correction-form\">\n<form style=\"display: none;\">\n<div class=\"sc-name-field\"> <label>* Name<\/label> <br \/> <input type=\"text\" name=\"name\" required> <\/div>\n<div class=\"sc--field\"> <label>* <\/label> <br \/> <input type=\"text\" name=\"\" required> <\/div>\n<p> <label>* Message<\/label> <br \/> <textarea name=\"message\" required><\/textarea>  <\/p>\n<div class=\"required-message\" style=\"display: none; padding-bottom: 15px;\">* All fields are required.<\/div>\n<p> <input type=\"submit\" value=\"Submit\" onclick=\"event.preventDefault(); firefly_sc();\">  <\/p>\n<div class=\"firefly-sc-confirm\" style=\"display: none;\">Success!<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<p> <script> \t\t\tfunction firefly_sc() { \t\t\t\tif( typeof window.captchaPublicKey==typeof undefined ){ \t\t\t\t\tconsole.error('window.captchaPublicKey is not defined'); \t\t\t\t} \t\t\t\tgrecaptcha.execute( window.captchaPublicKey, { action: 'submit_correction' } ).then( function( token ) { \t\t\t\t\tvar opts={ \t\t\t\t\t\taction:    'firefly_sc_submit', \t\t\t\t\t\tname:      document.querySelector( '.entry-submit-correction [name=\"name\"]' ).value, \t\t\t\t\t\t:     document.querySelector( '.entry-submit-correction [name=\"\"]' ).value, \t\t\t\t\t\tmessage:   document.querySelector( '.entry-submit-correction [name=\"message\"]' ).value, \t\t\t\t\t\tpost_id:   firefly_post_id, \t\t\t\t\t\tcap_token: token \t\t\t\t\t}  \t\t\t\t\tvar inputs=[ 'name', '', 'message' ];  \t\t\t\t\tfor( var i=0; i <inputs.length; i++ ) if( ! ( opts[inputs[i]]=document.querySelector( '.entry-submit-correction [name=\"' + inputs[i] + '\"]' ).value ) ) { \t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .required-message' ).style.display='block'; \t\t\t\t\t\treturn; \t\t\t\t\t}  \t\t\t\t\tdocument.querySelector( '.entry-submit-correction input[type=\"submit\"]' ).style.display='none'; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).src=firefly_loading_gif_url; \t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='inline-block';  \t\t\t\t\tconsole.log( 'ma subbing' );  \t\t\t\t\tif( firefly_post_id ) opts['post_id']=firefly_post_id;  \t\t\t\t\t\/* Send the data using post with element id name and name2*\/ \t\t\t\t\tvar posting=jQuery.post( firefly_ajax_url, opts );  \t\t\t\t\t\/* Alerts the results *\/ \t\t\t\t\tposting.done( function( response ) { \t\t\t\t\t\tif( response.success ) { \t\t\t\t\t\t\tconsole.log( response.data ); \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-submitting-img' ).style.display='none'; \t\t\t\t\t\t\tdocument.querySelector( '.entry-submit-correction .firefly-sc-confirm' ).style.display='block';  \t\t\t\t\t\t\tdataLayer.push( { 'event': 'submit-correction' } ); \t\t\t\t\t\t} \t\t\t\t\t}); \t\t\t\t}); \t\t\t} \t\t<\/script>  <\/div>\n<p>   <script>console.log(\"ad slot (BA1)\")<\/script> <\/p>\n<div class=\"ff-fancy-header-container\">  <\/div>\n<style> \t\t\t \t\t\t.insticator-unit.type-commenting{margin: 0 10px 25px 10px}@media screen and (max-width:1060px){#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{margin: 0 auto 25px auto !important;}}#div-insticator-ad-cmt-1, #div-insticator-ad-cmt-2, #div-insticator-ad-cmt-3, #div-insticator-ad-cmt-4{height: 280px !important; width: 336px !important} \t\t<\/style>\n<div class=\"insticator-unit type-commenting\">\n<div class=\"insticator-ads\">   <script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-1\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-2\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-1\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-2\").remove() \t\t\t\t\t} \t\t\t\t<\/script> <\/div>\n<div class=\"insticator-ads additional\">   <script data-cfasync=\"false\" type=\"text\/javascript\"> \t\t\t\t\tif ( ! getCookie( \"ff_subbed\" ) ) { \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-3\"); \t\t\t\t\t\tInsticator.ad.loadAd(\"div-insticator-ad-cmt-4\"); \t\t\t\t\t} else { \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-3\").remove() \t\t\t\t\t\tdocument.getElementById(\"div-insticator-ad-cmt-4\").remove() \t\t\t\t\t} \t\t\t\t<\/script> <\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opera Philadelphia is reducing all ticket prices to $11 under the leadership of new general director Anthony Roth Costanzo, who is implementing a &#8220;pick your price&#8221; model designed to attract a broader audience. On Tuesday, Costanzo revealed that the company has raised $7 million since he took over on June 1st, succeeding David Devan after his 13-year tenure. This funding will help manage debt and support the new pricing structure, allowing patrons to pay more than the minimum if they choose. &#8220;This marks the beginning of a long-term turnaround,&#8221; Costanzo stated. &#8220;To create a relevant space for opera today requires taking risks rather than sticking with safe options, which means we must be open to potential failures.&#8221; <\/p>\n<p>Costanzo, a 42-year-old countertenor with an active international singing career, is preparing for a streamlined 2024-25 season featuring only ten performances\u2014down from thirty in the pre-pandemic 2018-19 season and sixteen in 2022-23. Previously priced between $30 and $300, tickets this season are now set at $11 as their base price. \u201cEvery dollar spent above $11 not only supports opera but also helps those who wish to attend,\u201d he explained. While this change may lead to reduced income from ticket sales initially, it is expected to increase contributions from donations and potentially boost future foundation and corporate revenue.<\/p>\n<p>Last season, Opera Philadelphia sold 14,211 tickets at an average price of $85.77\u2014accounting for 13% of its total revenue\u2014while in the previous year it sold 17,464 tickets at an average of $78.32 with similar revenue contributions. The upcoming schedule at Academy of Music includes three performances of Missy Mazzoli\u2019s \u201cThe Listeners\u201d starting September 25th (its U.S. premiere), two shows of Joseph Bologne\u2019s \u201cThe Anonymous Lover\u201d beginning January 31st, and four performances of Mozart\u2019s \u201cDon Giovanni\u201d opening April 25th; however, plans for an innovative festival have been scrapped due to budget cuts.<\/p>\n<p>Costanzo discussed these changes with Henry Timms from New York&#8217;s Lincoln Center for Performing Arts\u2014a venue that has successfully adopted a choose-your-own-price model starting at just $5 since summer events began in 2022. He noted that past strategies focused on popular operas like Bizet&#8217;s &#8220;Carmen&#8221; aimed primarily at boosting ticket sales often limited marketing efforts towards wealthier audiences willing to pay higher prices: \u201cWe tend to market towards those who can afford tickets priced around $150,\u201d he said; this approach alters both our marketing strategy and target demographics significantly.<\/p>\n<p>\u201cFocusing solely on ticket pricing can restrict our creativity within art forms today,\u201d Costanzo added while expressing concern about how such limitations could stifle innovation and progress within opera<\/p>\n","protected":false},"author":1,"featured_media":2331744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/08\/32b37a4cd9a744f59adca8a4b30abf89.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[39421,23920,5522,39420,39422],"class_list":["post-2331743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-arts-accessibility","tag-opera","tag-philadelphia","tag-pricing-model","tag-ticketing-strategies"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/08\/32b37a4cd9a744f59adca8a4b30abf89.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2331743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2331743"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2331743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2331744"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2331743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2331743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2331743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}