{"id":2323944,"date":"2024-08-13T16:14:10","date_gmt":"2024-08-13T20:14:10","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/dnc-plans-to-have-vertical-streaming-in-push-to-capture-young-voters-washington-examiner\/"},"modified":"2024-08-13T16:15:59","modified_gmt":"2024-08-13T20:15:59","slug":"dnc-plans-to-have-vertical-streaming-in-push-to-capture-young-voters-washington-examiner","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/dnc-plans-to-have-vertical-streaming-in-push-to-capture-young-voters-washington-examiner\/","title":{"rendered":"DNC plans to have vertical streaming in push to capture young voters &#8211; Washington Examiner"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fdnc-plans-to-have-vertical-streaming-in-push-to-capture-young-voters-washington-examiner%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2323944&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The Democratic National Committee (DNC)\u2062 is set to\u2064 stream the upcoming convention in both traditional widescreen and vertical formats to appeal to \u2062younger viewers who primarily use\u2062 mobile \u200bdevices and platforms like TikTok, Instagram,\u200b and YouTube. This initiative reflects the DNC&#8217;s commitment \u2064to engaging the younger generation, particularly \u200das about one-third of\u200c individuals aged 18 to 29 regularly access\u200c news on TikTok,\u2063 which exclusively features vertical\u2064 videos. The convention will take place\u200b in Chicago from August 19 to 22 and will also be available on various traditional streaming services such as Apple TV, Roku, and Amazon Prime Video, as well as on <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/judge-compares-biden-admins-social-media-censorship-to-mafia-style-tactics-as-biden-lawyers-claim-no-proof-of-coercion\/\" title=\"Judge likens Biden administration&#039;s social media censorship to mafia tactics; Biden lawyers deny coercion evidence.\">social \u200bmedia platforms<\/a> like Twitch and X.<\/p>\n<p>Additionally, Vice President Kamala Harris and the Minnesota Governor Tim Walz&#8217;s\u2064 campaign\u2063 have been utilizing <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/exclusive-sebastian-gorka-andrew-breitbarts-legacy-is-standing-up-to-bullies-taught-us-to-never-ever-censor-ourselves\/\" title=\"Exclusive \u2014 Sebastian Gorka: &#039;Andrew Breitbart&#039;s Legacy&#039; Is &#039;Standing up to Bullies,&#039; Taught Us to &#039;Never Ever Censor&#039; Ourselves\">social media trends<\/a> to enhance their online presence. They have effectively engaged the \u2062audience on TikTok, using popular sounds and trends to connect \u200dwith younger voters, such as \u200dparticipating in the trending &#8220;brat summer.&#8221; Harris&#8217;s campaign videos, which showcase her dancing and \u200benjoying the music from\u2063 Charli XCX&#8217;s album, have garnered millions of\u200d views, contributing to a significant boost in their outreach efforts.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">DNC plans to have vertical streaming in push to capture young voters<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div id=\"Brid_1729705\" class=\"tpd-featured-video bridtv\"><\/div>\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">The&nbsp;<a href=\"https:\/\/www.washingtonexaminer.com\/tag\/dnc\/\" target=\"_blank\" rel=\"noopener\">Democratic National Convention<\/a>&nbsp;is planning on streaming the event in the normal, widescreen format but also vertically to accommodate those watching it on mobile devices on apps such as <\/span><a href=\"http:\/\/washingtonexaminer.com\/tag\/tiktok\/\" target=\"_blank\" rel=\"noopener\" title>TikTok<\/a>, <a href=\"http:\/\/washingtonexaminer.com\/tag\/instagram\/\" target=\"_blank\" rel=\"noopener\" title>Instagram<\/a>, and <a href=\"http:\/\/washingtonexaminer.com\/tag\/youtube\/\" target=\"_blank\" rel=\"noopener\" title>YouTube<\/a>.&nbsp;It is a move that highlights the Democrats&rsquo; commitment to speaking to a younger generation.<\/p>\n<p>The Democratic National Committee confirmed <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">on Tuesday its plans to stream vertically to&nbsp;<a href=\"https:\/\/www.axios.com\/2024\/08\/13\/democratic-convention-streaming-tiktok-instagram\" target=\"_blank\" rel=\"noopener\"><em>Axios<\/em><\/a>. The convention will<\/span> take place in Chicago next week from Monday through Aug. 22.<\/p>\n<p>According to the Pew Research Center, around one-third of people aged 18 to 29 say they get news regularly on TikTok. TikTok only streams vertical videos.<\/p>\n<p>For those looking to stream in a more traditional format, the event will be live-streamed across Apple TV, Roku, and Amazon Prime Video, as well as on other social media platforms such as Amazon&rsquo;s Twitch and X.<\/p>\n<p>Vice President <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/kamala-harris\/\" target=\"_blank\" rel=\"noopener\" title>Kamala Harris<\/a> and Gov. <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/tim-walz\/\">Tim Walz<\/a>&lsquo;s (D-MN) campaign has <a href=\"https:\/\/www.washingtonexaminer.com\/news\/3115074\/harris-walz-taps-into-wide-range-democratic-coalition-camo-hat\/\" target=\"_blank\" rel=\"noopener\" title>boosted its online momentum<\/a> by playing into TikTok and other social media trends. On TikTok, the Harris campaign frequently uses trending sounds and video formats to capture some of the younger audience.<\/p>\n<p>Her campaign has played into the &ldquo;brat summer&rdquo; trend, which is based on artist Charli XCX&rsquo;s album <em>Brat<\/em> and is supposed to convey a carefree and bold mindset for the summer. On TikTok, videos of Harris laughing and dancing to songs on the album have gained millions of views.<\/p>\n<p>Merchandise from the Harris-Walz campaign has also played into trends for younger audiences. They recently unveiled a hat that <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/harris-walz-taps-into-wide-range-of-the-democratic-coalition-with-a-camo-hat-washington-examiner\/\" title=\"Harris-Walz taps into wide range of the Democratic coalition with a camo hat - Washington Examiner\">features orange text<\/a> on a camouflage background, a similar design to that of artist Chappell Roan&rsquo;s merchandise, which is popular with a younger audience. Her album, <em>The Rise and Fall of a Midwest Princess<\/em>, had accompanying merch that featured a camo hat with &ldquo;Midwest Princess&rdquo; written in orange.<\/p>\n<p><a href=\"http:\/\/washingtonexaminer.com\/\" target=\"_blank\" rel=\"noopener\" title><strong><\/strong><\/a><\/p>\n<p>&ldquo;Is this real,&rdquo; Roan said in a post on X, quoting a user who pointed out the similarity.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">is this real <a href=\"https:\/\/t.co\/4HBBEQuo7q\">https:\/\/t.co\/4HBBEQuo7q<\/a><\/p>\n<p>&mdash; Chappell Roan (@ChappellRoan) <a href=\"https:\/\/twitter.com\/ChappellRoan\/status\/1821000878637392304?ref_src=twsrc%5Etfw\">August 7, 2024<\/a><\/p><\/blockquote>\n<p><script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/div>\n<\/figure>\n<p>The hat quickly sold out, and the design is also printed on a beer can cooler.<\/p>\n<p> <script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var _bp=_bp||[];_bp.push({\"div\":\"Brid_1729705\",\"obj\":{\"id\":\"27789\",\"width\":\"1280\",\"height\":\"720\",\"stickyDirection\":\"below\",\"video\":\"1729705\"}});<\/script><script defer src=\"https:\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Democratic National Convention (DNC) is set to stream its event in both traditional widescreen and vertical formats, catering to viewers on mobile platforms like TikTok, Instagram, and YouTube. This initiative underscores the Democrats&#8217; dedication to engaging with younger voters. The DNC confirmed this plan to Axios on Tuesday, with the convention scheduled in Chicago from Monday through August 22. According to Pew Research Center data, about one-third of individuals aged 18 to 29 regularly receive news via TikTok, which exclusively features vertical videos. For those preferring a conventional viewing experience, the event will also be available for live streaming on Apple TV, Roku, Amazon Prime Video, and other social media sites like Twitch and X.<\/p>\n<p>Vice President Kamala Harris&#8217;s campaign has gained traction online by leveraging TikTok trends. The campaign often incorporates popular sounds and video styles on TikTok to connect with younger audiences. Recently, they embraced the &#8220;brat summer&#8221; trend inspired by Charli XCX\u2019s album &#8220;Brat,&#8221; which promotes a carefree summer vibe; videos of Harris enjoying music from this album have garnered millions of views.<\/p>\n<p>Additionally, merchandise from the Harris-Walz campaign has tapped into youth trends; they recently launched a hat featuring orange text against a camouflage background that resembles designs by artist Chappell Roan\u2014popular among younger fans. Roan&#8217;s own merchandise includes similar camo hats promoting her album &#8220;The Rise and Fall of a Midwest Princess.&#8221; After noticing the resemblance between their products on social media platform X (formerly Twitter), Roan humorously questioned if it was real when she shared her thoughts about it online. The hat quickly sold out and is also featured on beer can coolers<\/p>\n","protected":false},"author":2910,"featured_media":2323945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/08\/Harris-debate-scaled-1024x684.webp","fifu_image_alt":"","footnotes":""},"categories":[538],"tags":[7705,32504,38050,32076,32604],"class_list":["post-2323944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washington-examiner","tag-dnc","tag-political-strategy","tag-vertical-streaming","tag-washington-examiner","tag-young-voters"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/08\/Harris-debate-scaled-1024x684.webp","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2323944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2910"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2323944"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2323944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2323945"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2323944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2323944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2323944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}