{"id":2325510,"date":"2024-08-16T06:10:02","date_gmt":"2024-08-16T10:10:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/how-swing-state-voters-see-kamala-harris-portrayed-on-primetime-tv-ads-washington-examiner\/"},"modified":"2024-08-16T06:13:54","modified_gmt":"2024-08-16T10:13:54","slug":"how-swing-state-voters-see-kamala-harris-portrayed-on-primetime-tv-ads-washington-examiner","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/how-swing-state-voters-see-kamala-harris-portrayed-on-primetime-tv-ads-washington-examiner\/","title":{"rendered":"How swing state voters see Kamala Harris portrayed on primetime TV ads &#8211; Washington Examiner"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fhow-swing-state-voters-see-kamala-harris-portrayed-on-primetime-tv-ads-washington-examiner%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2325510&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses how <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/how-to-play-hardball-lincoln-project-defends-tiki-torch-stunt-at-youngkin-event\/\" title=\"\u2018How To Play Hardball\u2019: Lincoln Project Defends Tiki Torch Stunt At Youngkin Event\">swing state voters<\/a> perceive Vice President Kamala\u2062 Harris as portrayed in prime-time TV ads amidst a critical election period. Following President Joe Biden&#8217;s withdrawal from the 2024 presidential race, Harris \u2063has \u200dbeen thrust to the forefront, \u2064leading\u200c a $90 million advertising campaign aimed at introducing her to voters. \u2062The ads emphasize her personal background and experience as a prosecutor, depicting her as relatable and dedicated to middle-class concerns.<\/p>\n<p>However, the \u2064Republican side is countering \u200dwith a significant ad campaign aimed at undercutting Harris&#8217;s image, labeling her \u200cas a &#8220;soft-on-crime radical&#8221; and linking her to issues like the border crisis. Notably, Donald Trump&#8217;s aligned super PACs are spending heavily to highlight her liberal views, including controversial stances on police funding and her past as a district attorney.<\/p>\n<p>With $247 million already earmarked for ad spending this August\u201419% more than in August 2020\u2014the messaging battle over Harris has intensified as both campaigns \u2062work to shape public perception ahead of the elections. Harris&#8217;s campaign focuses on\u2062 her narrative of fighting for everyday\u200d Americans, while opponents \u200cseek to frame her as\u200c dangerously\u200b liberal.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">How swing state voters see Kamala Harris portrayed on prime-time TV ads<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_1731659\" class=\"tpd-featured-video bridtv\"><\/div>\n<p>When <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/voting\/\" target=\"_blank\" rel=\"noopener\" title=\"voters\">voters<\/a> in battleground states turn on their televisions, they&rsquo;re likely to see <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/kamala-harris\/\" target=\"_blank\" rel=\"noopener\" title=\"Vice President Kamala Harris\">Vice President Kamala Harris<\/a> mentioned multiple times during commercial breaks as both campaigns and their allies release a deluge of ads in support of and against the new <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/democratic\/\" target=\"_blank\" rel=\"noopener\" title=\"Vice President Kamala Harris\">Democratic<\/a> presidential nominee.<\/p>\n<p>After a campaign reset in which President Joe Biden <a href=\"https:\/\/www.washingtonexaminer.com\/news\/campaigns\/presidential\/3064997\/joe-biden-bows-out-of-2024-presidential-race\/\" target=\"_blank\" rel=\"noopener\" title>dropped out<\/a> of the 2024 race and Vice President Kamala Harris <a href=\"https:\/\/www.washingtonexaminer.com\/news\/3109044\/harris-secures-delegates-democratic-nomination\/\" target=\"_blank\" rel=\"noopener\" title>ascended<\/a> to the top of the ticket, both sides are scrambling to recalibrate their messaging, with Democrats working to introduce Harris to voters and Republicans working to undercut and define her as a &ldquo;soft-on-crime radical who is too dangerous for the White House.&rdquo;<\/p>\n<p>Nearly halfway through August, the campaigns, along with their allies, have already reserved $247 million in ad spending this month, which is 19% more than they did in August 2020, according to<a href=\"https:\/\/adimpact.com\/\" target=\"_blank\" rel=\"noopener\" title> AdImpact<\/a>, an ad-tracking firm.<\/p>\n<p>According to an independent analysis of television advertisements by the <em>Washington Examiner<\/em> in local television markets on Wednesday in Pennsylvania, Michigan, Wisconsin, Arizona, Georgia, Nevada, and North Carolina during prime-time hours, the majority of ads were pro-Harris from either her campaign or Future Forward PAC.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">The pro-Harris ad blitz <\/h2>\n<p>Harris&rsquo;s campaign launched a $90 million advertising effort over the next couple of weeks to launch her candidacy with just 2 1\/2 months until Election Day in November. The campaign focuses on the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/carson-points-out-that-every-democratic-plan-has-backfired-in-trumps-favor-as-seen-in-the-bible-2\/\" title=\"Carson points out that every Democratic plan has backfired in Trump&#039;s favor, as seen in the Bible\">vice president&#038;rsquo<\/a>;s personal narrative and her previous career as a prosecutor and presents a contrast to former President Donald Trump&rsquo;s &ldquo;dangerous, extreme agenda,&rdquo; according to her team.&nbsp;<\/p>\n<p>The vice president is expected to accept her party&rsquo;s nomination in less than a week at the Democratic National Convention in Chicago, giving her a shorter-than-usual time frame to take control of the narrative. Ads running from her campaign focus on her biography and depict her as someone who has fought for everyday people.&nbsp;<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"LQ9a-x_gqQ0\"><iframe loading=\"lazy\" title=\"Knows | Harris-Walz 2024\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/LQ9a-x_gqQ0?feature=oembed&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><\/h2>\n<p>The most common ad airing in every market is a 30-second spot, titled<a href=\"https:\/\/www.youtube.com\/watch?v=LQ9a-x_gqQ0\" target=\"_blank\" rel=\"noopener\" title> &ldquo;Knows,&rdquo;<\/a> which begins with images of Harris in various photos as a young child and then transitions to footage of Harris interacting with voters.&nbsp;<\/p>\n<p>&ldquo;She grew up in a middle-class home. She was the daughter of a working mom. And she worked at McDonald&rsquo;s while she got her degree,&rdquo; a narrator says in the ad. &ldquo;Kamala Harris knows what it&rsquo;s like to be middle class. It&rsquo;s why she&rsquo;s determined to lower healthcare costs and make housing more affordable.&rdquo;<\/p>\n<p>The ad then pivots to images of Trump and his Mar-a-Lago resort. &ldquo;Donald Trump has no plan to help the middle class &mdash; just more tax cuts for billionaires,&rdquo; the narrator continues. &ldquo;Being president is about who you fight for, and she&rsquo;s fighting for people like you.&rdquo;<\/p>\n<p>Another ad titled <a href=\"https:\/\/www.youtube.com\/watch?v=i2F9qGxTKcU\" target=\"_blank\" rel=\"noopener\" title>&ldquo;Tougher&rdquo;<\/a> from the Harris campaign highlights her background as a prosecutor and her time as district attorney of San Francisco and California attorney general.&nbsp;&nbsp;<\/p>\n<p>&ldquo;As vice president, she backed the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/kamala-harris-mocked-as-she-unveils-the-most-laughable-tv-ad-imaginable-where-are-the-fact-checkers\/\" title=\"Kamala Harris Mocked as She Unveils the Most Laughable TV Ad Imaginable: &#039;Where Are the Fact Checkers?&#039;\">toughest border control bill<\/a> in decades,&rdquo; a narrator states on the video. &ldquo;And as president, she will hire thousands more border agents and crack down on fentanyl and human trafficking. Fixing the border is tough. So is Kamala Harris.&rdquo;<\/p>\n<h2 class=\"wp-block-heading\">The anti-Harris message<\/h2>\n<p>Former President Donald Trump and super PACs aligned with him are seeking to exploit Harris&rsquo;s California roots and brand her as a &ldquo;liberal&rdquo; and &ldquo;soft-on-crime radical.&rdquo; A new ad from MAGA Inc. casts Harris as &ldquo;dangerously liberal&rdquo; and the architect of &ldquo;the worst border crisis in American history.&rdquo;<\/p>\n<p><a href=\"https:\/\/docquery.fec.gov\/cgi-bin\/forms\/C00580100\/\" target=\"_blank\" rel=\"noopener\" title>Make America Great Again Inc.<\/a>, aligned with the former president&rsquo;s campaign said it will spend $100 million on ads between now and Labor Day. According to a new memo from the group, there is now a $70 million wave of TV and digital ads in Wisconsin, Michigan, and North Carolina, in addition to expanding current campaigns in Pennsylvania, Georgia, and Arizona.&nbsp;<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"uNmMxA38Dis\"><iframe loading=\"lazy\" title='Kamala Harris \"I Am Radical\" Ad - Dangerously Liberal | #blux' width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/uNmMxA38Dis?feature=oembed&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p><\/div>\n<\/figure>\n<p>Recent ads from the group label Harris as &ldquo;dangerously liberal&rdquo; and highlight her record on immigration and her time as San Francisco district attorney. The <a href=\"https:\/\/www.youtube.com\/watch?v=uNmMxA38Dis\" target=\"_blank\" rel=\"noopener\" title>most run ad <\/a>on Wednesday from the group begins with a clip of Harris in which she says, &ldquo;I&rsquo;m radical; I believe we need to get radical.&rdquo;<\/p>\n<p>&ldquo;Radical Kamala raised money for a fund that bailed out violent criminals, that freed murderers and rapists. They even bailed out a domestic abuser. Days later, he murdered a man,&rdquo; a narrator says in the 30-second spot.&nbsp;<\/p>\n<p>The ad also features previous comments from Harris in which she discusses defunding the police.&nbsp;<\/p>\n<p>&ldquo;The idea that more police equals more safety, that&rsquo;s just wrong,&rdquo; she says. &ldquo;We have to have this conversation about redirecting resources.&rdquo;&nbsp;<\/p>\n<p>The ad closes with a video of Harris with the words &ldquo;dangerously liberal&rdquo; on the screen. MAGA Inc. has already run $111.6 million in pro-Trump advertising since the beginning of 2023 through Monday, including digital ads. After Trump became the presumptive GOP nominee after Super Tuesday in March, MAGA Inc. has run $71.2 million worth of advertising.<\/p>\n<p>Trump and his campaign have focused ads on immigration, casting Harris as the Biden administration&rsquo;s &ldquo;border czar.&rdquo; She was tasked by Biden to tackle the causes of migration at the border.<\/p>\n<p>An <a href=\"https:\/\/www.realclearpolitics.com\/video\/2024\/08\/12\/trump_campaign_liberal_da_kamala_harris_released_violent_illegal_immigrant_criminals_victims_blood_is_on_her_hands.html\" target=\"_blank\" rel=\"noopener\" title>ad<\/a> from the Trump campaign airing across battleground states cites examples of violent criminals allegedly &ldquo;released&rdquo; by Harris during her time as San Francisco district attorney.<\/p>\n<p><strong><a href=\"https:\/\/www.washingtonexaminer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/strong><\/p>\n<p>&ldquo;Who released every one of them &mdash; liberal DA, Kamala Harris,&rdquo; the narrator says in the ad. &ldquo;The victim&rsquo;s blood is on her hands.&rdquo;<\/p>\n<p><a href=\"https:\/\/preserveamericapac.com\/\" target=\"_blank\" rel=\"noopener\" title>Preserve America<\/a>, a pro-Trump super PAC, also is running three ads in Michigan, Pennsylvania, and Wisconsin, admonishing Harris over her work leading the Biden administration&rsquo;s response to the southern border crisis.<\/p>\n<p> <script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var _bp=_bp||[];_bp.push({\"div\":\"Brid_1731659\",\"obj\":{\"id\":\"27789\",\"width\":\"1280\",\"height\":\"720\",\"stickyDirection\":\"below\",\"video\":\"1731659\"}});<\/script><script defer src=\"https:\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>**How Swing State Voters Perceive Kamala Harris in Prime-Time TV Advertisements**<\/p>\n<p>When voters in key battleground states tune into their TVs, they are likely to encounter numerous mentions of Vice President Kamala Harris during commercial breaks. This is due to both campaigns and their supporters launching a flood of advertisements either promoting or criticizing the newly appointed Democratic presidential nominee. Following a significant shift in the campaign where President Joe Biden exited the 2024 race and Vice President Harris took over as the leading candidate, both parties are adjusting their strategies. Democrats aim to introduce Harris positively to voters, while Republicans seek to undermine her image by portraying her as a &#8220;soft-on-crime radical&#8221; unfit for the presidency.<\/p>\n<p>As August progresses, campaigns and their affiliates have already committed $247 million for ad spending this month\u201419% more than they did in August 2020, according to AdImpact, an advertising tracking firm. An independent analysis by the Washington Examiner revealed that most ads aired during prime-time hours across local markets in Pennsylvania, Michigan, Wisconsin, Arizona, Georgia, Nevada, and North Carolina were supportive of Harris from either her campaign or Future Forward PAC.<\/p>\n<p>**The Pro-Harris Advertising Campaign**<\/p>\n<p>Harris&#8217;s campaign has initiated a substantial $90 million advertising push over the next few weeks as she prepares for Election Day in November. The focus is on highlighting her personal story and previous career as a prosecutor while contrasting it with former President Donald Trump\u2019s &#8220;dangerous&#8221; agenda. With less than a week until she is expected to accept her party&#8217;s nomination at the Democratic National Convention in Chicago, time is limited for shaping public perception.<\/p>\n<p>One prominent advertisement titled \u201cKnows\u201d features images of Harris from childhood transitioning into scenes of her engaging with voters. A narrator emphasizes her middle-class upbringing and work experience while attending college: \u201cKamala Harris knows what it\u2019s like to be middle class.\u201d The ad then shifts focus onto Trump\u2019s policies: \u201cDonald Trump has no plan to help the middle class\u2014just more tax cuts for billionaires.\u201d Another ad named \u201cTougher\u201d underscores her prosecutorial background and commitment to border control measures.<\/p>\n<p>**The Anti-Harris Narrative**<\/p>\n<p>In contrast, former President Donald Trump along with affiliated super PACs are attempting to leverage Harris&#8217;s California background against her by branding her as &#8220;liberal&#8221; and &#8220;soft on crime.&#8221; A recent MAGA Inc. advertisement labels Harris as &#8220;dangerously liberal,&#8221; claiming she contributed significantly to what they describe as America\u2019s worst border crisis ever. MAGA Inc., aligned with Trump&#8217;s campaign efforts plans on spending $100 million on ads leading up until Labor Day.<\/p>\n<p>Recent advertisements from this group portray Harris negatively based on past statements about policing and highlight incidents involving violent criminals released under her watch when she was San Francisco district attorney. One notable ad features clips where she expresses radical views about policing alongside accusations regarding funds used for bailing out violent offenders.<\/p>\n<p>MAGA Inc.&#8217;s extensive advertising efforts since early 2023 have included significant amounts focused specifically on immigration issues tied directly back to Kamala Harris&#8217;s role within Biden&#8217;s administration concerning border management strategies<\/p>\n","protected":false},"author":2657,"featured_media":2325511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/08\/Kamala_Harris_991_4.webp","fifu_image_alt":"","footnotes":""},"categories":[538],"tags":[32438,38316,32115],"class_list":["post-2325510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washington-examiner","tag-kamala-harris","tag-primetime-tv-ads","tag-swing-states"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/08\/Kamala_Harris_991_4.webp","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2325510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2657"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2325510"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2325510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2325511"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2325510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2325510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2325510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}